Useful for graduate learning, specific to understanding of key applications of MIS in organizations

1. THE USE OF MANAGEMENT INFORMATION SYSTEMS
[MIS] IN ORGANIZATIONS
1
Group 1: Integral Components of MIS
Group 2: Building Customer Intimacy Through MIS
Group 3: Market Spacing and Digitization Through MIS
Group 4: MIS in Knowledge Management
Group 5: Use of MIS in Decision-Making
Group 6: Outcomes of Study of MIS

2. 2
Note of the Course Instructor
This work fully belongs to my MBA First Semester
graduates at Mid-Western University as part of their
regular course work in Management Information
System (MIS). Though they have prepared it more
based on their somewhat six-hour brainstorming and
group work, it may consist of several compilation and
review works from different sources.
Dr C P Rijal
Associate Professor
Mid-Western University
Surkhet, Nepal

3. INTEGRAL COMPONENTS OF MIS
G R O U P P R E S E N T A T I O N
B Y :
S H Y A M K U M A R B I S T A
B I B E K U P A D H Y A Y A
H A R I P A U D E L

4. MIS
The MIS is defined as a
system which provides
information support for
decision making in the
organization.
The entire system’s process
involving, collection,
processing, Secure recording
and dissemination of
information required for
decision support in an
organization.

5. COMPONENTS OF MIS
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External Environment
Environment
Information
System
Intelligence
System
Research
System
Database
Management
System
Component of MIS

6. INFORMATION SYSTEM
A combination of hardware,
software, infrastructure and
trained personnel organized
to facilitate planning,
control, coordination,
and decision making in
an organization.

7. DATABASE MANAGEMENT SYSTEM
A collection of programs that enables you to store, modify,
and extract information from a database. There are many
different types of DBMSs, ranging from
small systems that run on personal computers to huge
systems that run on mainframes. The following are
examples of database applications:
Computerized library system
Automated teller machine etc.

8. INTELLIGENCE SYSTEM
It is a system.
It senses its environment and learn for each
situation, which action permits it to reach its
objectives.
Intelligence system is a human action that
connects sensitivity about a systemic
environment with system thinking, thus
spurring person’s problem solving
capabilities and invoking performance and
productivity in everyday situation.

9. RESEARCH SYSTEM
Take for example, a research conducted in a
small company engaged mainly in
telecommunication, software, embedded
system and real time software development;
or nation-wide research projects carried by a
national distributor or MNC.
All it aims to help in identifying the key
management problems, exploring various
facets related to problems, and establishing
relevant decision alternatives for problem

10. The role of the MIS in an organization
can be compared to the role of heart in
the
body. The information is the blood and
MIS is the heart. In the body the heart
plays
the role of supplying pure blood to all the
elements of the body including the brain.
The heart works faster and supplies
more blood when needed. It regulates
and
controls the incoming impure blood,
processes it and sends it to the
destination in the
quantity needed. It fulfills the needs of
blood supply to human body in normal
course
and also in crisis.

11. APPLICATION 1: BUILDING CUSTOMER
INTIMACY
by
Bikash Silwal
Chiranjibi Gairhe
Irsad Ahmed Iraki

12. WELCOME TO MBA PRESENTATION
Customer
intimacy

13. ”
“You learn the most from the
extremes - your biggest fans
and your biggest critics.
BE DifferEnt!

14. APPLICATION 1: BUILDING CUSTOMER
INTIMACY
1)Meaning of customer intimacy
2) Areas of Customer intimacy
3)Use of MIS to Achieve customer intimacy

15. MEANING OF CUSTOMER INTIMACY
A marketing strategy where a service supplier
or product retailer gets close to their clients.
The benefits of greater customer intimacy for a
business might include improved highly
tailored problem solving capabilities and
greater adaptation of products to customer
needs, as well as higher level of customer
loyalty

16. Scope of MIS
1) Internet advertising is growing .
2) Developing a new product, fulfilling an order, and
supply.
3) A fully digital firm produces only digital goods or
services.
4) A business model describes how a company
produces, delivers, and sells a product or service .
5) Information technology (IT) consists of all the
hardware that a firm needs to use in order to achieve
its business objectives, whereas information systems

