Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
IDEO U's Storytelling for Influence course content mapped to the design think...Ren Chang Soo
Supplementary material developed to onboard teaching team members who have a strong grounding in the design thinking process, and for learners who are curious how the course content relates to the design thinking process
Sell yourselves better: What a UX employer looks forJason Mesut
A presentation I pulled together for General Assembly's UX Design Immersive course in London.
I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
IDEO U's Storytelling for Influence course content mapped to the design think...Ren Chang Soo
Supplementary material developed to onboard teaching team members who have a strong grounding in the design thinking process, and for learners who are curious how the course content relates to the design thinking process
Sell yourselves better: What a UX employer looks forJason Mesut
A presentation I pulled together for General Assembly's UX Design Immersive course in London.
I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Introduction to reasoning and design thinking.
Reasoning is associated with thinking, cognition, and intellect.
Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
A one-night UX / CX Bootcamp presentation about Personas in Sydney, Australia for General Assembly students. Topics include:
• Why personas are a powerful tool for product development
• Types of field research methods
• How to analyze the data collected
• Create personas and scenarios
• How to use personas effectively
Design Thinking 2017: New to Design Thinkingbrightspot
Introduction to design thinking that fosters quick wins while building momentum for ongoing success. Amanda Kross, Amanda Wirth, and Anders Tse presented "New to Design Thinking" at Design Thinking 2017.
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.
Kate Williamson and Cait Vlastakis Smith — UX Designers at Centerline Digital — explore the differences between UX and UI.
Good UX is the manifestation of deeply understanding people.
Learn more at: http://www.centerline.net
Stop UX Research being a Blocker. How to fit UX research into agile teams.
UX research can’t be rushed but it also can’t be uncapped.
Some research activities will take longer than others, but it’s most important to differentiate between research that provides specific value in the moment vs. research that pays off strategically in the long run.
Foundational research methods will help you decide where you want to go, while directional methods will give you turn by turn directions for how to get there.
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
This is the support deck for an introductory class I made for Junior Designers, Developers, Product and Project Managers to introduce them to the proper way to use wireframes.
I did this class already multiple times at General Assembly (London, UK), TechLab (Santa Clara, CA), Santiago (Chile) and internally in my consulting job.
It's updated to Keynote 6.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...Perfetti Media
Is your team looking for new product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?
In this presentation, we will share a proven approach for creating a long-term product vision that your team can understand and rally behind. We will share all of the techniques you'll need to successfully run a Product Visioning Workshop with your product team and business stakeholders.
You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.
Mature Products: The Cycle of UX Reinvention UXPA 2016Carol Smith
As products mature, the user’s needs change over time and so must the way we work. This presentation discusses various experiences working on mature software and complex Web applications and a set of best practices.
Negotiating Your UX Career. Presented at UXPA2015Carol Smith
Presented at the User Experience Professionals Association 2015 (UXPA2015) Conference in Coronado, CA.
Negotiation is the key to getting what you want and deserve. This talk provides the most influential ideas in business regarding negotiation and empowers you to be an effective negotiator.
In UX we negotiate on behalf of users throughout the development life cycle. We do this as we work with team members, stakeholders and clients; and those skills are especially helpful when we make difficult-to-hear recommendations. Unfortunately, many of us are not taught skills that will help us negotiate well.
This session provides the audience with tools to become effective negotiators in their personal and professional lives.
Titled: If You Don't, He Will. Negotiating Your UX Career
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Introduction to reasoning and design thinking.
Reasoning is associated with thinking, cognition, and intellect.
Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
A one-night UX / CX Bootcamp presentation about Personas in Sydney, Australia for General Assembly students. Topics include:
• Why personas are a powerful tool for product development
• Types of field research methods
• How to analyze the data collected
• Create personas and scenarios
• How to use personas effectively
Design Thinking 2017: New to Design Thinkingbrightspot
Introduction to design thinking that fosters quick wins while building momentum for ongoing success. Amanda Kross, Amanda Wirth, and Anders Tse presented "New to Design Thinking" at Design Thinking 2017.
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.
Kate Williamson and Cait Vlastakis Smith — UX Designers at Centerline Digital — explore the differences between UX and UI.
Good UX is the manifestation of deeply understanding people.
