This document summarizes the experience and qualifications of Eric Spiegler, including:
- Over 15 years of experience in sales, marketing, and management roles in the consumer packaged goods industry, serving various retail channels.
- A proven track record of success developing innovative strategies and programs to increase sales, market share, and profits for iconic brands.
- Extensive experience exceeding goals and timelines while prioritizing integrity, trust, and respect in customer relationships.
Ullman initiated a culture change at JCPenney after a successful turnaround to transform the company from a turnaround story to an industry leader. He identified problems like a formal and rigid culture that intimidated new recruits. His vision was to make JCPenney an exciting place to shop and work through initiatives like relaxing dress codes, using first names, and modifying policies to suit all employees. Within two years, employee survey responses, profitability, and store openings increased, showing early success of the culture change in revitalizing the company.
Case Study of Blossom Inner for the course of Corporate Communication, during Master in International Communication at the Hague University of Applied Sciences
The past several years JC Penney has made drastic shifts to their pricing strategy and store operations, including several leadership changes. Bringing back CEO Mike Ullman, after an 18-month stint of former Apple retail guru Ron Johnson, has helped to stabilize this classic American brand. Since then, JC Penney has posted two quarters of growth for the first time in several years.
This strategy was presented at my NYU’s Business Leadership class, where we were tasked with analyzing the company’s current leadership and provides our recommendations for a new sustainable strategic approach.
After years of isolating their customers and employees, resulting in industry irrelevance and financial decline, this strategy would bring this American staple brand back to retail prominence. This proposal is meant to take place shortly after Ron Johnson’s departure, prior to the recent growth JC Penney has seen in Q4 ’13.
NYU Team Members:
- Raquel Vicente (designed deck)
- Jessica Aiello
- Yulibel Lamorena
- Alejandro Munoz
KCC Consultancy is an international consultancy agency that provides brand building services to clients in the beauty industry. They assist both European and American/Canadian clients with business planning, marketing strategies, and expanding distribution into new markets. Their expertise includes sales, marketing, creative services, product development, and logistics support.
K Venkat Triyambkeshwar has over 15 years of experience in sales, marketing, business development, and channel management for FMCG companies. He has a proven track record of developing strategic partnerships, launching new products, and exceeding sales targets. Currently seeking a role that leverages his expertise in sales, marketing strategy, and team leadership.
The document outlines Haider Raza's action plan to open a pastry and coffee shop called TEMPTATION. It will offer a wide variety of tempting desserts, snacks, and hot and cold beverages at comparatively low prices. Haider recognizes the need to conduct thorough market research through surveys and data analysis to understand customer preferences, locate the best site, and identify competitors. He will develop marketing strategies around product offerings, pricing, placement, and promotion. Contingency plans are also needed in case initial research faces issues. The objectives are to provide high quality products and services at competitive prices while creating a comfortable atmosphere for customers.
- The document outlines steps for developing a brand blueprint, including distilling the brand's essence, developing a brand promise, and keeping the brand architecture simple.
- It recommends formulating strategy through a facilitated team process and choosing a brand positioning that defines the brand's vision, mission, and values.
- The brand design section indicates that a corporate identity document should establish guidelines for logo, colors, spacing, mood board, fonts, slogans, and acceptable/unacceptable usage across various materials from stationery to websites.
Our creative theme is "because you're you" which aims to personally connect with the target market by highlighting individuality and style uniqueness. The campaign goals are to shift perceptions of JCPenney from price to quality and style, give the brand credibility through exclusive products, and show the target that JCPenney understands and cares about their needs and happiness. The campaign is designed to have longevity, differentiate JCPenney from competitors, and ultimately increase sales.
Ullman initiated a culture change at JCPenney after a successful turnaround to transform the company from a turnaround story to an industry leader. He identified problems like a formal and rigid culture that intimidated new recruits. His vision was to make JCPenney an exciting place to shop and work through initiatives like relaxing dress codes, using first names, and modifying policies to suit all employees. Within two years, employee survey responses, profitability, and store openings increased, showing early success of the culture change in revitalizing the company.
