Roger Grueneberg has over 41 years of experience in retail and consumer goods sales, including roles as a store manager, senior buyer, national account manager, and business owner. He has a track record of developing successful category and sales strategies, building productive business relationships, and achieving sales goals, including over $13 million in annual sales. His experience spans various industries including retail store operations, consumer goods manufacturing, and his own sales and marketing firm.

1. ROGER GRUENEBERG
1501 Belle Plane Circle, Green Bay, WI 54313
Cell: 920-819-4939
grueneberg_roger@yahoo.com
I have worked in the retail sector both as a buyer and in sales for over 41 years. Over that time I have worked in stores in
various positions from department head to store manager. I have also worked in corporate headquarters developing
productivity studies, replenishment and category buying.
On the sales side, I have worked as a Manufactures Representative, National Account Manager and Category Manager
in the Consumer Products Goods sector for the past 11 years providing category development and account sales of over
$13.0 million. I have interacted with many of the top retail accounts (Target, Walgreen's, CVS, Kmart, Dollar General,
Family Dollar)
MS Office proficiency
Display resetting
Active listener
Supplier audits
Friendly and outgoing
Team player
Retail buying
Organized
Excellent communication skills
Strong lead development skills
Goal-oriented
Key account generation
Persuasive communication expertise
Excellent negotiating tactics
Store Manager supervising 300 employees
Worked with several departments establishing productivity goals that were used in the stores to save payroll
Senior Buyer overseeing several private label redesign projects
Senior Buyer working with store design to roll out Health & Wellness Centers in over 130 stores
Won Sales Achievement award in 2005 and 2013
Gained 3 new customers in 2012 accounting for over $2.5 million in new shipments
05/2015
N.E.W. SALES & MARKETING
Owner
Cold-called prospective customers to build relationship. Completed documentation for product and service sales.
Maintained productive relationships with existing customers through exceptional follow-up after sales. Established new
customer accounts. Led sales calls with team members to establish sales and customer retention goals.
10/2013 to 05/2015
DRIVELINE RETAIL
Master Merchindiser
Assemble displays to make the store experience interactive and engaging. Displayed the appropriate signage for
products and sales promotions. Upheld stock levels and proper pricing for multiple product lines. Assisted in gathering
and moving materials and equipment for the assigned displays. Effectively communicated and coordinated execution of
the planogram with store management. Built effective relationships with each store to develop superior customer
satisfaction.
SUMMARY
HIGHLIGHTS
ACCOMPLISHMENTS
EXPERIENCE

2. 02/2002 to 09/2013
BAUSCH + LOMB
Rochester, NY
National Account Manager
National Account Manager and Category Manager for Lens Care, General Eye Care, and Eye Nutritional. Accounts
include Shopko, Dollar General, Family Dollar, Puerto Rico, C Stores, AAFES, NEXCOM, DeCA, Big Lots, Save-A-Lot.
Total sales responsibility of over $13.0 million.
Responsibilities include: planogram development, providing category insights, promotions, maintaining co-op budgets,
deduction management, account planning, account category reviews and presentations.
02/1992 to 02/2002
SHOPKO STORES
Green Bay, WI
Senior Buyer
As a senior buyer I was responsible for up to 10 categories. Responsibilities included: forecasting, category
development, visual presentation, regular and promotional sales, vendor negotiations. I designed displays to make the
store experience interactive and engaging. I was responsible for displaying the appropriate signage for products and
sales promotions. The running of weekly and monthly strategy reports to analyze business trends and make
recommendations was also my responsibility.
Appointed to Drug Store News Retail Advisory Board
05/1978 to 02/1992
SHOPKO STORES
Green Bay, WI
Store Operations
During this time I worked in the stores and, ultimately, the corporate office. My time in the stores was served, first, as an
area manager. I was then promoted to assistant manager, and, ultimately store manager. I was asked to relocate to the
corporate headquarters to work on a special productivity project. This project involved conducting time studies, writing
manuals, creating scheduling tools and training of store staff.
02/1972 to 08/1978
TARGET STORES
Milwaukee, WI
Manager
Started as a part-time position allowing me to sharpen my business skills. Promoted to area manager within two years.
BUSINESS
University of Wisconsin - Parkside, Kenosha, WI, USA
Course Studied
College Algebra
Micro & Macro Economics
Accounting
Legal Environment Business
Cost Accounting
Computer Science
Human Resource Management
Organizational Behavior
Marketing Principles
Strategic Management
EDUCATION

3. Complete Skilled Negotiator
ACNielsen
The OZ Principle
Kantar Retail Workshops
Basic and Advanced Excel
Social Styles
Time Management
Consumer Centric Category Management
Flawless Execution
Meyers Briggs
Strategic Account Planning
PROFESSIONAL DEVELOPMENT