Strategy thinkingTop level management: Eg: Unstructure : Should we enter a new market?Middle level managementEg: Structured decision but unstructured components: why is order fulfillment report showing declining?
Basic components of MIS, its applications and outcomes
THE USE OF MANAGEMENT INFORMATION SYSTEMS[MIS] IN ORGANIZATIONS1Group 1: Integral Components of MISGroup 2: Building Customer Intimacy Through MISGroup 3: Market Spacing and Digitization Through MISGroup 4: MIS in Knowledge ManagementGroup 5: Use of MIS in Decision-MakingGroup 6: Outcomes of Study of MIS
2Note of the Course InstructorThis work fully belongs to my MBA First Semestergraduates at Mid-Western University as part of theirregular course work in Management InformationSystem (MIS). Though they have prepared it morebased on their somewhat six-hour brainstorming andgroup work, it may consist of several compilation andreview works from different sources.Dr C P RijalAssociate ProfessorMid-Western UniversitySurkhet, Nepal
INTEGRAL COMPONENTS OF MISG R O U P P R E S E N T A T I O NB Y :S H Y A M K U M A R B I S T AB I B E K U P A D H Y A Y AH A R I P A U D E L
MISThe MIS is defined as asystem which providesinformation support fordecision making in theorganization.The entire system’s processinvolving, collection,processing, Secure recordingand dissemination ofinformation required fordecision support in anorganization.
COMPONENTS OF MISIishgsfhygtui IIijnExternal EnvironmentEnvironmentInformationSystemIntelligenceSystemResearchSystemDatabaseManagementSystemComponent of MIS
INFORMATION SYSTEMA combination of hardware,software, infrastructure andtrained personnel organizedto facilitate planning,control, coordination,and decision making inan organization.
DATABASE MANAGEMENT SYSTEMA collection of programs that enables you to store, modify,and extract information from a database. There are manydifferent types of DBMSs, ranging fromsmall systems that run on personal computers to hugesystems that run on mainframes. The following areexamples of database applications:Computerized library systemAutomated teller machine etc.
INTELLIGENCE SYSTEMIt is a system.It senses its environment and learn for eachsituation, which action permits it to reach itsobjectives.Intelligence system is a human action thatconnects sensitivity about a systemicenvironment with system thinking, thusspurring person’s problem solvingcapabilities and invoking performance andproductivity in everyday situation.
RESEARCH SYSTEMTake for example, a research conducted in asmall company engaged mainly intelecommunication, software, embeddedsystem and real time software development;or nation-wide research projects carried by anational distributor or MNC.All it aims to help in identifying the keymanagement problems, exploring variousfacets related to problems, and establishingrelevant decision alternatives for problem
The role of the MIS in an organizationcan be compared to the role of heart inthebody. The information is the blood andMIS is the heart. In the body the heartplaysthe role of supplying pure blood to all theelements of the body including the brain.The heart works faster and suppliesmore blood when needed. It regulatesandcontrols the incoming impure blood,processes it and sends it to thedestination in thequantity needed. It fulfills the needs ofblood supply to human body in normalcourseand also in crisis.
APPLICATION 1: BUILDING CUSTOMERINTIMACYbyBikash SilwalChiranjibi GairheIrsad Ahmed Iraki
”“You learn the most from theextremes - your biggest fansand your biggest critics.BE DifferEnt!
APPLICATION 1: BUILDING CUSTOMERINTIMACY1)Meaning of customer intimacy2) Areas of Customer intimacy3)Use of MIS to Achieve customer intimacy
MEANING OF CUSTOMER INTIMACYA marketing strategy where a service supplieror product retailer gets close to their clients.The benefits of greater customer intimacy for abusiness might include improved highlytailored problem solving capabilities andgreater adaptation of products to customerneeds, as well as higher level of customerloyalty
Scope of MIS1) Internet advertising is growing .2) Developing a new product, fulfilling an order, andsupply.3) A fully digital firm produces only digital goods orservices.4) A business model describes how a companyproduces, delivers, and sells a product or service .5) Information technology (IT) consists of all thehardware that a firm needs to use in order to achieveits business objectives, whereas information systems
6) INFORMATION SYSTEMS LITERACY DESCRIBES THE BEHAVIORAL APPROACH TOINFORMATION SYSTEMS, WHEREAS COMPUTER LITERACY DESCRIBES THETECHNICAL APPROACH.7) THERE ARE FOUR MAJOR BUSINESS FUNCTIONS: SALES AND MARKETING;MANUFACTURING AND PRODUCTION; FINANCE AND ACCOUNTING; ANDINFORMATION TECHNOLOGY.8) INTRANETS ALLOW FIRMS TO WORK EASILY WITH THIRD-PARTY SUPPLIERSAND VENDORS.
