This document discusses how early-stage VCs estimate the chance of success and value of startups. It explains that VCs do not value companies based solely on revenue multiples, but rather on the ideal outcome potential multiplied by the odds of success. It breaks down how VCs estimate the chance of winning by assessing key risk areas like product/market fit, competition, and team strength. It warns against common startup mistakes like focusing on the wrong risk areas or regressing in areas that were previously de-risked. The document advocates that startups identify their biggest risks and focus their efforts on mitigating those first to improve their odds of success and valuation.
Primer on raising seed capital for first time and experienced startup founders and employees. In this slideshare, I provide insight into the following questions:
-What is seed capital?
-Why should I raise?
-What is the current state of the seed market.
-Who invets in startups?
-How do I prepare?
-What is the close process?
-What are some useful resources?
Shrug Capital IV - VC Pitch Deck ExamplesPitch Decks
Shrug Capital is a San Francisco-based venture capital firm founded in 2018 by Niv Dror (former Head of Marketing at AngelList).
Shrug Capital prefers to invest in early-stage consumer startups in entertainment, human capital, application software, hardware and social platform sectors. The firm has been backed by A-list investors like Banister, Chris and Crystal Sacca, Marc Andreessen, Chris Dixon, Amity Ventures, Social Capital, David Sacks, Keith Rabois, and Kevin Rose.
Their notable investment portfolio includes Artie, Atoms, Cocoon, Daisie, Massless, Notify, Superplastic, Voiceflow, Wardrobe, Zestful, and more.
See more: https://bestpitchdeck.com/shrug-capital-iv
Primer on raising seed capital for first time and experienced startup founders and employees. In this slideshare, I provide insight into the following questions:
-What is seed capital?
-Why should I raise?
-What is the current state of the seed market.
-Who invets in startups?
-How do I prepare?
-What is the close process?
-What are some useful resources?
Shrug Capital IV - VC Pitch Deck ExamplesPitch Decks
Shrug Capital is a San Francisco-based venture capital firm founded in 2018 by Niv Dror (former Head of Marketing at AngelList).
Shrug Capital prefers to invest in early-stage consumer startups in entertainment, human capital, application software, hardware and social platform sectors. The firm has been backed by A-list investors like Banister, Chris and Crystal Sacca, Marc Andreessen, Chris Dixon, Amity Ventures, Social Capital, David Sacks, Keith Rabois, and Kevin Rose.
Their notable investment portfolio includes Artie, Atoms, Cocoon, Daisie, Massless, Notify, Superplastic, Voiceflow, Wardrobe, Zestful, and more.
See more: https://bestpitchdeck.com/shrug-capital-iv
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
Hadean's $30M Series A pitch deck for Web3 metaverse infrastructurePitch Decks
London-based Hadean aims to build the infrastructure for metaverse environments. The platform’s distributed cloud platform powers the metaverse and digital immersive experiences for enterprise, commercial, gaming, and government customers.
Craig Beddis founded Hadean in 2015 and the company has multi-year agreements with Minecraft, Pixelynx, Sony, and Gamescoin.
Hadean announced a $30 million Series A round led by Molten Ventures which included participation from 2050 Capital, Alumni Ventures, Aster Capital, Entrepreneur First, and InQTel.
Read more: vip.graphics/hadean-pitch-deck
See more: bestpitchdeck.com/hadean
VC Fundraising Deck Template: Carta x Kauffman FellowsNihar Neelakanti
Carta and Kauffman Fellows present a venture capital fundraising deck template highlighting the various components a GP should include as part of their fundraising story to attract limited partners.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
DeFi Technologies builds and manages assets in the rapidly emerging decentralized financial market, providing institutional and retail investors easy access to previously unseen returns through innovative projects and groundbreaking protocols that are fundamentally reshaping the global financial system.
