Task 5 - Adverts
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This document contains 3 short sections about different adverts but provides no other details. It mentions an "Advert one", "Advert Two", and another unnamed "Advert" but gives no information on what is being advertised or the content of the adverts.
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All tasks
The document discusses brainstorming ideas for designing a poster for a homeless charity. It covers choosing colors, themes, layout, text, fonts, and pictures. For colors, a nice blue is suggested instead of the charity's usual green or red. The theme will provide information without overloading the viewer. The layout will feature a centered picture and text around the edges discussing how donations help. Minimal, easy-to-read text will provide facts and contact information. Pictures aim to shock viewers into helping but also show the positive impact of donations.
Research - Task 1
The document provides information about various energy drink brands and their marketing strategies. It discusses Irn-Bru's origins and target audience in Scotland as well as their consistent branding using orange and blue colors. It also summarizes advertisements and packaging for competing brands like Monster, Red Bull, Relentless, and Lucozade and how they utilize imagery, colors and slogans to promote their energy and performance benefits.
Lo4 pro forma
This marketing and PR presentation outlines a campaign to promote a new alternative rock band called Theon Junior and their album "You can tell". The objectives are to target young adults and teenagers, sell 1 million records, and make the band popular among a large audience. The campaign would use social media, magazines, TV, radio, and merchandise to promote the band. Key messages are that the band creates exciting new music that appeals to youth through their style and contemporary influences. Events like secret shows and in-store signings would help generate buzz. The goals are achievable if the band receives proper promotion and their music resonates with listeners.
Task 6 – finale images
This 3 sentence document provides instructions for a task involving 3 images but does not provide any details about the images or what is required for the task. The document lists image 1, image 2, and image 3 with no other context or explanation.
Task 6
This document contains 3 moodboards with minimal information. Moodboard 1 lists 3 typefaces: Felix Titling, High Tower Text, and Copperplate Gothic Light. Moodboards 2 and 3 are blank, providing no additional details about visual styles or themes.
Task 3
This document analyzes the layout and design of a newspaper or magazine double-page spread. It notes that the spread uses a grid layout with clear columns of text and margins for an attractive and readable design. Images and graphics are included to exemplify points and engage readers. Page numbers and dates are also included for easy reference. The document analyzes how aspects like drop caps, indented paragraphs, and custom image wrapping contribute to the polished, high-quality layout befitting an intellectual readership.
Pre production task 1
This document provides information about pre-production techniques for creating a set of greeting cards focused on food experiences. It discusses sources of funding, budget items that require financing, methods for managing time and allowing for contingencies, using a small two-person team with defined roles, identifying necessary equipment, locations, and following relevant legal and regulatory guidelines. The intended source of funding is self-financing to maintain creative control while keeping costs low.
Sash presentation task 3&4
This document summarizes and compares different posters used by charities to raise awareness and support for homelessness. It discusses how some posters use images of homeless people to elicit sympathy, while others use only text or statistics. Posters that use images tend to be more impactful as they catch people's attention quicker than text-heavy posters. However, graphic images may only attract short-term donations based on feelings of pity rather than driving long-term support. Overall, the document finds that posters using some combination of images and concise text are generally the most effective at raising awareness and gaining donations for charities addressing homelessness.
Recommended
All tasks
The document discusses brainstorming ideas for designing a poster for a homeless charity. It covers choosing colors, themes, layout, text, fonts, and pictures. For colors, a nice blue is suggested instead of the charity's usual green or red. The theme will provide information without overloading the viewer. The layout will feature a centered picture and text around the edges discussing how donations help. Minimal, easy-to-read text will provide facts and contact information. Pictures aim to shock viewers into helping but also show the positive impact of donations.
Research - Task 1
The document provides information about various energy drink brands and their marketing strategies. It discusses Irn-Bru's origins and target audience in Scotland as well as their consistent branding using orange and blue colors. It also summarizes advertisements and packaging for competing brands like Monster, Red Bull, Relentless, and Lucozade and how they utilize imagery, colors and slogans to promote their energy and performance benefits.
