"After Marketo: 10 Things I'm Doing Even Better The Second Time"saastr
Jon Miller, CEO and co-founder of Engagio, discusses 10 things he is doing better in his second startup compared to his first. The document provides bullet point lists of areas where Miller has improved, such as hiring, culture, fundraising strategy, and focusing on quality meetings. It also includes graphics about Engagio's financial roadmap, battery-powered deals, and outbound sales. The discussion concludes with a fireside chat between Miller and Doug Pepper of Shasta Ventures.
Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
Small Budget. Big Marketing. Izenda User Conference - Jan 2017Jeff Perkins
When you're a small company with small marketing budgets, how do you make a big impact? In this presentation, I offer 9 tips on how to do a lot with a little.
CLIC CMO Conference 2017 - Counting Every Penny and Making Every Penny CountJeff Perkins
Jeff Perkins, CMO of Parkmobile, gave a presentation about making a big impact with limited marketing resources for startups. He outlined 7 strategies: 1) Build the right team, 2) Focus on the most important things, 3) Maximize limited resources, 4) Track, analyze and optimize, 5) Think big, 6) Help finance understand marketing's value, and 7) Create raving fans. He emphasized the importance of people over technology, prioritizing what matters most, and measuring results to continually improve performance on a constrained budget.
STAGNATE TO STUNNING: HOW WE ADOPTED INBOUND & REINVENTED OUR AGENCY [INBOUND...HubSpot
Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
Patrick Campbell, CEO of Price Intelligently shares techniques and tactics for pricing your product as you start your business out. He includes a variety of methods you can use.
"After Marketo: 10 Things I'm Doing Even Better The Second Time"saastr
Jon Miller, CEO and co-founder of Engagio, discusses 10 things he is doing better in his second startup compared to his first. The document provides bullet point lists of areas where Miller has improved, such as hiring, culture, fundraising strategy, and focusing on quality meetings. It also includes graphics about Engagio's financial roadmap, battery-powered deals, and outbound sales. The discussion concludes with a fireside chat between Miller and Doug Pepper of Shasta Ventures.
Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
Small Budget. Big Marketing. Izenda User Conference - Jan 2017Jeff Perkins
When you're a small company with small marketing budgets, how do you make a big impact? In this presentation, I offer 9 tips on how to do a lot with a little.
CLIC CMO Conference 2017 - Counting Every Penny and Making Every Penny CountJeff Perkins
Jeff Perkins, CMO of Parkmobile, gave a presentation about making a big impact with limited marketing resources for startups. He outlined 7 strategies: 1) Build the right team, 2) Focus on the most important things, 3) Maximize limited resources, 4) Track, analyze and optimize, 5) Think big, 6) Help finance understand marketing's value, and 7) Create raving fans. He emphasized the importance of people over technology, prioritizing what matters most, and measuring results to continually improve performance on a constrained budget.
STAGNATE TO STUNNING: HOW WE ADOPTED INBOUND & REINVENTED OUR AGENCY [INBOUND...HubSpot
Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
Patrick Campbell, CEO of Price Intelligently shares techniques and tactics for pricing your product as you start your business out. He includes a variety of methods you can use.
Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?
Presented at CTA Conference, June 27 2017.
Accompanying document can be found at kickpoint.ca/ctaconf2017
Google AdWords has thousands of different features, too many to keep track of, let alone use them successfully. We want you to stop spending time trying to master them all because we have seven shortcuts that will change your life.
These shortcuts will distinguish what features you actually need, introducing you to a more direct approach to your AdWords management, simplifying your life! WordStream's own Larry Kim and Erin Sagin will cover:
- How to create winning landing pages for your ad groups
- What the magic number of keywords you should target is
- Best practices to effectively use bid manipulation
For more information about WordStream's services, visit www.wordstream.com.
City Scoop's Internet Advertising ProgramCityScoop
CityScoop is a marketing company that guarantees top search engine rankings and high quality leads for local businesses. They discuss how they helped a client, Reliable Receptionist, rank #1 and #2 for the search term "Answering Services East Bay" which brought them 285 potential customers that year from that one search term alone. CityScoop offers a free market analysis report to show businesses how many people searched for their products/services last month and guarantees top page rankings on major search engines for an unlimited number of search phrases for $299 per year or $500 for the first year.
The solution to growing revenue, retention and reputation is already in your business.