A pitch deck is a brief presentation providing your audience a quick overview of your business. With regards to startups, founders are pitching for funding from angel investors and VCs. This can occur at various stages, but typically happens when cash becomes a constraint to your growth. The deck is a vehicle to either get to the first meeting or a follow-up to an interested investor. These slides are my advice on what early stage startups should consider to include when pitching to investors.
Ladder - "crown jewel" of insurtech nabs $100MPitch Decks
Ladder uses a tech-driven approach to offer end-to-end life insurance through a digital platform that it believes is more flexible, faster, and cost-effective than traditional providers. Ladder's flexible term life insurance can save policyholders up to 40%, using an all-digital architecture and real-time underwriting to make life insurance as accessible and affordable.
Thomvest Ventures and OMERS Growth Equity led a $100 million Series D financing for Ladder. The fintech startup currently has just under 100 employees, with plans to roughly double that number over the next year (primarily in engineering) using this fresh growth capital. Notably, Ladder's customers are 15 years younger on average comparted to those of incumbent service providers — approximately 75% of Ladder's customers are first-time life insurance buyers.
Here is the 12-slide pitch deck Ladder used to securing $100 million from leading growth & venture capital firms:
Read more: vip.graphics/ladder-pitch-deck/
See the deck: bestpitchdeck.com/ladder
Corporate Venture Capital best practices from interviews and researchMark S. Brooks
Summary research from interviews with 13 CVCs to identify best practices in creating a corporate venture capital (CVC) unit or a corporate accelerator.
Key takeaways include having clear objectives, clear processes and structure, easy to measure metrics, having patience and board or executive support, and making contributions to select startups that go well beyond capital.
I hope you find it useful. Feel free to distribute further to others who might find value in it.
You can reach me at https://www.linkedin.com/in/markbrooks
Transparency is one of our core values at Seedcamp and we are no strangers to how tough the fundraising process can be. In a continued spirit of openness and to show how - like with startups - our own story and proposition moves on, we're sharing the deck we used to raise our heavily-oversubscribed Seedcamp Fund V.
Read more about our plans to invest in and support the next generation of exceptional European talent on our blog: https://seedcamp.com/news/
Crypto tokens imply optionality and the ability to better manage risk. The thesis of this talk is that smart contracts are options, and as such, can be used to control risk (unwanted future uncertainty) in a wider range of areas than has been possible previously, in finance, and in other areas too such as medicine. Options as a financial market instrument have long been used to control the amount and timing of risk in specific ways and tailor exposure with granularity. Smart contracts are an even more flexible species of options because they are programmable contracts that can be used to confer the right to buy or sell any blockchain-based asset or liability at a future moment in time (blocktime or “fiat” (regular) time) per certain terms and consideration. Therefore, smart contracts allow a greater variety in the degree and type of risks that might be brought under management. The impact of having greater control over risk is that intangible social goods are produced such as surety, confidence, and reliability, which help to engender a more trustful society.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
Hadean's $30M Series A pitch deck for Web3 metaverse infrastructurePitch Decks
London-based Hadean aims to build the infrastructure for metaverse environments. The platform’s distributed cloud platform powers the metaverse and digital immersive experiences for enterprise, commercial, gaming, and government customers.
Craig Beddis founded Hadean in 2015 and the company has multi-year agreements with Minecraft, Pixelynx, Sony, and Gamescoin.
Hadean announced a $30 million Series A round led by Molten Ventures which included participation from 2050 Capital, Alumni Ventures, Aster Capital, Entrepreneur First, and InQTel.
Read more: vip.graphics/hadean-pitch-deck
See more: bestpitchdeck.com/hadean
VC Fundraising Deck Template: Carta x Kauffman FellowsNihar Neelakanti
Carta and Kauffman Fellows present a venture capital fundraising deck template highlighting the various components a GP should include as part of their fundraising story to attract limited partners.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
DeFi Technologies builds and manages assets in the rapidly emerging decentralized financial market, providing institutional and retail investors easy access to previously unseen returns through innovative projects and groundbreaking protocols that are fundamentally reshaping the global financial system.
