The document provides tips on creating high-converting landing pages. It discusses two common mistakes marketers make: offering too much choice on landing pages, and breaking the connection between advertisements and landing pages. To fix these mistakes, it recommends focusing landing pages on a single call-to-action, and maintaining message, design, and conversational momentum between ads and pages. Split testing is recommended, but the document cautions that most tests do not yield improved results, so the time spent testing must be evaluated against the potential gains.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
This presentation is for marketers and business owners who want to know good conversion-oriented Web copy when they see it. Here are 11 tips to tell you how to guide your Web site to copy that turns search traffic into leads and sales.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
This presentation is for marketers and business owners who want to know good conversion-oriented Web copy when they see it. Here are 11 tips to tell you how to guide your Web site to copy that turns search traffic into leads and sales.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
How to build and test your web business idea without programming with deeper dives into how to conduct customer interviews and thinking creatively to build early prototypes.
Slides presented during the workshop at Web 2.0 Expo 2011 in San Francisco.
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Developing an editorial mindset in a non-editorial businessSticky Content
They say everyone’s a publisher now, but what does that mean when you’re a b2b marketer with limited resources and no in-house editorial skills? How do you keep on producing marketable content, month in month out? Where do good ideas come from? Here are 5 things that b2b marketers can learn from publishers and editors…
Scale your agency — quickly and profitablyWP Engine
Learn how to overcome challenges associated with scaling your agency, including how to increase your revenue per website by up to 36%.
Register to access the on-demand recording: https://hs.wpengine.com/webinar-scale-agency-quickly-profitably
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
6 Hacks to Take Your B2B Website Conversion to the Next LevelOptimizely
Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors.
As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing together Optimizely’s Takeshi Young and Drift’s Dan Murphy to share their insights and experience.
Join this webinar and learn:
- 6 ways you can skyrocket your site conversion
- Example of real conversion tests run
- Website hacks that you can start implementing right away
Growth Hacking Session III @ Panteion AD&PR LabGrowthRocks
This slideshare is crafted with love for AD&PR Lab students at Panteion University. Read it and start thinking like a growth hacker before you even graduate.
Business development for startup foundersNeil Patel
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
How to build and test your web business idea without programming with deeper dives into how to conduct customer interviews and thinking creatively to build early prototypes.
Slides presented during the workshop at Web 2.0 Expo 2011 in San Francisco.
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Developing an editorial mindset in a non-editorial businessSticky Content
They say everyone’s a publisher now, but what does that mean when you’re a b2b marketer with limited resources and no in-house editorial skills? How do you keep on producing marketable content, month in month out? Where do good ideas come from? Here are 5 things that b2b marketers can learn from publishers and editors…
Scale your agency — quickly and profitablyWP Engine
Learn how to overcome challenges associated with scaling your agency, including how to increase your revenue per website by up to 36%.
Register to access the on-demand recording: https://hs.wpengine.com/webinar-scale-agency-quickly-profitably
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
6 Hacks to Take Your B2B Website Conversion to the Next LevelOptimizely
Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors.
As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing together Optimizely’s Takeshi Young and Drift’s Dan Murphy to share their insights and experience.
Join this webinar and learn:
- 6 ways you can skyrocket your site conversion
- Example of real conversion tests run
- Website hacks that you can start implementing right away
Growth Hacking Session III @ Panteion AD&PR LabGrowthRocks
This slideshare is crafted with love for AD&PR Lab students at Panteion University. Read it and start thinking like a growth hacker before you even graduate.
Business development for startup foundersNeil Patel
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
Bessemer Venture Partners' is proud to share The State of the Cloud for 2017.
As the definitive guide to the biggest trends in the cloud industry, this year’s “State of the Cloud Report” includes:
1. A Look Back at 2016
- 2016 was a marquee year for a number of reasons. First, we all remember the rocky start in February where the Cloud Market dropped 35%
- Subsequently, rebounded back to normal levels and ended the year up +15%
- The dip in the market had two main outcomes: First, it led to unprecedented amounts of M&A (4x more than any other year and 40% of the total cloud market cap of $300B) – and second, it led to the fewest number of cloud tech IPOs since the financial crisis.