No matter your restaurant type, you already have the insights you need to grow. To help you put those insights to work, we gathered industry experts to talk about how you can gain a deeper understanding of your business and make more money with information you already have… right away.
The document outlines an event called The Business Journey, which aims to act as a free advisory board for small and medium businesses in the West of Scotland. It provides short presentations and opportunities for collaboration. The summary lists upcoming events and how to get involved or find out more as a partner.
Top 10 Things You Don't Want to Hear from a Digital SEO AgencyIThinkanIdea
The document lists the top 10 things a digital SEO agency should not tell their clients in 2015. These include not having accurate results from a marketing campaign, recommending easy but ineffective keywords, suggesting changing a company name or domain solely for SEO purposes, relying only on offline marketing instead of SEO, downplaying the effectiveness of SEO, and blaming complications or lack of access instead of taking responsibility.
Developing our businesses in an efficient manner…. with Time as King. Sam Hen...Martin Jack
Developing our businesses in an efficient manner…. with Time as King.
Some thoughts on planning and time management which may assist in achieving your objectives
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.
Christopher August LLC is a digital and social media marketing agency located in Indianapolis, Indiana that provides customized services to locally owned small and medium businesses, including search engine optimization, web development, content marketing, analytics, social media management, email marketing, and video. They have over 10 years of experience in digital marketing and aim to provide complete transparency and the highest level of customer service to help clients succeed.
This document provides an agenda for the Glassdoor Employer Branding Summit. The summit will feature presentations and panels on developing an effective employer brand through transparency and authenticity. Speakers will discuss strategies for attracting and retaining talent, differentiating your brand, and taking action to improve your employer brand. Attendees will have opportunities to ask questions and network. The goal is to help companies of all sizes strengthen their employer brands.
Ken Krogue disagrees with Simon Sinek's view that leaders and companies should start with why. Krogue argues that great salespeople start with who their customer is and then move to understanding why that customer wants or needs the product or service. If the salesperson understands the customer's why well enough, then determining the what, how, when, and how much becomes easy. Krogue believes salespeople should focus first on understanding their customer before talking about why the company does what it does.
Turing fest final nilan peiris and wise.keyNilan Peiris
This document discusses how to achieve growth through word-of-mouth marketing by building a product that is so much better than alternatives that customers become passionate advocates. It presents three fables that illustrate principles like talking to customers, iterating quickly, and building a 10x better product. It also discusses systematizing word-of-mouth by measuring customer satisfaction through Net Promoter Score, identifying areas to improve based on detractors, and focusing on rational and emotional factors like price and speed that drive recommendations. The goal is to achieve a high NPS over time that fuels growth through positive word-of-mouth.
Digital Marketing Skills That Your Team May Not HaveDigital Orks Tech
A short presentation I delivered on the digital skills that are important for any company yet it's missing. Please read through and let me know what you think.
The document provides 7 tips for succeeding in today's SEO game. It advises that SEO should no longer be the main marketing approach and that old school keyword and link building techniques are outdated. Instead, it recommends focusing on technical health, usage signals, relevance, authority and investing in local clients to grow organically through natural SEO means like friends and referrals rather than trying to please everyone or stay underground. The tips emphasize making money over vanity metrics and being fair rather than trying to please all people.
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
De-Risking Your Startup -- SaaStr 2017 TalkLeo Polovets
This document discusses how early-stage VCs estimate the chance of success and value of startups. It explains that VCs do not value companies based solely on revenue multiples, but rather on the ideal outcome potential multiplied by the odds of success. It breaks down how VCs estimate the chance of winning by assessing key risk areas like product/market fit, competition, and team strength. It warns against common startup mistakes like focusing on the wrong risk areas or regressing in areas that were previously de-risked. The document advocates that startups identify their biggest risks and focus their efforts on mitigating those first to improve their odds of success and valuation.
11 Fundraising secrets from 1600 startupsElizabeth Yin
The document discusses 11 funding secrets learned from Elizabeth Yin's experience working with 1600 startups. Some of the key points summarized are:
1) Investors do not need every startup to win in order to make money, they just need about 10% of companies to win big with 50-100x returns.
2) Recent batches of startups are doing better than older batches, showing the importance of being in a hot space and time.
3) Creating forcing functions like scheduling investor meetings back to back can help drive up valuations and create competition between investors.
47 things I Wrote Down @ SaaStr Annual 2017stewartjer
Ah, SaaStr Annual. The conference of all conferences for us SaaS nerds. The pinnacle of PLU (People Like Us) networking and experience cross-pollination.