A pitch deck is a brief presentation providing your audience a quick overview of your business. With regards to startups, founders are pitching for funding from angel investors and VCs. This can occur at various stages, but typically happens when cash becomes a constraint to your growth. The deck is a vehicle to either get to the first meeting or a follow-up to an interested investor. These slides are my advice on what early stage startups should consider to include when pitching to investors.
Ladder - "crown jewel" of insurtech nabs $100MPitch Decks
Ladder uses a tech-driven approach to offer end-to-end life insurance through a digital platform that it believes is more flexible, faster, and cost-effective than traditional providers. Ladder's flexible term life insurance can save policyholders up to 40%, using an all-digital architecture and real-time underwriting to make life insurance as accessible and affordable.
Thomvest Ventures and OMERS Growth Equity led a $100 million Series D financing for Ladder. The fintech startup currently has just under 100 employees, with plans to roughly double that number over the next year (primarily in engineering) using this fresh growth capital. Notably, Ladder's customers are 15 years younger on average comparted to those of incumbent service providers — approximately 75% of Ladder's customers are first-time life insurance buyers.
Here is the 12-slide pitch deck Ladder used to securing $100 million from leading growth & venture capital firms:
Read more: vip.graphics/ladder-pitch-deck/
See the deck: bestpitchdeck.com/ladder
Corporate Venture Capital best practices from interviews and researchMark S. Brooks
Summary research from interviews with 13 CVCs to identify best practices in creating a corporate venture capital (CVC) unit or a corporate accelerator.
Key takeaways include having clear objectives, clear processes and structure, easy to measure metrics, having patience and board or executive support, and making contributions to select startups that go well beyond capital.
I hope you find it useful. Feel free to distribute further to others who might find value in it.
You can reach me at https://www.linkedin.com/in/markbrooks
Transparency is one of our core values at Seedcamp and we are no strangers to how tough the fundraising process can be. In a continued spirit of openness and to show how - like with startups - our own story and proposition moves on, we're sharing the deck we used to raise our heavily-oversubscribed Seedcamp Fund V.
Read more about our plans to invest in and support the next generation of exceptional European talent on our blog: https://seedcamp.com/news/
Crypto tokens imply optionality and the ability to better manage risk. The thesis of this talk is that smart contracts are options, and as such, can be used to control risk (unwanted future uncertainty) in a wider range of areas than has been possible previously, in finance, and in other areas too such as medicine. Options as a financial market instrument have long been used to control the amount and timing of risk in specific ways and tailor exposure with granularity. Smart contracts are an even more flexible species of options because they are programmable contracts that can be used to confer the right to buy or sell any blockchain-based asset or liability at a future moment in time (blocktime or “fiat” (regular) time) per certain terms and consideration. Therefore, smart contracts allow a greater variety in the degree and type of risks that might be brought under management. The impact of having greater control over risk is that intangible social goods are produced such as surety, confidence, and reliability, which help to engender a more trustful society.
A compilation of all the articles and sources I have found useful to value early stage (including pre-revenue) startups.
Sources of compiled information:
• UpCounsel https://www.upcounsel.com/startup-valuation-methods
• http://billpayne.com/wp-content/uploads/2011/01/Scorecard-Valuation-Methodology-Jan111.pdf
• https://www.investopedia.com/terms/d/dcf.asp
• https://en.wikipedia.org/wiki/Cost_of_capital
• http://andrewchen.co/how-to-measure-if-users-love-your-product-using-cohorts-and-revisit-rates/
• http://www.perceptualedge.com/articles/guests/intro_to_cycle_plots.pdf
How to Raise Your First Round of Capital - January 2020Jeffrey Bussgang
A step by step guide to raising your first round of capital -- from angels or venture capitalists (VCs) -- from a VC veteran and Harvard Business School (HBS) professor
David Weekly's Angel Investment Deck. Meant as an introduction to investing in US-based companies as an accredited investor. Covers Angel List, syndicates, syndicate funds, venture capital, common risks and pitfalls.