AREAS OF CUSTOMER INTIMACY1)Company and product awareness.2) Communication Access3)Customer support service4) Social relationship
AREAS OF CUSTOMER INTIMACY1)Company and product awareness:Customer will buy product only when theyare aware of the product and company thatproduces it.In this respect MIS helps tocreate awareness through differencemedia.
AREAS OF CUSTOMER INTIMACY2) Communication Access:MIS creates better communication betweencompany and customer in respect to>Needs ,Wants , & Demands>Expectations>Feedback on product or service efficiency.
AREAS OF CUSTOMER INTIMACY3)Customer support service :MIS enhance and collect theinformation for better support andservice in respect of demand andsupply.
AREAS OF CUSTOMER INTIMACY4) Social relationship:MIS creates tremendous role to fosterrelationship of the firm with theircustomer and supplier as well socialelements.
APPLICATION 2MARKET SPACING: DIGITAL MARKET AND DIGITAL GOODSMeelan KarkiPrabhat thapaDammar PoudyalDhiraj Chaudhary27
MARKET SPACING An information- and communication-based electronic exchangeenvironment Information and/or physical goods are exchanged, andtransactions take place through computers and networks. These networks consist of blogs, forum threads, and microblogging services. Businesses and their customers are enabled tocreate conversations and two-way communications aboutproducts and services28
BASIC ASPECTS OF MARKET SPACING Online buying and selling goods and servicesBuying of materials and services required for thecompany to produce further goods and servicesSelling goods produced by the company Promotions of direct marketing strategiesVarious promotional campaigns, workshops arecarried out for direct marketing Relationship marketingCreates relationship between customers,suppliers, financial institutions, stakeholders andgovernment
Market prospectingHelps in exploring new market and expanding thecurrent ones Online research and developmentHelps in conducting research and development ofthe product and immediate response to thefeedback there on CommunicationEducates the direct users about the featuresinstillation and even after sales services Training and developmentProvides training to the employee and other usersand helps in development of programs
APPLICATION OF MIS IN MARKET SPACINGGlobal reachThe technology reaches across national boundariesCommerce enabled across cultural and nationalboundaries seamlessly and without modificationMarket space includes, potentially, billions of consumersand millions of businesses worldwide•InteractivityThe technology works through interaction with the userConsumers engaged in dialog that dynamically adjustsexperience to the individualConsumer becomes co-participant in process ofdelivering goods to market
Broadcast product updates and promotionsThe technology helps to update the customers timelyand make the promotional activity consistent Customer profiling/market researchThe technology helps in proper collection, recordingand interpretation of data which supports in thecustomer profiling and market survey for thatparticular organization Tracking and cross-checkingThe technology eliminate waste on jobs by being ableto accurately track themFor example, developing the proper reporting system
CASE STUDYHamptonality MomentsThe Hampton Inn & Suites digital marketing teamproduced a multi-pronged campaign thatintegrated public relations, social media andadvertising and centered on “real people tellingreal stories.” The objective for the campaign wasto differentiate the Hampton brand.Judy Christa, VP of global brand marketing forHampton Hotels and Hilton Garden Inn, said thevideos produced for the campaign went viral.Pandora proved to be a strong channel forcustomer engagement, she said, and Hamptoneven leveraged Google+ as a marketing tool.
CONTENTS OF PRESENTATION1. Definition of knowledge2. Introduction to knowledge management3. Prospects of knowledge management4. Benefits of knowledge management5. Components of knowledge management6. Intellectual property and its protection
HOW KNOWLEDGE FORM?Data = collection of facts, measurements,statisticsInformation = organized dataKnowledge = contextual, relevant,actionable informationStrong experiential and reflective elementsGood leverage and increasing returnsDynamicBranches and fragments with growthDifficult to estimate impact of investmentEvolves over time with experience
WHAT IS KNOWLEDGE MANAGEMENT?Knowledge management (KM) may simply be defined as doing what isneeded to get the most out of knowledge resources.In general, KM focuses on organizing and making available importantknowledge, wherever and whenever it is needed.KM supports process for acquiring ,storing ,distributing, applying andcreating knowledge .KM is also related to the concept of intellectual capital.