Learn more at: http://www.centerline.net
Stop UX Research being a Blocker. How to fit UX research into agile teams.
UX research can’t be rushed but it also can’t be uncapped.
Some research activities will take longer than others, but it’s most important to differentiate between research that provides specific value in the moment vs. research that pays off strategically in the long run.
Foundational research methods will help you decide where you want to go, while directional methods will give you turn by turn directions for how to get there.
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
This is the support deck for an introductory class I made for Junior Designers, Developers, Product and Project Managers to introduce them to the proper way to use wireframes.
I did this class already multiple times at General Assembly (London, UK), TechLab (Santa Clara, CA), Santiago (Chile) and internally in my consulting job.
It's updated to Keynote 6.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...Perfetti Media
Is your team looking for new product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?
In this presentation, we will share a proven approach for creating a long-term product vision that your team can understand and rally behind. We will share all of the techniques you'll need to successfully run a Product Visioning Workshop with your product team and business stakeholders.
You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.
Mature Products: The Cycle of UX Reinvention UXPA 2016Carol Smith
As products mature, the user’s needs change over time and so must the way we work. This presentation discusses various experiences working on mature software and complex Web applications and a set of best practices.
Negotiating Your UX Career. Presented at UXPA2015Carol Smith
Presented at the User Experience Professionals Association 2015 (UXPA2015) Conference in Coronado, CA.
Negotiation is the key to getting what you want and deserve. This talk provides the most influential ideas in business regarding negotiation and empowers you to be an effective negotiator.
In UX we negotiate on behalf of users throughout the development life cycle. We do this as we work with team members, stakeholders and clients; and those skills are especially helpful when we make difficult-to-hear recommendations. Unfortunately, many of us are not taught skills that will help us negotiate well.
This session provides the audience with tools to become effective negotiators in their personal and professional lives.
Titled: If You Don't, He Will. Negotiating Your UX Career
Cognitive Science Perspective on User eXperience!Hamed Abdi
How can we use research and knowledge about the brain, the visual system, memory and Emotion to design more effective products, services and systems?
In this presentation i explain how we can synthesize two different disciplinary to reach to more effectiveness in developing services, products and systems.
World Usability Day'2017 @ SBU: User Research and UX Design for Improved Quality of Life
Universal Design: Creating technology and products that work for everyone
Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?
Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating user research into your development cycle.
Algorithms are shaping our experience every day. Our Facebook feeds, our Spotify playlists, our Amazon recommendations are creating a personalized window into a world driven by algorithms. As design becomes less about a screen and more about augmenting humans with extended capabilities, new ideas, even potentially more emotional awareness, we will need algorithms. But humans are complicated. Humans change all the time. Algorithms have a hard time with that. Design thinking can bridge the gap between machine learning and human intelligence.
UX in the Age of AI: Where Does Design Fit In? Fluxible 2017Carol Smith
Cognitive computing and machine learning are not new concepts, but they are new to most UX’ers. Carol Smith addresses questions about artificial intelligence (AI) such as:
- What are these terms and technologies and how do they work?
- How can we take advantage of these powerful systems to help our users?
- Should I be concerned that computers will take over the world soon? Spoiler: It is extremely unlikely.
Once this baseline understanding is established, we’ll look at examples of AI in use and discuss the relevancy of design work in the age of AI. Additionally, we’ll explore the ethical challenges inherent with the use of AI from the user’s perspective, specifically regarding trust and transparency.
This was presented at Fluxible 2017 in Kitchener-Waterloo, Ontario, Canada on 23 Sept 2017.
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? What are the areas that UX specialists focus on? How do skills in cognitive psycology, computer science and design come together? Carol introduces basic concepts in user experience design that you can use to improve the user's expeirence and/or clearly communicate with designers.
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
While we have been busy trying to "define the damn thing" IA or answering the age old question of who rules, UX, IxDA or IA, the search engines have been busily transitioning to a machine mediated experience model for ranking. This means that SEO is now the responsibility of UX/IA whether we like it or not. This presentation lays out how search engines evaluate user experience and how we can influence this evaluation with an optimized design.