Lo4 pro forma
This marketing and PR presentation outlines a campaign to promote a new alternative rock band called Theon Junior and their album "You can tell". The objectives are to target young adults and teenagers, sell 1 million records, and make the band popular among a large audience. The campaign would use social media, magazines, TV, radio, and merchandise to promote the band. Key messages are that the band creates exciting new music that appeals to youth through their style and contemporary influences. Events like secret shows and in-store signings would help generate buzz. The goals are achievable if the band receives proper promotion and their music resonates with listeners.
Task 6 – finale images
This 3 sentence document provides instructions for a task involving 3 images but does not provide any details about the images or what is required for the task. The document lists image 1, image 2, and image 3 with no other context or explanation.
Task 6
This document contains 3 moodboards with minimal information. Moodboard 1 lists 3 typefaces: Felix Titling, High Tower Text, and Copperplate Gothic Light. Moodboards 2 and 3 are blank, providing no additional details about visual styles or themes.
Task 3
This document analyzes the layout and design of a newspaper or magazine double-page spread. It notes that the spread uses a grid layout with clear columns of text and margins for an attractive and readable design. Images and graphics are included to exemplify points and engage readers. Page numbers and dates are also included for easy reference. The document analyzes how aspects like drop caps, indented paragraphs, and custom image wrapping contribute to the polished, high-quality layout befitting an intellectual readership.
Pre production task 1
This document provides information about pre-production techniques for creating a set of greeting cards focused on food experiences. It discusses sources of funding, budget items that require financing, methods for managing time and allowing for contingencies, using a small two-person team with defined roles, identifying necessary equipment, locations, and following relevant legal and regulatory guidelines. The intended source of funding is self-financing to maintain creative control while keeping costs low.
Sash presentation task 3&4
This document summarizes and compares different posters used by charities to raise awareness and support for homelessness. It discusses how some posters use images of homeless people to elicit sympathy, while others use only text or statistics. Posters that use images tend to be more impactful as they catch people's attention quicker than text-heavy posters. However, graphic images may only attract short-term donations based on feelings of pity rather than driving long-term support. Overall, the document finds that posters using some combination of images and concise text are generally the most effective at raising awareness and gaining donations for charities addressing homelessness.
Task 8
This document discusses the process of designing tabloid newspaper front pages to accompany a story. The author created 4 designs for the front page of "The Sun" tabloid, experimenting with layout, fonts, inclusion of additional stories, and styling to mimic older newspapers. For the final design, the author aged the appearance by adding an old paper texture and reducing opacity on text and images to look worn from printing years ago. The goal was to realistically portray what the front page may have looked like if the story was published at the actual time of the events.
Experiments evidence template
The document describes Oliver Georgiou's experiments with experimental photography techniques. In the first experiment, Oliver took photos with the camera lens slightly out of focus to blur the images. He found that blurred images with a light source stand out the most. In the second experiment, Oliver created a photomontage by joining multiple images together in Photoshop. His second attempt worked better than the first by making the borders appear uneven. In the third experiment, Oliver captured movement by taking photos with a slow shutter speed, such as a spinning object or moving camera. His favorite image showed lines of light from moving the camera towards lights on a roof. In the final experiment, Oliver photographed reflections in glass and puddles, finding glass reflections
Initial ideas and feedback
The document contains ideas and feedback for vegetarian recipe cards. Five ideas for cards are proposed, including a Quorn turkey roast, summer salad with pasta or potatoes, fruit salad, Mexican chilli pepper salad, and shortbread. Feedback praised including recipes from different countries and allowing fruit variations. It was suggested to describe card layout and positioning of text/images. The favorite ideas were the Mexican recipe for introducing new foods, and the customizable fruit salad letting people choose preferred fruits.
Flat plan ideas
The document outlines three flat plan ideas for posters with the common elements of primarily using imagery that takes up most of the space and including minimal text such as the SASH logo, contact details, and a slogan. Flat Plan 1 is portrait oriented for normal posters or bus stops while Flat Plan 2 is landscape for billboards. The document also lists some font and slogan ideas that could be used.