KNOWLEDGE MANAGEMENT SYSTEMSArtificial intelligence and machine learning technologies important role inthe KM processes, enabling the development of KMSExperience management basically experience develops over time, tocombine into more general experience, which then combines intogeneral knowledge
PROSPECTS OF KNOWLEDGE MANAGEMENT1. Explore2. Develop3. Protect4. Take benefit
IS KNOWLEDGE MANAGEMENT FOREVERYBODY?KM is important for all organizationsToday’s decision maker faces the pressure to make better and fasterdecisions in an environment characterized by a high domain complexityand market volatility, even in light of lack of experience typically from the decision-maker outcome of those decisions could have such a considerable impact on theorganization
BENEFITS OF KNOWLEDGE MANAGEMENTSYSTEMInformation sharingTime savingEffective decision makingInnovationBetter customer relationshipMake job betterCreation of more powerful workforceCost effectiveness
ESSENCE OF KM1. Knowledge is first created in the people’s minds. KM practices mustfirst identify ways to encourage and stimulate the ability of employeesto develop new knowledge.2. KM methodologies and technologies must enable effective ways toelicit, represent, organize, re-use, and renew this knowledge.3. KM should not distance itself from the knowledge owners, but insteadcelebrate and recognize their position as experts in the organization.
COMPONENTS OF KNOWLEDGE MANAGEMENTSYSTEMSPeopleInfrastructureSoftwareHardwareinformation
PROTECTING INTELLECTUAL PROPERTY (IP)IP can be defined as any results of a human intellectual process that hasinherent value to the individual or organization that sponsored the process.It includes inventions, designs, processes, organizational structures, strategicplans, marketing plans, computer programs, literary works, music scores,and works of art, among many other things.
IP LOSSES CAN HAPPEN IN MANY WAYS:Employee turnover.Physical theft of sensitive proprietary documents, either byoutsiders or by insiders.Inadvertent disclosure to third parties without a non-disclosureagreement.Reverse engineering.The Web repository security is breached and unauthorizedaccess to the proprietary documents takes place.Unauthorized parties intercept electronic mail, fax, telephoneconversation or other communications for the purpose ofillicitly acquiring knowledge.Attempts by insiders or outsiders to corrupt documents ordatabases with false data, information, or knowledge.
HOW TO PROTECT THE ORGANIZATION FROM IPLOSSESNon-disclosure AgreementsPatentsCopyrightsTrade Secrets
DECISION Decision is choice and solution of the problem. The act of reaching a conclusion or making up ones mind. Decision is a judgment, conclusion, resolution reached or given. The final score in any sport or contest.
DECISION MAKING Decision making is the process of identifying and selecting a course of actionto solve a specific problem. Decision making involves the selection of a course of action from among twoor more possible alternatives in order to arrive at a solution for a givenproblem.Eg: Decision to raise purchase level.
COMPONENTS OF DECISION MAKINGAlternatives : There are two or more alternatives. Decision making means to selectthe best alternative.Choice : Decision making involves a choice. It means to choose the best solutionfor solving the problem.Objectives or Problem : Decision making is objective oriented. It is done to achievean objective or to solve a problem.
AREAS OF DECISION MAKINGStrategic thinkingTop level management with unstructureddecision: Should we enter a new market?Middle level management with structureddecision and unstructured components: Why isorder fulfillment report showing the decline innumbers?Operational levelMore structured decision: does the customermeet criteria for credit?
AREAS OF DECISION MAKINGHuman resource managementEmployee hiring, training and developmentsalaries, employee job satisfaction,required training and experience.
AREAS OF DECISION MAKING Production and operations management:production operation, space for storage of rawmaterials, supplies, tools, component parts,finished goods, restrooms, employee/visitorparking, employee lunch areas Marketing and promotions: Selection oftarget markets, products, pricing, advertising,packaging, delivering, etc. Financing: Budgeting, recording financialtransaction, evaluating them and controlling. Pricing: Increasing quality, efficiency anddecreasing cost.
USE OF MIS IN DECISION MAKINGResearch System component of MIS helps to identifykey management problem.MIS establish relevant decision alternatives forproblem solution.MIS delivers correct, nearly real-time information todecision makers, and the analytical tools help themquickly understand the information and take action.IT provides new tools for managers to carry out bothtraditional and newer management roles, enablingthem to monitor, plan, and forecast with moreprecision and speed than ever before and to respondmore rapidly to the changing business environment.
USE OF MIS IN DECISION MAKINGAnother component of MIS, intelligence system,analyzes business data and provide interactiveinformation during the decision-making process,from problem recognition to implementingdecision.Business intelligence (BI) – knowledge aboutyour customers, competitors, businesspartners, competitive environment, and internaloperations to make effective, important, andstrategic business decisions.DBMSs provides a structured format of datawhich helps expert in decision making.
USE OF MIS IN DECISION MAKING`RawDataDecisionSupportSoftwareUsefulInformationDecisionmakers
USE OF MIS IN DECISION MAKING• For example: the market research systemat CG revealed that the monthly saleshas been declined by 15% in western partof Nepal whereas the total market share ofsuch goods is increasing by 20% in theentire western market. What should CG doin this case?