Originally presented at SXSW March 13, 2011, on panel with Fred Beecher and Austin Govella. Modified and updated for Web 2.0 Expo talk, October 12, 2011, UX Web Summit September 26, 2012; Webdagene September 10, 2013.
Workshop presented at Webdagene 2013 (http://webdagene.no/en/) September 9, 2013; UX Lisbon (http://www.ux-lx.com), May 12, 2011; UX Hong Kong (http://www.uxhongkong.com/), February 17, 2011.
Originally presented at SXSW March 13, 2011, on panel with Fred Beecher and Austin Govella. Modified and updated for Web 2.0 Expo talk, October 12, 2011, UX Web Summit September 26, 2012; Webdagene September 10, 2013.
Workshop presented at Webdagene 2013 (http://webdagene.no/en/) September 9, 2013; UX Lisbon (http://www.ux-lx.com), May 12, 2011; UX Hong Kong (http://www.uxhongkong.com/), February 17, 2011.
Search Analytics: Conversations with Your Customersrichwig
Did you know that the search box on your home page handles half or more of all your visitors requests? What do people search for most often when they visit your Web site? How can you tune your site search -- and your site -- to perform better?
Rich Wiggins presents a talk that he and co-author Lou Rosenfeld prepared, covering the topis of search analytics, Best Bets, and tuning your Web site to match what your customers seek.
A Brief (and Practical) Introduction to Information ArchitectureLouis Rosenfeld
Keynote presentation by Louis Rosenfeld at the Usability and Accessibility for the Web International Seminar; 26 July 2007, Monterrey, Nuevo Leon, Mexico
This slidedeck is from our surfray webinar on Search Analytics in SharePoint 2010. The presentation contains some search theory and an introduction to search analytics reports in Sharepoint 2010. It also covers simple techniques for improving search based on the analytics.
Talk at the 2nd Summer Workshop of the Center for Semantic Web Research (January 16, 2016, Santiago, Chile) about the construction of Yahoo's Knowledge Graph and associated research challenges.
“From Discovery to Fulfillment: Improving the User Experience at Every Stage.”Lynn Connaway
Cyr, Chris. 2019. “From Discovery to Fulfillment: Improving the User Experience at Every Stage.” Presented at the Congress of Information Professionals, October 29, 2019, Montreal, Canada.
How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.
Slides for the iDB summer school (Sapporo, Japan) http://db-event.jpn.org/idb2013/
Typically, Web mining approaches have focused on enhancing or learning about user seeking behavior, from query log analysis and click through usage, employing the web graph structure for ranking to detecting spam or web page duplicates. Lately, there's a trend on mining web content semantics and dynamics in order to enhance search capabilities by either providing direct answers to users or allowing for advanced interfaces or capabilities. In this tutorial we will look into different ways of mining textual information from Web archives, with a particular focus on how to extract and disambiguate entities, and how to put them in use in various search scenarios. Further, we will discuss how web dynamics affects information access and how to exploit them in a search context.
Using Content Analytics To Amplify The “Voice of the Customer”G3 Communications
Best-in-class Content Analytics provides an advanced search and analytics platform that enables better decision-making from the enterprise content, regardless of the source or format. Using Content Analytics, retailers can understand the meaning and context of human language. By rapidly processing information, Content Analytics allows organizations to improve knowledge-driven search and surface new insights from enterprise content.
IBM’s Content Analytics uses the same Natural Language Processing (NLP) technologies as IBM Watson DeepQA, the world’s most advanced question-answering machine. This webinar will explain how companies can apply IBM Content Analytics to customer email, call center logs, chats, correspondence and other forms of text and “unstructured” content to obtain a more detailed and accurate understanding of customers, products, market segments and competitors.
Search Analytics For Content Strategists @CSofNYCWIKOLO
Search is a conversation, learn to listen to what you visitors are telling you by understanding their search behavior. In this presentation we'll cover information foraging, search analysis, and how to use them and other techniques to improve your content without having to be a statistician.
Boost your data analytics with open data and public news contentOntotext
Get guidance through the gigantic sea of freely available Open Data and learn how it can empower you analysis of any kind of sources.
