When you're a small company with small marketing budgets, how do you make a big impact? In this presentation, I offer 9 tips on how to do a lot with a little.
CLIC CMO Conference 2017 - Counting Every Penny and Making Every Penny CountJeff Perkins
Jeff Perkins, CMO of Parkmobile, gave a presentation about making a big impact with limited marketing resources for startups. He outlined 7 strategies: 1) Build the right team, 2) Focus on the most important things, 3) Maximize limited resources, 4) Track, analyze and optimize, 5) Think big, 6) Help finance understand marketing's value, and 7) Create raving fans. He emphasized the importance of people over technology, prioritizing what matters most, and measuring results to continually improve performance on a constrained budget.
Social Media: People First, "Rules" Second (#MozCon 2016)Dana DiTomaso
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
Presented at WordCamp Calgary 2016 (#wcyyc). In this talk, you’re going to walk away with a keen understanding of how to setup your website to be search friendly, and how to avoid some common WordPress mistakes that might make search engines dislike you!
"After Marketo: 10 Things I'm Doing Even Better The Second Time"saastr
Jon Miller, CEO and co-founder of Engagio, discusses 10 things he is doing better in his second startup compared to his first. The document provides bullet point lists of areas where Miller has improved, such as hiring, culture, fundraising strategy, and focusing on quality meetings. It also includes graphics about Engagio's financial roadmap, battery-powered deals, and outbound sales. The discussion concludes with a fireside chat between Miller and Doug Pepper of Shasta Ventures.
BrightonSEO July 2021 - Convincing clients to try new outreach tacticsGlass Digital
Here I talk about how to convince clients to try a new outreach tactic to help with link-building. These tips are transferable across a range of digital marketing practices.
Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?
Presented at CTA Conference, June 27 2017.
Accompanying document can be found at kickpoint.ca/ctaconf2017
CLIC CMO Conference 2017 - Counting Every Penny and Making Every Penny CountJeff Perkins
Jeff Perkins, CMO of Parkmobile, gave a presentation about making a big impact with limited marketing resources for startups. He outlined 7 strategies: 1) Build the right team, 2) Focus on the most important things, 3) Maximize limited resources, 4) Track, analyze and optimize, 5) Think big, 6) Help finance understand marketing's value, and 7) Create raving fans. He emphasized the importance of people over technology, prioritizing what matters most, and measuring results to continually improve performance on a constrained budget.
Social Media: People First, "Rules" Second (#MozCon 2016)Dana DiTomaso
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
Presented at WordCamp Calgary 2016 (#wcyyc). In this talk, you’re going to walk away with a keen understanding of how to setup your website to be search friendly, and how to avoid some common WordPress mistakes that might make search engines dislike you!
"After Marketo: 10 Things I'm Doing Even Better The Second Time"saastr
Jon Miller, CEO and co-founder of Engagio, discusses 10 things he is doing better in his second startup compared to his first. The document provides bullet point lists of areas where Miller has improved, such as hiring, culture, fundraising strategy, and focusing on quality meetings. It also includes graphics about Engagio's financial roadmap, battery-powered deals, and outbound sales. The discussion concludes with a fireside chat between Miller and Doug Pepper of Shasta Ventures.
BrightonSEO July 2021 - Convincing clients to try new outreach tacticsGlass Digital
Here I talk about how to convince clients to try a new outreach tactic to help with link-building. These tips are transferable across a range of digital marketing practices.
Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?
Presented at CTA Conference, June 27 2017.
Accompanying document can be found at kickpoint.ca/ctaconf2017
How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15Jeff Perkins
Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. But, for a marketer to be successful today, he or she has to cut through the noise and focus on doing fewer things that deliver big results. In this session, Jeff Perkins will talk about how to survive and thrive in this ever-changing digital age.
Why you need to shift to a customer first content/ SEO strategyKelly Johnstone
Find out why you need to shift to a customer first content/SEO strategy. But more than that, find out key 'red flags' that show you you're being business first.
Talk given at Autumn 2021 BrightonSEO.
