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SHANNEL N. PARKER
                                   321 Beach 57th Street #6C Arverne, NY 11692
                                    917-968-8397 / shannel.parker@gmail.com

                                           RETAIL EXECUTIVE
            Buying - Merchandising – Financial Planning – Account Management – Retail Coordination

    10+ years retail experience in buying and planning with 2 years in wholesale sales and wholesale financial
    planning. Savvy planner with ability to reduce inventories, increase Gross Margin performance and analyze
    store level issues for growth solutions. Developed skill in merchandising development to create profitable
    lines. Skilled in training associates in systems, merchandising and planning techniques to increase ability
    and knowledge. Trained in Edifice, all department stores financial review screens, selling reports and gross
    margin worksheets. Expert level user in Word, Excel, PowerPoint and Outlook.

                                             CAREER HISTORY
    Exclusively Misook, New York, NY                    August 2007 – March 2009
    Retail Analyst/Account Executive/Corporate Trainer

    Hired into the newly created position of Retail Analyst to help the company reduce financial liabilities and
    increase sales. This included training regional merchandising staff of 9 to read financial reports, pull sales
    reports to affect by location business and develop a merchandising staff that could speak intelligently to
    senior executives in various account locations. Six months into position became the official trainer on
    company policy and procedure for all new hires. Added account management to my role nine months later
    as the company down-sized and there was a need for a sales executive who understood the retail buying side
    of the business.
    Retail Analyst
    • Analyzed department store and specialty store sales of $48M
    • Prepared weekly, monthly, and annual financial reports for CFO & CEO
    • Margin shortfall decreased 3% by implementing monthly sales forecasting
    • Bottom up approach used to improve business which resulted in an increase in overall seasonal sell-thru
    • Reviewed coordinator monthly travel schedules and reduced company cost by 15%
    • Created forms to manage open-to-sell, plan seasonal receipt flow and forecast gross margin
    Account Executive
    • Worked with Nordstrom, Saks Fifth Avenue, Dillard’s, Lord & Taylor and Barrie Pace
    • Held volume steady at $25M by pinpointing opportunities and removing potential liabilities
    • Analyzed weekly sales to determine proactive selling strategy for future business
    • Worked with buyers on monthly store assortments, store allocations, and events
    • Monthly store visits increased receipts and sales in each location by 5%
    Corporate Trainer
    • Trained regional coordinators on company business analysis tools
    • Created and update Best Practice documents for company wide distribution
    • Trained new account executives on computer programs, sales reports, and line review

    Bloomingdale’s, New York, NY                                 June 1999-August 2007
    Buyer/Planner – Women’s Hosiery & Socks

    Promoted to Buyer in 2002 to manage this basic business. Created growth while being fiscally responsible.
    The business is sku intensive and with the constant absence of a planner I also served in that capacity as
    well.
    Planner
•   Generated weekly/monthly analysis by department and class to identify opportunities/liabilities
•   Strategized top-line sales and sales by location
    • Forecasted replenishment needs as they relate to the monthly receipt plans
    • Developed unit assortment plans by brand and location
•   Allocated orders to maximize sales, GM%, and turn
•   Reviewed seasonal allocations for proper shifts based on locations changes or seasonal changes
•   Generated sku profiling analysis for additional sales opportunities

Buyer
• Increased gross margin performance by .50 from 2002 to 2007
• Sales grew by $2M from focusing on strongest businesses with most growth potential
• Developed and implement strategies to generate sales in line with company focus
• Managed open-to-buy, create seasonal receipt flow, and react to stock issues
• Navigated the development of assistants for company promotion


                                  EDUCATION AND COURSEWORK

Fashion Institute of Technology, Continuing Education Program
Certification in Product Development Essentials

Syracuse University, Whitman School of Management
B.S., Business, Marketing and Management Information Systems

                                   PROFESSIONAL AFFILIATIONS

Black Retail Action Group
       Retail Math Trainer, 3 years
30 student class focusing on retail math business concepts

Champion Learning
     Tutor for Grades K-6, 1 year
     Focus on ELA and Math

Delta Sigma Theta Sorority, Inc. – North Manhattan Alumnae Chapter
       Financial Secretary, 1 year
       Scholarship Committee Chair, 2 years
       Social Action Committee, 1 year

