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Making IA Real: Planning an Information Architecture Strategy

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Chiara Fox Ogan
Chiara Fox Ogan

Presented at Internet Librarian conference in 2001. Provides an introduction to what information architecture is and how you can use the methods to develop a good website.

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Making IA Real Planning an Information Architecture Strategy Chiara Fox Internet Librarian 2001 November 6, 2001
What We’ll Cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Information Architecture? ,[object Object]
An Ecological Approach
IA From Top to Bottom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Object X Name: Product Category: Topic: Stale Date: Author: Security: portal local subsites (HR, Engineering, R&D…)
Components of IA ,[object Object],[object Object],[object Object]
Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Labeling ,[object Object],[object Object],[object Object],[object Object]
Websites Need an IA Strategy ,[object Object],[object Object],[object Object]
Know What You Have ,[object Object],[object Object],[object Object],[object Object]
Content Analysis & Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Audit Example
Content Map Example ,[object Object],[object Object]
Classification Scheme Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification Scheme Analysis Example
Search & Server Log Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get a Second Opinion ,[object Object],[object Object],[object Object]
“Points of Pain” Exercise ,[object Object],[object Object],Users complain that they can’t find things on the site. Everyone has different ideas about what the site should do. Hard to cross-sell products and services since they are so separate. Takes too long for the pages to load, especially on a modem.
User Test, User Test, User Test ,[object Object],[object Object],[object Object],[object Object]
Card Sorting & Affinity Diagrams ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affinity Diagram Example
Task Analysis & Mental Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mental Model Example ,[object Object],[object Object]
Bring It All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blueprint Example
Wireframe Example
Metadata Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metadata Schema Example Relevant to …person …product …process Subject Keywords Review Date Architectural Placement Title Attribute Name Manual Text – Controlled Vocab Engineers, Semiconductor, Fabrication Process Descriptive Manual Text – Controlled Vocab Dry Etch Technology; Transistor Descriptive Automatic Date 01-01-2002 8:00AM GMT Workflow Manual Text -Controlled Vocab My X-Zone, Product Catalog Workflow Manual Free Text My X-Zone Identity Tagging Process Value Type Examples Type of Attribute
Levels of Control
Ways to Leverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Controlled Vocabulary in XML <SVTerm UID=&quot;SVCS::8099&quot;> <label>Document Management Systems</label> <alt>Document Delivery Systems</alt> <alt>Document Management</alt> <alt>Document Delivery</alt> <parent UREF=&quot;SVCS::80&quot;/> <child UREF=&quot;SVCS::8099129&quot;/> <child UREF=&quot;SVCS::8099130&quot;/> <child UREF=&quot;SVCS::8099131&quot;/> <child UREF=&quot;SVCS::8099132&quot;/> <child UREF=&quot;SVCS::8099133&quot;/> </SVTerm> Rapid Implementation Methodology Enterprise Document Archive
Next Step: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Making IA Real: Planning an Information Architecture Strategy

  • 1. Making IA Real Planning an Information Architecture Strategy Chiara Fox Internet Librarian 2001 November 6, 2001
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  • 29. Metadata Schema Example Relevant to …person …product …process Subject Keywords Review Date Architectural Placement Title Attribute Name Manual Text – Controlled Vocab Engineers, Semiconductor, Fabrication Process Descriptive Manual Text – Controlled Vocab Dry Etch Technology; Transistor Descriptive Automatic Date 01-01-2002 8:00AM GMT Workflow Manual Text -Controlled Vocab My X-Zone, Product Catalog Workflow Manual Free Text My X-Zone Identity Tagging Process Value Type Examples Type of Attribute
  • 31.
  • 32. Controlled Vocabulary in XML <SVTerm UID=&quot;SVCS::8099&quot;> <label>Document Management Systems</label> <alt>Document Delivery Systems</alt> <alt>Document Management</alt> <alt>Document Delivery</alt> <parent UREF=&quot;SVCS::80&quot;/> <child UREF=&quot;SVCS::8099129&quot;/> <child UREF=&quot;SVCS::8099130&quot;/> <child UREF=&quot;SVCS::8099131&quot;/> <child UREF=&quot;SVCS::8099132&quot;/> <child UREF=&quot;SVCS::8099133&quot;/> </SVTerm> Rapid Implementation Methodology Enterprise Document Archive
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