Case Study of Blossom Inner for the course of Corporate Communication, during Master in International Communication at the Hague University of Applied Sciences
The past several years JC Penney has made drastic shifts to their pricing strategy and store operations, including several leadership changes. Bringing back CEO Mike Ullman, after an 18-month stint of former Apple retail guru Ron Johnson, has helped to stabilize this classic American brand. Since then, JC Penney has posted two quarters of growth for the first time in several years.
This strategy was presented at my NYU’s Business Leadership class, where we were tasked with analyzing the company’s current leadership and provides our recommendations for a new sustainable strategic approach.
After years of isolating their customers and employees, resulting in industry irrelevance and financial decline, this strategy would bring this American staple brand back to retail prominence. This proposal is meant to take place shortly after Ron Johnson’s departure, prior to the recent growth JC Penney has seen in Q4 ’13.
NYU Team Members:
- Raquel Vicente (designed deck)
- Jessica Aiello
- Yulibel Lamorena
- Alejandro Munoz
KCC Consultancy is an international consultancy agency that provides brand building services to clients in the beauty industry. They assist both European and American/Canadian clients with business planning, marketing strategies, and expanding distribution into new markets. Their expertise includes sales, marketing, creative services, product development, and logistics support.
K Venkat Triyambkeshwar has over 15 years of experience in sales, marketing, business development, and channel management for FMCG companies. He has a proven track record of developing strategic partnerships, launching new products, and exceeding sales targets. Currently seeking a role that leverages his expertise in sales, marketing strategy, and team leadership.
The document outlines Haider Raza's action plan to open a pastry and coffee shop called TEMPTATION. It will offer a wide variety of tempting desserts, snacks, and hot and cold beverages at comparatively low prices. Haider recognizes the need to conduct thorough market research through surveys and data analysis to understand customer preferences, locate the best site, and identify competitors. He will develop marketing strategies around product offerings, pricing, placement, and promotion. Contingency plans are also needed in case initial research faces issues. The objectives are to provide high quality products and services at competitive prices while creating a comfortable atmosphere for customers.
- The document outlines steps for developing a brand blueprint, including distilling the brand's essence, developing a brand promise, and keeping the brand architecture simple.
- It recommends formulating strategy through a facilitated team process and choosing a brand positioning that defines the brand's vision, mission, and values.
- The brand design section indicates that a corporate identity document should establish guidelines for logo, colors, spacing, mood board, fonts, slogans, and acceptable/unacceptable usage across various materials from stationery to websites.
Our creative theme is "because you're you" which aims to personally connect with the target market by highlighting individuality and style uniqueness. The campaign goals are to shift perceptions of JCPenney from price to quality and style, give the brand credibility through exclusive products, and show the target that JCPenney understands and cares about their needs and happiness. The campaign is designed to have longevity, differentiate JCPenney from competitors, and ultimately increase sales.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Ric Anderson is a senior multi-channel merchandising executive with extensive experience leading retail and wholesale organizations. He has a proven track record of creating vision and executing successful merchandising strategies. Some of his key accomplishments include developing innovative initiatives that increased sales by 15-25% at various companies and leading cultural strategy classes for Sears' executive teams. Anderson is currently the CEO of his own strategic brand consultancy firm, where he provides interim executive leadership and retail/wholesale consulting.
JCPenney aims to capture market share in the young men's apparel market in the US. They plan to launch an innovative, creative clothing line targeting Generation Y men aged 25-35. The line will include signature items like a versatile sport coat as well as tees, sweaters and accessories. JCPenney will promote the line through social media, mobile apps, and magazine ads. Financial projections estimate over $10 million in annual profits at full production scale.
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...iStrategy
The document discusses driving ROI and growing brands through social media. It emphasizes that social media strategy should follow business and brand strategy, not replace it. Behavior is more important than tools, so brands should focus on understanding customer experiences and decision journeys to identify opportunities to interact. Organizational structure needs to align internally and externally to support the brand through both traditional and digital channels. Key questions are discussed around how marketers can thrive in this changing landscape and how to define and measure success through social media.
Старо и златно - Philip Kotler - Sofia, Lecture 11.14.07Iva Fazlova
The document discusses challenges facing companies in global markets and recommends that companies strengthen their marketing skills in innovation, differentiation, and branding to defend domestic markets from foreign competitors. It also emphasizes focusing on customers, using market research, and differentiating through superior value rather than lowering prices. The document outlines approaches companies can take to find new opportunities through customer insights, innovation models, and blue ocean strategy.