Evaluation
The advertising campaign uses persuasive text and imagery to communicate the message of charity SASH and elicit sympathy to encourage donations. A leaflet and two posters were created with equal amounts of text and eye-catching imagery. While originally intending only posters, the creator changed to include an informative leaflet after struggling with theme. Photoshop and InDesign were used to design professional, aesthetically pleasing materials following testing that showed people respond equally to sad text and images. The campaign aims to upset readers enough to read more and donate while also highlighting the good work of SASH.
Experiments evidence template
This document summarizes Oliver Georgiou's experiments with experimental photography techniques. It describes experiments using out of focus images to capture light, which resulted in blurred and doubled light circles that created abstract patterns. It also discusses experiments with movement using slow shutter speeds to capture trails of light and blurred spinning objects. Experiments with reflections showed reflections in puddles, glass, and deeper water can provide two images in one by reflecting the scene.
Moodboard task 4
The document provides details for a moodboard for an Irn-Bru branding project, including:
- The main colour scheme will be blue and orange to match Irn-Bru, possibly with silver.
- The font will be big and bold in blue or orange with a border, or silver if the colours clash.
- Images for packaging will feature the can design, and ads may use old black and white photos of people holding Irn-Bru cans.
Task 7
This document discusses the process of designing a newspaper layout in InDesign. It describes three different layout concepts tried, analyzing the effectiveness of each. The final concept is inspired by real newspapers and uses a grid of rows and columns. Techniques like drop caps and minimal white space are used to make the design clean, readable and attractive. Overall, the third concept works best by neatly spreading out the text and images around the margins in a presentable format.
Pre production task 1
This document discusses pre-production planning for a project creating greeting cards focused on food. It identifies self-financing as the most likely funding source. Equipment needs include a camera, computer, and kitchen facilities. A small two-person team will be sufficient given their skills and knowledge. Production roles will be split between the two members. Locations like a kitchen require safety consideration. Legal requirements include location and image releases and following Advertising Standards Authority guidelines which can be found on their website.
Peer feed back
The document contains 3 peer reviews of layout designs for a fanzine. The first review prefers the second layout for its balanced flow of copy and imagery. The second review favors the third layout because it resembles an actual tabloid layout with advertisements, headers, and a central story. The third review likes the first layout best for its easy to read color scheme and images that will attract the intended audience.
Task 10 pp
Oli Georgiou completed a series of tasks to develop skills in laying out documents in InDesign. Tasks included creating broadsheet newspaper pages, tabloid newspaper pages, and fanzine articles. Lessons learned include techniques for formatting headlines, images, and text to attract attention and guide the reader's eye across the page. Areas for further improvement include reducing whitespace, selecting more urban fonts, and ensuring all elements are properly aligned. Overall, the tasks helped Oli gain proficiency in basic InDesign techniques and understanding of different layout styles for newspapers and magazines.
Task 10 evaluation
The student created multiple designs for a tabloid newspaper front page, magazine layout, and punk fanzine layout to present a news story. They got feedback from peers on early designs and incorporated suggestions like adding columns to designs. Over several iterations, the student tweaked designs, changing fonts, layouts, and addition of images to better match the style of real publications. Their favorite design was the final tabloid front page where they captured the style of papers from the time period of the story while presenting the news article. Time management was good as the student planned early and created multiple drafts to refine each design before the deadline.
Task 9
Brandon Parker is creating fanzines for punk music and exploring design styles. He analyzed existing punk fanzines to understand common styles like using black and white with handwritten fonts. For his first fanzine, he used a black background with white text split into three sections in a stylized handwritten font. He included band icons to relate to punk music. For his second fanzine, he again used a black background and white text, changing the font but keeping the title font the same. He laid out the text in two boxes around a central picture of a punk symbol stitched on denim, relating the image to the text topic of punk fashion.