I’m not a newbie. I’ve read, heard, or lived most of it before, many times over, but I had a very specific goal for myself this year: to focus on answering a few burning questions related to my key objectives for the next 12 months. I found what I was looking for, (hope you did too), and happened to take some decent notes in the process. Enjoy!
Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?
Presented at CTA Conference, June 27 2017.
Accompanying document can be found at kickpoint.ca/ctaconf2017
Google AdWords has thousands of different features, too many to keep track of, let alone use them successfully. We want you to stop spending time trying to master them all because we have seven shortcuts that will change your life.
These shortcuts will distinguish what features you actually need, introducing you to a more direct approach to your AdWords management, simplifying your life! WordStream's own Larry Kim and Erin Sagin will cover:
- How to create winning landing pages for your ad groups
- What the magic number of keywords you should target is
- Best practices to effectively use bid manipulation
For more information about WordStream's services, visit www.wordstream.com.
City Scoop's Internet Advertising ProgramCityScoop
CityScoop is a marketing company that guarantees top search engine rankings and high quality leads for local businesses. They discuss how they helped a client, Reliable Receptionist, rank #1 and #2 for the search term "Answering Services East Bay" which brought them 285 potential customers that year from that one search term alone. CityScoop offers a free market analysis report to show businesses how many people searched for their products/services last month and guarantees top page rankings on major search engines for an unlimited number of search phrases for $299 per year or $500 for the first year.
The solution to growing revenue, retention and reputation is already in your business.
No matter your restaurant type, you already have the insights you need to grow. To help you put those insights to work, we gathered industry experts to talk about how you can gain a deeper understanding of your business and make more money with information you already have… right away.
The document outlines an event called The Business Journey, which aims to act as a free advisory board for small and medium businesses in the West of Scotland. It provides short presentations and opportunities for collaboration. The summary lists upcoming events and how to get involved or find out more as a partner.
Top 10 Things You Don't Want to Hear from a Digital SEO AgencyIThinkanIdea
The document lists the top 10 things a digital SEO agency should not tell their clients in 2015. These include not having accurate results from a marketing campaign, recommending easy but ineffective keywords, suggesting changing a company name or domain solely for SEO purposes, relying only on offline marketing instead of SEO, downplaying the effectiveness of SEO, and blaming complications or lack of access instead of taking responsibility.
Developing our businesses in an efficient manner…. with Time as King. Sam Hen...Martin Jack
Developing our businesses in an efficient manner…. with Time as King.
Some thoughts on planning and time management which may assist in achieving your objectives
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.
Christopher August LLC is a digital and social media marketing agency located in Indianapolis, Indiana that provides customized services to locally owned small and medium businesses, including search engine optimization, web development, content marketing, analytics, social media management, email marketing, and video. They have over 10 years of experience in digital marketing and aim to provide complete transparency and the highest level of customer service to help clients succeed.
This document provides an agenda for the Glassdoor Employer Branding Summit. The summit will feature presentations and panels on developing an effective employer brand through transparency and authenticity. Speakers will discuss strategies for attracting and retaining talent, differentiating your brand, and taking action to improve your employer brand. Attendees will have opportunities to ask questions and network. The goal is to help companies of all sizes strengthen their employer brands.
Ken Krogue disagrees with Simon Sinek's view that leaders and companies should start with why. Krogue argues that great salespeople start with who their customer is and then move to understanding why that customer wants or needs the product or service. If the salesperson understands the customer's why well enough, then determining the what, how, when, and how much becomes easy. Krogue believes salespeople should focus first on understanding their customer before talking about why the company does what it does.
Turing fest final nilan peiris and wise.keyNilan Peiris
This document discusses how to achieve growth through word-of-mouth marketing by building a product that is so much better than alternatives that customers become passionate advocates. It presents three fables that illustrate principles like talking to customers, iterating quickly, and building a 10x better product. It also discusses systematizing word-of-mouth by measuring customer satisfaction through Net Promoter Score, identifying areas to improve based on detractors, and focusing on rational and emotional factors like price and speed that drive recommendations. The goal is to achieve a high NPS over time that fuels growth through positive word-of-mouth.
Digital Marketing Skills That Your Team May Not HaveDigital Orks Tech
A short presentation I delivered on the digital skills that are important for any company yet it's missing. Please read through and let me know what you think.
