CLIC CMO Conference 2017 - Counting Every Penny and Making Every Penny Count

"After Marketo: 10 Things I'm Doing Even Better The Second Time"

saastr

PPC Reports That Matter #CTAConf 2017

Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter? Presented at CTA Conference, June 27 2017. Accompanying document can be found at kickpoint.ca/ctaconf2017

Saastr 2017 Presentation: After Marketo, 10 Things I'm Doing Better the Seco...

sandrakfreeman

Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. But, for a marketer to be successful today, he or she has to cut through the noise and focus on doing fewer things that deliver big results. In this session, Jeff Perkins will talk about how to survive and thrive in this ever-changing digital age.

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Argyle Octopus Press Inc.

Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...

Steve Morgan

On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns). The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end. Links to bonus content: https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually). https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer. Original talk description: More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.

Stop Selling and Start Solving

Building a Reporting Framework for your SaaS Company

Seattle Interactive Conference

Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...

Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit. Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing. The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?

Turning the Aircraft Carrier: Driving Change in the Enterprise

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Brighton seo-september-jen-macdonald-glass-digital

Glass Digital

Rethinking the funnel - DMA 2014

For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.

Troubleshooting the 7 Biggest Problems (Pubs, Restaurants, Cafe's, Event Cate...

Food Profits

BrightonSEO - The future of digital PR: Are hero campaigns a thing of the past?

If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.

The Impact of Effective Web Marketing

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Revealed! The Two Lives of Every Marketer

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Building a Modern Marketing Team

Simply SaaS Forum - Marketing - Jeff Perkins - September 2018

Jacey Lucus

Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. They just hit the 10 million user milestone and are adding an additional million every 90 days. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com. On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Jeff took us through 6 ways to make a big impact with a small budget. The main takeaways were: 1) Focus, 2) Know your buyer, 3) Get your name out there, 4) Think big, 5) Be the brand, and 6) Create raving fans.

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Turning the Aircraft Carrier: Driving Change in the Enterprise

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Troubleshooting the 7 Biggest Problems (Pubs, Restaurants, Cafe's, Event Cate...

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BrightonSEO - The future of digital PR: Are hero campaigns a thing of the past?

The Impact of Effective Web Marketing

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How marketing leaders_can_bring_together_cross-functional_teams___bethan_vinc...

Bethan Vincent

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Revealed! The Two Lives of Every Marketer

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How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15

Elisha Dignam - BrightonSEO Sept 2021 - 3 Things Your Clients Wish You Knew

Why you need to shift to a customer first content/ SEO strategy

What KPIs should SEOs work towards? | BSEO September 2021

How to create an opportunity-first approach to digital PR for more consistent...

Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...

Stop Selling and Start Solving

Building a Reporting Framework for your SaaS Company

Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...

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Brighton seo-september-jen-macdonald-glass-digital

Rethinking the funnel - DMA 2014

Troubleshooting the 7 Biggest Problems (Pubs, Restaurants, Cafe's, Event Cate...

BrightonSEO - The future of digital PR: Are hero campaigns a thing of the past?

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Inspiring Marketing and Advertising Quotes

Closing Discussion: Designing for Disruption

How marketing leaders_can_bring_together_cross-functional_teams___bethan_vinc...

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Conversion Optimisation - Create The Foundations For Your Growth & Success

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At Gpec Summit 2016, the most important e-commerce event in Central and Eastern Europe, Paul Rouke delivered a keynote presentation explaining what are the four foundational pillars that every business needs to understand and develop. They are foundations which the worlds leading brands have established, including Booking.com, Amazon and ASOS. Why is all this important? If businesses want to truly succeed in becoming customer centric and using conversion optimisation to grow their business and take market share, it simply will not happen without the right foundations in place.

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InsideSales.com

Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/jon-miller Session Overview In today's marketing world, the stand-out CMOs are the ones who behave like the CEO, the ones who adopt the CEO's holistic, dashboard view of the company. Being able to "talk the talk" — speaking the business language of revenue, profit, and cash — is an increasingly important skill set for CMOs. But taking that one step further — "walking the walk" to the revenue table — is even more crucial. To do that, you have to embrace analytics and understand why they matter. In this session, learn how to harness those invaluable nuggets of data and leverage the metrics that matter to prove and improve your marketing ROI.

Content Marketing for $1000 - Internet Summit 2017

Chris Moody

Forget Process, Focus on People - Peter Leeson

ITCamp

Quality is not created by processes, controls, measurements and audits. Quality is not created by testing and reviewing. Quality is created by the people who do the work. In this talk, a process improvement consultant will tell you why you should forget about process and focus on what really matters: the people doing the work. FP2 is a review of what needs to be in place in order to deliver high-quality products and services without the levels of bureaucracy and supervision so frequently expected by management and consultants selling their solutions. Let’s change the world together.

