The document discusses key aspects of developing a marketing strategy, including:
1. Defining target markets and understanding customer needs and competitors.
2. Setting specific, measurable marketing objectives.
3. Developing the marketing mix of product, price, place, and promotion strategies.
4. Creating a marketing budget and allocating funds across different promotional activities.
The marketing strategy provides an overall direction for a company's marketing efforts to achieve its goals.
POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
Formulating Marketing Strategy in Advanced MarketingNikhil Gupta
The presentation gives a brief idea about the steps involved in Formulating Marketing Strategy. The presentation is an extract of how to formulate marketing strategy.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
A marketing plan is a document that contains information with the direct impact on the firm's marketing strategy that facilitates the alignment of decision makers.
POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
Formulating Marketing Strategy in Advanced MarketingNikhil Gupta
The presentation gives a brief idea about the steps involved in Formulating Marketing Strategy. The presentation is an extract of how to formulate marketing strategy.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
A marketing plan is a document that contains information with the direct impact on the firm's marketing strategy that facilitates the alignment of decision makers.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
SocialXpand | To Boost The Chance for New ContractsSocialXpand
SocialXpand boost the reviews on link and enhance chance for new contracts via digital marketing for work. By Digital and social marketing we can also take care of false complaints on links.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
The Principles of Creativity and InnovationMal Mai
Project short description
Review any books/magazines/articles/case study/news/ etc. related to Creativity and Innovation (CNI). Prepare a report which must include The Principles of CNI, Creativity in Problem Solving, Examples and Application of CNI, Recent/latest theory development of CNI, etc. You are also encouraged to propose new knowledge/theory of CNI if any.
There are 5 types of jet propulsion engine such as turbojet, turbofan, turboprop, turbo-shaft, and ramjet.Some types of jet propulsive engine are not cover in this slide such as pulse engine and rocket.
Field Programmable Gate Array(FPGA) Application In Instrument Landing System...Mal Mai
Field Programmable Gate Array(FPGA) Application In Instrument Landing-is the system where an aircraft landing automatically to the runway selected. The system will catch to glideslope and and localize
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For more information, visit-www.vavaclasses.com
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He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Marketing Strategies/ Planning
Definition
David Aaker
Process that can allow an organization to concentrate its resources on the optimal
opportunities with the goals of increasing sales and achieving a sustainable
competitive advantage.
Effort to achieve the marketing objective or goal by pointing specific target market
and making some marketing program.
4. Product
Something which can be offer to a market whether its satisfy as need or want,
for attention, acquisition, use and consumption.
The product can be an object, services, experiences, person, places,
organization and idea.
5. Price
Price is common issue in business. Some of the company or entrepreneur will facing
with getting loss or profit from the initial asset.
Total cost = FC+VC(Q)
• FC=Fixed cost
• VC=Variable cost per unit
• Q=Quantity
6. Promotion
• Advertising – printed media, broadcast media, internet, outdoor
advertisement
• Sales promotion – short term incentive given to the customers (discount,
coupons, rebates, etc)
• Public relations and publicity – CSR activity
8. • Is a group of customers that the business has decided to aim its marketing efforts and ultimately
its merchandise towards.
• Is the first element to a marketing strategy.
• A sales target is the number of products you need to sell to make a desired profit. Sales teams
thrive on well-defined sales targets.
• Sales targets allow you and your sales staff to:
• set clear goals
• pursue incentives and bonuses that motivate and reward
• keep measuring, challenging and improving your sales performance.
• Reliable sales targets also help you track your sales progress within each period, and adjust your
sales goals to meet your market and business needs.You can set targets by market segment, by
region and for each member of your sales team.
• Your sales targets are a part of your sales plan, and are used to achieve the performance goals
you set in your marketing plan.
10. Sales targets by product
• Setting specific goals for each product is a simple and effective way to meet
your monthly sales budget.
• Product sales targets usually list the number of products you need to sell, as
well as the targeted average sale price you need to get, to achieve a
budgeted profit.
• Sales targets set by product also include other important business
information, such as stock and storage requirements.
11. Example sales targets table
• Set out your sales goals by product or service, identifying the profit you
need to make from each product sale and the volume of sales you
anticipate.