What KPIs should SEOs work towards? | BSEO September 2021 Alice Logan
This document discusses key performance indicators (KPIs) that search engine optimizers (SEOs) should track. It identifies three types of KPIs: primary KPIs like organic clicks, sessions, and conversions; segway KPIs measured by different teams like core web vitals scores and pagespeed; and extracurricular KPIs beyond SEO like engagement and revenue metrics. The document emphasizes that KPIs help SEOs define website performance, optimize for relevant keywords, increase traffic from search, and understand how their work contributes to broader business goals.
Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.
In this talk, Jane shares a strategy for link building activity at scale, the value of a flexible and blended approach, and tips to help you make the most of your clients or your brands PR opportunities.
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
This document outlines tips for SEO professionals considering freelancing or currently working as a freelancer. It discusses both the pros and cons of freelancing, including the flexibility but also irregular income. It provides advice on preparing to freelance, such as building social media profiles, securing some work beforehand, and checking contracts if leaving an agency. The document also covers niche specialization, networking, financial management, legal protections, and resources for freelancers.
The document discusses how businesses should focus on solving customer problems rather than selling products. It advises startup founders to spend time validating that their solution fits a real customer problem before building out the full product. Once problem and solution fit is validated, founders should spend equal time building their product and building traction for it through various marketing strategies like content creation, social media engagement, and measuring key performance indicators. The overall message is that understanding customer needs and demonstrating value is more important than pitching a product idea.
Building a Reporting Framework for your SaaS CompanyDana DiTomaso
This document provides guidance on building an effective reporting framework for a SaaS company. It recommends starting with defining key performance indicators and the goals of the business. Metrics on trials, customers, and visitor behavior should then be selected and collected through tools like Google Tag Manager. Segments of users should be analyzed to understand how different groups experience the product. Key metrics that can help optimize decisions include conversions by keyword, events over time, and metrics related to page speed and user engagement. The overall message is that collecting and analyzing data is important, but companies must then take action based on the insights.
Turning the Aircraft Carrier: Driving Change in the EnterpriseEric Enge
Coming up with great Digital Marketing ideas is only part of the battle. Those ideas are worth nothing unless you can get the organization to make the change. That's not always so easy! This presentation will give you some ideas on how to get that done.
Brighton seo-september-jen-macdonald-glass-digitalGlass Digital
The document discusses how awareness days can be used for link building. It notes that there is an awareness day for almost everything that can be utilized to create unique content. Some benefits of using awareness days for link building include getting involved in trending topics, giving stories more context, reaching a wider audience, and allowing links from other industry experts. The document provides tips for using awareness days like relating them to a client and including specific details in the content.
Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
Will Critchlow_SearchLove San Diego 2013_Technical Optimization Distilled
This document summarizes key points from a presentation on technical optimization trends:
1. Technical recommendations should be backed by business cases that win hearts as well as minds by showing expected financial impacts.
2. Forecasts are best presented as stories and examples rather than just numbers, and should be based on assumptions, tests, case studies, or bottom-up/top-down models rather than being "data-driven".
3. Recommendations need to consider the customer experience and pass the "Bezos Test" of being customer-obsessed.
Inspiring Marketing and Advertising QuotesMais AbuSalah
The document is a collection of advertising and marketing quotes compiled by Mais AbuSalah and attributed to the website Spnzone.com. It contains 29 entries of quotes on the topics of advertising and marketing. The quotes were collected by Mais AbuSalah and reference the website Spnzone.com as their source.
Revealed! The Two Lives of Every MarketerWebtrends
Did you know every marketer leads a double life? There's the Marketer You and the Customer You, and it's time to let your worlds collide. Learn how data can create exceptional digital experiences your two sides will love.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The document outlines a 5 step process for executing a successful digital PR campaign:
1. Set clear KPIs and align all stakeholders from the beginning.
2. Develop newsworthy and brand-relevant ideas through research and validation.
3. Bring ideas to life through design while adhering to technical and brand guidelines.
4. Conduct robust outreach to media and ensure alignment with internal PR teams.
5. Measure success holistically including quality link acquisition and tangible metrics like traffic, not just link volume. Quality, not quantity, should be the focus.
Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018Jeff Perkins
The document outlines 6 ways for companies with small marketing budgets to make a big impact, as presented by Jeff Perkins of Simply SAAS. The 6 ways are: 1) Focus on key priorities, 2) Deeply understand buyers and their purchase journeys, 3) Get your company name recognized through various outlets, 4) Set ambitious goals and think beyond constraints of budget, 5) Strongly establish and defend your company brand, 6) Create true fans and advocates of your company through exceptional customer service. The presentation provides examples and case studies for each recommendation.
Simply SaaS Forum - Marketing - Jeff Perkins - September 2018Jacey Lucus
Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. They just hit the 10 million user milestone and are adding an additional million every 90 days. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com.
On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Jeff took us through 6 ways to make a big impact with a small budget. The main takeaways were: 1) Focus, 2) Know your buyer, 3) Get your name out there, 4) Think big, 5) Be the brand, and 6) Create raving fans.
How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15Jeff Perkins
Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. But, for a marketer to be successful today, he or she has to cut through the noise and focus on doing fewer things that deliver big results. In this session, Jeff Perkins will talk about how to survive and thrive in this ever-changing digital age.
Why you need to shift to a customer first content/ SEO strategyKelly Johnstone
Find out why you need to shift to a customer first content/SEO strategy. But more than that, find out key 'red flags' that show you you're being business first.
Talk given at Autumn 2021 BrightonSEO.
What KPIs should SEOs work towards? | BSEO September 2021 Alice Logan
This document discusses key performance indicators (KPIs) that search engine optimizers (SEOs) should track. It identifies three types of KPIs: primary KPIs like organic clicks, sessions, and conversions; segway KPIs measured by different teams like core web vitals scores and pagespeed; and extracurricular KPIs beyond SEO like engagement and revenue metrics. The document emphasizes that KPIs help SEOs define website performance, optimize for relevant keywords, increase traffic from search, and understand how their work contributes to broader business goals.
Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.
In this talk, Jane shares a strategy for link building activity at scale, the value of a flexible and blended approach, and tips to help you make the most of your clients or your brands PR opportunities.
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
This document outlines tips for SEO professionals considering freelancing or currently working as a freelancer. It discusses both the pros and cons of freelancing, including the flexibility but also irregular income. It provides advice on preparing to freelance, such as building social media profiles, securing some work beforehand, and checking contracts if leaving an agency. The document also covers niche specialization, networking, financial management, legal protections, and resources for freelancers.
The document discusses how businesses should focus on solving customer problems rather than selling products. It advises startup founders to spend time validating that their solution fits a real customer problem before building out the full product. Once problem and solution fit is validated, founders should spend equal time building their product and building traction for it through various marketing strategies like content creation, social media engagement, and measuring key performance indicators. The overall message is that understanding customer needs and demonstrating value is more important than pitching a product idea.
Building a Reporting Framework for your SaaS CompanyDana DiTomaso
This document provides guidance on building an effective reporting framework for a SaaS company. It recommends starting with defining key performance indicators and the goals of the business. Metrics on trials, customers, and visitor behavior should then be selected and collected through tools like Google Tag Manager. Segments of users should be analyzed to understand how different groups experience the product. Key metrics that can help optimize decisions include conversions by keyword, events over time, and metrics related to page speed and user engagement. The overall message is that collecting and analyzing data is important, but companies must then take action based on the insights.
Turning the Aircraft Carrier: Driving Change in the EnterpriseEric Enge
Coming up with great Digital Marketing ideas is only part of the battle. Those ideas are worth nothing unless you can get the organization to make the change. That's not always so easy! This presentation will give you some ideas on how to get that done.
Brighton seo-september-jen-macdonald-glass-digitalGlass Digital
The document discusses how awareness days can be used for link building. It notes that there is an awareness day for almost everything that can be utilized to create unique content. Some benefits of using awareness days for link building include getting involved in trending topics, giving stories more context, reaching a wider audience, and allowing links from other industry experts. The document provides tips for using awareness days like relating them to a client and including specific details in the content.
Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
Will Critchlow_SearchLove San Diego 2013_Technical Optimization Distilled
This document summarizes key points from a presentation on technical optimization trends:
1. Technical recommendations should be backed by business cases that win hearts as well as minds by showing expected financial impacts.
