A modern marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute timely and accurate information to marketers. It has four main components: internal records, marketing intelligence, market research, and marketing research decision systems. Internal records are used to identify opportunities and potential problems, marketing intelligence collects external information, market research solves specific marketing problems, and decision systems help managers make choices.

1. GOOD
GREAT
TO
COMPONENTS
OF MODERN
MARKETING
INFORMATION
SYSTEM

2. WHAT IS
MODERN
MARKETING
INFORMATION
SYSTEM?

4. A MARKETING
INFORMATION SYSTEM
CONSISTS OF PEOPLE
,EQUIPMENT AND
PROCEDURES TO GATHER
,SORT ,ANALYSE,EVALUATE
AND DISTRIBUTE
NEEDED,TIMELY AND
ACCURATE INFORMATION
TO MARKETERS.

5. COMPONENETS

6. INTERNAL
RECORDS

7. TO SPOT
IMPORTANT
OPPURTUNIITES
AND POTENTIAL
PROBLEMS,
MARKETING
MANAGERS RELY
ON INTERNAL
RECORDS

9. MARKETING
INTELLIGENCE

11. COLLECTS
INFORMATION
FROM THE
EXTERNAL
SOURCES

12. MARKET
RESEARCH

14. IS USED TO
SOLVE
SPECIFIC
MARKETING
PROBLEMS OF
THE FIRM

15. MARKETING
RESEARCH
DECISION
SYSTEM

17. ARE TOOLS
THAT HELP
MANAGERS
MAKE
DECISIONS

19. JEET PAREKH
Created by --
Indian Institute of Technology ,
Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-
parekh/54/b10/51b
During an
Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,
Lucknow
(www.IIMintenship.com)