- A combination of these factors has led to the highest quality backlog of private cloud companies in history. The top 100 private Cloud companies alone represent over $100B of private enterprise value.
2. We provide a deeper look into the three top questions every private cloud CEO should be discussing with his/her executive team
- How fast should I be growing?
- How much should I burn?
- How do I scale?
3. Bessemer’s 7 Predictions for 2017
- The year of human assisted AI
- APIs will serve as the backbone for a majority of software infrastructure
- Architect for infinite scale without infinite spend
- Mobile unlocks non-desk worker productivity
- NPS everything
- Diverse teams win
- The screenless software movement
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
How to create and optimize high converting landing pageslaunchbit
Are you running a b2b marketing campaign? If so, you should have a properly set up b2b landing page that appeals to your prospects and entices them to sign up for your next eBook, or white paper, or whatever offer you have that helps move more traffic into or down your marketing funnel.
7 PROVEN DESIGN PATTERNS YOU CAN USE TO INCREASE CONVERSIONS CCD is
How is it different to User Centered Design?
User Centered Design is.
CCD Principle #1 ATTENTION RATIO
Homepage ` Landing page 57:1 1:1 Homepage vs. Landing Page
ATTENTION RATIO
AS ATTENTION RATIO GOES DOWN, CONVERSION RATES GO UP
Why use landing pages?
Email marketing To all of the above
QR code destinations
Contests
Surveys
“Every marketing campaign needs a dedicated landing page”!
CCD Principle #2 CONVERSION COUPLING
Conversion Coupling is comprised of one or more of: 1. Message Match 2. Design Match
Matching the copy of your ad to the headline of your landing page. Easy right?
Your homepage is brand central station
Quality Score goes up!
Matching the design of your display ad to ‘aspects’ of the design on your landing page. This is even easier. Design Match
A Facebook Ad
The destination landing page
That’s great design match
CCD Principle #3 CONTEXTUAL DESIGN
Contextual Design In Action What’s the experience on this page?
Contextual Design Research Question: What do you think of our templates?
The solution: Context of use Show me how I would use this
The result?
“High-converting landing pages create a conversation based on context”!
*I get it wrong too. Super generic headline
Disrespecting the click Losing interest as soon as you get the click. Abandoning your visitors. LAME.
Let’s try that again
The click source The Smart Marketers Landing Page Conversion Course
Co-branding
Great conversation momentum
Contextual Design Takeaways
Let’s talk CCD analytics for a second… Are we getting the right conversions?
Lots of A/B tests flat line. What then?
Sometimes TOP-OF- FUNNEL CONVERSION DATA ISN’T ENOUGH
Homepage long vs. short A/B test
Measure the whole funnel not just the top
Measure their retention not just first conversion
CCD Principle #4 CONGRUENT DESIGN
Content Alignment Does your page tell a story?
Incongruence Conversion killing copy Avoid mentioning negative suggestive words Spam
CCD Principle #5 CLARITY
White Space Designing for delight
Too much me Not enough you
Back to the analytics… Are my tests actually winning?
Can you always trust your test results?
“Improving” the clarity of a CTA Homepage call-to-action test >> CTA describes the desire-driven end goal
New CTA increased click-throughs to the pricing page by +80%.
CCD Principle #6 CREDIBILITY
Testimonials: Text vs. Video vs. Video: +25% increase in new trial starts A/B test case study
“Will visitors respond better to a short description of benefits vs. social proof where third party’s are describing those same benefits?”
Clarity vs. Credibility
IT ALL COMES BACK TO CONTEXT !
Pro Credibility Tip Ask people to trust you.
CCD Principle #7 CONVERSION CONTINUANCE
Please sir, I want some more
Webinar registration page
The confirmation page
The result 2,500 Webinar registrants 1,100 New blog subscribers (40%)
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B TestingLiesl Barrell
This deck covers important landing page basics like attention ratio, message match and key elements. Including a walk-through of some examples of landing pages to see which ones converted best and why so that you can run better, more efficient campaigns and get the most out of your marketing spend.