This webinar is a live demo of news and data analytics, based on rich links within big knowledge graphs. It will show you how to:
Build ranking reports (e.g for people and organisations)
View topics linked implicitly (e.g. daughter companies, key personnel, products …)
Draw trend lines
Extend your analytics with additional data sources
Search Analytics: Conversations with Your Customersrichwig
Did you know that the search box on your home page handles half or more of all your visitors requests? What do people search for most often when they visit your Web site? How can you tune your site search -- and your site -- to perform better?
Rich Wiggins presents a talk that he and co-author Lou Rosenfeld prepared, covering the topis of search analytics, Best Bets, and tuning your Web site to match what your customers seek.
A Brief (and Practical) Introduction to Information ArchitectureLouis Rosenfeld
Keynote presentation by Louis Rosenfeld at the Usability and Accessibility for the Web International Seminar; 26 July 2007, Monterrey, Nuevo Leon, Mexico
This slidedeck is from our surfray webinar on Search Analytics in SharePoint 2010. The presentation contains some search theory and an introduction to search analytics reports in Sharepoint 2010. It also covers simple techniques for improving search based on the analytics.
Talk at the 2nd Summer Workshop of the Center for Semantic Web Research (January 16, 2016, Santiago, Chile) about the construction of Yahoo's Knowledge Graph and associated research challenges.
“From Discovery to Fulfillment: Improving the User Experience at Every Stage.”Lynn Connaway
Cyr, Chris. 2019. “From Discovery to Fulfillment: Improving the User Experience at Every Stage.” Presented at the Congress of Information Professionals, October 29, 2019, Montreal, Canada.
How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.
Slides for the iDB summer school (Sapporo, Japan) http://db-event.jpn.org/idb2013/
Typically, Web mining approaches have focused on enhancing or learning about user seeking behavior, from query log analysis and click through usage, employing the web graph structure for ranking to detecting spam or web page duplicates. Lately, there's a trend on mining web content semantics and dynamics in order to enhance search capabilities by either providing direct answers to users or allowing for advanced interfaces or capabilities. In this tutorial we will look into different ways of mining textual information from Web archives, with a particular focus on how to extract and disambiguate entities, and how to put them in use in various search scenarios. Further, we will discuss how web dynamics affects information access and how to exploit them in a search context.
Using Content Analytics To Amplify The “Voice of the Customer”G3 Communications
Best-in-class Content Analytics provides an advanced search and analytics platform that enables better decision-making from the enterprise content, regardless of the source or format. Using Content Analytics, retailers can understand the meaning and context of human language. By rapidly processing information, Content Analytics allows organizations to improve knowledge-driven search and surface new insights from enterprise content.
IBM’s Content Analytics uses the same Natural Language Processing (NLP) technologies as IBM Watson DeepQA, the world’s most advanced question-answering machine. This webinar will explain how companies can apply IBM Content Analytics to customer email, call center logs, chats, correspondence and other forms of text and “unstructured” content to obtain a more detailed and accurate understanding of customers, products, market segments and competitors.
Search Analytics For Content Strategists @CSofNYCWIKOLO
Search is a conversation, learn to listen to what you visitors are telling you by understanding their search behavior. In this presentation we'll cover information foraging, search analysis, and how to use them and other techniques to improve your content without having to be a statistician.
Boost your data analytics with open data and public news contentOntotext
Get guidance through the gigantic sea of freely available Open Data and learn how it can empower you analysis of any kind of sources.
This webinar is a live demo of news and data analytics, based on rich links within big knowledge graphs. It will show you how to:
Build ranking reports (e.g for people and organisations)
View topics linked implicitly (e.g. daughter companies, key personnel, products …)
Draw trend lines
Extend your analytics with additional data sources
This presentation, taken from our "Lifting the Lid on Performance Content" event examines:
- Defining demand across the key points in the user journey
- The value and role of platforms across the key digital touchpoints with your brand
- How to measure effectiveness when traditional metrics are no longer a true reflection of performance
Big Data Explained - Case study: Website Analyticsdeep.bi
This is an example case study showing what big data can mean for a small website that generates just 5000 visits a day.
It all depends on what we want do get from our assets like website traffic. If we only measure the number of people who visited our site, then we do not need to worry about “big data”. We just have to count total visits (5000 a day, 150 000 monthly).
But by using just the simple measure we know nothing about our visitors / customers. So, it pretty useless.
On the following slides we present what a website owner can gain from advanced website analytics and why big data technologies are recommended.
Get Better Content with Analytics and User TestingMichael Powers
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes first—then start talking content strategy.
• Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
• Use analytics to identify what needs improvement.
• Learn how user-testing techniques can improve your content.
In 2013, Eaton drove over 26,000 marketing leads. Awesome, right? But how many of those leads became qualified sales opportunities? Only 5%... not so awesome. Eaton threw its old nurture program out the window and asked: What does the audience really care about and how can the brand deliver it to them on their terms?.
Learn how to enhance your lead nurture programs to drive customers down the funnel to conversion, as well as:
• Understanding persona and demand type
• Creating and aligning content to business challenge and the buyers journey
• Tracking user behavior and digital consumption
• Leveraging information to create an implicit and explicit lead score
• Qualifying leads that show interest and surfacing hot leads to sales
Eaton leveraged the power of Eloqua to transform the way it nurtures leads, qualifies them and truly understands its buyers’ behavior. You will walk away excited to drive change your organization’s management of leads for the better.
Measurement now plays a critical role in developing an understanding of campaign success and failure. This session will examine the roles of measurement in content and demand generation strategies, including insights into how marketers can effectively measure the success of content campaigns and implement repeatable processes for success.
You spend all this time curating content, but how do you get people to actually read it – better yet, share it?
Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions.
In this webinar you’ll learn how to use social analytics to answer to these 4 key questions:
- What topics are my audience interested in?
- How do they find my content?
- What format moves them to convert?
- What content works for my competitors
In this webinar we covered how to improve search with analytics using the Elastic Stack: ElasticSearch, Logstash, Kibana. Check out our upcoming events: www.mcplusa.com/events
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Search Solutions 2011: Successful Enterprise Search By DesignMarianne Sweeny
When your colleagues say they want Google, they don’t mean the Google Search Appliance. They mean the Google Search user experience: pervasive, expedient and delivering the information that they need. Successful enterprise search does not start with the application features, is not part of the information architecture, does not come from a controlled vocabulary and does not emerge on its own from the developers. It requires enterprise-specific data mining, enterprise-specific user-centered design and fine tuning to turn “search sucks” into search success within the firewall. This presentation looks at action items, tools and deliverables for Discovery, Planning, Design and Post Launch phases of an enterprise search deployment.
Slides for my full-day information architecture workshop. Will teach in Minneapolis, MN (November 12, 2012) and Toronto, ON (November 29, 2012) Details: http://rosenfeldmedia.com/workshops/
Introduction to Enterprise Search. A two hour class to introduce Enterprise Search. It covers:
The problems enterprise search can solve
History of (web) search
How we search and find?
Current state of Enterprise Search + stats
Technical concept
Information quality
Feedback cycle
Five dimensions of Findability
Slides from Enterprise Search & Analytics Meetup @ Cisco Systems - http://www.meetup.com/Enterprise-Search-and-Analytics-Meetup/events/220742081/
Relevancy and Search Quality Analysis - By Mark David and Avi Rappoport
The Manifold Path to Search Quality
To achieve accurate search results, we must come to an understanding of the three pillars involved.
1. Understand your data
2. Understand your customers’ intent
3. Understand your search engine
The first path passes through Data Analysis and Text Processing.
The second passes through Query Processing, Log Analysis, and Result Presentation.
Everything learned from those explorations feeds into the final path of Relevancy Ranking.
Search quality is focused on end users finding what they want -- technical relevance is sometimes irrelevant! Working with the short head (very frequent queries) has the most return on investment for improving the search experience, tuning the results, for example, to emphasize recent documents or de-emphasize archive documents, near-duplicate detection, exposing diverse results in ambiguous situations, using synonyms, and guiding search via best bets and auto-suggest. Long-tail analysis can reveal user intent by detecting patterns, discovering related terms, and identifying the most fruitful results by aggregated behavior. all this feeds back into the regression testing, which provides reliable metrics to evaluate the changes.
By merging these insights, you can improve the quality of the search overall, in a scalable and maintainable fashion.
Keyword research tools for Search Engine Optimisation (SEO)Duncan MacGruer
Presentation given to the University of Edinburgh web publishers community in January 2018 on the use of Keyword research tools for Search Engine Optimisation (SEO).