17. 6) INFORMATION SYSTEMS LITERACY DESCRIBES THE BEHAVIORAL APPROACH TO
INFORMATION SYSTEMS, WHEREAS COMPUTER LITERACY DESCRIBES THE
TECHNICAL APPROACH.
7) THERE ARE FOUR MAJOR BUSINESS FUNCTIONS: SALES AND MARKETING;
MANUFACTURING AND PRODUCTION; FINANCE AND ACCOUNTING; AND
INFORMATION TECHNOLOGY.
8) INTRANETS ALLOW FIRMS TO WORK EASILY WITH THIRD-PARTY SUPPLIERS
AND VENDORS.

18. AREAS OF CUSTOMER INTIMACY
1)Company and product awareness.
2) Communication Access
3)Customer support service
4) Social relationship

19. AREAS OF CUSTOMER INTIMACY
1)Company and product awareness:
Customer will buy product only when they
are aware of the product and company that
produces it.In this respect MIS helps to
create awareness through difference
media.

20. AREAS OF CUSTOMER INTIMACY
2) Communication Access:
MIS creates better communication between
company and customer in respect to
>Needs ,Wants , & Demands
>Expectations
>Feedback on product or service efficiency.

21. AREAS OF CUSTOMER INTIMACY
3)Customer support service :
MIS enhance and collect the
information for better support and
service in respect of demand and
supply.

22. AREAS OF CUSTOMER INTIMACY
4) Social relationship:
MIS creates tremendous role to foster
relationship of the firm with their
customer and supplier as well social
elements.

23. Enterprise systems work

24. GLOBALIZATION
MANAGEMENT & CONTROL
COMPETITION IN WORLD MARKETS
GLOBAL WORK GROUPS
GLOBAL DELIVERY SYSTEMS
Communication Access

25. CUSTOMER RELATIONSHIP MANAGEMENT

26. SOCIAL RELATIONSHIP

27. APPLICATION 2
MARKET SPACING: DIGITAL MARKET AND DIGITAL GOODS
Meelan Karki
Prabhat thapa
Dammar Poudyal
Dhiraj Chaudhary
27

28. MARKET SPACING
 An information- and communication-based electronic exchange
environment
 Information and/or physical goods are exchanged, and
transactions take place through computers and networks.
 These networks consist of blogs, forum threads, and micro
blogging services. Businesses and their customers are enabled to
create conversations and two-way communications about
products and services
28

29. BASIC ASPECTS OF MARKET SPACING
 Online buying and selling goods and services
Buying of materials and services required for the
company to produce further goods and services
Selling goods produced by the company
 Promotions of direct marketing strategies
Various promotional campaigns, workshops are
carried out for direct marketing
 Relationship marketing
Creates relationship between customers,
suppliers, financial institutions, stakeholders and
government

30.  Market prospecting
Helps in exploring new market and expanding the
current ones
 Online research and development
Helps in conducting research and development of
the product and immediate response to the
feedback there on
 Communication
Educates the direct users about the features
instillation and even after sales services
 Training and development
Provides training to the employee and other users
and helps in development of programs

31. APPLICATION OF MIS IN MARKET SPACING
Global reach
The technology reaches across national boundaries
Commerce enabled across cultural and national
boundaries seamlessly and without modification
Market space includes, potentially, billions of consumers
and millions of businesses worldwide
•Interactivity
The technology works through interaction with the user
Consumers engaged in dialog that dynamically adjusts
experience to the individual
Consumer becomes co-participant in process of
delivering goods to market

32.  Broadcast product updates and promotions
The technology helps to update the customers timely
and make the promotional activity consistent
 Customer profiling/market research
The technology helps in proper collection, recording
and interpretation of data which supports in the
customer profiling and market survey for that
particular organization
 Tracking and cross-checking
The technology eliminate waste on jobs by being able
to accurately track them
For example, developing the proper reporting system

33. CASE STUDY
Hamptonality Moments
The Hampton Inn & Suites digital marketing team
produced a multi-pronged campaign that
integrated public relations, social media and
advertising and centered on “real people telling
real stories.” The objective for the campaign was
to differentiate the Hampton brand.
Judy Christa, VP of global brand marketing for
Hampton Hotels and Hilton Garden Inn, said the
videos produced for the campaign went viral.
Pandora proved to be a strong channel for
customer engagement, she said, and Hampton
even leveraged Google+ as a marketing tool.

