"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"What is Campaign Based Prospecting?" by Ryan O'Hara at #FlipMyFunnel 2018#FlipMyFunnel
"What is Campaign Based Prospecting?" at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Tips on communicating internally to different audiencesJeremy Horn
Slides Bryan Postelnek recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Product Managers must be able to communicate to a variety of people across different departments - stakeholders, developers, designers, marketing, leadership, etc. - and, although we wish it were true, one message or document doesn't work for all groups. Watch this talk to learn some tips on how to frame conversations and set yourself up to succeed in talking to these different audiences.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
WHAT THE BEST ENTREPRENEURS KNOW AND DESPERATELY WANT TO KEEP SECRETGenesis Onomiwo (MNIM)
Business is not a game of chance, neither is hope a good business strategy. Want to know what it takes to get customers rushing towards your product or service? Then flip through my latest slides now!
Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention CNW Group
Developing compelling content based on trending topics is a demanding task. In a real-time world, it is tempting for marketers to take a shortcut by newsjacking and hoping for the best. Rather than taking blind risks with your content, researching what key messages will resonate with buyers and influencers along with the channels where they prefer to interact can help a marketer maximize the impact of the content they produce.
Join Marian Salzman, CEO of Havas PR North America, and Ken Wincko, SVP of Marketing at PR Newswire, as they discuss strategies for utilizing market insights to create great content that can cut through the clutter, spark conversation and drive action.
During the webinar we will address
• how to balance your content marketing strategy between the here-and-now and preparing for the future
• new techniques for measuring the effectiveness of your content
• how to map out content that meets buyer needs along the lifecycle
• writing engaging content to draw the attention of your audience
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
"What is Campaign Based Prospecting?" by Ryan O'Hara at #FlipMyFunnel 2018#FlipMyFunnel
"What is Campaign Based Prospecting?" at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Tips on communicating internally to different audiencesJeremy Horn
Slides Bryan Postelnek recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Product Managers must be able to communicate to a variety of people across different departments - stakeholders, developers, designers, marketing, leadership, etc. - and, although we wish it were true, one message or document doesn't work for all groups. Watch this talk to learn some tips on how to frame conversations and set yourself up to succeed in talking to these different audiences.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
WHAT THE BEST ENTREPRENEURS KNOW AND DESPERATELY WANT TO KEEP SECRETGenesis Onomiwo (MNIM)
Business is not a game of chance, neither is hope a good business strategy. Want to know what it takes to get customers rushing towards your product or service? Then flip through my latest slides now!
Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention CNW Group
Developing compelling content based on trending topics is a demanding task. In a real-time world, it is tempting for marketers to take a shortcut by newsjacking and hoping for the best. Rather than taking blind risks with your content, researching what key messages will resonate with buyers and influencers along with the channels where they prefer to interact can help a marketer maximize the impact of the content they produce.
Join Marian Salzman, CEO of Havas PR North America, and Ken Wincko, SVP of Marketing at PR Newswire, as they discuss strategies for utilizing market insights to create great content that can cut through the clutter, spark conversation and drive action.
During the webinar we will address
• how to balance your content marketing strategy between the here-and-now and preparing for the future
• new techniques for measuring the effectiveness of your content
• how to map out content that meets buyer needs along the lifecycle
• writing engaging content to draw the attention of your audience
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
Find the Words That Stick: Make Your Brand Googleablesemrush_webinars
Nothing will accelerate your brand, or your clients’ brand, more than achieving Simple Clarity. This is the ability to describe your business (or products) and what makes it unique in ten words or less. When you achieve Simple Clarity it makes your brand easier to remember, easier to refer, and easier to talk about. And it gives your brand credibility, because you can speak about it with authority. But finding Simple Clarity — finding the words that stick — can be elusive.
In this webinar, Jeremy Miller will provide practical, actionable ideas to make your brand more "Googleable." He will show you why you need to achieve Simple Clarity, and how to find it. Jeremy is the author of Sticky Branding. It’s a branding playbook for small- and mid-sized companies. The book launched in January to rave reviews, and it even beat Oprah.
Join Jeremy and the SEMrush team for an action packed webinar where you will learn how to:
Accelerate your sales by applying Simple Clarity to your brand.
Package your brand and what makes it unique in 10 words or less.
How to use search traffic and keywords to find the words that stick.
This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.
Yes, You Can Make Brand Strategy Happen (#ConfluenceCon 2015)Dana DiTomaso
Starting a brand strategy for your organization can be a daunting process. How do you convince your boss or client that it's necessary? Shouldn't you spend your time optimizing AdWords ads instead? In this talk, Dana will discuss the fundamentals of brand strategy, how you can implement it in your organization, and how it's going to make your marketing life that much easier.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
Jenifer Kern, Celerity's VP of Marketing, discusses the connection between Sales, Marketing and Jazz at HubSpot's INBOUND15 conference. "What's Jazz Got To Do With It?"
launching your new website promotion in 2018|dm web promotionVivek Misra
Top 10 SEO Sites and Trends for Better Ranking and Organic Traffic in 2018, SEO Tips to get higher web crawler ranking, Top SEO tips and traps content advertising according to content tips, dependably utilize one of a kind substance for your site and advancement.
SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience.
So how do you make your product discoverable to people who matter?
Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing.
In this presentation, you'll learn:
- Creative ways to leverage your product to increase your conversion and activation rates.
- How to decrease your time to value for product-driven lead generation.
- Real-life examples from top SaaS companies to inspire you.
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strat...Sales Hacker
Revenue Summit 2018 San Francisco
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strategy For 2018 & Beyond
Speakers:
Eric Siu - CEO, Single Grain
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
This is a presentation I gave at the Utah Business Summit in Provo, Utah 3.13.2012. It was about Social Media ROI and specifically inside I cover 4 specific ROI opportunities that we should all be taking advantage of.
The holiday season can comprise up to 40% of an online retailer's annual sales. Very soon competition will be heating up and gift buying will be in full swing. Are you ready?
Beyond Citations - What To Do Next in Local Search #searchfestDana DiTomaso
What do you do after all your citations are claimed, your NAP is perfect and you're showing up all over the SERP? Here's some ideas, from my talk at #searchfest 2014.
Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spen...#FlipMyFunnel
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spencer at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at #Fl...#FlipMyFunnel
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Find the Words That Stick: Make Your Brand Googleablesemrush_webinars
Nothing will accelerate your brand, or your clients’ brand, more than achieving Simple Clarity. This is the ability to describe your business (or products) and what makes it unique in ten words or less. When you achieve Simple Clarity it makes your brand easier to remember, easier to refer, and easier to talk about. And it gives your brand credibility, because you can speak about it with authority. But finding Simple Clarity — finding the words that stick — can be elusive.
In this webinar, Jeremy Miller will provide practical, actionable ideas to make your brand more "Googleable." He will show you why you need to achieve Simple Clarity, and how to find it. Jeremy is the author of Sticky Branding. It’s a branding playbook for small- and mid-sized companies. The book launched in January to rave reviews, and it even beat Oprah.
Join Jeremy and the SEMrush team for an action packed webinar where you will learn how to:
Accelerate your sales by applying Simple Clarity to your brand.
Package your brand and what makes it unique in 10 words or less.
How to use search traffic and keywords to find the words that stick.
This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.
Yes, You Can Make Brand Strategy Happen (#ConfluenceCon 2015)Dana DiTomaso
Starting a brand strategy for your organization can be a daunting process. How do you convince your boss or client that it's necessary? Shouldn't you spend your time optimizing AdWords ads instead? In this talk, Dana will discuss the fundamentals of brand strategy, how you can implement it in your organization, and how it's going to make your marketing life that much easier.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
Jenifer Kern, Celerity's VP of Marketing, discusses the connection between Sales, Marketing and Jazz at HubSpot's INBOUND15 conference. "What's Jazz Got To Do With It?"
launching your new website promotion in 2018|dm web promotionVivek Misra
Top 10 SEO Sites and Trends for Better Ranking and Organic Traffic in 2018, SEO Tips to get higher web crawler ranking, Top SEO tips and traps content advertising according to content tips, dependably utilize one of a kind substance for your site and advancement.
SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience.
So how do you make your product discoverable to people who matter?
Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing.
In this presentation, you'll learn:
- Creative ways to leverage your product to increase your conversion and activation rates.
- How to decrease your time to value for product-driven lead generation.
- Real-life examples from top SaaS companies to inspire you.
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strat...Sales Hacker
Revenue Summit 2018 San Francisco
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strategy For 2018 & Beyond
Speakers:
Eric Siu - CEO, Single Grain
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
This is a presentation I gave at the Utah Business Summit in Provo, Utah 3.13.2012. It was about Social Media ROI and specifically inside I cover 4 specific ROI opportunities that we should all be taking advantage of.
The holiday season can comprise up to 40% of an online retailer's annual sales. Very soon competition will be heating up and gift buying will be in full swing. Are you ready?
Beyond Citations - What To Do Next in Local Search #searchfestDana DiTomaso
What do you do after all your citations are claimed, your NAP is perfect and you're showing up all over the SERP? Here's some ideas, from my talk at #searchfest 2014.
Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spen...#FlipMyFunnel
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spencer at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at #Fl...#FlipMyFunnel
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bul...#FlipMyFunnel
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bullard at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"The State of Revenue Operations" presented by Karen Steele at #FlipMyFunnel ...#FlipMyFunnel
"The State of Revenue Operations" presented by Karen Steele at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
These slides were presented at the 2016 B2B Marketing Summit - they're about marketing in the era of authenticity, and why you should stop lying to your customers and prospects.