A Brief (and Practical) Introduction to Information ArchitectureLouis Rosenfeld
Keynote presentation by Louis Rosenfeld at the Usability and Accessibility for the Web International Seminar; 26 July 2007, Monterrey, Nuevo Leon, Mexico
Presentation for Harvard's ABCD Technology in Education group:
The Institute for Quantitative Social Science (IQSS) is a unique entity at Harvard - it combines research, software development, and specialized services to provide innovative solutions to research and scholarship problems at Harvard and beyond. I will talk about the software projects that IQSS is currently working on (Dataverse, Zelig, Consilience, and OpenScholar), including the research and development processes, the benefits provided to the Harvard community, and the impacts on research and scholarship.
Webinar: Lucidworks + Thomson Reuters for Improved Investment PerformanceLucidworks
Learn how the Lucidworks Fusion and Thomson Reuters Intelligent Tagging joint solution can help financial services professionals make better, faster investment decisions.
Scaling Recommendations, Semantic Search, & Data Analytics with solrTrey Grainger
This presentation is from the inaugural Atlanta Solr Meetup held on 2014/10/21 at Atlanta Tech Village.
Description: CareerBuilder uses Solr to power their recommendation engine, semantic search, and data analytics products. They maintain an infrastructure of hundreds of Solr servers, holding over a billion documents and serving over a million queries an hour across thousands of unique search indexes. Come learn how CareerBuilder has integrated Solr into their technology platform (with assistance from Hadoop, Cassandra, and RabbitMQ) and walk through api and code examples to see how you can use Solr to implement your own real-time recommendation engine, semantic search, and data analytics solutions.
Speaker: Trey Grainger is the Director of Engineering for Search & Analytics at CareerBuilder.com and is the co-author of Solr in Action (2014, Manning Publications), the comprehensive example-driven guide to Apache Solr. His search experience includes handling multi-lingual content across dozens of markets/languages, machine learning, semantic search, big data analytics, customized Lucene/Solr scoring models, data mining and recommendation systems. Trey is also the Founder of Celiaccess.com, a gluten-free search engine, and is a frequent speaker at Lucene and Solr-related conferences.
Research into how people find and share expertise can be traced back to the 1960s, with early studies focusing on knowledge workers such as engineers and scientists and the information sources they consult. However, in recent years there has been a growing recognition that the effectiveness of expertise retrieval systems is highly dependent on a number of contextual factors, where the emphasis is on how people search for expertise in the context of a specific task. These studies have typically been performed in an enterprise context, where the aim is to utilize human knowledge within an organization as efficiently as possible. This talk presents results of an Innovate-UK funded project investigating the use of complex search strategies in the workplace, with the aim of producing requirements for the design of next generation search tools.
User Research: Big R meets little R (a Richmond Design Lightning Talk)Ashley Cook
These slides were presented as a lightning talk during the August 2018 Richmond Design Meetup. This piece was distilled from a blog post that I authored in April 2018. It can be found at https://makinguxbetter.com/2018/04/25/a-coming-together-big-r-little-r/
Making sense of analytics for documentation pagesPronovix
As content producers, we invest considerable time and effort in developing, packaging, and delivering content that we think our users need. After publishing the content, we hope that users find our content useful. And we often wonder how users really navigate and consume our content. Web page analytics can help us gauge the information needs of our customers, assess their content consumption behavior, and find opportunities to improve our content and how we deliver it.
Kumar explores the basics of web analytics, pitfalls of relying too much on web analytics for important decisions, the typical web analytics process, and he will share some guidelines for interpreting web analytics numbers.
Workshop presented at Webdagene 2013 (http://webdagene.no/en/) September 9, 2013; UX Lisbon (http://www.ux-lx.com), May 12, 2011; UX Hong Kong (http://www.uxhongkong.com/), February 17, 2011.