36. CONTENTS OF PRESENTATION
1. Definition of knowledge
2. Introduction to knowledge management
3. Prospects of knowledge management
4. Benefits of knowledge management
5. Components of knowledge management
6. Intellectual property and its protection

37. HOW KNOWLEDGE FORM?
Data = collection of facts, measurements,
statistics
Information = organized data
Knowledge = contextual, relevant,
actionable information
Strong experiential and reflective elements
Good leverage and increasing returns
Dynamic
Branches and fragments with growth
Difficult to estimate impact of investment
Evolves over time with experience

38. TYPES OF KNOWLEDGE
Explicit knowledge
 Objective, rational, technical
 Policies, goals, strategies, papers, reports
 Codified
 Leaky knowledge
Tacit knowledge
 Subjective, cognitive, experiential learning
 Highly personalized
 Difficult to formalize
 Sticky knowledge

39. WHAT IS KNOWLEDGE MANAGEMENT?
Knowledge management (KM) may simply be defined as doing what is
needed to get the most out of knowledge resources.
In general, KM focuses on organizing and making available important
knowledge, wherever and whenever it is needed.
KM supports process for acquiring ,storing ,distributing, applying and
creating knowledge .
KM is also related to the concept of intellectual capital.

40. KNOWLEDGE MANAGEMENT SYSTEMS
Artificial intelligence and machine learning technologies important role in
the KM processes, enabling the development of KMS
Experience management basically experience develops over time, to
combine into more general experience, which then combines into
general knowledge

41. PROSPECTS OF KNOWLEDGE MANAGEMENT
1. Explore
2. Develop
3. Protect
4. Take benefit

42. IS KNOWLEDGE MANAGEMENT FOR
EVERYBODY?
KM is important for all organizations
Today’s decision maker faces the pressure to make better and faster
decisions in an environment characterized by a high domain complexity
and market volatility, even in light of
 lack of experience typically from the decision-maker
 outcome of those decisions could have such a considerable impact on the
organization

43. BENEFITS OF KNOWLEDGE MANAGEMENT
SYSTEM
Information sharing
Time saving
Effective decision making
Innovation
Better customer relationship
Make job better
Creation of more powerful workforce
Cost effectiveness

44. ESSENCE OF KM
1. Knowledge is first created in the people’s minds. KM practices must
first identify ways to encourage and stimulate the ability of employees
to develop new knowledge.
2. KM methodologies and technologies must enable effective ways to
elicit, represent, organize, re-use, and renew this knowledge.
3. KM should not distance itself from the knowledge owners, but instead
celebrate and recognize their position as experts in the organization.

45. COMPONENTS OF KNOWLEDGE MANAGEMENT
SYSTEMS
People
Infrastructure
Software
Hardware
information

46. PROTECTING INTELLECTUAL PROPERTY (IP)
IP can be defined as any results of a human intellectual process that has
inherent value to the individual or organization that sponsored the process.
It includes inventions, designs, processes, organizational structures, strategic
plans, marketing plans, computer programs, literary works, music scores,
and works of art, among many other things.

47. IP LOSSES CAN HAPPEN IN MANY WAYS:
Employee turnover.
Physical theft of sensitive proprietary documents, either by
outsiders or by insiders.
Inadvertent disclosure to third parties without a non-disclosure
agreement.
Reverse engineering.
The Web repository security is breached and unauthorized
access to the proprietary documents takes place.
Unauthorized parties intercept electronic mail, fax, telephone
conversation or other communications for the purpose of
illicitly acquiring knowledge.
Attempts by insiders or outsiders to corrupt documents or
databases with false data, information, or knowledge.