If you think you need a search application, there are some useful first steps to take:
* validating that full-text search is the right technology
* producing sets of ideal results you'd like to return for a range of queries
* considering the value of supplementing a basic search result list with document clustering
* producing more specific requirements and investigating technology options
Information Discovery and Search Strategies for Evidence-Based ResearchDavid Nzoputa Ofili
This event was on May 2, 2017 at Wesley University, Ondo State, Nigeria. I trained the university's staff (academic and non-academic) on "Information Discovery and Search Strategies for Evidence-Based Research" in an information/digital literacy session.
I was invited to speak at OMCap Berlin 2014 about the close relationship between search engines and user experience with prescriptive guidance to gain higher rankings and more conversions.
Riley-O constructs a relevancy map of any document at realtime with a google-like interface and passes this map to search Google, bing, YAHOO!. Benefit here is helping users search: - when the user requires an entire document to satisfy the search requirement. - or when they don't know the subject matter or keywords; - or the possibility that the user does not know what they are looking for.
Similar to Search Analytics for Content Strategists (20)
Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
Information Architecture: Putting the "I" back in ITLouis Rosenfeld
Presentation by Lou Rosenfeld that introduces information architecture to senior IT managers. Covers perceived problems faced by IT managers, strategic value of information, IA basics, tangible IA benefits, and how IT and IA are natural allies in making information truly strategic to enterprises.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
4. No, let’s really look at the data
Critical elements in bold: IP address, time/date stamp, query, and # of
results:
XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800]
"GET /search?access=p&entqr=0
&output=xml_no_dtd&sort=date%3AD%3AL
%3Ad1&ud=1&site=AllSites&ie=UTF-8
&client=www&oe=UTF-8&proxystylesheet=www&
q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1"
200 971 0 0.02
XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800]
"GET /searchaccess=p&entqr=0
&output=xml_no_dtd&sort=date%3AD%3AL
%3Ad1&ie=UTF-8&client=www&
q=license+plate&ud=1&site=AllSites
&spell=1&oe=UTF-8&proxystylesheet=www&
ip=XXX.XXX.X.104 HTTP/1.1" 200 8283 146 0.16
5. No, let’s really look at the data
Critical elements in bold: IP address, time/date stamp, query, and # of
results:
What are users
XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800]
"GET /search?access=p&entqr=0 searching?
&output=xml_no_dtd&sort=date%3AD%3AL
%3Ad1&ud=1&site=AllSites&ie=UTF-8
&client=www&oe=UTF-8&proxystylesheet=www&
q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1"
200 971 0 0.02
XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800]
"GET /searchaccess=p&entqr=0
&output=xml_no_dtd&sort=date%3AD%3AL
%3Ad1&ie=UTF-8&client=www&
q=license+plate&ud=1&site=AllSites
&spell=1&oe=UTF-8&proxystylesheet=www&
ip=XXX.XXX.X.104 HTTP/1.1" 200 8283 146 0.16
6. No, let’s really look at the data
Critical elements in bold: IP address, time/date stamp, query, and # of
results:
What are users
XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800]
"GET /search?access=p&entqr=0 searching?
&output=xml_no_dtd&sort=date%3AD%3AL
%3Ad1&ud=1&site=AllSites&ie=UTF-8
&client=www&oe=UTF-8&proxystylesheet=www&
q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1"
200 971 0 0.02
XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800]
"GET /searchaccess=p&entqr=0
&output=xml_no_dtd&sort=date%3AD%3AL
How often are
%3Ad1&ie=UTF-8&client=www&
users failing?
q=license+plate&ud=1&site=AllSites
&spell=1&oe=UTF-8&proxystylesheet=www&
ip=XXX.XXX.X.104 HTTP/1.1" 200 8283 146 0.16
10. A handful of queries/tasks/ways to navigate/features/ documents
A little goes a long way
meet the needs of your most important audiences
11. A handful of queries/tasks/ways to navigate/features/ documents
A little goes a long way
meet the needs of your most important audiences
Not all queries are
distributed equally
12. A handful of queries/tasks/ways to navigate/features/ documents
A little goes a long way
meet the needs of your most important audiences
13. A handful of queries/tasks/ways to navigate/features/ documents
A little goes a long way
meet the needs of your most important audiences
Nor do they
diminish gradually
14. A handful of queries/tasks/ways to navigate/features/ documents
A little goes a long way
meet the needs of your most important audiences
15. A handful of queries/tasks/ways to navigate/features/ documents
A little goes a long way
meet the needs of your most important audiences
80/20 rule isn’t
quite accurate
30. Start with basic SSA data:
queries and query frequency
Percent:
volume of
search activity
for a unique
query during a
particular time
period
Cumulative
Percent:
running sum
of percentages
32. Logical content types out of
site search analytics
Take an hour to...