Slides for my full-day information architecture workshop. Will teach in Minneapolis, MN (November 12, 2012) and Toronto, ON (November 29, 2012) Details: http://rosenfeldmedia.com/workshops/
Originally presented at SXSW March 13, 2011, on panel with Fred Beecher and Austin Govella. Modified and updated for Web 2.0 Expo talk, October 12, 2011, UX Web Summit September 26, 2012; Webdagene September 10, 2013.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
33. Lou’s TABLE OF
OVERGENERALIZED
DICHOTOMIES
Web Analytics User Experience
What they
analyze
Users' behaviors (what's
happening)
Users' intentions and
motives (why those things
happen)
What methods
they employ
Quantitative methods to
determine what's happening
Qualitative methods for
explaining why things
happen
What they're
trying to achieve
Helps the organization meet
goals (expressed as KPI)
Helps users achieve goals
(expressed as tasks or
topics of interest)
How they use
data
Measure performance (goal-
driven analysis)
Uncover patterns and
surprises (emergent
analysis)
What kind of data
they use
Statistical data ("real" data
in large volumes, full of
errors)
Descriptive data (in small
volumes, generated in lab
environment, full of errors)
34. Five themes for getting to
synthesis and insight
1. Balance
2. Cadence
3. Conversation
4. Perspective
5. Operations
50. Ban words that
impede conversations
• Product names: Omniture,, SharePoint...
• Methods: focus group,, usability test...
• Departments: market research,, analytics...
• Disciplines: business analysis,, information
architecture...
• Outcomes: portal, social media layer...
61. Kaushik’s Trinity Strategy
Avinash Kaushik’s “Trinity:A Mindset & Strategic Approach“: http://bit.ly/2yKA9CC
“...while I have a bucket for ‘Voice of
Customer,’ in hindsight I should have
worked harder still to paint the full qual
and quant picture….”
—Kaushik (in private email)
64. MailChimp + Evernote
• Shared bucket of buckets (60 notebooks)
• Email is the API
• OCR’d (nice for SurveyMonkey reports)
• Searchable!
• Led to “regular data nerd lunches”
MailChimp: on the threshold of
synthesis
65. MailChimp + Evernote
• Shared bucket of buckets (60 notebooks)
• Email is the API
• OCR’d (nice for SurveyMonkey reports)
• Searchable!
• Led to “regular data nerd lunches”
MailChimp: on the threshold of
synthesis was getting closer to
76. WeWork’s approach
• Atomic units smaller than reports—nuggets
(350 interviews yield @3400 nuggets)
• LOTS of metadata
• Findability improves organizational research
memory
• Researcher:curator ratio is 3:1
77. WeWork’s approach
• Atomic units smaller than reports—nuggets
(350 interviews yield @3400 nuggets)
• LOTS of metadata
• Findability improves organizational research
memory
• Researcher:curator ratio is 3:1
…is an IA approach…
78. WeWork’s approach
• Atomic units smaller than reports—nuggets
(350 interviews yield @3400 nuggets)
• LOTS of metadata
• Findability improves organizational research
memory
• Researcher:curator ratio is 3:1
…is an IA approach…
…and an Ops approach
84. Early efforts to operationalize insight
information architects in Wellington interaction designers in London
industrial designers in Seattle
market researchers in London
93. Operations is…
a platform
(systems • infrastructure • processes • tooling • principles)
that enables and amplifies the “talent”
maximizes efficiency
94. Operations is…
a platform
(systems • infrastructure • processes • tooling • principles)
that enables and amplifies the “talent”
maximizes efficiency
and makes sense of the unknown
95. Operations is…
a platform
(systems • infrastructure • processes • tooling • principles)
that enables and amplifies the “talent”
maximizes efficiency
and makes sense of the unknown
http://1.bp.blogspot.com/-3buwQCBdO8E/Tkis7YLgTBI/AAAAAAAAAUg/qV_44w9gKUw/s1600/Blind+men+and+elephant.jpg
Vive l’difference! (differences are a source of strength--if recognized/exploited)
http://www.planetperplex.com/en/item/the-mysterious-island/
TWISTY COURSE OF STARTUPS (AND THEIR ABILITY TO PIVOT ON DATA) SHOWS THE WORLD WE DON’T KNOW
http://www.pentagonpost.com/wp-content/uploads/2013/10/balanced_diet.jpg
largely a diagnostic process to help us determine:* we don’t know what we don’t know (helps w/diagnostics)* we don’t know when to use what
http://www.xdstrategy.com/blog/
Can a persona• Be data-enriched?• Borrow from analytics segments?• ...and vice versa?
Adapted from an Adaptive Path persona
http://2.bp.blogspot.com/-6jg9sv4lX8o/T05IsomD01I/AAAAAAAAB1g/UrdljvHNS5Y/s1600/music-clipart4.jpg
understand/make sense of research in time (as opposed to balance, which maps it in space)