Task 9
The document analyzes three fanzine articles the author created about hip hop themes. For the first article, the author took a more creative approach without grids and placed images and text freely. Images represented clothing brands mentioned in the article. The background image added depth and interest. For the second article, the background had more dead space but images were spread out evenly. A graffiti background represented hip hop and text was laid out in paragraphs. The third article had a camouflage background and headers in an informal font to best represent hip hop themes. Images included brand logos and shapes from the background for detail.
Task 9
The document analyzes three fanzine articles the author created about hip hop themes. For the first article, the author took a more creative approach without grids and placed images and text freely. Images represented clothing brands mentioned in the article. The background image added depth and interest. For the second article, the background had more dead space but images were spread out evenly. A graffiti background represented hip hop and a white text box improved readability. The third article had a camouflage background and headers in an informal font to best represent hip hop themes in a more eye-catching urban style.
Task 3 and 4 re done
The document summarizes and compares four posters from homeless charities. It analyzes the design elements of each poster, including color schemes, use of imagery versus text, and techniques used to grab attention. The Crisis and SASH posters stand out through highlighted statistics and prominent logos but use only text. The Shelter and Simon on the Streets posters are more eye-catching as they feature disturbing images of homeless people in addition to brief descriptive text. Overall, the posters that incorporate images are assessed as more effective at initially grabbing peoples' attention.
Task 8
This document analyzes three tabloid newspaper front page designs created by the author:
1. The first design uses a large headline, gradient image, and color-coded stories to attract attention. Small excerpts are included to encourage reading further.
2. The second simplifies the design with a larger headline and story text filling more space. Advertisements and a "more on page 5" prompt are included.
3. The third aims to make the page look busier by rearranging images, advertisements, and color-coded stories to fill more white space. Additional design elements like a dateline and price are included to resemble a real tabloid more closely.
Task 8
This document discusses the process of designing tabloid newspaper front pages for a class assignment. The student created 4 designs for a front page using the same story. For each design, they made changes such as adjusting fonts, layout, and adding additional stories. They also experimented with design elements to mimic the style of real tabloids, such as The Sun, and the appearance of older newspapers through techniques like adjusting opacity and adding a tea stain overlay. The goal was to design front pages that would attract readers in an authentic style.
Task 7
This document summarizes the design choices made in laying out a newspaper broadsheet page. Key elements included a large headline to grab attention from a distance, whitespace around the headline for simplicity, drop caps to highlight the story, and images to fill space and attract readers. A clear, readable font was used for all text. Pull quotes, additional stories, and ads were included to make the page look like a real newspaper broadsheet. The layout allows the eye to follow from left to right and centers a pull quote between sections.
Task 5
This document compares two different poster designs - one without grids and one with 3x3 grids. The no grids poster places elements freely and tilts band names to stand out, with the word "Fibbers" centered to grab attention. Band names are colored and use different fonts for variation. Dates and times match the Fibbers color. The grids poster looks more formal with Fibbers at the top in a formal font. Band names again use color while prices and dates match the Fibbers color. Text has more of a baseline and straight alignment while still maintaining an informal scattered look.
Task 6
The artist used repeated "O" letters in an exploding mushroom cloud shape to symbolize an explosion for the word in the title. A single repeating letter helps viewers quickly read and understand the intended idea. The wavy, irregular font fits the uncontrollable theme of explosions and looks like the letters are exploding outward from the impact of the blast.
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Task 8
This document discusses the process of designing tabloid newspaper front pages to accompany a story. The author created 4 designs for the front page of "The Sun" tabloid, experimenting with layout, fonts, inclusion of additional stories, and styling to mimic older newspapers. For the final design, the author aged the appearance by adding an old paper texture and reducing opacity on text and images to look worn from printing years ago. The goal was to realistically portray what the front page may have looked like if the story was published at the actual time of the events.