2. Forecasts are best presented as stories and examples rather than just numbers, and should be based on assumptions, tests, case studies, or bottom-up/top-down models rather than being "data-driven".
3. Recommendations need to consider the customer experience and pass the "Bezos Test" of being customer-obsessed.
Inspiring Marketing and Advertising QuotesMais AbuSalah
The document is a collection of advertising and marketing quotes compiled by Mais AbuSalah and attributed to the website Spnzone.com. It contains 29 entries of quotes on the topics of advertising and marketing. The quotes were collected by Mais AbuSalah and reference the website Spnzone.com as their source.
Revealed! The Two Lives of Every MarketerWebtrends
Did you know every marketer leads a double life? There's the Marketer You and the Customer You, and it's time to let your worlds collide. Learn how data can create exceptional digital experiences your two sides will love.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The document outlines a 5 step process for executing a successful digital PR campaign:
1. Set clear KPIs and align all stakeholders from the beginning.
2. Develop newsworthy and brand-relevant ideas through research and validation.
3. Bring ideas to life through design while adhering to technical and brand guidelines.
4. Conduct robust outreach to media and ensure alignment with internal PR teams.
5. Measure success holistically including quality link acquisition and tangible metrics like traffic, not just link volume. Quality, not quantity, should be the focus.
Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018Jeff Perkins
The document outlines 6 ways for companies with small marketing budgets to make a big impact, as presented by Jeff Perkins of Simply SAAS. The 6 ways are: 1) Focus on key priorities, 2) Deeply understand buyers and their purchase journeys, 3) Get your company name recognized through various outlets, 4) Set ambitious goals and think beyond constraints of budget, 5) Strongly establish and defend your company brand, 6) Create true fans and advocates of your company through exceptional customer service. The presentation provides examples and case studies for each recommendation.
Simply SaaS Forum - Marketing - Jeff Perkins - September 2018Jacey Lucus
Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. They just hit the 10 million user milestone and are adding an additional million every 90 days. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com.
On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Jeff took us through 6 ways to make a big impact with a small budget. The main takeaways were: 1) Focus, 2) Know your buyer, 3) Get your name out there, 4) Think big, 5) Be the brand, and 6) Create raving fans.
Using Social Media and Content to Build Your Personal Brand and Land Your Nex...Jeff Perkins
There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.
After this session, you’ll be able to:
1) Develop your personal brand positioning
2) Build a content strategy for your personal brand
3) Leverage social media to build your personal brand
4) Balance your personal brand with your professional responsibilities
DIG South - How to Become a CMO: A Marketers Journey from Middle Management t...Jeff Perkins
My presentation from the DIG SOUTH conference in April 2018. Navigating a career in marketing is a challenge. At times, it can feel like you're stuck and there's no opportunity to breakthrough to the next level. That was exactly where I found myself in 2011. I was trapped in a mid-level marketing role and he couldn't find a path upward in the organization. Just five years later, I became the CMO of one of the fastest growing companies in the US. In this session, I discussed my journey from a marketing manager to executive and share the valuable lessons learned along the way. I show how aspiring marketing leaders need to not only be high performers in their current job, but also focus on building their personal brands and networks for the long term.
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept ...Jeff Perkins
The document outlines 5 career tips for young professionals presented by Jeff Perkins at SPARK South in September 2018. The tips are: 1) Network extensively, 2) Specialize in an area through certifications, 3) Make strategic career moves by evaluating new opportunities, 4) Build a personal brand on social media, and 5) Take care of your physical and mental health through exercise and stress reduction. The presentation emphasizes that frequent job changing has become normal and stresses finding ways to stand out and position yourself for future opportunities.
How We Added 500+ Clients in 18 Months Without Imploding Our Systems or Our M...Loud Rumor
The document appears to be a transcript of a presentation given by Mike Arce about how he grew his agency from struggling beginnings to adding over 500 clients in 18 months without compromising systems or margins. Some of the key points discussed include focusing intensely on a specific industry and service offerings, developing strong systems and documentation, prioritizing becoming an authority in his niche, and leveraging content creation and his podcast to attract more clients.
