The document discusses the key elements that make up a company's macro environment including demographic trends like population growth, economic factors such as income levels and consumption, socio-cultural influences, natural conditions like resource availability and climate change, technological developments in areas like innovation and research, and political-legal issues such as new regulations and legislation. It notes that understanding these macro environmental forces is important for scanning the external environment and forecasting demand.

1. Scanning the
Marketing
Environment,
Forecasting
Demand and
Conducting
Marketing
Research

2. What are
some
influential
macro
environment
developments?

3. What is
Macro
Environment?
include trends in gross
domestic product (GDP),
inflation, employment,
spending, and monetary and
fiscal policy

4. Major Forces in the Environment
Demographic
Economic
Socio-cultural
Natural
Technological
Political-legal

5. The
Demographic
Environment
Population
Growth
Population Age
Mix
Ethnic Markets
Educational
Groups
Household
Patterns

6. Economic
Environment
Consumer
Psychology
Income
Distribution
Income
Levels and
Consumption

7. Natural Environment
Companies are affected by conditions such as
Shortage of raw materials, Increased energy costs,
Anti-pollution pressures and Governmental
protections constitutes Natural Environment.

8. Technological Environment
Pace of
Change
Opportunities
for Innovation
Varying R&D
Budgets
Increased
Regulation of
Change

9. Political-Legal Environment
Business Legislation
Growth of Special Interest Groups