48. HOW TO PROTECT THE ORGANIZATION FROM IP
LOSSES
Non-disclosure Agreements
Patents
Copyrights
Trade Secrets

50. ©2005 The McGraw-Hill
Companies,
All rights reservedMcGraw-Hill/Irwin

51. DECISION
 Decision is choice and solution of the problem.
 The act of reaching a conclusion or making up one's mind.
 Decision is a judgment, conclusion, resolution reached or given.
 The final score in any sport or contest.

52. DECISION MAKING
 Decision making is the process of identifying and selecting a course of action
to solve a specific problem.
 Decision making involves the selection of a course of action from among two
or more possible alternatives in order to arrive at a solution for a given
problem.
Eg: Decision to raise purchase level.

53. DECISION

54. DECISION

55. COMPONENTS OF DECISION MAKING
Alternatives : There are two or more alternatives. Decision making means to select
the best alternative.
Choice : Decision making involves a choice. It means to choose the best solution
for solving the problem.
Objectives or Problem : Decision making is objective oriented. It is done to achieve
an objective or to solve a problem.

56. AREAS OF DECISION MAKING
Strategic thinking
Top level management with unstructured
decision: Should we enter a new market?
Middle level management with structured
decision and unstructured components: Why is
order fulfillment report showing the decline in
numbers?
Operational level
More structured decision: does the customer
meet criteria for credit?

57. AREAS OF DECISION MAKING
Human resource management
Employee hiring, training and development
salaries, employee job satisfaction,
required training and experience.

58. AREAS OF DECISION MAKING
 Production and operations management:
production operation, space for storage of raw
materials, supplies, tools, component parts,
finished goods, restrooms, employee/visitor
parking, employee lunch areas
 Marketing and promotions: Selection of
target markets, products, pricing, advertising,
packaging, delivering, etc.
 Financing: Budgeting, recording financial
transaction, evaluating them and controlling.
 Pricing: Increasing quality, efficiency and
decreasing cost.

59. USE OF MIS IN DECISION MAKING
Research System component of MIS helps to identify
key management problem.
MIS establish relevant decision alternatives for
problem solution.
MIS delivers correct, nearly real-time information to
decision makers, and the analytical tools help them
quickly understand the information and take action.
IT provides new tools for managers to carry out both
traditional and newer management roles, enabling
them to monitor, plan, and forecast with more
precision and speed than ever before and to respond
more rapidly to the changing business environment.

60. USE OF MIS IN DECISION MAKING
Another component of MIS, intelligence system,
analyzes business data and provide interactive
information during the decision-making process,
from problem recognition to implementing
decision.
Business intelligence (BI) – knowledge about
your customers, competitors, business
partners, competitive environment, and internal
operations to make effective, important, and
strategic business decisions.
DBMSs provides a structured format of data
which helps expert in decision making.

61. USE OF MIS IN DECISION MAKING
`
RawData
DecisionSupportSoftware
UsefulInformation
Decisionmakers

62. USE OF MIS IN DECISION MAKING
• For example: the market research system
at CG revealed that the monthly sales
has been declined by 15% in western part
of Nepal whereas the total market share of
such goods is increasing by 20% in the
entire western market. What should CG do
in this case?

63. GROUP 6
OUTCOMES OF KNOWLEDGE OF MIS

64. WELCOME TO ALL OF YOU

65. OUTCOMES OF KNOWLEDGE OF MIS

66. 1- IMPROVED DECISION MAKING

67. 2- GREATER CONNECTIVITY &
COORDINATION WITHIN AND BEYOND
ORGANIZATION

68. 3- OPERATIONAL EXCELLENCES

69. 4- EFFECTIVE MARKET PLACING

70. 5- EFFECTIVE MARKET SPACING

71. 6- INCREASED CUSTOMER INTIMACY

72. EXPLORE THE ALTERNATIVE FOR
SURVIVAL…

73. 7- RELATIONSHIP WITH
STAKEHOLDERS

74. 8- KNOWLEDGE MANAGEMENT

75. 9- ORGANIZATIONAL DEVELOPMENT
AND CHANGE

76. 10- INCREASED MANAGEMENT
EFFICIENCY

77. THANK YOU