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...Uberflip
B2B marketers are focused on developing content and tools for certain buyer personas – targets they can broadly define to attract leads into the funnel and help them progress through the sales cycle. Then, they are challenged with identifying who is sales-ready for more efficient follow-up. At the same time, the growing popularity of account-based marketing means that marketing and sales teams are defining a narrower set of targets – specific titles at specific companies.
But who are those ideal targets?
In this presentation, Vision Critical's Nick Stein discusses the importance of using customer intelligence to define your targeted leads and fuel your content strategy.
Intro to landing pages for improved conversion rates & better marketing experiences.
Includes updates to "Lay of the Landing" & "Converting Your Crowd" previously published on Slideshare.
Presented by Liesl Barrell
Keep Marketing Fun
June 19, 2014 at Brendan & Brendan
10 #MarketingMistakes Your Small Business Should Avoid At All CostLogo Design Guru
In its true essence, marketing is a contest for consumer attention. Getting it right can lead to phenomenal results, while even the tiniest error can make it vulnerable. Marketers endeavor in implementing healthy branding ideas. However, some nail it right while others fail it. This slideshare will benefit designers, marketers and business personnel alike in analyzing their own strategies and self-locating their status in the market.
What Does Marketing And MarTech Have To Do With Social SellingMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: What Does Marketing & Martech Have To Do With Social Selling?. PRESENTATION: What Does Marketing And MarTech Have To Do With Social Selling - Given by Jill Rowley, @jill_rowley - #SocialSelling, Founder & Chief Evangelist
Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess.
But we can’t leave such an important aspect of our products to chance, which is why in this issue we are delving into all things price related.
Jim Semick leads us off with a great look at the challenges and opportunities of pricing SaaS products. Then our own Mark Stiving talks about pricing in competitive landscapes. Finally, Holly Krafft and Reed Holden write about how to gain internal support for your pricing strategies, first at the leadership level and then within your sales organization.
But this issue isn’t all dollars and cents. I want to call particular attention to Robin Sharma’s article on the top 10 things amazing leaders do, regardless of whether they have a title. Following these simple steps could change the trajectory of your career and those around you.
Today’s product teams have a lot to juggle. Our hope is that this issue can provide you with some tools and tips to make it all just a little easier.
Happy Reading,
Rebecca Kalogeris, Editorial Director
In London on 15th September 2015 we assembled a first rate panel of speakers to address CRM and marketing automation. Simon Daniels from Hanson Wade gave a case study presentation detailing the three lessons learned about marketing automation, and Richard Young introduced the utilisation of content in sales and marketing alignment.
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
How To Market Your Expertise Online: Creating A Brand StrategySabrina Franklin
Presented by Sabrina Franklin
Principal Strategist at Momentum Marketing
For the Forensic Expert Witness Association (FEWA)
American Association of Legal Nurse Consultants (AALNC)
South San Francisco, CA on June 7th, 2015
"Transitioning Your Sales Organization to Account-Based Marketing" presented ...#FlipMyFunnel
"Transitioning Your Sales Organization to Account-Based Marketing" presented by Todd McCormick and Lucas Ulloque at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Similar to "Why Building A Brand Is The Single Best Investment You Can Make in 2018" by Dave Gerhardt at #FlipMyFunnel 2018 (20)
"ABM: Winning With A Human Touch" presented by Malachi Threadgill at #FlipMyF...#FlipMyFunnel
"ABM: Winning With A Human Touch" presented by Malachi Threadgill at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018#FlipMyFunnel
"2018 B2B Marketing Trends" presented by Peter Weinberg at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoe...#FlipMyFunnel
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoevich, and Jeff Marcoux at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Scientific Results to Deliver Your Customer a Better Experience" presented b...#FlipMyFunnel
"Scientific Results to Deliver Your Customer a Better Experience" presented by Kyle Porter at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"How to Humanize Your Prospecting in an Automated World" by Morgan Ingram at ...#FlipMyFunnel
"How to Humanize Your Prospecting in an Automated World" by Morgan Ingram at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at #...#FlipMyFunnel
"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Turning Your Pitch Into Your REASON" by Dale Dupree at #FlipMyFunnel 2018#FlipMyFunnel
"Turning Your Pitch Into Your REASON" by Dale Dupree at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Rock Your ABM and Sales Partnership" presented by Kristen Novak at #FlipMyFu...#FlipMyFunnel