Why Your Content Is Failing You, and How to Fix it

Mathew Sweezey

BFBM(13-2016) Think Differently

၂၀၁၆ ခုႏွစ္၊ ႏို၀င္ဘာလ (၂၆)ရက္ေန႔ (စေန)ေန႔ မွာ က်င္းပျပဳလုပ္ခဲ့တဲ့ Better Future Better Myanmar - 2016 စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲမ်ားရဲ႕ (၁၃) ႀကိမ္ေျမာက္ေဟာေျပာပြဲ ေဆြးေႏြးပို႔ခ်ခဲ႔ေသာ ဆရာ ဦးတင္ဇံေက်ာ္ ရဲ႕ PowerPoint Slide ျဖစ္ပါတယ္။

How To Create B2B Content That Converts

Michael Brenner

2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How the world's most successful marketers decide what to create, where to distribute it, and how to measure it. Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business? It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how? In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer. You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact. Are you ready to rethink your 2017?

What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]

HUB INSTITUTE

Content marketing in healthcare - buzzwords or business driver?

Julie O'Donnell

Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.

Blueprint for High Performing B2B Marketing Campaigns

Mathew Sweezey

Pragmatic Marketer Summer 2016

Pragmatic Marketing

WHO ARE YOUR COMPETITORS? “Oh, we don’t have any competitors. No one really does what we do.” I can’t count the number of times I’ve heard otherwise smart executives give this answer. Nor can I think of a company or situation where it’s actually true. The really dangerous thing about that statement is that it leads to ignorance, which can lead to being blindsided. If you truly think you haven’t any competition, you won’t watch the market. You won’t see the disruption coming. And you won’t be able to react to problems or capitalize on the opportunities that competitive shifts can create. When it comes to your competition, the answer isn’t to put your head in the sand. It’s to actively and regularly study that competition. And not just who you think is the competition, but who your market thinks is your competition. So, how do you do that? How do you learn about your competition and decide which part of that knowledge you should (and shouldn’t) care about? That’s what we tackle in this issue of Pragmatic Marketer, thanks to the help of some great contributors, a real-life case study and, as always, a slew of tips and best practices you can put to work immediately. Happy reading, Rebecca Kalogeris

Tech Heads – The Sleepless CMO

Octopus Group

We spoke to 400 B2B decision-makers and 100 CMOs about digital marketing and purchasing...this is what we found out Our annual Tech Heads survey of 100 marketing directors and 400 business buyers reveals that B2B CMOs are six times more likely to lose sleep than gain it in 2016, in comparison to previous years. Why the sleepless nights? 92% of ‘Sleepless CMOs’ say competition has increased pressure to hit targets, and 90% say they are having to be more creative to compete. Meanwhile buyers think everyone is saying the same thing, in the same way, and are therefore taking longer to make buying decisions. Download the Tech Heads 'Sleepless CMO' report http://brandtosales.weareoctopusgroup.net/tech-heads-2016

How To Convince Your Boss on CRO

Optimizely

Conversion optimisation is one of the most impactful strategies marketers can employ to drive substantial growth of a business. Despite this, convincing senior management of a new strategic and ongoing process is often more challenging than it should be. In this presentation, we provide tactical takeaways to help you sell CRO to your boss. To hear the recording, click on the link below: http://bit.ly/1PQkZfP

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Michael Brenner

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Here's the presentation I gave for Heards Ferry Elementary Career Day. I talked about careers in marketing. Note, these are not instructional slides so don't expect to get a lot out of them. But, they helped me direct the flow of the conversation in the classroom. There were a lot of videos and jingles played that you can't watch/listen to in the slide share. This is a good template if you're talking to a classroom of 4th graders.

Using Social Media and Content to Build Your Personal Brand and Land Your Nex...

There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session. After this session, you’ll be able to: 1) Develop your personal brand positioning 2) Build a content strategy for your personal brand 3) Leverage social media to build your personal brand 4) Balance your personal brand with your professional responsibilities

DIG South - How to Become a CMO: A Marketers Journey from Middle Management t...

My presentation from the DIG SOUTH conference in April 2018. Navigating a career in marketing is a challenge. At times, it can feel like you're stuck and there's no opportunity to breakthrough to the next level. That was exactly where I found myself in 2011. I was trapped in a mid-level marketing role and he couldn't find a path upward in the organization. Just five years later, I became the CMO of one of the fastest growing companies in the US. In this session, I discussed my journey from a marketing manager to executive and share the valuable lessons learned along the way. I show how aspiring marketing leaders need to not only be high performers in their current job, but also focus on building their personal brands and networks for the long term.

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