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
The World Wide Web can be a daunting task, with countless social media platforms to stay on top of, mobile/responsive websites to consider and not to mention adding phone apps into the mix.
Jeff DeHaven with Blue Thumb Digital, renowned digital marketer, will explore the reason why being online can not only help you be found, but be your lowest cost communication platform. Join Jeff and the Bay Area Chamber for this highly visual and interactive session that will set you on the right path to gaining the full online benefits.
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...Mackenzie Fogelson
This is a keynote I gave at Traveling Vineyard's 2014 Harvest conference in order to help their top 150 Wine Guides understand how to build their businesses on meaning and purpose. The talk includes a narrated journey about the approach that Mack Web uses to build better businesses through community and passion.
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
The document provides information about Forever Living Products events, incentives, and products. It announces the launch of the new Forever F.I.T. program and #ForeverBringIt campaign in 2017. It also discusses a new recruitment incentive launching in the UK and lists the dates of upcoming Success Express and Mastering Success events. Adjustment day information is provided. The document aims to help Forever Business Owners be successful and informed.
This document provides 10 tips for building a modern marketing team. The tips include figuring out hiring needs before starting, focusing on one's own network for candidates, maintaining a pipeline of potential candidates, hiring specialists rather than generalists, conducting thorough background checks, hiring quickly but also being willing to fire quickly if needed, and creating a collaborative team environment. The overall message is that the success of a marketer depends more on the quality of the marketing team that is built.
This document appears to be a slide presentation given by Bryan Eisenberg of Buyer Legends about creating a customer-centric culture and business. Some of the key points discussed include focusing obsessively on the customer, prioritizing actions that express beliefs in customers, continuously optimizing based on customer data and feedback, and creating a culture of innovation to stay ahead of customer needs and expectations. References are made to the customer-centric approaches of companies like Amazon and how they can convert customers at high rates.
The document discusses growing a social media consulting business. It suggests taking a mixed approach of hiring both internal employees and external consultants to handle social media work. It also recommends establishing guidelines, providing education to employees, and using measurement to evaluate efforts. It questions what happened to past social media "evangelists" that are no longer active, and suggests it may be because they talk too much without substance, don't follow their own advice, or fail to grow and create new things. It encourages business owners to test ideas, ask questions, think critically, and provoke thought to help their business grow.
Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
The 9 Most Horrifying Content Marketing MisunderstandingsCompendium
Jay Baer and Chris Moody dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation.
Watch the webinar replay here: http://youtu.be/PCk99xWMVvQ
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
Compendium hosted a webinar this Halloween with Jay Baer and Chris Moody to shine a light on the 9 most horrific content marketing misunderstandings. View the recorded webinar to hear them dispel the myths at http://www.youtube.com/watch?v=PCk99xWMVvQ.
Attribution Is Scary: Steps to Tame the TerrorPoint It, Inc
What’s the scariest word you’ll hear this fall? ATTRIBUTION. Marketers are prepared for monster deadlines, complications hiding under the bed, CEOs wandering the halls at night…but absolutely nothing scares the modern digital marketer like a conversation about ATTRIBUTION. With holiday strategies crammed full of PPC, Social Media Advertising, & Programmatic Advertising- which tactics are driving revenue?
Grab a handful of candy corn because it’s time to face your fears. Listen in as Evan Barocas, Point It’s Director of Display, and Samuel James, Director of Analytics go through some practical advice that will help tame the terror of attribution in a cross-channel, multi-channel, omni-channel, too-many-channel world.
Similar to Small Budget. Big Marketing. Izenda User Conference - Jan 2017 (20)
Effective Marketing for Your Parking ProgramJeff Perkins
The document provides an overview of effective marketing strategies for a mobile parking app. It details ParkMobile's success with over 13 million users and transactions of $42 billion. It then outlines 7 tips for marketing a mobile parking app, including high impact signage, local media coverage, advertising promotions, optimizing the digital presence, face-to-face interactions, user engagement through email and geo-targeting, and using social media. The marketing strategies are shown to significantly increase app usage and transactions for cities that have implemented them.
