1. OVERVIEW
Innovative, Creative and Accomplished Sales / Marketing / Managing Professional with 15+ years
B 2 B in CPG industry. Fortune 500 industry knowledge serving Grocery, Mass (Big-Box), Drug, Specialty
and C-Store trade channels. Cross-functional experience Mid-Senior level sales/service, Headquarter
Account Management (multi-million dollar) and Project Management roles to include multiple
successes within Client Relations, Key Accounts and People Development.
THE IDEAS GUY
SUMMARY
“Creating new
 Progressively improves conditions, actively engaging in new, fresh ideas.
opportunities is what Eric
does best...in addition to  Achieves/exceeds goals without sacrificing integrity.
incredible execution at his
Wal*Marts, C-stores & his  Relentless drive to seek new business opportunities.
HQ accounts, Eric also
 Cultivates, maintains honest customer relationships.
finds time for special
assignments such as  Excels in a competitive, evolving, fast-paced environment.
covering neighboring
territories & helping train  Creates innovative, strategic plans/programs increasing market ACV/shelf-share and profitability.
fellow team members on
 Measured risk taker uncovers incremental business resulting in generational growth.
HQ grocery strategies &
Pre-View...”  Fiscally/financially responsible efficiently manage trade budgets, enhance P&L’s and reduce costs.
Kelli Patterson VP —
 Critical thinker - acute awareness of category/market trends; translates this into profitable growth.
Customer Sales/Operations
Wrigley Corporation  Passionate about winning while staying focused on the values of trust, dignity & respect.
 Sense of urgency – executes company initiatives/platforms/marketing programs ahead of schedule.
“Please pass on my
appreciation to Eric.  Exceptional communication skills persuade, negotiate, direct customers to prescribed outcome;
Tremendous sense of inspires, motivates, and collaborates with internal/external organizations.
urgency, customer care &
in-store execution...”
Tom Moeller VP — DEFINITIVE ACHIEVEMENTS
Customer Development &
Support Wrigley
—
> Built a Legacy with innovative Cooler Topper idea. First time in company 100+ year
Corporation
history to gain FE presence ~ 12 incremental skus on every check-lane, 300+. Created
generational growth as the ripple effect is still felt today. Attained Category Co-Captain.
“Excellent job presenting
the new items, gaining 8 > Drove core business +154% and ex-Kraft brands +171%, leading the nation & winning
new sku’s on-the-spot was company’s Top Award.
a tall order & you made it
look easy...you were well > Motivated, developed distributor reps by creating informative presentations, provided
prepared...great P&L sell-sheets, sample packs, contests & honed their focus ~ pushed sales up 30%.
your volume and most
importantly your Net > Exceeded management’s timeline expectations on new item launches ~ gained customer
Profit Margin exceeded commitments ahead of schedule ~ within 3 weeks of unveiling.
plan...”
> Created innovative promotional campaign for Lifesaver’s ~ resulting in +180% vs PY,
Tracy Gray Regional
—
Manager Sara Lee
—
Executive level asked to share success with rest of team & replicate.
Corporation
> Developed an Annual promotional plan ~ resulting in 96% forecasting accuracy,
improved efficacy on demand planning, 40% increase in sales & customer loved it.
ERIC SPIEGLER
> Out-maneuvered competition, knocked them off POG, profit contribution up 52%
1809 Eastwood Dr.
created win-win, captured more market share (product line #1 profit margin maker).
Stoughton, WI 53589
608.516.9020 > Invited by WM Market Mgr (1 of only 3 vendors) to Store Mgr meeting, presented white-
eric_spiegler@yahoo.com space idea, gained 250+ points of distribution and pushed category sales up 35%.
linkedin.com/in/ericspiegler
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2. CAREER PATH
“ Eric faced a major
Account Development Manager, Recycled Paper Greetings, WI, MN, 2008-2010
obstacle – his account was
featuring competitor leaving Professionally create, maintain and increase sales by favorably influencing the buying habits of
only an in-store opportunity; targeted audience resulting in maximized sales & profitability; Drive continuous expansion of business
through his perseverance he by converting prospects into profitable customers, sharing quantified business reviews with current
was able to convince customers & vigorously seeking new opportunities; Manage/coach/mentor/hire/train develop successful
Director of the importance team of 20 employees.
of using Hillshire Farm
Ham as a sub-feature, Eric Retail Sales Representative, Hershey’s Corporation, WI, 2007-2008
also secured 2 new sku’s
Customer Business Manager, Gold’n Plump, WI ,IN, 2006-2007
and his efforts resulted in a
1.60 AOP index…” Territory Sales Manager, Wrigley Corporation, WI, IA,2003-2006
Jeff Gudex – District Business Manager, Sara Lee Corporation, WI, 1995-2003
Manager Sara Lee
—
 Other Titles held: Account Manager, Customer Business Manager
Corporation Sales Rep, G-I Office Technologies, WI, 1993-1995
Customer Service Rep, Parts Unlimited, WI, 1992-1993
EDUCATION & TRAINING
Bachelors of Arts: Communications, University of Wisconsin Whitewater, 1992
 Major: includes courses in Listening Behavior, Persuasion, Personal Selling,
Interpersonal Comm., Cross Cultural Comm., Public Speaking
 Minor: Business/Science ~ includes courses in Economics, Marketing, Business
Ethics, Human Anatomy & Physiology, Chemistry
Associate of Science, University of Wisconsin Rock County, 1990
Professional Training: Formal Sales & Computer training Sara Lee & Wrigley, MS Office, Windows
Explorer, Siebel, SAP, Oracle, Adobe, Nuance PDF Converter, Compass, Pre-View, SV Harbor, Scan-
Based Trading (SBT), Dashboards, Sarbanes Oxley (SOX), A.C. Nielsen, IRI.
PROFILE
Promote/Market/Sell/Manage Multi-Line National Branded products at HQ level to VP’s,
Directors, Promotion Managers, Category Managers, Buyers; at Retail to store
managers/owners; develop/implement/execute annual sales plans; consistently improving
profitability/sales volumes, brand loyalty, distribution, partnership allegiances and customer
service.
HQ Accounts Roundy’s, SuperValu MWSE, Fresh Brands, Fleming, Kohl’s (Div of A & P),
:
Certco, Woodman’s, Holiday Wholesale, DEB Wholesale.
Retail Accounts Wal*Mart, Target, Walgreen’s, FedEx, Pick’n’Save, Copp’s, Sentry,
:
Woodman’s, Farm & Fleet, Shopko, K*Mart, Menard’s & Independents.
ERIC SPIEGLER
1809 Eastwood Dr.
Iconic Brands: Orbit®, Eclipse®, Extra®, Life Savers®, Altoids®, Papyrus®, Hershey’s®, Reese’s®, Twizzlers®,
Stoughton, WI 53589
® ®
608.516.9020 Hillshire Farm , Deli Select , Jimmy Dean®
eric_spiegler@yahoo.com
linkedin.com/in/ericspiegler
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