The document outlines strategies for building an industry-leading marketing team within a year, emphasizing innovative and outside-the-box thinking. It discusses various marketing components, such as branding, lead generation, social media, and partnerships, providing actionable tips for engagement and growth. The importance of personalization, data-driven decisions, and supporting partners to achieve mutual success is also highlighted.

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Become the Industry Leading Marketing Team
In 12 months or less.
Dan Slagen
CMO, HourlyNerd

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Unbundled
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Consulting
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Platform
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Direct expertise
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Project based
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Flexible

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September 2015

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“I’m a firm believer in paradigm breaking…outside the box thinking”
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20M view on YouTube
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1M registered users

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Branding
Performance
Product
marketing
Sales enablement
Positioning/messaging
Thought leadership
Product updates, enhancementsand roadmap
Leads/qualification
Valueproposition
Content/social/video
Relationship with Devs
Sales/MarketingOps
Website/mobile
Paid & organic
Customer onboarding
Persona analysis
Publicrelations
Co-marketing
Customer success
Industry updates
Events/Speaking
Email/Marketing automation/nurturing
Customer council
Pricing
Community
Metrics–
COCA/LTV/ROI
Competitive analysis
One-sheeters
Creative
Offline
Analyst relations
Pitching
Culture
Measurement/reporting/analytics
Internaleducation
Sales decks

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The problem is that we usually stop here.

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mindset clarity

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What Can I Do?

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What Can I Do For Others?

11. 1
PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others

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100-2,000 employees
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$50k per month on FB
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Digital & mobile focus
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Direct response oriented
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Located in North America
ChallengeTarget Market
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Zero budget
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Zero trust in ad:tech
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Crowded space
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Need to be consistently relevant
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Innovation & thought leadership
Nanigans

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What can I do?
Blog
Content
Speaking
Ask for $$$
Case studies
Referrals
Logos

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What can I do for others?...data

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38% of PR
^2,400% lead gen

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PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others

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What can I do?

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What can I do for others?...personalize
Gender
Location
Occupation
Language
Support
Purpose
Case details

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Owned 9 of 11 paid listings (81%)

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PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others

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Paid
Content
Viral video
Company page
Fan acquisition
Culture
Comedy
Evangelists
Events
What can I do?

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What did FB need?
1.) Revenue
2.) SMB
3.) Sales fuel
4.) Results

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What can I
do for others?
...make them $
ebooksclasses
webinars speaking events
sales guides account management

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30,000 leads per month

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Alignment: Promotion: Brand:
The 2/3 rule

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12 tips on partners
1.) Needs/goals: Let them talk for as long as you can
2.) Plan: Have one (or a few)
3.) Reporting/tracking:Show them how to look good

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12 tips on partners
4.) Success: Make them look great
5.) Concerns: Specialize in their concerns/weaknesses
6.) Timing: If it’s not right, it’s not happening

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12 tips on partners
7.) Employment length: Newbies can make a quick impact
8.) Introductions: Help partners know the right people
9.) Resources: They don’t have any

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12 tips on partners
10.) Instantaneous: Always be ready
11.) Honesty: If one bridge gets burned, word gets around
12.) Vision: Show them how you’ll get them to theirs

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PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others

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Branding
Performance
Product
marketing
Sales enablement
Positioning/messaging
Thought leadership
Product updates, enhancementsand roadmap
Leads/qualification
Valueproposition
Content/social/video
Relationship with Devs
Sales/MarketingOps
Website/mobile
Paid & organic
Customer onboarding
Persona analysis
Publicrelations
Co-marketing
Customer success
Industry updates
Events/Speaking
Email/Marketing automation/nurturing
Customer council
Pricing
Community
Metrics–
COCA/LTV/ROI
Competitive analysis
One-sheeters
Creative
Offline
Analyst relations
Pitching
Culture
Measurement/reporting/analytics
Internaleducation
Sales decks

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Content
Thought leadership
PR
SEO/Social
Lead gen
Branding
Community
Education

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A
U
T
H
E
N
T
I
C

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EDUCATION
PROFESSIONAL

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Data & expertise
Personalization
Make people $
Industry
Job function

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“We all have a great need for acceptance, but you
must trust that your beliefs are unique, your own.”

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Thank you!
Questions?
dan@hourlynerd.com
@danslagen