Experiments evidence template
The document describes Oliver Georgiou's experiments with experimental photography techniques. In the first experiment, Oliver took photos with the camera lens slightly out of focus to blur the images. He found that blurred images with a light source stand out the most. In the second experiment, Oliver created a photomontage by joining multiple images together in Photoshop. His second attempt worked better than the first by making the borders appear uneven. In the third experiment, Oliver captured movement by taking photos with a slow shutter speed, such as a spinning object or moving camera. His favorite image showed lines of light from moving the camera towards lights on a roof. In the final experiment, Oliver photographed reflections in glass and puddles, finding glass reflections
Initial ideas and feedback
The document contains ideas and feedback for vegetarian recipe cards. Five ideas for cards are proposed, including a Quorn turkey roast, summer salad with pasta or potatoes, fruit salad, Mexican chilli pepper salad, and shortbread. Feedback praised including recipes from different countries and allowing fruit variations. It was suggested to describe card layout and positioning of text/images. The favorite ideas were the Mexican recipe for introducing new foods, and the customizable fruit salad letting people choose preferred fruits.
Flat plan ideas
The document outlines three flat plan ideas for posters with the common elements of primarily using imagery that takes up most of the space and including minimal text such as the SASH logo, contact details, and a slogan. Flat Plan 1 is portrait oriented for normal posters or bus stops while Flat Plan 2 is landscape for billboards. The document also lists some font and slogan ideas that could be used.
Evaluation
The advertising campaign uses persuasive text and imagery to communicate the message of charity SASH and elicit sympathy to encourage donations. A leaflet and two posters were created with equal amounts of text and eye-catching imagery. While originally intending only posters, the creator changed to include an informative leaflet after struggling with theme. Photoshop and InDesign were used to design professional, aesthetically pleasing materials following testing that showed people respond equally to sad text and images. The campaign aims to upset readers enough to read more and donate while also highlighting the good work of SASH.
Experiments evidence template
This document summarizes Oliver Georgiou's experiments with experimental photography techniques. It describes experiments using out of focus images to capture light, which resulted in blurred and doubled light circles that created abstract patterns. It also discusses experiments with movement using slow shutter speeds to capture trails of light and blurred spinning objects. Experiments with reflections showed reflections in puddles, glass, and deeper water can provide two images in one by reflecting the scene.
Moodboard task 4
The document provides details for a moodboard for an Irn-Bru branding project, including:
- The main colour scheme will be blue and orange to match Irn-Bru, possibly with silver.
- The font will be big and bold in blue or orange with a border, or silver if the colours clash.
- Images for packaging will feature the can design, and ads may use old black and white photos of people holding Irn-Bru cans.
Task 7
This document discusses the process of designing a newspaper layout in InDesign. It describes three different layout concepts tried, analyzing the effectiveness of each. The final concept is inspired by real newspapers and uses a grid of rows and columns. Techniques like drop caps and minimal white space are used to make the design clean, readable and attractive. Overall, the third concept works best by neatly spreading out the text and images around the margins in a presentable format.
Pre production task 1
This document discusses pre-production planning for a project creating greeting cards focused on food. It identifies self-financing as the most likely funding source. Equipment needs include a camera, computer, and kitchen facilities. A small two-person team will be sufficient given their skills and knowledge. Production roles will be split between the two members. Locations like a kitchen require safety consideration. Legal requirements include location and image releases and following Advertising Standards Authority guidelines which can be found on their website.
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Peer feed back
The document contains 3 peer reviews of layout designs for a fanzine. The first review prefers the second layout for its balanced flow of copy and imagery. The second review favors the third layout because it resembles an actual tabloid layout with advertisements, headers, and a central story. The third review likes the first layout best for its easy to read color scheme and images that will attract the intended audience.
Task 10 pp
Oli Georgiou completed a series of tasks to develop skills in laying out documents in InDesign. Tasks included creating broadsheet newspaper pages, tabloid newspaper pages, and fanzine articles. Lessons learned include techniques for formatting headlines, images, and text to attract attention and guide the reader's eye across the page. Areas for further improvement include reducing whitespace, selecting more urban fonts, and ensuring all elements are properly aligned. Overall, the tasks helped Oli gain proficiency in basic InDesign techniques and understanding of different layout styles for newspapers and magazines.
