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@fogeldavid
@Apps_World
#appsworld
10 Tips
to help you secure
investment
7 Years11 Years
Head Of Acceleration @Wayra
@fogeldavid @Apps_World #appsworld
Talk
Tip #1
Always Be Closing
Tip #1
Have the
Right
Mindset
Tip #2
know how much you want to raise
Tip #2
Because Size
Matters
It will help you decide
Or
Tip #3
So how much
should you raise?
Tip #3
Enough
to last you 18
months
Tip #3
Because the average raise takes 6 months
Including him
Tip #3
Tip #3
12 months to reach
milestones
+6
Tip #4
Find the right investors
Tip #4
Tip #4
Tip #4
Tip #4
Remember getting a divorce is easier
Tip #5
Start raising when you don’t need money
Tip #5
It’s all about showing you can execute
Today
Executing what you promise on
Investor’sLevelofTrust
Tip #5
It’s all about showing you can execute
After 3 months
Executing what you promise on
LevelofTrust
Tip #6
Ask for advice and insights NEVER money
Tip #6
People LOVE to give advice
Tip #6
and HATE to give their money
Tip #6
“If you ask for Money you get advice, if you ask for advice
you get money. So go ask for EVERYBOADY’s Advice”
Famous Chinese proverb*
*not really, I heard it somewhere I can’t remember where
Tip #7
Find your lead investor
Tip #7
A Leader will make the round (VC or Angel)
Most investors
want to invest
but do not
want to lead
Leading means
commitment,
dedication and
to believe in
the team
YOU WANT
a LEADER
Tip #7
Try to avoid party rounds (no lead)
Tip #8
Try and create a competition between investors
Why?
How?
Tip #8
Tip #8
Investor 1 Investor 2 Investor 3
The more offers arrive the more power you have
Tip #8
1 2 3
Manage the process in advance
Create an investor List
Have all your
documents ready
Start approaching
them at the same time
Tip #8
And be prepared
Tip #9
Yes is great but NO is your best friend
Tip #9
“This is amazing please keep us posted”
Tip #9
“we would love to see more after your launch “
Tip #9
Beware of “Death by Slow NO”
Tip #9
You have to translate investor talk
Tip #9
But never ever EVER be rude
Show Traction
Tip #10
What is good traction
Tip #10
Tip #10
PR is not traction
Tip #10
Winning competitions is NOT traction
AARRR
AARRR
Pirate Metrics
Tip #10
Tip #10
Tip #10
Acquisition 1000 100%
Referral 70 10%(out of Active)
Activation 700 70%
Revenue 14 10%
Retention (Day 1) 140 20%
Tip #10
Avoid
Vanity Metrics
Tip #10
Referral 70
Activation 5,000,000
Revenue 14
Retention (Day 1) 140
Vanity Metrics 
Best Tip EVER
David.fogel@wayra.org
@fogeldavid
@Apps_World #appsworld

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10 Tips to help you secure investment

Editor's Notes

  1. About me
  2. Anyone in the crowed raising money?
  3. Any one investing?
  4. You guys should talk
  5. Not Going to talk about bootstrapping and crowd founding
  6. Going to talk about – approaching angel Investors
  7. And VCs
  8. You need to choose investors that bring you value
  9. Value does not equal money
  10. Value equals Experience and a network in your industry
  11. Splitting from an investor is more difficult then getting a divorce
  12. This is true for all human beings and investors as well 
  13. And when we meet you next time we see what have you done with the advice we gave
  14. A leader will help you close faster and will commit to help
  15. But at the end cash is king so if you don’t have othr options take the money and execute the plan
  16. The more term sheets you get on the table at the same time the more leverage you got
  17. Invesors are in the business of saying no. They see 1000 companies per year and say 5 yes and 995 Nos. All investors know each other and they talk a lot.
  18. What is Traction ? – found Product Market fit? -> You managed to convince people to work with you/users to use your product and pay for it
  19. What is Traction ? – found Product Market fit? -> You managed to convince people to work with you/users to use your product and pay for it
  20. What is Traction ? – found Product Market fit? -> You managed to convince people to work with you/users to use your product and pay for it
  21. If you have product people use and are willing to pay. Investors will find you