Over 15 years of proven experience in business development, event management and marketing in highly competitive industry markets. A proven producer of sales and profit with ability to secure new business while creating brand awareness through strategic marketing plans. Initiates and manages cross-functional teams, associate relations and projects. A high-energy leader with distinctive people skills.
1. M
Lisa Phlegar
9213 W. 121st Terrace Overland Park, KS 66213 Phone: 785-979-9369 lgp0855@yahoo.com
ulti-faceted marketing professional offering fifteen plus years of national marketing experience. Portfolio of
achievements includes increasing company revenues, improving brand awareness, and marketing material
development and management. Demonstrated skills in project management, graphic design, sales, product and
sales training, and customer relationships. Adept at assessing needs, generating options, and implementing
solutions in collaboration with customers and team members. Reliable and dependable with an excellent work ethic.
Proven ability to manage multiple projects and tasks under deadlines.
• Trade Show and Event Management • Business Development • Sales
• Graphic Design • Product Development • Vendor Relations Management
• Customer Relations and Retention • Project Management • Cross-functional Collaboration
PROFESSIONAL EXPERIENCE
Lohmann & Rauscher, Topeka, KS 03/06 – 06/15 (company moving office to Milwaukee, WI)
Marketing Manager .
Develop, implement, and maintain communication and marketing strategies directed towards external
customers.
Design, copy write, and manage all sales and marketing collateral for multiple product lines; magazine
advertisements, catalogs, brochures, direct mail, flyers, videos and other related marketing material.
Manage vendor relationships including commercial printer, media/publication, promotional firm, regulatory
lawyer, videographer, and consultant/trainer.
Organize, manage and attend trade shows and events; contracts and association relationships,
presentations, logistics, booth design, on-site coordination, and negotiate contracts.
Collaborate with company President; evaluate current business, recommend and develop new business
opportunities.
o Generated an additional $85K/yr. by introducing a current product into a different target market
o Generated an additional $75K/yr. by developing customized kit for current customer
Successful project/product management; coordinate new product development and product launch with
internal international and local team members along with key customer; test market evaluation, package
design, sales forecast, develop sales material and product training.
o $750,000+ in new sales for my company in first 9 months
Develop and implement co-op marketing campaigns with customers to grow company’s sales and
customer’s sales while expanding brand awareness.
Train customers’ sales representatives through live presentations and in-services.
o Develop product training presentations and training collateral.
Brand management; responsible for developing and sustaining company brand in conjunction with product.
brands through marketing strategies focused on quality, experience, leadership, and solutions.
Research and analyze competitors and competitive products; provide information and sales reports to sales
management to collaborate on strategies to grow business
Develop annual sales and marketing budget.
Supervised Customer Service for a period of time while company went through management changes.
2. Lisa Phlegar – Page 2
9213 W. 121st Terrace Overland Park, KS 66213 Phone: 785-979-9369 lgp0855@yahoo.com
M-PACT Worldwide, L.L.C., Eudora, KS 1994 - 2006
Marketing Communications Manager, 2/00 – 3/06
Responsible for all the marketing for both business-to-business and business-to-consumer.
Customer Care Manager, 5/98 – 2/00
Spearheaded, built and launched first business-to-business outbound telesales department for company
and integrated it with newly developed Customer Care department; full responsibility for hiring, sales
training, supervising, and mentoring staff.
Executive Sales Assistant, 3/94 – 5/98
EDUCATION, TRAINING AND ADDITIONAL SKILLS
Education
Illinois Central College, 1989
Degree: Associate Applied Science, Business Management
Degree: Associate Applied Science, Marketing
Achieved President’s list recognition every semester
Additional Skills
Microsoft Excel, Word, Outlook, and PowerPoint, Adobe Creative Suite 6; InDesign, Photoshop, and Illustrator.
Familiarity with Microsoft Access, Microsoft CRM, and Typo 3.