Two Founders Share How Startups Can Reach a Massive Audience
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Are you a start-up? Are you trying to find new ways to expand your business? If so this is the webinar for you! We have brought together two industry thought leaders to go head to head, sharing real-life examples and the secrets of how startups can reach massive audiences. Join us as Larry Kim Founder & CTO of Wordstream & Robert Moore Founder & CEO of RJMetrics duke it out in our most anticipated webinar of 2015!!
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Two Founders Share How Startups Can Reach a Massive Audience
- 1. The event will begin at 1 PM (EST) sharp. The recording will be emailed to all attendees afterwards.
- 2. #promotingyourstartup Who’s Presenting? Robert J. Moore Co-Founder and CEO RJMetrics @robertjmoore Larry Kim Founder and CTO WordStream @larrykim
- 3. #promotingyourstartup What you’re going to learn 1 2 3 How to create content that gets press coverage and thousands of shares How to combine PPC & SEO to create a total search solution that fits into your content strategy Why your promotion strategy is part of, not an afterthought to, content creation @robertjmoore
- 4. #promotingyourstartup ● Bob will lead Q&A at the end of the presentation ● Tag your tweets with #promotingyourstartup ● We’re recording the show ● We’ll send an email follow up to everyone with the recording & slides ● Stick around for the cupcake giveaway at the end Housekeeping Details @robertjmoore
- 5. #promotingyourstartup 15-second commercial: RJMetrics The complete analytics platform for online businesses. @robertjmoore
- 6. #promotingyourstartup 15-second commercial: WordStream A free, instant PPC audit in under a minute! Grades your AdWords account performance based on the 8 PPC metrics that really matter. Compares how you’re doing against other accounts of similar size (monthly spend). @larrykim
- 7. How to Reach a Massive Audience (Even Though No One Knows Who You Are)
- 8. #promotingyourstartup Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing is... @larrykim
- 9. #promotingyourstartup Why it works Reciprocity index r = value you deliver value you receive This matters for customers, prospects, and strangers @robertjmoore
- 10. #promotingyourstartup How to reach an audience owned earned paid List PPC PR SocialSEO @larrykim
- 11. PR & Social
- 14. #promotingyourstartup Leverage a trending topic @robertjmoore
- 16. #promotingyourstartup Become part of a bigger story @larrykim 10k + press mentions 10M + pageviews
- 17. #promotingyourstartup “Oops, I Ruined the Facebook IPO!” @larrykim
- 18. #promotingyourstartup Grab the unexpected opportunities @robertjmoore
- 19. #promotingyourstartup ✓ 30k+ pageviews on day one ✓ Top of Hacker News ✓ Column in the New York Times ✓ Multiple speaking engagements ✓ Tons of positive brand vibes @robertjmoore
- 20. #promotingyourstartup Leverage a trending topic Become part of a bigger story Grab the unexpected opportunities Recap 1 2 3 @robertjmoore
- 21. The #1 Mistake People Make When Writing “Big Win” Content
- 22. #promotingyourstartup The #1 mistake people make when writing “big win” content is failing to think promotion first. @larrykim
- 24. #promotingyourstartup Two rules for “big win” content 1. If you can’t figure out ahead of time who will promote your content and why, don’t bother. 1. Content marketing success is largely determined in the planning phase, before writing a single word. @robertjmoore
- 25. PPC
- 27. #promotingyourstartup 1. Always Focus on Quality Score @larrykim
- 28. #promotingyourstartup 1. Always Focus on Quality Score @larrykim
- 29. #promotingyourstartup Donkey’s Vs. Unicorn Ads @larrykim Distribution Point Vs. Expected CTR Comments Bottom 50% Below Expected CTR Donkeys Top 15% 2x OK Top 5% 3x Better Top 1% 6x Unicorns Most Ads Suck (+90%)
- 30. #promotingyourstartup 2. Tap Into Your Customer’s Emotions
- 31. #promotingyourstartup 2. Tap Into Your Customer’s Emotions @larrykim Example:
- 32. #promotingyourstartup Example: Use Ad Customizers! @larrykim Consider doing “Perpetual Sales”- Appeal to those who don’t want to be left out (FOMO)
- 34. #promotingyourstartup 3. Publish & Promote High Quality Content @larrykim
- 35. #promotingyourstartup 4. Promote to Influencers @larrykim
- 36. #promotingyourstartup . . . Initial traction @larrykim
- 37. #promotingyourstartup . . . The Results @larrykim
- 38. #promotingyourstartup 5. Just say NO to Promoting Junk Updates @larrykim
- 39. #promotingyourstartup 6. Remember Who Your Audience Is
- 40. #promotingyourstartup 6. Remember Who Your Audience Is @larrykim Keywords Targeting: Google vs. Twitter Google AdWords Twitter Infant clothes boy Julian’s first birthday Content Marketing Position Freelance SEO writer needed Small Business Loan I’m starting my first business Grow My Business #frustrated we need Bar Rescue Mobile landing page tools #mobilegeddon Social Keywords: Higher Funnel, Informational, Conversational, Hashtags
- 41. #promotingyourstartup Using PPC for PR 1. Always Focus on Quality Score - Look for Unicorns 2. Tap Into Your Customer’s Emotions 3. Publish High Quality Content 4. Promote to Influencers 5. Say NO to Promoting Junk Updates 6. Remember Who Your Audience Is @larrykim
- 42. SEO
- 43. #promotingyourstartup Focus on the long tail Search Frequency Keywords @robertjmoore
- 50. #promotingyourstartup 60,000 views per year 0.1% view-to-SQL 60 SQLs 19.8% SQL-to-paid 11 paying clients $12k ARR ACV $132k of new ARR/year 15x ARR Multiple (w00t!) $2MM of Equity Value Cost: One Day @robertjmoore
- 51. #promotingyourstartup Find your content unicorns ● 50% of traffic ● 70% of shares ● 80% of links @larrykim
- 56. #promotingyourstartup Are we building a more effective PR machine? @robertjmoore
- 57. #promotingyourstartup Are we steadily growing our owned audience? @robertjmoore
- 58. #promotingyourstartup Are we steadily growing our owned audience? @robertjmoore
- 59. #promotingyourstartup Making this work for your startup 1. Apply gas with PRable content 2. Boost performance with paid 3. Maintain momentum with SEO @robertjmoore
- 60. Q&A Ask questions on Twitter! We’re following #promotingyourstartup
- 61. And the winner is... Email marketing@rjmetrics.com to claim your prize.
- 62. Thank you for joining us!