Sales & Marketing Alignment: How to Synergize for Success
How to Effectively Present Your MLM Opportunity
1. How to Effectively Present Your
MLM Opportunity to Others
Chuck Holmes
Network Marketing Professional
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Overview
# 1 Use third-party tools whenever possible
# 2 Keep your presentation short
# 3 Do not give the person information overload
# 4 Make sure people leave the presentation with
business tools, samples and a follow-up
appointment
# 5 Always ask for the sale
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Overview
# 6 Assume the person is going to buy
# 7 Maintain good eye contact
# 8 Be enthusiastic, but not over the top
# 9 Ask questions and listen
# 10 Hear, see and touch
Final Thoughts
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One of the most important parts of your business is
learning how to effectively present your opportunity
to your prospects. This is a SKILL that must be learned.
What I want to do in the rest of this article is share a
few simple tips to help you do that effectively.
5. # 1 Use third-party tools whenever possible
• You want to be the messenger, not the message.
Never, ever do a presentation yourself, even if you are
great at doing it. Use a third-party tool, such as a
video or webinar. The reason you don’t want to
present your opportunity yourself is (1) you are either
really good at it and your prospect will think they can
never do what you do or (2) you will be really bad at
it, and your prospect will not be interested.
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6. # 1 Use third-party tools whenever possible
• By using a third-party tool, you are giving a consistent
presentation every single time. And, you are
removing yourself from the equation.
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7. # 2 Keep your presentation short
• In modern times, people have short attention spans.
Therefore, make sure your presentation is less than 20
minutes. Five to ten minutes is ideal. Focus on the key
points, the BENEFITS. Focus on your prospect’s
emotions and what’s in it for them. And remember,
your prospect does not need to know every single
detail before they join the business.
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8. # 3 Do not give the person information overload
• The last thing you want to do is give your prospect
information overload. Once again, focus on a few key
points. They do not need to know where the company
founder went to college, every detail about the comp
plan, and company history. They can learn those
things after they join the opportunity.
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9. # 4 Make sure people leave the presentation with
business tools, samples and a follow-up
appointment
• Very few people are going to sign up on the spot, so
make sure they leave your presentation with
something they can take home with them.
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10. # 5 Always ask for the sale
• At the end of EVERY presentation, be sure to ask for
the sale. Ask the person the following question.
“What questions do you need me to answer for you
before we get you started today?” Let them answer
your question and then walk them through the sign-
up process.
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11. # 6 Assume the person is going to buy
• In your head, you must believe your prospect is going
to buy or join. This is called the assumptive close. I
believe in the Law of Attraction, which says we get
what we ask for. If you have negative thoughts that
your prospect won’t join you, there is a good chance
you will be right.
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12. # 7 Maintain good eye contact
• Throughout the presentation, try to maintain good
eye contact with your prospect. Don’t stare them
down or make them feel uncomfortable, but try to
model their body language. If they lean forward, you
lean forward.
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13. # 8 Be enthusiastic, but not over the top
• I always tell my team members to be enthusiastic, but
to contain your enthusiasm. Do not be so over the top
enthusiastic that you scare your prospect off.
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14. # 9 Ask questions and listen
• If there ever comes a point in your presentation
where you don't know what to say or do, simply ask
your prospect a question. Get them talking and be a
good listener. You will learn a lot of great information
by doing this.
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15. # 10 Hear, see and touch
• People learn and interpret things differently. Use a
combination of audio, video and something physical
your prospect can touch, during the presentation,
such as a sample. This will appeal to all their senses
and make your presentation more effective.
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16. Final Thoughts
There you have it folks. These are some basic tips on
how to give an effective MLM Presentation. I hope you
found the information helpful. What are your
thoughts? What are some of your best tips on giving an
effective MLM Presentation? Let me know what you
think.
Individual results will vary. (c) 2018
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17. Suggested Reading
• A Magic Tip for Presenting Your MLM Business
Opportunity
• Six Things All Great MLM Leaders Do
• The One Thing All Successful MLM Leaders Have in
Common
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18. About Me
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Chuck Holmes is a top producer in his network
marketing company, which specializes in natural and
organic products.
His company offers a free online marketing system
with capture pages and autoresponders.
Chuck gives his team members 200 free leads each
month and provides tons of training. The company
even has a postcard marketing system. Let’s connect.
(352) 503-4816 EST
chuck@onlinemlmcommunity.com
https://www.onlinemlmcommunity.com