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How does marketing affects customer value ?

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Sameer Mathur
Sameer Mathur

"How does marketing affects customer value ?" Helps to capture Value creation, value chain, core business process etc. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR

Marketing
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The task of any business is to deliver customer value at a profit
is the satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.
PHASE OF VALUE CREATION Assessing market opportunities Choosing value Designing value Delivering value Communicating value
The VALUE CHAIN as a tool for identify ways to create more customer value.
Easy to understand value chain
CORE BUSINESS PROCESS Market Sensing New offer realization Customer relationship management Fulfillment management
CORE COMPETENCIES
Source of competitive advantage Application in wide variety of market Difficult to imitate
MAXIMIZE CORE COMETENCIES
(Re) Define the business “big idea“
(Re) Shape the business scope
(Re) Position the brand identity
Integrating the value exploration, value creation, and value delivery activities with the purpose of building long term, mutual relationship and co-prosperity among key stakeholder. HOLISTIC MARKETING
is an organization's process of defining its , or direction, and making decisions on allocating its resources to pursue this . It may also extend to control mechanisms for guiding the implementation of the .
Customer value Value chain Core Competencies Holistic marketing and Customer value Strategic Planning
CREDIT Philips kotler Marketing Management : a south Asian perspective Google Image Search    Prof. Sameer Mathur IIM-L Marketing Management : DR. Ajeet Kumar Shukla Slideshare.net
PRESENTATION BY B. COM, MAHATMA GANDHI KASHI VIDYAPITH VARANASI INTERN IIM-L (MARKETING MANAGEMENT) MENTOR: PROF. SAMEER MATHUR kumarajeet50@gmail.com
THANK YOU

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