This document summarizes a strategy presentation on new marketing approaches for Indian companies to defend against foreign competitors and develop global brands. It discusses holistic, technology-enabled, and strategic marketing approaches including relationship marketing, improving efficiency, responding to economic challenges, and targeting niches. Specific examples are provided of companies like Ranbaxy Pharmaceuticals and Haier that have successfully adopted these new marketing strategies.
1. Allen Questrom joined JC Penney in 2000 as CEO to rescue the struggling department store chain.
2. He focused on improving the supply chain, revamping the brand image, closing unprofitable operations, and regaining lost customers.
3. By 2004, Questrom helped achieve significant growth and profitability increases through initiatives like focusing on middle-income customers, competitive pricing, and centralizing buying decisions.
Jeff Carpenter is an experienced executive with over 20 years in consumer packaged goods leadership roles. He has a track record of turning around underperforming businesses and generating sustainable growth. His experience includes managing domestic and global P&Ls ranging from $16-400 million at various companies. He has expertise in areas such as strategic planning, operations management, marketing, and business development.
This document provides an overview of marketing concepts and strategies. It discusses defining marketing and its key components like creating and communicating customer value. It also outlines various marketing strategies and tactics like the 4 P's, developing a unique selling proposition, and conducting market research. The document emphasizes developing a clear marketing strategy and action plan with goals, tactics, responsibilities and metrics to measure effectiveness.
Internal branding is the process of aligning an organization around a brand through strategic processes that empower employees to consistently deliver the appropriate customer experience. It refers to activities that ensure staff buy-in to both the corporate culture and specific brand personality. The key is for employees to understand the external brand promise and how they can help deliver it through their work. Factors like organizational structure, culture, leadership, communication, and trust impact internal branding success. HR plays an important role in onboarding, training, performance management, and rewarding behaviors that support the brand, but creating culture is ultimately the responsibility of senior management with input from all levels of the organization.
This e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI. Using graphics, charts and short copy, the 96-page book covers:
- What the subject is & why it's important
- Best and worst-case scenarios
- Key steps to follow
doitmarketing, doit-marketing, do it marketing, strategic marketing ebook, small business marketing
The document provides an overview of strategic brand management. It discusses key concepts such as what branding is, the key ingredients of branding including big ideas, vision, values and personality. It also discusses how to understand brands, brand attributes, positioning, identity, image, loyalty, equity and extension. The document provides guidance on budgeting for a brand and the psychology of color in branding. It emphasizes that branding goes beyond logos and reflects customer experience and interactions.
The strategic communications challenge was to reposition Honey Maid as a modern snacking brand for families with children aged 2-12. With a marketing budget of just $7M compared to larger competitors spending over $2BN, Honey Maid needed to create impact beyond its spending. The objectives were to 1) drive brand conversation far higher than expected for its size, 2) increase purchase intent and drive a 1 point penetration increase among millennials, and 3) contribute at least 5% to total sales. The insight was that rather than adopting loud advertising tactics, Honey Maid should leverage its 90 year history making wholesome products to connect with cultural trends valuing family and togetherness.
Here is a presentation with the goal of simplifying the concept of the positioning statement. Quite often we find businesses overlook the importance of the positioning statement (otherwise known as unique selling point, value proposition, etc.) The positioning statement can be a simple guideline for the strength of your marketing activities.
The document provides an overview of branding concepts and best practices. It discusses what brands are, key elements of brands like visual and verbal identity, brand positioning, architecture, experience, valuation, protection and management. It also covers topics like services branding, corporate branding, guidelines for good brand management, what makes brands great/lose their way, brand-building skills, and integrating brand communication. Globalization opportunities for brands and branding places/nations are also summarized.
Jay Olson, Brand & Marketing Strategist from QuadCreative, discusses the fundamentals of branding and provides actionable, cost-effective tips to help you grow your brand. Key topics covered
include: defining your company’s brand vision, validating audience relevance and resonance, creating alignment between your brand vision and the customer experience, creating brand magic, engaging your customers and measuring the success of your brand building activities.
This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.