The document provides 7 tips for succeeding in today's SEO game. It advises that SEO should no longer be the main marketing approach and that old school keyword and link building techniques are outdated. Instead, it recommends focusing on technical health, usage signals, relevance, authority and investing in local clients to grow organically through natural SEO means like friends and referrals rather than trying to please everyone or stay underground. The tips emphasize making money over vanity metrics and being fair rather than trying to please all people.
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
De-Risking Your Startup -- SaaStr 2017 TalkLeo Polovets
This document discusses how early-stage VCs estimate the chance of success and value of startups. It explains that VCs do not value companies based solely on revenue multiples, but rather on the ideal outcome potential multiplied by the odds of success. It breaks down how VCs estimate the chance of winning by assessing key risk areas like product/market fit, competition, and team strength. It warns against common startup mistakes like focusing on the wrong risk areas or regressing in areas that were previously de-risked. The document advocates that startups identify their biggest risks and focus their efforts on mitigating those first to improve their odds of success and valuation.
11 Fundraising secrets from 1600 startupsElizabeth Yin
The document discusses 11 funding secrets learned from Elizabeth Yin's experience working with 1600 startups. Some of the key points summarized are:
1) Investors do not need every startup to win in order to make money, they just need about 10% of companies to win big with 50-100x returns.
2) Recent batches of startups are doing better than older batches, showing the importance of being in a hot space and time.
3) Creating forcing functions like scheduling investor meetings back to back can help drive up valuations and create competition between investors.
47 things I Wrote Down @ SaaStr Annual 2017stewartjer
Ah, SaaStr Annual. The conference of all conferences for us SaaS nerds. The pinnacle of PLU (People Like Us) networking and experience cross-pollination.
I’m not a newbie. I’ve read, heard, or lived most of it before, many times over, but I had a very specific goal for myself this year: to focus on answering a few burning questions related to my key objectives for the next 12 months. I found what I was looking for, (hope you did too), and happened to take some decent notes in the process. Enjoy!
SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)prashant.sachdev
Compilation of crowdsourced learnings shared by various enterprise / B2B SaaS companies from SaaStr Annual conference in San Francisco (2017). Follow me at @prashantsachdev on twitter for real-time learnings on #SaaStr101
SaaStr 2017: AI–Enabled SaaS - 4 Models for ML as Competitive AdvantageSarah Guo
The document discusses 4 models for how machine learning (ML) can provide competitive advantage for startup software-as-a-service (SaaS) companies:
1. Tell Me Something New - Using ML to gain new insights from customer data to improve experiences and workflows.
2. Replacing Rules-Based Systems - Using ML to replace traditional rules-based systems with more accurate ML-powered approaches.
3. The Ironman Suit - Using ML to enhance human capabilities by surfacing insights or predicting actions.
4. Replacing Humans - Using ML to replace human labor for operational tasks through application programming interfaces (APIs) or other automated processes.
However, the document cautions
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
Bessemer Venture Partners' is proud to share The State of the Cloud for 2017.
As the definitive guide to the biggest trends in the cloud industry, this year’s “State of the Cloud Report” includes:
1. A Look Back at 2016
- 2016 was a marquee year for a number of reasons. First, we all remember the rocky start in February where the Cloud Market dropped 35%
- Subsequently, rebounded back to normal levels and ended the year up +15%
- The dip in the market had two main outcomes: First, it led to unprecedented amounts of M&A (4x more than any other year and 40% of the total cloud market cap of $300B) – and second, it led to the fewest number of cloud tech IPOs since the financial crisis.
- A combination of these factors has led to the highest quality backlog of private cloud companies in history. The top 100 private Cloud companies alone represent over $100B of private enterprise value.
2. We provide a deeper look into the three top questions every private cloud CEO should be discussing with his/her executive team
- How fast should I be growing?
- How much should I burn?
- How do I scale?
3. Bessemer’s 7 Predictions for 2017
- The year of human assisted AI
- APIs will serve as the backbone for a majority of software infrastructure
- Architect for infinite scale without infinite spend
- Mobile unlocks non-desk worker productivity
- NPS everything
- Diverse teams win
- The screenless software movement
"Building an Epic Brand" at SaaStr Annual 2016saastr
This document discusses tips for building an epic brand based on Jeff Yoshimura's experiences. It notes that no company or experience is the same in brand building. Success takes time and iterating - how many followed Salesforce before 2008? It's important to hire the right team aligned to goals, and not fire people early if press or leads aren't immediate, as brand building is a process that takes time. Treat the brand like its own entity and build an ecosystem around it.
