This document summarizes the objective, employment history, education, and special accomplishments of an individual with over 25 years of experience as a retail store and sales manager. They have a proven track record of increasing profitability through initiatives like developing scheduling programs that reduced overtime costs. Their experience includes roles as General Operations Manager for two companies and expertise in areas like retail operations, purchasing, pricing, marketing, and human resources.

1. OBJECTIVE
A challenging position for a successful- Retail Store and Sales Manager with more
than 25 years of experience, and a demonstrated ability to increase profitability, motivate
staff to meet objectives, and promote customer satisfaction. A tenacious team leader with
a strong customer focus, sales and marketing know-how, and a proven track record for
new business development. Recognized for superior business acumen -- poised in high-
pressure, fast-paced business environments. Impactful verbal and written communicator
with the ability to build and cultivate open and trusting relationships.
EMPLOYMENT HISTORY
Essentials Plus - General Operations Manager - New York, 1997 - 2015
Ricky's - General Operations Manager - New York, 1995 - 1997
EDUCATION
Kingsborough Community College, Brooklyn, New York
 SPECIAL ACCOMPLISHMENTS 
 Co-designed a HBA buying program in 1985 that compared multiple vendor cost
prices and created a rapid way to purchase merchandise at the best price.
 Developed a unique Scheduling Program In April 1998, that reduced over-time by
85%, saving an average of $1500/week and hundreds of man hours annually
increasing store profitability. The program was especially effective in helping
assign the appropriate personnel for specific scheduling needs.
 In October 1998, Transformed an underutilized 5,000 sq. ft. 2nd Floor space, into
a unique Toy/Novelty Department, and Children's Play area that quickly became
the most profitable space in the store. This increased the budgeted sales for the
2nd fl. allowing for greater expansion.
 In April 1999, Established a 1,200 sq. ft. Party Supply Department, enhancing the
2nd Floor space, dramatically increasing sales and profits.
 In July 1999, enlarged a 500 sq. ft. Baby Department, into a successful $1,500 sq.
ft. Full Line Baby/Juvenile Department. Establishing Essentials Plus as the place
to go for all the new parents in the area. We became known as the "Baby Store,"
further increasing sales and profits.
PROFESSIONAL CAREER SUMMARY
RETAIL OPERATIONS GENERAL MANAGER:
 1997-2015 Essentials Plus, Supervisor/Manager of 12,000 sq. ft. Discount Health
& Beauty Aid, Supermarket, Toys Store and Hair Salon, with annual sales of
$5.5M. Primary Responsibilities: All management functions, personnel scheduling,
purchasing, budgeting, accounting, in addition to supervisory duties. Lead,
motivated and developed professional teams, prioritized work and allocated
resources in order to ensure results were in-line with expectations and customer/
business objectives.
Randy
Sokolovsky
200 Prospect Place
Brooklyn, NY, 11238
(646) 344-9962
randysokolovsky@gmail.com
www.linkedin.com/in/randysokolovsky
"Randy is the most
innovative, forward thinking,
creative and motivating
manager I have ever had the
pleasure of working for."
- Alfred Brown
Buyer Essentials Plus
"Randy is driven to be
successful and be the best at
whatever he does".
- Jean Aboly
Buyer Essentials Plus

2. RETAIL PRICE MANAGEMENT:
 Implemented pricing for upwards of 45,000 products.
 Analyzed competitor's retail structures, resulting in an average 15% overall
increased net profits.
PURCHASING PROCUREMENT SPECIALIST:
 Buyer for Health & Beauty Aids, Household Chemicals, Grocery, Dairy, Frozen
Foods, Salty Snacks, Beer, Beverages, Toys and House Wares.
 Analyzed sales statistics, determined sales potential and inventory requirements,
and monitored the preferences of customers. Ensured that procurements were
executed in accordance with company policies and procedures. Reviewed and
recommended improvements to policies and procedures in order to strengthen
and streamline the procurement process and maximize staff efficiency and
effectiveness.
 Responsible for supplier relationships, including planning and effective negotiation
processes to meet customer/business line objectives.
MAJOR VENDOR PURCHASING HISTORY
 Kinray  Stealth Int.  UNFI .  BigJelly
 Samar  Krasdale  Nature's Bounty  Brand Name
 White Rose  JJ Farms  Bartlett Dairy  Rego Trading
 Frankel  Lego  Playmobil  Lee
Distributors
MARKETING & ADVERTISEMENT DIRECTOR, GRAPHIC ARTIST:
 Responsible for all in-store promotions:
Selection of items to put on sale from dozens of vendors.
Determining quantity of each item, and re-buying as needed.
Setting sale prices, duration of sale and positioning of displays.
 GRAPHIC ARTIST:
Planned, designed, and executed creative store signage, including large
window signs and shelf signs. In-house printing saved thousands annually,
while dramatically increasing customer traffic and the bottom line.
HUMAN RESOURCES COORDINATOR FOR ESSENTIALS PLUS 1997-2010:
 Planned, directed, and coordinated human resource management activities to
ensure regulatory compliance, and consistent and fair human resources practices.
SOFTWARE EXPERTISE:
 Adobe Photoshop  Adobe Illustrator  MS Excel  MS Word
 MS PowerPoint  Facebook  Google Search  Linkedin
PROFESSIONAL REFERENCES
 Sidney Spielfogel - Stealth International, sid@stealthintl.net, Cell (516) 699-5124
 Brett Frankel - Frankel & Frankel, sothpaws@aol.com, Cell (516) 578-3490
 Hal Pagan - CEO First Credit Commerce Corp., Cell (845) 633-0100
 Paul Ciafore - Snapple Dist., p.ciafone47@gmail.com, Cell (914) 447-6223
 Tommy Santeramo - L&R Dist., tsanteramo@lrdist.com, Cell (516) 384-0432
“As a Salesman, Randy's
incredible drive and
problem solving skills and
integrity are among his best
attributes."
- Sid Spielfogel
Stealth International
"Randy's extensive retail
buying experience helped
immensely in the designing
of our new company catalog,
Which has Increased sales
10 fold since coming out."
- Michael Ferraro
VP Sales Samar Dist.
"Randy is consistently on
target, consistently
dedicated, consistently
upbeat and consistently
focused on the business".
- Omar Sikder
Manager Essentials Plus