Sherin Safwat Ibrahim is seeking a challenging position with an established organization that offers personal growth. She has over 15 years of experience in retail management, customer service, merchandising, and staff training. She is highly skilled in areas like sales, inventory control, and driving business results. Her most recent role was as Assistant Manager at Sauce International Trading LLC from 2009 to 2014.
Presented by DeSantis Breindel and the authors of Woo, Wow, and Win, the award-winning book on service design.
A great B2B brand can woo clients, but only a great experience can wow them. And experience doesn’t happen by accident. Using service design, you can deliver experiences that maximize the value of your brand, accelerate growth, and win both repeat business and new clients. Watch this webinar to learn how to build the wow into every interaction with your clients.
This document provides an overview of key concepts in marketing from a textbook. It discusses definitions of marketing, understanding customer needs and marketplace dynamics, designing customer-driven marketing strategies including market segmentation and targeting, and different orientations to marketing management such as production, product, selling, and marketing concepts. It also outlines ten "deadly sins" and ten best practices of effective marketing.
Russell (Rusty) Alban has over 24 years of experience in sales, sales management, and training. He has a proven track record of boosting sales and profits through relationship building, negotiation skills, and efficient management. He is a strong leader who can energize teams and deliver results.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Ric Anderson is a senior multi-channel merchandising executive with extensive experience leading retail and wholesale organizations. He has a proven track record of creating vision and executing successful merchandising strategies. Some of his key accomplishments include developing innovative initiatives that increased sales by 15-25% at various companies and leading cultural strategy classes for Sears' executive teams. Anderson is currently the CEO of his own strategic brand consultancy firm, where he provides interim executive leadership and retail/wholesale consulting.
JCPenney aims to capture market share in the young men's apparel market in the US. They plan to launch an innovative, creative clothing line targeting Generation Y men aged 25-35. The line will include signature items like a versatile sport coat as well as tees, sweaters and accessories. JCPenney will promote the line through social media, mobile apps, and magazine ads. Financial projections estimate over $10 million in annual profits at full production scale.
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...iStrategy
The document discusses driving ROI and growing brands through social media. It emphasizes that social media strategy should follow business and brand strategy, not replace it. Behavior is more important than tools, so brands should focus on understanding customer experiences and decision journeys to identify opportunities to interact. Organizational structure needs to align internally and externally to support the brand through both traditional and digital channels. Key questions are discussed around how marketers can thrive in this changing landscape and how to define and measure success through social media.
Старо и златно - Philip Kotler - Sofia, Lecture 11.14.07Iva Fazlova
The document discusses challenges facing companies in global markets and recommends that companies strengthen their marketing skills in innovation, differentiation, and branding to defend domestic markets from foreign competitors. It also emphasizes focusing on customers, using market research, and differentiating through superior value rather than lowering prices. The document outlines approaches companies can take to find new opportunities through customer insights, innovation models, and blue ocean strategy.
This document summarizes a strategy presentation on new marketing approaches for Indian companies to defend against foreign competitors and develop global brands. It discusses holistic, technology-enabled, and strategic marketing approaches including relationship marketing, improving efficiency, responding to economic challenges, and targeting niches. Specific examples are provided of companies like Ranbaxy Pharmaceuticals and Haier that have successfully adopted these new marketing strategies.
1. Allen Questrom joined JC Penney in 2000 as CEO to rescue the struggling department store chain.
2. He focused on improving the supply chain, revamping the brand image, closing unprofitable operations, and regaining lost customers.
3. By 2004, Questrom helped achieve significant growth and profitability increases through initiatives like focusing on middle-income customers, competitive pricing, and centralizing buying decisions.
Jeff Carpenter is an experienced executive with over 20 years in consumer packaged goods leadership roles. He has a track record of turning around underperforming businesses and generating sustainable growth. His experience includes managing domestic and global P&Ls ranging from $16-400 million at various companies. He has expertise in areas such as strategic planning, operations management, marketing, and business development.
This document provides an overview of marketing concepts and strategies. It discusses defining marketing and its key components like creating and communicating customer value. It also outlines various marketing strategies and tactics like the 4 P's, developing a unique selling proposition, and conducting market research. The document emphasizes developing a clear marketing strategy and action plan with goals, tactics, responsibilities and metrics to measure effectiveness.