NOTE: Does not constitute legal or financial advice and is not a solicitation for investment.
Startup Valuation: from early to mature stagesTatiana Siyanko
Methods and approached to startup and company valuations.
Please be free to send me any additions/correction proposals.
Prepared for Startup&co lecture in Freud cafe, Kyiv, April 30, 2014
Page 72-73Company’s ObjectivesStatement of MissionMan.docxkarlhennesey
Page 72-73
Company’s Objectives/Statement of Mission
Many, if not most, successful large companies describe the main goal of their internal planning process as articulating and clarifying their “philosophy” or “mission.” The best, most effective Mission Statements are not mere empty words, but principles and objectives that guide all other aspects and activities of the business.
“We are a mission-driven business. We are democratizing organic and fair trade.”
Seth Goldman
Cofounder, Honest Tea
You should be able to sum up the basic objectives and philosophy of your company in just a few sentences. One statement should encapsulate the nature of your business, your business principles, your financial goals, your “corporate culture,” and how you expect to have your company viewed in the marketplace.
A Statement of Mission provides focus for your company and should be the defining concept of your business for at least the next few years. It should be the result of a meaningful examination of the foundations of your company, and virtually every word should be important.
A finished Mission Statement might be: “AAA, Inc., is a spunky, imaginative food products and service company aimed at offering high-quality, moderately priced, occasionally unusual foods using only natural ingredients. We view ourselves as partners with our customers, our employees, our community, and our environment, and we take personal responsibility in our actions toward each. We aim to become a regionally recognized brand name, capitalizing on the sustained interest in Southwestern and Mexican food. Our goal is moderate growth, annual profitability, and maintaining our sense of humor.”
The Statement of Mission worksheet on pages 72–73 helps you outline your company’s objectives.
Statement of Mission
Describe your company’s philosophy in terms of the areas listed below.
· Range/Nature of Products or Services Offered
· Quality
· Price
· Services
· Overall Relationship to Customer
· Management Style / Relationship to Employees
· Nature of Work Environment
· Relationship to Rest of Industry
· Incorporation of New Technology
· Growth/Profitability Goals
· Relationship to Community/Environment/Other Social Responsibility Goals
· Other Personal/Management Goals
Pages 148-149
Risk
Every business involves risk. Only the most naive and inexperienced entrepreneurs believe their business “just
can’t fail.” Use this section to sit down and think through the various risks facing your new endeavor.
This task might seem daunting. So why shake your enthusiasm? Because risk assessment helps you prepare for
and prevent threats to your success. If, for instance, you identify a major risk as the possibility that a well-
funded competitor will enter the market, you will want to take steps to quickly secure key customer contracts or
line up significant funding yourself.
Evaluating your risks isn’t meant to be an exercise in fear (although if you are intimidated by the risks ...
10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...Steve Barsh
Steve Barsh, a partner in DreamIt Ventures in Philadelphia, will be giving a very fast-paced, information-packed talk at IDC on 30 December. Steve will speak about the very common mistakes he sees many entrepreneurs make regarding assumptions in their business models, not realizing they are making assumptions, how those assumptions are often deadly, and most importantly, how to de-risk those assumptions in a very quick and capital-efficient manner.
If you are building out a business plan for a new venture, expanding an existing company, creating a new product, or meeting with VC investors to pitch for funding, this will be a presentation you won’t want to miss.
As well, Steve will be speaking briefly about DreamIt Ventures. DreamIt will once again be providing 12 teams with up to $30,000 in funding and will have the companies relocate for June – August 2009 to Philadelphia. During the 3 month program the teams will receive the DreamIt funding as well as: an experienced 1 on 1 mentor; office space with furniture and Internet connectivity; legal and accounting services from some of the best firms in Philadelphia; a weekly speaker series where expert speakers cover tricks and traps in marketing, technology, product development, software architecture, venture capital, etc.; and all of the software that Microsoft offers.
