The document discusses why redesign should die and argues that refinement is better than constant redesign. It provides examples of how the University of Michigan constantly redesigned its website, leading to wasted time and resources. The author advocates for prioritizing important problems, regularly tuning sites to address issues, and opportunistically finding small improvements. Refinement through many small changes is preferable to repeated full redesigns, which disrupt users and are difficult to define and implement. The approach of refinement recognizes that websites are complex systems that are impossible to fully control.