Presented by Liesl Barrell at MTL+ECOMMERCE
May 14, 2014
Figure8 - greater phoenix chamber of commerceRyan Nalepinski
Ryan Nalepinski (Figure8) gave a presentation to the Greater Phoenix Chamber of Commerce titled Local Small Business Marketing Tips. The presentation covered three main components to marketing: Awareness, Conversion, and Optimization. The presentation discussed traditional advertising and modern day outreach through search engine optimization, content marketing and websites.
How to Create Great Emails that Get Opened and ClickedLitmus
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, and requires its own unique set of content, marketing, and design considerations.
In this webinar, you’ll learn how using performance-driven email design can drive email strategy that delivers results, best practices and principles for creating great emails that get users to take action, and simple strategies and A/B tests to maximize conversions.
Originally presented in conjunction with KISSmetrics on January 16th, 2014.
When you’re making your landing pages and your ads, are you connecting the two in your head? Think about it – when potential customers click on your ad and come to a landing page that looks nothing like the ad they saw first, it can be a bit jarring. What does it take to have a smooth, easy transition for your customer from first click to conversion?
In this webinar presentation, Instapage’s Taylen Peterson and Hanapin’s Samantha Kerr team up to give you pro tips on improving your post-click experience and increasing conversions.
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
From Awful to Awesome: 21 Examples of Google AdWords Campaigns & Landing PagesRobert Clarke
21 real examples of Google Ads & Landing Pages to learn from for searches like "Accounting Software", "Twitter Tools", and "Pool Cleaning Services". Each Ad & Landing Page example critiqued and scored.
Also includes:
-Landing Page Makeover Examples
- 5 Tips for Writing Better Ads
- 5 Reasons why Landing Pages are so Important
Arts & Crafts: 5 Tips for Becoming a Better Marketer-DesignerBen Ratner
As inbound marketers, we're all content creators in a visual world. In order to succeed and grow, we must learn to tell our story both visually and verbally.
Here are my 5 tips for becoming a better marketer-designer. They are based on my 2 years experience doing inbound marketing and design at HubSpot.
SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!
In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.
Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.
You’ll get expert-level PPC tips like:
*How to get started on an initial analysis
*Best tools to use for CRO
*Testing and measuring the right things
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
The pure size and speciality of marketplaces make them a unique site to optimise for search engines. Having worked closely and seen success with numerous marketplaces over the past 6 years, Greg will be providing his key learnings that you can apply to your own site.
In this highly actionable, case study-driven talk, Greg will be outlining:
– Why you shouldn’t underestimate technical changes at scale
– How you should leverage a ‘less is more’ approach for your site’s indexation
– How to address optimisation more strategically to ensure widespread success
Similar to How to create and optimize high converting landing pages (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
How to create and optimize high converting landing pages
1. How to create and optimize highconverting landing pages
2. Who are we?
• Elizabeth Yin
o Co-founder LaunchBit, customer
acquisition platform for SaaS companies
o ex Google marketer
o BSEE Stanford
o MBA MIT Sloan
3. Who are we?
●
Oli Gardner
○ Co-founder and Creative Director at
Unbounce, the Landing Page Builder for
Marketers
4. Today’s talk is on ...
● Best practices for creating high-converting
landing pages
○ Essential elements of a landing page
○ Split testing landing pages
45. CONVERSATION MOMENTUM
Matching the style and context of the
conversation* that begins at the source
of your click with that of your landing
page.
*Which most often comes into play when linking to
a landing page from a blog post or email.
57. Here’s a scenario
Without testing
Visitors per month: 2,000
Conversion rate: 20%
=> 400 sign-ups
With testing
Visitors per month: 2,000
Conversion rate: 20% + 5%
improvement
=> 400 sign-ups + an extra 20
58. Is your time worth the additional leads?
●
●
●
3 hours of work
Is 3 hours worth your 20 more sign-ups?
How much do you value a sign-up?
●
LaunchBit customers typically value a signup at $10-30
=> $200-$600 for 3 hours of time
●
Is that worth it?
●
59. Furthermore, most split tests yield nothing...
●
Only 1 in 8 split tests yield results
(AppSumo)
●
Is 3 hours * 8 split tests = 24 hours worth
your 20 more sign-ups?