This document provides an overview of social media marketing and why it is important. Some key points:
- Social media usage has risen significantly globally with over 2 billion active users, making it critical for brands.
- Social media marketing allows brands to engage audiences across the customer journey from awareness to advocacy.
- Brands can use social media to drive awareness, influence, demand, customer service and retention.
- Influencers and social selling are effective ways to engage audiences on social media and drive conversions.
SaaS companies, are you segmenting your customer acquisition channels correctly?Elizabeth Yin
This document summarizes a talk about testing customer acquisition channels for SaaS companies. It discusses how SaaS customer acquisition is difficult due to lack of virality and complex cohort analysis. It recommends segmenting channels by purchase intent and testing high, medium, and low intent channels separately. The document provides tips on determining necessary test budgets based on lifetime customer value and cost per lead. It also gives examples of four common cohorts used in analysis: visit to sign up, sign up to billed, sign up by campaign, and cancellation by subscription plan.
How to create and optimize high converting landing pagesElizabeth Yin
The document provides tips on creating high-converting landing pages. It discusses two common mistakes marketers make: offering too much choice on landing pages, and breaking the connection between advertisements and landing pages. To fix these mistakes, it recommends focusing landing pages on a single call-to-action, and maintaining message, design, and conversational momentum between ads and pages. Split testing is recommended, but the document cautions that most tests do not yield improved results, so the time spent testing must be evaluated against the potential gains.
Organic Origins is an Australian organic food company seeking to expand globally. It currently focuses on three main market segments: fruits and vegetables, home cooking ingredients, and dairy. These segments align with the major categories in Australia's organic food industry. Organic Origins analyzes factors like customers' age, gender, and reasons for purchase to determine behavior in each segment and tailor its marketing strategy. Future growth will depend on adapting to trends like increasing online shopping and maintaining high product quality across a diverse range of offerings.
Una red social es una estructura social compuesta por individuos u organizaciones relacionados de acuerdo a algún criterio como amistad o trabajo. Las redes sociales ayudan a la comunicación y facilitan la relación entre personas, pero también pueden hacer que nos volvamos dependientes de la tecnología y expuestos a estafas o pérdida de privacidad.
This technical professional has over 20 years of experience in network engineering with expertise in Cisco routers, switches, firewalls, and load balancers. Their experience includes network design, implementation, support, and project management at various companies across several industries. They are proficient in protocols like IP, OSPF, BGP, SNMP, and technologies such as VLANs, VPNs, and MPLS.
The document provides tips for improving email open and click-through rates, noting that open rates typically decline over time but can be increased by testing subject lines and sending at off-hours. It also recommends focusing clickable links near the top of the email and reducing the number of links, as people are most likely to click the first one or two links. Additionally, using a digest format and non-black fonts can significantly boost click-through rates.
Email marketing secrets that most marketers don't knowElizabeth Yin
Elizabeth Yin gives an overview of email marketing secrets. She discusses improving open rates through A/B testing subject lines for large email lists and sending at optimal times. Yin also provides tips for increasing click-through rates, such as putting the main call to action at the top, limiting the number of links, using non-black fonts, and sending digest emails to train recipients to click. Overall, the document offers advice on tracking engagement metrics and testing different email formatting and timing strategies.
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Are you a start-up? Are you trying to find new ways to expand your business? If so this is the webinar for you! We have brought together two industry thought leaders to go head to head, sharing real-life examples and the secrets of how startups can reach massive audiences. Join us as Larry Kim Founder & CTO of Wordstream & Robert Moore Founder & CEO of RJMetrics duke it out in our most anticipated webinar of 2015!!
Using Social Media and Content to Build Your Personal Brand and Land Your Nex...Jeff Perkins
There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.
After this session, you’ll be able to:
1) Develop your personal brand positioning
2) Build a content strategy for your personal brand
3) Leverage social media to build your personal brand
4) Balance your personal brand with your professional responsibilities
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...Nate Riggs
This presentation was delivered to small business owners at the 2012 Ohio Growth Summit as the kick off to a four hour, panel-based content marketing track.
The talk covers the 7 foundational principles of content marketing that will help you and your business build strategic understanding of how publishing content will lead to greater audience attention, and ultimately more engaged customers for your business.