Internal branding is the process of aligning an organization around a brand through strategic processes that empower employees to consistently deliver the appropriate customer experience. It refers to activities that ensure staff buy-in to both the corporate culture and specific brand personality. The key is for employees to understand the external brand promise and how they can help deliver it through their work. Factors like organizational structure, culture, leadership, communication, and trust impact internal branding success. HR plays an important role in onboarding, training, performance management, and rewarding behaviors that support the brand, but creating culture is ultimately the responsibility of senior management with input from all levels of the organization.
This e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI. Using graphics, charts and short copy, the 96-page book covers:
- What the subject is & why it's important
- Best and worst-case scenarios
- Key steps to follow
doitmarketing, doit-marketing, do it marketing, strategic marketing ebook, small business marketing
The document provides an overview of strategic brand management. It discusses key concepts such as what branding is, the key ingredients of branding including big ideas, vision, values and personality. It also discusses how to understand brands, brand attributes, positioning, identity, image, loyalty, equity and extension. The document provides guidance on budgeting for a brand and the psychology of color in branding. It emphasizes that branding goes beyond logos and reflects customer experience and interactions.
The strategic communications challenge was to reposition Honey Maid as a modern snacking brand for families with children aged 2-12. With a marketing budget of just $7M compared to larger competitors spending over $2BN, Honey Maid needed to create impact beyond its spending. The objectives were to 1) drive brand conversation far higher than expected for its size, 2) increase purchase intent and drive a 1 point penetration increase among millennials, and 3) contribute at least 5% to total sales. The insight was that rather than adopting loud advertising tactics, Honey Maid should leverage its 90 year history making wholesome products to connect with cultural trends valuing family and togetherness.
Here is a presentation with the goal of simplifying the concept of the positioning statement. Quite often we find businesses overlook the importance of the positioning statement (otherwise known as unique selling point, value proposition, etc.) The positioning statement can be a simple guideline for the strength of your marketing activities.
The document provides an overview of branding concepts and best practices. It discusses what brands are, key elements of brands like visual and verbal identity, brand positioning, architecture, experience, valuation, protection and management. It also covers topics like services branding, corporate branding, guidelines for good brand management, what makes brands great/lose their way, brand-building skills, and integrating brand communication. Globalization opportunities for brands and branding places/nations are also summarized.
Jay Olson, Brand & Marketing Strategist from QuadCreative, discusses the fundamentals of branding and provides actionable, cost-effective tips to help you grow your brand. Key topics covered
include: defining your company’s brand vision, validating audience relevance and resonance, creating alignment between your brand vision and the customer experience, creating brand magic, engaging your customers and measuring the success of your brand building activities.
This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.
Sherin Safwat Ibrahim is seeking a challenging position with an established organization that offers personal growth. She has over 15 years of experience in retail management, customer service, merchandising, and staff training. She is highly skilled in areas like sales, inventory control, and driving business results. Her most recent role was as Assistant Manager at Sauce International Trading LLC from 2009 to 2014.
Presented by DeSantis Breindel and the authors of Woo, Wow, and Win, the award-winning book on service design.
A great B2B brand can woo clients, but only a great experience can wow them. And experience doesn’t happen by accident. Using service design, you can deliver experiences that maximize the value of your brand, accelerate growth, and win both repeat business and new clients. Watch this webinar to learn how to build the wow into every interaction with your clients.
This document provides an overview of key concepts in marketing from a textbook. It discusses definitions of marketing, understanding customer needs and marketplace dynamics, designing customer-driven marketing strategies including market segmentation and targeting, and different orientations to marketing management such as production, product, selling, and marketing concepts. It also outlines ten "deadly sins" and ten best practices of effective marketing.
Russell (Rusty) Alban has over 24 years of experience in sales, sales management, and training. He has a proven track record of boosting sales and profits through relationship building, negotiation skills, and efficient management. He is a strong leader who can energize teams and deliver results.
Elisabeth Windfeld has over 20 years of experience in sales, marketing, business development, and project management. She has a proven track record of exceeding sales targets and developing strategic plans and marketing campaigns. Her areas of expertise include account management, relationship building, sales analytics, and implementing customer relationship management systems.
