Spencer Rascoff from Zillow talked about transparent leadership in his keynote presentation at the 2nd annual Glassdoor Employer Branding Summit.

1. #GDSummit#GDSummit
Keynote Presentation:
Transparent Leadership
Spencer Rascoff
CEO, Zillow Group
@SpencerRascoff

2. #GDSummit
“A CEO does only three things:
1) Sets the overall vision and strategy of the company and communicates it to
all stakeholders.
2) Recruits, hires, and retains the very best talent for the company.
3) Makes sure there is always enough cash in the bank.”
-­ Fred Wilson, Venture Capitalist

3. #GDSummit
EMPOWERMENT

4. #GDSummit
Align everyone behind a mission
Our Mission: Power to the people, build the world’s largest,
most trusted and vibrant home-­related marketplace.

5. #GDSummit
Define what you stand for
Move Fast. Think Big.
Turn On the Lights.
Z is a Team Sport.
Own it.
Winning is Fun.
ZILLOW GROUP CORE VALUES

6. #GDSummit
Establish a common language
Beth the Buyer
Rachel the Renter
Who do you come to work for every day?

7. #GDSummit
Unify the company in a single, focused effort
In 2011, we called a company-­wide
play on mobile.
Today, we capture 72 percent of all
mobile-­only traffic in the real
estate category.
Plays work.

8. #GDSummit
Other ways we empower our people…
HACK WEEK: Encourage
innovation for the sake of it.
INTERACTION: Remove doors…
and sometimes, chairs as well.

9. #GDSummit
Make decisions driven by data
Zillow Group is a consensus-­driven data meritocracy.

10. #GDSummit
ACCESSIBILITY

11. #GDSummit
Being a social CEO

12. #GDSummit
Engaging investors in a new way

13. #GDSummit
Positioning Zillow Group as a leader

14. #GDSummit
Everything ties back to recruiting

15. #GDSummit
HONESTY

16. #GDSummit
Upside of being public? One clear message.
I am in constant communications mode.

17. #GDSummit
As a CEO, you must also be honest with yourself
Trailblazers aren’t always the best settlers.

18. #GDSummit
Using your bench – playing your star players

19. #GDSummit
The full formula to being a transparent CEO
1
Set the overall vision and strategy of
the company and communicate it to
all stakeholders.
2
Recruit, hire, and retain the very best
talent for the company.
3
Make sure there is always enough
cash in the bank.
EMPOWERMENT
ACCESSIBILITY
HONESTY

20. #GDSummit

21. #GDSummit#GDSummit
Thank You!
Questions? Ask #GDSummit
Spencer Rascoff
CEO, Zillow Group
@SpencerRascoff