• Cluster and analyze top 50 queries (20% of all search activity)
• Ask and iterate: “what types of content would users be looking
for when searching these queries?”
• Add cumulative percentages
Result: prioritized list of potential content
types
#1) application: 11.77%
#2) reference: 10.5%
#3) instructions: 8.6%
#4) main/navigation pages: 5.91%
#5) contact info: 5.79%
#6) news/announcements: 4.27%
34. 1.Choose a
content type (e.g.,
events)
2.Ask: “Where
should users go
from here?”
3.Analyze the
frequent queries
from this content
type
from aiga.org
35.
Analyze frequent queries generated from each content sample
49. Saving the brand by killing jargon
at a community college
Jargon related to online education: FlexEd, COD,
College on Demand
Marketing’s solution: expensive campaign to
educate public (via posters, brochures)
The Numbers query rank query
(from SSA): #22 online*
#101 COD
#259 College on Demand
#389 FlexTrack
* “online” part of 213
queries
Result: content relabeled, money saved
57. Why analyze queries by audience?
Fortify your personas with data
Learn about differences--including tone and
voice--between audiences
• Open University “Enquirers”: 16 of 25 queries
are for subjects not taught at OU
• Open University Students: search for course
codes, topics dealing with completing program
Determine what’s commonly important to all
audiences (these queries better work well)
70. Shaping the
Financial Times’ editorial agenda
FT compares these
• Spiking queries
for proper nouns
(i.e., people and
companies)
• Recent editorial
coverage of
people and
companies
Discrepancy?
• Breaking story?!
• Let the editors
know!
71. Again: 7 ways SSA helps you guys
1.Determine logical content types
2.Develop contextual navigation
3.Detect failed content
4.Reduce jargon
5.Learn how audiences differ
6.Develop a publishing schedule
7.Predict the future
73. Some things you can do right away
1.Set up SSA in Google Analytics
74. Some things you can do right away
1.Set up SSA in Google Analytics
2.Query your queries
75. Some things you can do right away
1.Set up SSA in Google Analytics
2.Query your queries
3.Start developing a site report card
76. Turn on SSA in Google Analytics
Set up GA for your site if you haven’t already
Then teach it to parse and capture your
search engine’s queries (not set by default)
References
• http://is.gd/cR0qr
• http://is.gd/cR0qP
77. Seed your analysis by
querying your queries
Starter questions
1. What are the most frequent unique queries?
2. Are frequent queries retrieving quality results?
3. Click-through rates per frequent query?
4. Most frequently clicked result per query?
5. Which frequent queries retrieve zero results?
6. What are the referrer pages for frequent queries?
7. Which queries retrieve popular documents?
8. What interesting patterns emerge in general?
79. Use SSA to start work SSA helps
determine common
on a site report card information needs
80. Read this
Search Analytics for Your Site:
Conversations with
Your Customers
by Louis Rosenfeld
(Rosenfeld Media, 2011)
www.rosenfeldmedia.com
Use code
FOLBR2020
for 20% off all
Rosenfeld Media
products
We get two major things out of this data: SESSIONS and FREQUENT QUERIES\n
Your brain on data: what will it do?\n
Your brain on data: what will it do?\n
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Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
Amazing drawing by Eva-Lotta Lamm: www.evalotta.net\n
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Personas: http://www.uie.com/images/blog/YahooExamplePersona.gif\nTable: From Jarrett, Quesenbery, Stirling, and Allen’s report “Search Behaviour at OU;” April 6, 2007.\n
Personas: http://www.uie.com/images/blog/YahooExamplePersona.gif\nTable: From Jarrett, Quesenbery, Stirling, and Allen’s report “Search Behaviour at OU;” April 6, 2007.\n
Personas: http://www.uie.com/images/blog/YahooExamplePersona.gif\nTable: From Jarrett, Quesenbery, Stirling, and Allen’s report “Search Behaviour at OU;” April 6, 2007.\n
Personas: http://www.uie.com/images/blog/YahooExamplePersona.gif\nTable: From Jarrett, Quesenbery, Stirling, and Allen’s report “Search Behaviour at OU;” April 6, 2007.\n