Steve’s talk will last for approximately 45 minutes with 15 minutes of Q&A.
Steve is a serial entrepreneur who has worked in high tech businesses for over 20 years. As well, Steve teaches part time in the Wharton MBA program, is a partner in DreamIt Ventures, and provides high-impact consulting and advisory work to help CEO’s build and expand great companies. To learn more about Steve click here. To learn more about DreamIt Ventures, click here.
Venture Capitalists look at a bunch of different things before making an investment, and there are definitely red flags investors are hoping not to see. What are those? How to avoid them? Learn ways to have some form of control in the relationship with a potential investor.
For further information, visit our website at ma2017.mymagic.my.
Facebook - Facebook.com/magic.cyberjaya
Twitter - Twitter.com/MagicCyberjaya
Instagram - Instagram.com/magic_cyberjaya/
LinkedIn - my.linkedin.com/in/magiccyberjaya
YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA
Presentation based on Ben Holmes, Index Ventures Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual
Created for EnterpriseTO
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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2. De-Risking Your Startup
#saastrannual
Background
Me: software engineer turned VC.
• LinkedIn ’03-’05, Google ’05-’09, Factual ’09-’12.
General Partner at Susa Ventures since late 2012.
• $75m under management.
• ~50 investments.
• Seed investing in (mostly) B2B startups. Our focus is on strong
long-term competitive advantages like network effects, proprietary
data, and/or economies of scale.
7. De-Risking Your Startup
#saastrannual
Example
• Ideal outcome: If you win, company will be worth $1b.
• Your team + idea = 1% chance to win.
• Expected value of company = $1b x 1% = $10m.
• Seed valuation = $3m (time discounted).
8. De-Risking Your Startup
#saastrannual
Example (cont.)
Today
Next year
ARR Chance to win Expected company value
$0m 10% $100m
$1m 10% $100m
$2m 10% $100m
$2m 4% $40m
ARR Chance to win Expected company value
$0m 1% $10m
10. De-Risking Your Startup
#saastrannual
Chance of Winning is Based on Key Risks
• Can you hire a great exec team?
• Can you find product/market fit?
• Can you differentiate enough
from the competition?
• etc…
11. De-Risking Your Startup
#saastrannual
Each Risk Area is Ranked along a Spectrum
Product/Market Fit Risk
Risk Level Example
Very High You think/hope/believe people will want to use your product.
High You have verbal interest or LOIs from potential customers.
Medium You have unpaid pilots.
Low You have multiple paid pilots.
Very Low You have multiple prepaid annual contracts.
12. De-Risking Your Startup
#saastrannual
Each Risk Area is Ranked along a Spectrum
Short-Term Competition Risk
Risk Level Example
Very High Tons of strong competition.
High Tons of weak competition.
Medium Some competition, and you’re weakly differentiated
Low Some competition, but you’re strongly differentiated
Very Low No competition + high barrier to entry (which you have crossed).
14. De-Risking Your Startup
#saastrannual
Value of Your Company
Market Size
x Probability of Success (product/market fit)
x Probability of Success (short-term competition)
x Probability of Success (hiring great exec team)
x …
15. De-Risking Your Startup
#saastrannual
Seed Stage Valuation Example
$1b (valuation if company is successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
16. De-Risking Your Startup
#saastrannual
Startup Mistake #1: Focusing on Wrong Risks
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
17. De-Risking Your Startup
#saastrannual
Startup Mistake #1: Focusing on Wrong Risks
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
Mistake:
Spend most of your seed
round on adding more
great execs to the team
18. De-Risking Your Startup
#saastrannual
Startup Mistake #1: Focusing on Wrong Risks
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
After:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m (valuation unchanged)
Mistake:
Spend most of your seed
round on adding more
great execs to the team
19. De-Risking Your Startup
#saastrannual
Startup Mistake #1: Focusing on Wrong Risks
Real-world examples:
• Strong technical team spends seed round on
building product instead of proving they can sell.
