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Redesign Must Die



            Louis Rosenfeld
            University of Illinois
            9th Annual Webmasters Forum
            April 30, 2008
©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
About me




Biases:
         Library science background
         Information architecture consultant
         Works mostly with Fortune 500s
©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
Redesign this:
six months, a million pages




©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
One ribbon-cutting later




©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die
Redesign Must Die

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Redesign Must Die

  • 1. Redesign Must Die Louis Rosenfeld University of Illinois 9th Annual Webmasters Forum April 30, 2008 ©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
  • 2. About me Biases:  Library science background  Information architecture consultant  Works mostly with Fortune 500s ©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
  • 3. Redesign this: six months, a million pages ©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
  • 4. One ribbon-cutting later ©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.