What are the useful internal records for such a system? This presentation is made by JEET PAREKH IIT BHU. Internal Record Systems is a system under which marketing information is stored, retrieved. Marketing managers relay on internal reports on orders, sales, prices, costs, inventory levels, receivables, payable, and so on. By analyzing this information, they can spot important opportunities and problems.

1. GREAT
TO
WHAT ARE THE USEFUL
INTERNAL RECORDS FOR
SUCH A SYSTEM?

2. TO SPOT IMPORTANT
OPPURTUNITIES AND
POTENTIAL PROBLEMS,
MARKETING MANAGERS RELY
ON INTERNAL RECORDS,
SALES,PRICES ,
COSTS,INVENTORY
LEVELS,RECEVIABLES AND
PAYABLES

3. THE ORDER TO
PAYMENT CYCLE

4. HEART OF
THE
INTERNAL
RECORDS

6. COMPONENETS
SALES
INFORMATION
SYSTEM

8. DATABASES,
DATA
WAREHOUSING
AND DATA
MINING

10. ANALYST CAN MINE THE
DATA AND GARNER THE
FRESH INSIGHTS INTO
NEGLECTED CUSTOMER
SEGMENTS, RECENT
CUSTOMER SEGMENTS AND
TRENDS.

12. JEET PAREKH
Created by --
Indian Institute of Technology ,
Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-
parekh/54/b10/51b
During an
Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,
Lucknow
(www.IIMintenship.com)