12. Sales targets by market segment
• Customer researchers often choose to group market segments by:
• Geographic (based on location such as home addresses)
• Demographics (based on measurable statistics, such as income, age, gender, family size,
income, occupation, education, socio-economic status, religion, nationality)
• Psychographics (based on lifestyle preferences, such as being urban dwellers or pet lovers,
personality, lifestyle, values, attitudes)
• Behavioral segmentation (occasions, degree of loyalty)
• Using your marketing plan as a guide will help you to achieve your sales targets
by pitching your products and services to these characteristics of your market
segments.
13. Sales targets by region
• Businesses with area or travelling sales representatives most commonly set
sales targets by region - removing the difficulty and frustration of setting
and monitoring individual targets for large numbers of products.
• These businesses find it easier to set a dollar figure target per region,
covering the whole product range and all the customers in that region.
• Regional targets are 'big picture' targets. Because they cover large customer
numbers and don't specify product sales, you need to keep them simple -
one figure per area.
14. Marketing Strategy
• Marketing is the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services. A marketing strategy is composed of several
interrelated components called the marketing mix.
• An organization's strategy that combines all of its marketing goals into
one comprehensive plan.A good marketing strategy should be drawn from market
research and focus on the right product mix in order to achieve the maximum profit
potential and sustain the business.The marketing strategy is the foundation of a marketing
plan.
Read more: http://www.businessdictionary.com/definition/marketing-
strategy.html#ixzz2fddR8hZc
15. Why do you need a marketing strategy?
• An effective marketing strategy will help you to define the overall direction and goals for
your marketing. Moreover, it will articulate how you are going to deliver your products and
services in ways that will satisfy your customers (the golden rule of business).
What about the marketing plan?
• If your marketing strategy represents where you are
going, then your marketing plan represents how you
are going to get there. It details the specific actions
required to achieve your marketing objectives.
16. Your marketing objectives
• Your marketing objectives are where you would like your marketing strategy to
take you.Think of them as your marketing goals. In the past, they were articulated
via general terms, such as:
• Increasing the average size of the sale per client (Market Penetration)
• Selling a new or improved product/service to existing clients (Product Development)
• The ‘SMART’ acronym (Specific, Measurable, Achievable, Realistic andTimely) .
Examples:-
• To achieve a 20% return on capital employed by April 2014 (Profitability Objective)
• To gain 15% of the market for sports socks by November 2018 (Market Share Objective)
• To make X brand of juice the preferred brand of 21-29 year old females in Australia by
August 2019 (Branding Objective).
17. Identify your target market
• Gathering information about your market is vital when creating
your marketing strategy. Identifying the key characteristics of
your target market will help you to find the most effective way
to reach your target clients. Ask questions such as:
• What’s the size and growth potential of your market?
• What are the social trends?
• What are the key demographics? (Statistics such as age, gender, income
level etc)
• Keep revisiting this process regularly to ensure that your
strategy remains relevant and targeted.
19. 7 ComponentsBefore Decide Marketing Mix
1.
• Who & what application does the
product plan to serve?
2. • What is the payoff they are looking for?
3.
• How ready are the customers to accept
what we plan to offer?
4.
• What are the needs, which are
unfulfilled and which really matter?
20. 5. • Who are you competing against ?
6. • What is our source of growth ?
7. • What is the product / story we offer ?
8.
• How is it better than whom we are
competing with ?
7 ComponentsBefore Decide Marketing Mix(cont)
22. Pricing Strategies
Cost based pricing
• the most popular method. Based on total cost of the product/service + a standard mark-up (%) according to margin in the industry
Value based pricing
• based on customer perception of the value.
Competition based pricing
• Most common method.
23. Distribution strategy
Direct to customer
Selling through retailers
Selling through wholesale
Selling through retailers or agent.
24. Promotionstrategy
Advertising
• printed media, broadcast media, internet, outdoor advertisement
Sales promotion
• short term incentive given to the customers (discount, coupons,
rebates, etc)
Public relations and publicity
• Corporate Social Responsibility (CSR) activity
27. Setting the Marketing Budget
Affordability
• Set at a level
that a
company can
afford
Percentage of
Sales
• Past or
forecasted
sales may be
used
Competitive
Parity
• Budget
matches
competitors
outlays
28. Setting the PromotionalBudget and Mix
• OBJECTIVE ANDTASK METHOD
• Has specific objectives
• Costs of performing tasks are estimated then
summed to create the promotional budget
Total
Promotional
Budget
• Determined by the nature of each
promotional tool
• Selected promotion mix strategy
Overall
Promotion Mix
29. Conclusion
• At the heart of any business strategy is a marketing strategy. Businesses
exist to deliver products that satisfy customers.