The document discusses various internal records systems useful for scanning the marketing environment, forecasting demand, and conducting marketing research. These include: (1) the order-to-payment cycle, sales information systems, databases, data warehousing, and data mining; (2) sales information systems focus on sales techniques and managing a firm's sales operations; (3) databases organize data to model aspects of reality to support relevant processes; (4) data warehousing stores current and historical data; (5) data mining extracts and transforms data into understandable structures for further use.

1. Scanning the
Marketing
Environment,
Forecasting
Demand and
Conducting
Marketing
Research

2. What are useful Internal
Records for such a system?

4. Internal Records System
The Order-to-Payment Cycle
Sales Information Systems
Databases
Data Warehousing
Data Mining

5. Order-to-Payment Cycle

6. Sales Information System
focused on the practical application
of sales techniques and the
management of a firm's sales
operations

7. Database
organized collection
of data to model relevant
aspects of reality in a
way that supports
processes requiring this
information

8. Data Warehousing
stores current as well as
historical data

9. Data Mining
process to extract information from a data
set and transform it into an understandable
structure for further use