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Uploaded byLouis Rosenfeld
Redesign Must Die
Louis Rosenfeld gave a presentation arguing against frequent website redesigns. He notes that redesigns often take 6 months and involve overhauling millions of pages but provide little real benefit to users. Additionally, redesigns focus more on visual changes rather than usability improvements and often break internal links and workflows. Rosenfeld recommends focusing redesign efforts on specific problem areas rather than wholesale visual overhauls.