• Company that’s in a crowded market makes no effort
at establishing differentiation.
• Founders with zero management and hiring
experience make progress by themselves, without
expanding the team or showing they can be leaders.
20. De-Risking Your Startup
#saastrannual
Seed Mistake #2: Regressing in an Area
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
21. De-Risking Your Startup
#saastrannual
Seed Mistake #2: Regressing in an Area
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
Mistake:
You find product/market
fit, but it’s in a very
crowded space.
22. De-Risking Your Startup
#saastrannual
Seed Mistake #2: Regressing in an Area
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
After:
$1b (valuation if successful)
x 0.80 (very low product/market fit risk)
x 0.20 (very high competition risk)
x 0.80 (very low exec team risk)
x …
= $9m (valuation drops!)
Mistake:
You find product/market
fit, but it’s in a very
crowded space.
23. De-Risking Your Startup
#saastrannual
Seed Mistake #2: Regressing in an Area
Real-world examples:
• Original pricing model is too aggressive, new pricing
works but shrinks TAM by 10x.
• Founders make bad hires, showing that they can
hire in a competitive market, but they can’t hire well.
• Pre-sales validate a strong market but team cannot
fulfill customer demand, demonstrating weak
execution skills.
24. De-Risking Your Startup
#saastrannual
Best Practice: Focus on Biggest Risks
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
25. De-Risking Your Startup
#saastrannual
Best Practice: Focus on Biggest Risks
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
Ideal path:
Primary focus on product/
market fit, secondary
focus on higher
differentiation.
26. De-Risking Your Startup
#saastrannual
Best Practice: Focus on Biggest Risks
Before:
$1b (valuation if successful)
x 0.35 (high product/market fit risk)
x 0.50 (med short-term competition risk)
x 0.80 (very low exec team risk)
x …
= $10m
After:
$1b (valuation if successful)
x 0.80 (very low product/market fit risk)
x 0.65 (low competition risk)
x 0.80 (very low exec team risk)
x …
= $30m (3x higher!)
Ideal path:
Primary focus on product/
market fit, secondary
focus on higher
differentiation.
28. De-Risking Your Startup
#saastrannual
An Aside: Series A Revenue Targets
$1m-$2m ARR is interesting because it
usually indicates you’ve figured out
product/market fit and a growth channel.
VCs are excited because you’ve figured
out product/market fit and a growth
channel, not because you have $X ARR.
29. De-Risking Your Startup
#saastrannual
Homework: Identify Your Key Risks
1. Carefully reflect on every imaginable risk area: product/market
fit, short- and long-term competition, current team, ability to
hire, ability to sell, market size, government regulation, etc.
2. Do an honest self-assessment. Which areas are you weakest
in?
3. Ask investors, advisors, friends, cofounders, etc. to share
what they think are your weak areas.
4. Useful thought experiment: if you fast forward 5 years into the
future and find out your company failed, what would be the
reasons it failed?
30. De-Risking Your Startup
#saastrannual
Homework: Focus on the Right Risk Areas
1. Ignore risks that don’t apply to your stage. (E.g.
whether your team can scale from $10m ARR to
$100m ARR is irrelevant if you’re at $100k ARR.)
2. Focus on the biggest risks first. Moving from a 20%
to an 80% chance of success in some area is a 4x
improvement. Moving from 65% to 80% is barely an
improvement.
Tip: In many areas, an easy way to reduce risk is to
surround yourself with great employees, advisors, and
investors.
31. De-Risking Your Startup
#saastrannual
Startups are Like Triathlons
Triathlon = Swim, Bike, Run.
It doesn’t matter how great you are at cycling and
running if you can’t swim. Learn to swim before you
upgrade your bike.