E-commerce Berlin Expo 2017 - Six must-do tactics retailers need to build a s...E-Commerce Berlin EXPO
Luca Senatore Director of Strategy Genie Goals
An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.
How to Present Your MLM Opportunity to OthersCharles Holmes
The document provides tips for effectively presenting an MLM opportunity to others. It recommends using third-party presentation tools to provide a consistent presentation. Presentations should be short, under 20 minutes, to avoid information overload and keep the prospect's attention. Prospects should leave with business tools, samples, and a follow-up appointment scheduled since few sign up immediately. Presenters should ask for the sale at the end and assume the prospect will buy to increase likelihood of success. Maintaining eye contact, enthusiasm, asking questions, and appealing to multiple senses makes the presentation more effective.
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...Noisy Little Monkey
Acquiring new visitors to your website from Google and the various social channels which now exist is ever more difficult in today’s competitive marketplace. Jon will reveal the secrets from successful campaigns which have driven new traffic and converted leads into sales.
How to: Find, Hire, and Manage Inbound MarketersKipp Bodnar
This document provides advice and best practices for finding, hiring, and managing marketing talent. It discusses building a hiring funnel, knowing what skills to look for in candidates, conducting structured interviews with a clear process and feedback, asking simple but insightful interview questions, managing for purpose over financials alone, and prioritizing skill development, feedback, and career growth for employees. The overall message is that recruiting and retaining great marketers should be a top priority through focusing on culture, learning, and career progression.
Simply SaaS Forum - Marketing - Jeff Perkins - September 2018Jacey Lucus
Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. They just hit the 10 million user milestone and are adding an additional million every 90 days. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com.
On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Jeff took us through 6 ways to make a big impact with a small budget. The main takeaways were: 1) Focus, 2) Know your buyer, 3) Get your name out there, 4) Think big, 5) Be the brand, and 6) Create raving fans.
Automate Your E-commerce Operations: How to 4X Your revenueChad Rubin
For this webinar, Skubana CEO, Chad Rubin was able to sit down with Lyndsay McGregor of XSellco and explain how he does all he can to optimize, automate & outsource his business so he can scale quicker than others.
Check out each slide as he goes into his tips & tricks of how he outsources, you can even see his full tech-stack!
Enjoy!
Leveraging Google My Business for Local SearchMichaelBaylor3
This document summarizes key points about leveraging Google My Business for local search. It discusses that Google prioritizes the searcher experience over businesses, unless they are paying for ads. It also emphasizes the importance of engagement through posting regularly on Google My Business, responding to reviews and questions, and claiming and completing your business profile. The document provides action items like creating a content calendar, checking your business information regularly, and not abandoning your website, to help businesses leverage Google My Business most effectively.
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For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.
This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
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Saastr 2017 Presentation: After Marketo, 10 Things I'm Doing Better the Second Time
1. #saastrannual
10 Things I’m Doing Even Better
The Second Time
JON MILLER DOUG PEPPER
CEO and Co-Founder
Engagio
@jonmiller
Managing Director
Shasta Ventures
@dougpepper
2. 10 Things I’m Doing Even Better The Second Time
#saastrannual
3.
4.
5.
6. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Fireside ChatThe 10 Things
From Marketo to
Engagio
7. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Demand
Generation Account Based
8. 10 Things I’m Doing Even Better The Second Time
#saastrannual
8
9. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Google Trends for Account
Based Marketing
Engagio
founded
Great Market
10. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Product
11. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Sales and Marketing
12. 10 Things I’m Doing Even Better The Second Time
#saastrannual
The 10 Things I’m Doing
Better the Second Time
13. “Not finance. Not
strategy. Not technology.
It is teamwork that
remains the ultimate
competitive advantage,
both because it is so
powerful and so rare.”
– Patrick Lencioni
16. • Hiring
• Perks
• Onboarding, Learning and
Development
• Performance Management
• Office Environment and
Fun
• Corporate Social
Responsibility
Culture
Teams
20. Data Vendors Predictive
Who: Selection What: Personalization
Insight
Where: Interaction
Ads
Infrastructure
Lead to Account match (L2a);
Routing; ABM Analytics
Website
Orchestration
Direct /
Physical
Events
Human Email Phone / Dialer Social
Other
Intent &
Technographics
Attribution
CRMAccount
Planning
Synchronize Interactions into coordinated Plays
Complementary
Content Customization