Task 10 evaluation
The student created multiple designs for a tabloid newspaper front page, magazine layout, and punk fanzine layout to present a news story. They got feedback from peers on early designs and incorporated suggestions like adding columns to designs. Over several iterations, the student tweaked designs, changing fonts, layouts, and addition of images to better match the style of real publications. Their favorite design was the final tabloid front page where they captured the style of papers from the time period of the story while presenting the news article. Time management was good as the student planned early and created multiple drafts to refine each design before the deadline.
Task 9
Brandon Parker is creating fanzines for punk music and exploring design styles. He analyzed existing punk fanzines to understand common styles like using black and white with handwritten fonts. For his first fanzine, he used a black background with white text split into three sections in a stylized handwritten font. He included band icons to relate to punk music. For his second fanzine, he again used a black background and white text, changing the font but keeping the title font the same. He laid out the text in two boxes around a central picture of a punk symbol stitched on denim, relating the image to the text topic of punk fashion.
Task 9
The document analyzes three fanzine articles the author created about hip hop themes. For the first article, the author took a more creative approach without grids and placed images and text freely. Images represented clothing brands mentioned in the article. The background image added depth and interest. For the second article, the background had more dead space but images were spread out evenly. A graffiti background represented hip hop and text was laid out in paragraphs. The third article had a camouflage background and headers in an informal font to best represent hip hop themes. Images included brand logos and shapes from the background for detail.
Task 9
The document analyzes three fanzine articles the author created about hip hop themes. For the first article, the author took a more creative approach without grids and placed images and text freely. Images represented clothing brands mentioned in the article. The background image added depth and interest. For the second article, the background had more dead space but images were spread out evenly. A graffiti background represented hip hop and a white text box improved readability. The third article had a camouflage background and headers in an informal font to best represent hip hop themes in a more eye-catching urban style.
Task 3 and 4 re done
The document summarizes and compares four posters from homeless charities. It analyzes the design elements of each poster, including color schemes, use of imagery versus text, and techniques used to grab attention. The Crisis and SASH posters stand out through highlighted statistics and prominent logos but use only text. The Shelter and Simon on the Streets posters are more eye-catching as they feature disturbing images of homeless people in addition to brief descriptive text. Overall, the posters that incorporate images are assessed as more effective at initially grabbing peoples' attention.
Task 8
This document analyzes three tabloid newspaper front page designs created by the author:
1. The first design uses a large headline, gradient image, and color-coded stories to attract attention. Small excerpts are included to encourage reading further.
2. The second simplifies the design with a larger headline and story text filling more space. Advertisements and a "more on page 5" prompt are included.
3. The third aims to make the page look busier by rearranging images, advertisements, and color-coded stories to fill more white space. Additional design elements like a dateline and price are included to resemble a real tabloid more closely.
Task 8
This document discusses the process of designing tabloid newspaper front pages for a class assignment. The student created 4 designs for a front page using the same story. For each design, they made changes such as adjusting fonts, layout, and adding additional stories. They also experimented with design elements to mimic the style of real tabloids, such as The Sun, and the appearance of older newspapers through techniques like adjusting opacity and adding a tea stain overlay. The goal was to design front pages that would attract readers in an authentic style.
Task 7
This document summarizes the design choices made in laying out a newspaper broadsheet page. Key elements included a large headline to grab attention from a distance, whitespace around the headline for simplicity, drop caps to highlight the story, and images to fill space and attract readers. A clear, readable font was used for all text. Pull quotes, additional stories, and ads were included to make the page look like a real newspaper broadsheet. The layout allows the eye to follow from left to right and centers a pull quote between sections.
