Jon Miller, CEO and co-founder of Engagio, discusses 10 things he is doing better in his second startup compared to his first. The document provides bullet point lists of areas where Miller has improved, such as hiring, culture, fundraising strategy, and focusing on quality meetings. It also includes graphics about Engagio's financial roadmap, battery-powered deals, and outbound sales. The discussion concludes with a fireside chat between Miller and Doug Pepper of Shasta Ventures.

1. #saastrannual
10 Things I’m Doing Even Better
The Second Time
JON MILLER DOUG PEPPER
CEO and Co-Founder
Engagio
@jonmiller
Managing Director
Shasta Ventures
@dougpepper

5. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Fireside ChatThe 10 Things
From Marketo to
Engagio

6. 10 Things I’m Doing Even Better The Second Time
#saastrannual

7. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Demand
Generation Account Based

8. 10 Things I’m Doing Even Better The Second Time
#saastrannual
8

9. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Google Trends for Account
Based Marketing
Engagio
founded
Great Market

10. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Product

11. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Sales and Marketing

12. 10 Things I’m Doing Even Better The Second Time
#saastrannual
The 10 Things I’m Doing
Better the Second Time

13. Freedom
and
Transparency
Happiness
and
Positivity
Excellence
and
Execution
Core
Values

14. “Not finance. Not
strategy. Not technology.
It is teamwork that
remains the ultimate
competitive advantage,
both because it is so
powerful and so rare.”
– Patrick Lencioni, The Five
Dysfunctions of a Team

15. • Hiring
• Perks
• Onboarding, Learning and
Development
• Performance Management
• Office Environment and
Fun
• Corporate Social
Responsibility
Culture
Teams

16. Focus on
quality
meetings

17. Fundraising Strategy
A
B
A
A2
B
C
D

18. Data Vendors Predictive
Who: Selection What: Personalization
Insight
Where: Interaction
Ads
Infrastructure
Lead to Account match (L2a);
Routing; ABM Analytics
Website
Orchestration
Direct /
Physical
Events
Human Email Phone / Dialer Social
Other
Intent &
Technographics
Attribution
CRMAccount
Planning
Synchronize Interactions into coordinated Plays
Complementary
Content Customization

19. Financial Roadmap
Battery

20. Bigger
Deals

21. Outbound
Sales

22. Fireside Chat
Doug Pepper
Managing Director
Shasta Ventures
@dougpepper
Jon Miller
CEO and Co-Founder
Engagio
@jonmiller