Rob Reid, Celinda Appleby and Alison Hadden talked about the transparent organization at the 2nd annual Glassdoor Employer Branding Summit.

1. #GDSummit#GDSummit
The Transparent Organization:
30 Tips in 30 Mins
Alison Hadden
Head of Brand Strategy
Glassdoor
@alisonhadden
Rob Reid
CEO
Intacct Corporation
@Intacct_Rob
Celinda Appleby
Head of Global Recruitment Branding
Oracle
@celindaappleby

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The Transparent Organization: 30 Tips in 30 Mins
• 10 Leadership Strategies
• 10 Employer Branding Tips
• 10 Stats & Stories From the Field
Alison Hadden
Head of Brand Strategy
Glassdoor
Rob Reid
CEO
Intacct Corporation
Celinda Appleby
Head of Global Recruitment Branding
Oracle

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The Transparent Organization:
10 Leadership Strategies
Rob Reid
CEO
Intacct Corporation

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1. Begin from the inside out

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2. Find the right people to join you

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3. Create shared accountability

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4. Be open to change

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5. Establish a culture of open communication

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6. Create channels that empower employees
to provide feedback

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7. Don’t bury problems…
…bring them to light

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8. Attack processes, not people

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9. Develop empathetic leaders

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10. Follow the Platinum Rule

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Transparent Leadership In Action
1. Begin from the inside out
2. Find the right people to join you
3. Create shared accountability
4. Be open to change
5. Establish a culture of open communication
6. Create channels that empower employees to provide feedback
7. Don’t bury problems – bring them to light
8. Attack processes, not people
9. Develop empathetic leaders
10.Follow the platinum rule

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The Transparent Organization:
10 Employer Branding Tips
Celinda Appleby
Head of Global Recruitment Branding
Oracle

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1. Begin with a
content strategy

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2. Build your brand on
real employee stories

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3. Stop talking and
start communicating

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4
.

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5. Leverage employee
generated content
#LifeatOracle

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6. Equip your employees
to be brand advocates

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.

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8. Ask for feedback

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9. Be data-driven

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10.

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Promoting A Transparent Employer Brand
1. Begin with a content strategy
2. Build your brand on real employee stories
3. Stop talking and start communicating
4. Be authentic
5. Leverage employee-generated content
6. Equip your employees to be brand advocates
7. Don’t be a brand narcissist
8. Ask for feedback and be ready to adapt
9. Be data-driven
10.If you fail, try again!

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The Transparent Organization:
10 Stats & Stories from the Field
Alison Hadden
Head of Brand Strategy
Glassdoor

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Two thirds of consumers (63%)
refuse to buy from companies
they don’t trust
Global Consumer Executive Top of Mind Survey, KPMG 2015
#1

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32% of senior executives say
building trust is one of their
biggest challenges, second only to
expansion and top line growth over
the next 1-­2 yrs.
Global Consumer Executive Top of Mind Survey, KPMG 2015
#2

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#3
Edelman Global Trust Barometer Survey, 2015
Although content provided by friends
and family is still the most trusted
(72%), content provided by
employees is trusted by 52%.

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Employees rank among the most
trusted influencers when
communicating about their
company’s engagement and integrity.
#4
Edelman Global Trust Barometer Survey, 2015

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Employees with socially-­
encouraging employers are 24%
more likely to help boost sales
than employees whose employers
aren’t socially encouraging
Weber Shandwick Survey, 2014
#5

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A multi-­year financial analysis
showed companies with high
employee ratings financially
outperformed S&P 500 by 122%
#6
Glassdoor Research, 2015

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8 out of 10 people are more likely
to trust and buy from an
organization whose chief executive
and leadership team use social
media
MBA Online, 2014
#7

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69% agree their perception of a
company improves after seeing an
employer respond to a review
#8
Glassdoor U.S. Site Survey, 2014

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Responding to feedback (especially
critical feedback) improves perception
of the product, brand, and seller -­ and
more than doubles purchase intent
among those who read negative
reviews
#9
Bazaarvoice, June 2014

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96% of job seekers say it’s
important to work for a company
that embraces transparency
#10
The Company Behind the Brand, Weber Shandwick, 2012Glassdoor U.S. Site Survey, 2014

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Questions? Ask #GDSummit
Alison Hadden
Head of Brand Strategy
Glassdoor
@alisonhadden
Rob Reid
CEO
Intacct Corporation
@Intacct_Rob
Celinda Appleby
Head of Global Recruitment Branding
Oracle
@celindaappleby