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Ken krogue sales acceleration summit 2015
Ken Krogue disagrees with Simon Sinek's view that leaders and companies should start with why. Krogue argues that great salespeople start with who their customer is and then move to understanding why that customer wants or needs the product or service. If the salesperson understands the customer's why well enough, then determining the what, how, when, and how much becomes easy. Krogue believes salespeople should focus first on understanding their customer before talking about why the company does what it does.
Ken krogue sales acceleration summit 2015
- 2. KEN KROGUE FOUNDER &PRESIDENT INSIDESALES.COM SIMON SINEK SAYS, “START WITH WHY,” BUT HE’S WRONG
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- 5. MOST LEADERS AND COMPANIES STARTFROM THE OUTSIDE IN.
- 6. THEY START WITHWHAT AND HOW.
- 7. “INSPIRED LEADERS THINK,ACT, AND COMMUNICATE FROM THE INSIDE OUT.”
- 8. They Start WithWhy…
- 11. “PEOPLE DON’T BUYWHAT YOU DO, THEY BUY WHY YOU DO IT.”
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- 14. THEN MOVE TO“WHY”
- 15. AND IF THEWHY IS STRONG ENOUGH…
- 16. THE WHAT AND HOWARE EASY…
- 18. #SalesSummit | @KenKrogue BANT B= Budget A = Authority N = Need T = Timing
- 19. #SalesSummit | @KenKrogue BANT B= Budget A = Authority N = Need T = Timing
- 20. #SalesSummit | @KenKrogue BANTvs ANUM B = Budget A = Authority N = Need T = Timing A = Authority N = Need U = Urgency M = Money
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- 25. THEN MOVE TO“WHY”
- 26. AND IF THEWHY IS STRONG ENOUGH…
- 27. THE WHAT, HOW,WHEN, AND HOW MUCH ARE EASY…
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- 29. Go to theVirtual Booth Now @kenkrogue kenkrogue.com kk@insidesales.com linkedin.com/in/kenkrogue forbes.com/sites/kenkrogue