Shannon Vosler-Kennedy is a results-driven sales and management professional with over 25 years of experience in sales, account management, and customer service. She has a proven track record of exceeding revenue goals, developing new accounts, and achieving high customer satisfaction ratings across various industries including cosmetics, beauty products, and education.
The North Face Hong Kong 2017 Advertising Campaign (Marketing Course Assignment)Chun Fung (Dan) Suen
The North Face (TNF) is significantly impacted by the rising awareness of non-environmental friendly and harmful substance, PFC in outdoor apparel. PFC has long been used as a waterproof coating in outdoor apparel. According to the research done by different groups, PFC is linked to various health problems like cancer, decrease in immune response in children, low birth weight, disrupting hormone system. PFC can remain in the environment for a long time and eventually goes into the food chain affecting both animal and human. It is said that for those who wear PFC garment to the outdoor, they are exposed to this harmful chemical and at the same time, spreading PFC to the natural environment.
In 2015-2016, concern group like Green Peace launched a series of protest campaigns that jeopardize the brand image of North Face. In response to that, The North Face will introduce PFC-free product in 2017, which account for about 30% of total product. According to the current target, PFC will be phased out by the year 2020.
In this marketing course assignment, an 2017 advertising plan is conceived for the Hong Kong market, with the following objectives:
• Establish an environmental friendly image for The North Face.
• Promote the new release of PFC-free product.
• Promote the appreciation and participation of the outdoor life.
As of January, 1st 2017, I have relocated back to Michigan from Tennessee, after working there this past year. My experience working as Business Development Director for over five years, has given me the opportunity to enhance my leadership, team development, sales, marketing, and community relationship skillset. I have an excellent track record of training, coaching and developing great teams, without sacrificing the customer experience. In addition, I have extensive experience working and supporting many non-profits across Southeast Michigan over the past sixteen years, generating awareness, membership and successful fundraising.
1. Shannon Vosler-Kennedy
6606 Thackston Drive, Riverview FL 33578
Cell: 813-401-5471 shannonvoslerkennedy@gmail.com
Summary
Results-driven sales and management professional with documented ability to exceed revenue goals, quickly develop
new accounts and achieve high customer service satisfaction ratings.
Professional Account Manager trained in building strategic network ties and increasing sales revenues.
Successfully cultivates and maintains strong customer relationships.
Highlights
Strong interpersonal skills Exceptional communication and customer service
Team building expertise skills
Relationship selling Ability to manage multiple tasks simultaneously
Identification of new opportunities for business Strong deal closer
development Upselling and consultative selling
Prospecting and cold calling Skilled in MS Office
Accomplishments
Client Interface
Collaborated with prospective clients to prepare efficient product marketing strategies and drive business
development.
Established over 50 new accounts over a 6 month period through successful client development.
Consistently maintained top 5 ranking in sales with employers.
Earned awards in the categories of "top sales representative", "highest increase in sales above goal", and "client
retention".
Experience
Free Lance Make-up Artist, Hair Designer
February 2014 to Current
Self Employed － Tampa, FL
Established successful salon chair rental and client base in Brandon, Florida.
Perform on-site make-up and hair design for weddings, special events and photo shoots.
Sell add-on services to new and existing clients to generate additional revenue.
Develop and maintain close relationships with existing customers through exceptional follow-up after services
were rendered.
Account Management & Sales Development
January 2012 to July 2014
GBI and Salon Centric － Tampa, FL
Managed a portfolio of 120 accounts, generating an average of $48,000 in sales per calendar month.
Addressed customer questions and concerns regarding products, prices and availability, uses and credit terms.
Prepared expense reports for accounting.
Maintained close relationships with existing customers through exceptional follow-up after sales.
Community Liaison, Program Development and Parent Adviser
December 2004 to February 2008
Kaleidoscope School of Applied Behavioral Analysis (A.B.A) － Roswell, GA
Developed creative recruiting strategies that met anticipated growth projections for school.
Served as liaison between the school staff and parents of children attending the program.
Routinely met with students' parents regarding in-class issues and to discuss solutions regarding interruptions
in home learning.
Researched and recommended resources for families attending program.
2. Sales Manager, Product Education Specialist
July 1997 toAugust 2004
B.V. A Botanicals － Phoenix,AZ
Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to
address latest market trends.
Trained sales teams on educational products at seminars and special events.
Addressed customer questions and concerns regarding products, prices and availability.
Negotiated details of contracts and payments, and prepared sales contracts and product order forms.
Delivered exceptional account service to strengthen customer loyalty and retention.
Assistant Account Executive
October 1992 to July 1997
Clarins － Manhattan,GA
Managed a portfolio of 13 accounts, which generated $65,000 in revenue per calendar month.
Ranked in top 5% of sales representatives in the US Market
Supervised 23 account managers.
Planned, created and delivered Product Knowledge training and sales presentations to staff.
Informed management of special sales and service issues.
Shared product knowledge with customers while making personal recommendations.
Maintained friendly and professional customer interactions.
Education
Associate of Arts: Cosmetology,2011
Manhattan Hair Academy/School of Cosmetology－ Tampa, FL
Cosmetology training
Completed customer service management training
4.0 GPA
Top 5% of class
Associate of Arts: Aesthetics
Aveda Institute － Tampa, FL
Study of "physiology of the skin "
Coursework in Communications and Salon and Spa Development