The document is a trivia quiz about the Jewish holiday of Hanukkah. It asks multiple choice questions about how Hanukkah is spelled, what dreidels are made of, that Hanukkah is known as the "festival of lights", it lasts eight nights, the center candle is called the shamash, the story of the Maccabees revolting against King Antiochus, the miracle of the oil lasting eight nights, a Hanukkah song is the dreidel song, landing on gimmel in dreidel means taking the coins in the pot, and traditions of Hanukkah include eating latkes, playing dreidel, giving presents, and using Yiddish words
Heards Ferry Elementary Career Day Presentation May 2018Jeff Perkins
Here's the presentation I gave for Heards Ferry Elementary Career Day. I talked about careers in marketing. Note, these are not instructional slides so don't expect to get a lot out of them. But, they helped me direct the flow of the conversation in the classroom. There were a lot of videos and jingles played that you can't watch/listen to in the slide share. This is a good template if you're talking to a classroom of 4th graders.
The Customer Experience Problem - FlipMyFunnel Meetup - Sept 28thJeff Perkins
This document discusses the importance of customer experience. It notes that 90% of company decision makers say a good experience is critical to success, but 95% of companies fail to exceed customer expectations. The document lists 6 random thoughts on customer experience, including that a great experience is impossible if the product is bad, customers should be empowered to help themselves, listening to customers is key, customer and company success are intertwined, experience should be promoted, and companies should strive for consistency like Bruce Springsteen achieves in concerts. The goal is to help attendees of a #FLIPMYFUNNEL meetup understand this important topic.
Hitting a home run with collaboration 12.11.14 (1)Jeff Perkins
My recent webinar about the importance of improving collaboration through technology. You can watch the full webinar here: https://event.webcasts.com/viewer/event.jsp?ei=1048052
Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape - AA...Jeff Perkins
I gave this presentation at the AA-ISP Leadership Summit in April 2014. The talk was about how sales professionals have to evolve to the changing landscape in order to be successful.
Digital Summit - Video is not an Option - Jeff Perkins Presentation - 5.21.14Jeff Perkins
Presentation I delivered at the Digital Summit in Atlanta. I talked about the importance of video as a key tactic for marketers. I showed examples of what we do at PGi.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
17. YOU DON’T NEED A
TECH STACK.
YOU NEED A
PEOPLE STACK.
@jeffperkins8 #IZENDACONF2017
18. “I noticed that the dynamic range
between what an average
person could accomplish and
what the best person could
accomplish was 50 or 100 to 1...
A small team of A+ players can
run circles around a giant team
of B and C players.”
–Jay Elliott, Leading Apple with Steve Jobs
@jeffperkins8 #IZENDACONF2017
19. THE PEOPLE STACK INCLUDES
YOUR AGENCY NETWORK
@jeffperkins8 #IZENDACONF2017
27. DO WE REALLY NEED A NEW
BRAND???
@jeffperkins8 #IZENDACONF2017
28. YOU CAN DO ANYTHING,
BUT YOU CAN’T DO
EVERYTHING.
@jeffperkins8 #IZENDACONF2017
29. WE ARE LOSING DEALS BECAUSE OF
_____________.
FOCUS 100% ON FIXING THE “BLANK”
WE ARE NOT GROWING REVENUE
FASTER BECAUSE OF ___________.
@jeffperkins8 #IZENDACONF2017
53. “GETTING AN AUDIENCE IS HARD. SUSTAINING AN AUDIENCE IS
HARD. IT DEMANDS A CONSISTENCY OF THOUGHT, OF PURPOSE,
AND OF ACTION OVER A LONG PERIOD OF TIME.” – BRUCE
SPRINGSTEEN
@jeffperkins8 #IZENDACONF2017
56. 1. BUILD A STACK
2. POUR A STRONG FOUNDATION
3. FOCUS
4. MAXIMIZE LIMITED RESOURCES
5. BE A DATA NERD
6. GET YOUR NAME OUT THERE
7. THINK BIG
8. BE THE BRAND
9. WHAT WOULD SPRINGSTEEN DO?
9 WAYS TO MAKE A BIG IMPACT ON A SMALL
BUDGET
@jeffperkins8 #IZENDACONF2017