Task 5
This document compares two different poster designs - one without grids and one with 3x3 grids. The no grids poster places elements freely and tilts band names to stand out, with the word "Fibbers" centered to grab attention. Band names are colored and use different fonts for variation. Dates and times match the Fibbers color. The grids poster looks more formal with Fibbers at the top in a formal font. Band names again use color while prices and dates match the Fibbers color. Text has more of a baseline and straight alignment while still maintaining an informal scattered look.
Task 6
The artist used repeated "O" letters in an exploding mushroom cloud shape to symbolize an explosion for the word in the title. A single repeating letter helps viewers quickly read and understand the intended idea. The wavy, irregular font fits the uncontrollable theme of explosions and looks like the letters are exploding outward from the impact of the blast.
Task 6
Brandon Parker analyzed his creativity in manipulating everyday words to represent their meanings using InDesign. He found InDesign allowed him to easily position images within words. He manipulated the words "Reflection," "Code," and "Add Louder" by adding elements in gray to represent the original word. His favorite was "Reflection" as it looked the best while still being the simplest to create.
Task 5
Brandon Parker was tasked with creating a flyer for the music venue Fibbers using InDesign without images. He started by outlining the necessary information in separate text boxes to plan the layout. Brandon experimented with different fonts for the band names and varied the layout style for the headline band. He sized each text section appropriately and placed key details in the center with less important information on the edges or bottom. Brandon added a black rectangle behind the white text to make it more visually appealing while keeping sufficient spacing between elements to avoid clutter.
Task 4 pp
This document discusses the student's work on creating pages for a story using InDesign's 3 column, 3x3 grid, 3x5 grid, and 4x3 grid layouts. For each layout, the student explains their design choices including placement of images, use of fonts, colors and formatting to make elements stand out and create a visually appealing yet readable page. The goal was to experiment with layouts and styles that fit the content of the story.
Task 3
This document summarizes and compares the layouts of two broadsheet newspapers, The Times and The Guardian. For The Times, it notes the large bold header, cross header, and image in the right corner relating to the story. It also discusses the Times New Roman font, images in the title representing establishment connections, and 6 small sections at the bottom continuing stories on other pages. For The Guardian, it describes the main bold headline and strapline, images sectioned off with bold lines, orange and colored text/title grabbing attention, and 5 columns at the bottom continuing a story on another page.
Task 4
The document discusses different page layout experiments the author conducted in InDesign, varying the number of columns (3x3, 5x3, 3x3 with 10mm gutters, 3x8, 3x8 with different column splits) and dimensions of images and text. The 3x3 layout looked best as it required no changes to image dimensions and text was neatly presented. A 5x3 layout also gave a clean finish but lacked creativity. Wider gutters in a 3x3 created too much white space. Later experiments splitting a 3x8 layout into different column configurations produced a cleaner look.
Evaluation
Brandon Parker created 3 experimental photographs. The first used a reflection in a river to create symmetry. He added stars from a stock image. The second used lighting and himself as a shadow to create a dream-like effect. The third layered rain drops and lights reflecting in water to add effects. While each had their own theme, an overarching theme was not fully realized due to time constraints. Overall, the images experimented with editing techniques to manipulate photographs in unconventional ways.
Task 5 planning pro forma
York will be used as the location for experimental photography projects on Tuesday, February 11th during the day and night. Equipment will include cameras to take photos of monuments in York reflecting different styles to match the theme of "Idealist places". Shots of the river are planned, especially at night to capture reflections of street lights, and in the morning for similar mirrored reflections. Various weather conditions like rain or sun will be utilized to create the desired pictures, with editing as a backup if the raw photos are not completely right.
Task 3
Light writing involves moving a light source in the dark while the camera shutter is open for a long exposure, creating trails of light. Using a slow shutter speed, small aperture, and low ISO allows the background to appear black while the light trails are visible. Out of focus images are created by adjusting the camera lens until the subject is blurred, which works well with light sources as it turns them into circles of light. Changing aperture, shutter speed, and ISO can also produce blurring effects.
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Task 5 - Adverts
- 1. Task 5 - Adverts
- 2. Advert one
- 3. Advert Two
- 4. Advert