NAACP – Far Rockaway Chapter
     Secretary, 1 year

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Shannel Parker Resume

  • 1. SHANNEL N. PARKER 321 Beach 57th Street #6C Arverne, NY 11692 917-968-8397 / shannel.parker@gmail.com RETAIL EXECUTIVE Buying - Merchandising – Financial Planning – Account Management – Retail Coordination 10+ years retail experience in buying and planning with 2 years in wholesale sales and wholesale financial planning. Savvy planner with ability to reduce inventories, increase Gross Margin performance and analyze store level issues for growth solutions. Developed skill in merchandising development to create profitable lines. Skilled in training associates in systems, merchandising and planning techniques to increase ability and knowledge. Trained in Edifice, all department stores financial review screens, selling reports and gross margin worksheets. Expert level user in Word, Excel, PowerPoint and Outlook. CAREER HISTORY Exclusively Misook, New York, NY August 2007 – March 2009 Retail Analyst/Account Executive/Corporate Trainer Hired into the newly created position of Retail Analyst to help the company reduce financial liabilities and increase sales. This included training regional merchandising staff of 9 to read financial reports, pull sales reports to affect by location business and develop a merchandising staff that could speak intelligently to senior executives in various account locations. Six months into position became the official trainer on company policy and procedure for all new hires. Added account management to my role nine months later as the company down-sized and there was a need for a sales executive who understood the retail buying side of the business. Retail Analyst • Analyzed department store and specialty store sales of $48M • Prepared weekly, monthly, and annual financial reports for CFO & CEO • Margin shortfall decreased 3% by implementing monthly sales forecasting • Bottom up approach used to improve business which resulted in an increase in overall seasonal sell-thru • Reviewed coordinator monthly travel schedules and reduced company cost by 15% • Created forms to manage open-to-sell, plan seasonal receipt flow and forecast gross margin Account Executive • Worked with Nordstrom, Saks Fifth Avenue, Dillard’s, Lord & Taylor and Barrie Pace • Held volume steady at $25M by pinpointing opportunities and removing potential liabilities • Analyzed weekly sales to determine proactive selling strategy for future business • Worked with buyers on monthly store assortments, store allocations, and events • Monthly store visits increased receipts and sales in each location by 5% Corporate Trainer • Trained regional coordinators on company business analysis tools • Created and update Best Practice documents for company wide distribution • Trained new account executives on computer programs, sales reports, and line review Bloomingdale’s, New York, NY June 1999-August 2007 Buyer/Planner – Women’s Hosiery & Socks Promoted to Buyer in 2002 to manage this basic business. Created growth while being fiscally responsible. The business is sku intensive and with the constant absence of a planner I also served in that capacity as well. Planner • Generated weekly/monthly analysis by department and class to identify opportunities/liabilities • Strategized top-line sales and sales by location • Forecasted replenishment needs as they relate to the monthly receipt plans • Developed unit assortment plans by brand and location
  • 2. Allocated orders to maximize sales, GM%, and turn • Reviewed seasonal allocations for proper shifts based on locations changes or seasonal changes • Generated sku profiling analysis for additional sales opportunities Buyer • Increased gross margin performance by .50 from 2002 to 2007 • Sales grew by $2M from focusing on strongest businesses with most growth potential • Developed and implement strategies to generate sales in line with company focus • Managed open-to-buy, create seasonal receipt flow, and react to stock issues • Navigated the development of assistants for company promotion EDUCATION AND COURSEWORK Fashion Institute of Technology, Continuing Education Program Certification in Product Development Essentials Syracuse University, Whitman School of Management B.S., Business, Marketing and Management Information Systems PROFESSIONAL AFFILIATIONS Black Retail Action Group Retail Math Trainer, 3 years 30 student class focusing on retail math business concepts Champion Learning Tutor for Grades K-6, 1 year Focus on ELA and Math Delta Sigma Theta Sorority, Inc. – North Manhattan Alumnae Chapter Financial Secretary, 1 year Scholarship Committee Chair, 2 years Social Action Committee, 1 year NAACP – Far Rockaway Chapter Secretary, 1 year