"Rock Your ABM and Sales Partnership" presented by Kristen Novak at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"BFFs are the New MQL" presented by Justin Keller at #FlipMyFunnel 2018#FlipMyFunnel
"BFFs are the New MQL" presented by Justin Keller at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Going All In on ABM: Implementing a People First, Agile, Account-Based Strat...#FlipMyFunnel
"Going All In on ABM: Implementing a People First, Agile, Account-Based Strategy" presented by Elle Woulfe at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"#CustomerCenteredCentricObsessed" presented by Jill Rowley at #FlipMyFunnel ...#FlipMyFunnel
Jill Rowley presented "#CustomerCenteredCentricObsessed" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Account-Based Success: Stories from the Real World" presented by Craig Rosen...#FlipMyFunnel
Craig Rosenberg, Sol Weinrich and Travis Drobbin presented "Account-Based Success: Stories from the Real World" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"The Authenticity Curve" by Sangram Vajre at #FlipmyFunnel 2018#FlipMyFunnel
Sangram Vajre presented "The Authenticity Curve" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"It's Not One Size Fits All: How LogMeIn is Defining and Implementing ABM" by...#FlipMyFunnel
Lindsay Becker and Lisa DeDonato presented "It's Not One Size Fits All: How LogMeIn is Defining and Implementing ABM" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
This webinar was conducted in partnership with Wpromote and #FlipMyFunnel. The idea is how ABM and Inbound Marketing can peacefully co-exist together. It doesn't have to be all or nothing.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by Dave Gerhardt at #FlipMyFunnel 2018
1. Why Building A Brand Is The Single Best Investment You Can Make If You’re Serious About Growing Your
Business In 2018
(And How To Do It Without Hiring A Six-Figure Agency Or A Team Of “Creatives”)
Dave Gerhardt | @davegerhardt | dg@drift.com
2. #FlipMyFunnel 2018 B2B Sales and Marketing Conference @davegerhardt #FlipMyFunnel
Dave Gerhardt
VP of Marketing @ Drift
@davegerhardt
dg@drift.com
3. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
I am supposed to convince you to build a brand in 10
minutes -- buckle up.
@davegerhardt #FlipMyFunnel
4. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
Three Reasons WHY You Need To Build A Brand
(And why brand will be your #1 demand gen. channel)
@davegerhardt #FlipMyFunnel
5. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
Reason #1: We don’t get sold to anymore.
@davegerhardt #FlipMyFunnel
8. @davegerhardt | VP of Marketing | Drift.com
“There’s a new B2B buyer out
there—one who does not expect,
and in many cases does not want,
to deal with a salesperson until it is
time to close the deal. More than
three-quarters of all B2B purchasers
today, including both small businesses
and enterprise customers, have only
limited interaction with salespeople.”
https://www.bcg.com/publications/2017/marketing-sales-how-digital-leaders-transforming-b2b.aspx
9. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
Information is free now.
So we don’t get sold to.
We BUY.
@davegerhardt #FlipMyFunnel
10. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
Reason #2: There is more competition than ever.
@davegerhardt #FlipMyFunnel
11. #FlipMyFunnel 2018 B2B Sales and Marketing Conference @davegerhardt #FlipMyFunnel
April 2018
6,829 Products
12. “A brand is a company’s most important asset. A
company can’t “own” it’s facts. If the company’s facts
(speed, price, quality) are superior to the competition,
any good competitor will duplicate them or improve on
them.”
14. #FlipMyFunnel 2018 B2B Sales and Marketing Conference @davegerhardt #FlipMyFunnel
We now live in a world with INFINITE supply.
(And the rules for marketing have to change with it)
15. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
Reason #3: There is more NOISE than ever.
@davegerhardt #FlipMyFunnel
16. @davegerhardt | VP of Marketing | Drift.com
Explosion Of Marketing Channels
17. @davegerhardt | VP of Marketing | Drift.com
Every company here has a blog.
Every company here is on social.
Every company here is on video.
Every company here has a podcast.
18. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
This is why BRAND needs to be the #1 channel that
drives DEMAND today.
@davegerhardt #FlipMyFunnel
19. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
Good News.
1. They are real.
2. They are authentic.
3. They are human.
The best brands today have three things in common:
20. "We would pitch it by saying it's like eating
three egg whites, two dates, six almonds.”
24. The best marketers have done this for decades.
@davegerhardt | VP of Marketing | Drift.com
25.
26. “Our branding efforts are simple: tell people who we are. We don’t have to
create a fictional character like the Marlboro Man or a fake responsible caring
campaign like Chevron’s “we agree” advertising. Writing fiction is so much
more difficult than nonfiction.”
Patagonia Founder Yvon Chouinard
32. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
TO RECAP
@davegerhardt #FlipMyFunnel
Customers don’t get sold to anymore; they buy.
There is more competition than ever.
There is more noise than ever.
You only have one choice to compete: build a brand.
33. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
CTA: How can you bring more authenticity into your
marketing starting tomorrow?
@davegerhardt #FlipMyFunnel