Shannel Parker has over 10 years of experience in retail buying, merchandising, and financial planning. She has held positions at Bloomingdale's and Exclusively Misook, where she analyzed sales, reduced costs, increased margins, and trained staff. Parker has expertise in retail systems, financial reports, and business analysis tools. She holds a BS in Business from Syracuse University.

1. SHANNEL N. PARKER
321 Beach 57th Street #6C Arverne, NY 11692
917-968-8397 / shannel.parker@gmail.com
RETAIL EXECUTIVE
Buying - Merchandising – Financial Planning – Account Management – Retail Coordination
10+ years retail experience in buying and planning with 2 years in wholesale sales and wholesale financial
planning. Savvy planner with ability to reduce inventories, increase Gross Margin performance and analyze
store level issues for growth solutions. Developed skill in merchandising development to create profitable
lines. Skilled in training associates in systems, merchandising and planning techniques to increase ability
and knowledge. Trained in Edifice, all department stores financial review screens, selling reports and gross
margin worksheets. Expert level user in Word, Excel, PowerPoint and Outlook.
CAREER HISTORY
Exclusively Misook, New York, NY August 2007 – March 2009
Retail Analyst/Account Executive/Corporate Trainer
Hired into the newly created position of Retail Analyst to help the company reduce financial liabilities and
increase sales. This included training regional merchandising staff of 9 to read financial reports, pull sales
reports to affect by location business and develop a merchandising staff that could speak intelligently to
senior executives in various account locations. Six months into position became the official trainer on
company policy and procedure for all new hires. Added account management to my role nine months later
as the company down-sized and there was a need for a sales executive who understood the retail buying side
of the business.
Retail Analyst
• Analyzed department store and specialty store sales of $48M
• Prepared weekly, monthly, and annual financial reports for CFO & CEO
• Margin shortfall decreased 3% by implementing monthly sales forecasting
• Bottom up approach used to improve business which resulted in an increase in overall seasonal sell-thru
• Reviewed coordinator monthly travel schedules and reduced company cost by 15%
• Created forms to manage open-to-sell, plan seasonal receipt flow and forecast gross margin
Account Executive
• Worked with Nordstrom, Saks Fifth Avenue, Dillard’s, Lord & Taylor and Barrie Pace
• Held volume steady at $25M by pinpointing opportunities and removing potential liabilities
• Analyzed weekly sales to determine proactive selling strategy for future business
• Worked with buyers on monthly store assortments, store allocations, and events
• Monthly store visits increased receipts and sales in each location by 5%
Corporate Trainer
• Trained regional coordinators on company business analysis tools
• Created and update Best Practice documents for company wide distribution
• Trained new account executives on computer programs, sales reports, and line review
Bloomingdale’s, New York, NY June 1999-August 2007
Buyer/Planner – Women’s Hosiery & Socks
Promoted to Buyer in 2002 to manage this basic business. Created growth while being fiscally responsible.
The business is sku intensive and with the constant absence of a planner I also served in that capacity as
well.
Planner
• Generated weekly/monthly analysis by department and class to identify opportunities/liabilities
• Strategized top-line sales and sales by location
• Forecasted replenishment needs as they relate to the monthly receipt plans
• Developed unit assortment plans by brand and location

2. • Allocated orders to maximize sales, GM%, and turn
• Reviewed seasonal allocations for proper shifts based on locations changes or seasonal changes
• Generated sku profiling analysis for additional sales opportunities
Buyer
• Increased gross margin performance by .50 from 2002 to 2007
• Sales grew by $2M from focusing on strongest businesses with most growth potential
• Developed and implement strategies to generate sales in line with company focus
• Managed open-to-buy, create seasonal receipt flow, and react to stock issues
• Navigated the development of assistants for company promotion
EDUCATION AND COURSEWORK
Fashion Institute of Technology, Continuing Education Program
Certification in Product Development Essentials
Syracuse University, Whitman School of Management
B.S., Business, Marketing and Management Information Systems
PROFESSIONAL AFFILIATIONS
Black Retail Action Group
Retail Math Trainer, 3 years
30 student class focusing on retail math business concepts
Champion Learning
Tutor for Grades K-6, 1 year
Focus on ELA and Math
Delta Sigma Theta Sorority, Inc. – North Manhattan Alumnae Chapter
Financial Secretary, 1 year
Scholarship Committee Chair, 2 years
Social Action Committee, 1 year
NAACP – Far Rockaway Chapter
Secretary, 1 year