Arthur Brennan has over 20 years of experience in senior marketing and sales roles in the consumer packaged goods and food brokerage industries. He has a proven track record of developing strategies and programs to outperform competitors and dominate the marketplace. His most recent role is as a Customer Development Account Manager at Nestle USA, where he manages all sales aspects for the beverage division at convenience stores and independent retailers. Previously, he held district sales leader and regional sales manager roles at Nestle Dreyer's Ice Cream Company and Regco Corp, respectively. Brennan has a BS in Marketing from Northeastern University and has received continuing education in category management, management, and effective selling approaches.
Theodore Sprink is an experienced director of marketing and business development with over 25 years of experience leading sales and marketing strategies for Fortune 500 companies. He has a track record of developing strategic partnerships, new revenue streams, and growing market share. Currently, he works as a managing director providing professional engagement in creating and implementing go-to-market plans, revenue strategies, product launches, and strategic alliances for startups, growth companies, and established firms.
The document is a resume for Tibor Egervary, a senior executive and VP of Marketing. It summarizes his extensive experience leading marketing, sales, product development, and strategy functions for various manufacturing and development companies. It highlights accomplishments like limiting revenue reductions during an economic downturn, increasing add-on sales and margins, and developing new product lines and industry associations. The resume provides details of Egervary's educational background and areas of expertise.
Drew Anderson is a sales professional with over 10 years of experience in sales, management, and marketing. He has a bachelor's degree in management and holds several licenses. He has a proven track record of consistently achieving sales objectives and building lasting business relationships. His experience includes roles at Guardian Life Insurance, New York Life, IberiaBank, and Home Bank.
Amy Calliss is seeking an executive management position and offers over 15 years of experience in sales, marketing, business development, and leadership roles. She has a proven track record of exceeding sales targets and growing businesses. Her experience spans roles at Nikon, Lust Have It, Dateline Imports, Sony, and Harvey Norman. She holds an MBA and various sales and management qualifications. Her skills include strategic planning, client relationships, marketing, negotiations, team leadership, and achieving results.
Lisa Oglesby has over 20 years of diverse business experience and holds a Juris Doctor degree. She has expertise in areas such as account management, communications, project management, and customer relations. Oglesby has worked as an executive and sales representative for various companies, developing strategies to meet client needs and budgets. She is computer literate and has experience in presentations, negotiations, and team leadership. Oglesby has a Bachelor's degree in Marketing and a Juris Doctor, financing most of her education.
Douglas Meyer has over 15 years of experience in sales management, business development, and customer service. He has a proven track record of delivering consistent year-over-year growth through strategic planning, operational efficiency, and relationship building. Most recently, as National Sales Manager at Main Door Corporation, he increased comp sales by 180% in the first year by establishing an e-commerce strategy and streamlining shipping costs. Previously as Director of Sales at Novella Installed Doors, he generated over $1.5M in sales in under a year and set weekly sales team objectives.
Mecit (Mitch) Z. Koydemir is a senior-level sales and marketing executive with over 15 years of experience in strategic sales, marketing, business development, and customer relationship building. He has a proven track record of consistently surpassing sales quotas and growing business through new customer acquisition and strategic partnerships. Koydemir's background includes roles in sales leadership, account management, and business development with major companies like Coca Cola Enterprises and Genesis Today Turkiye.
The document is a resume for William Henry summarizing his professional experience and qualifications. It highlights that he has over 10 years of sales and marketing experience in the St. Louis area. He is currently a Corporate Sales Manager for the Missouri Lottery where he has increased sales by over $79 million through successful negotiations. Previously he held Account Sales and Manager roles at Pepsi Americas and the St. Louis Cardinals where he exceeded sales goals and quotas through his relationships, execution of strategic plans, and customer service skills.
Marna Fitzpatrick is a marketing and project management professional with over 15 years of experience managing clients and projects in various industries. She has a proven track record of successfully managing budgets, timelines, and teams. Fitzpatrick is passionate about using her skills in digital marketing, client relations, and creative strategy to move brands forward.
Erin Turner is a dynamic sales executive with over 15 years of experience exceeding sales goals across various industries including technology, advertising, retail, and financial services. She has a proven track record of developing key customer relationships, managing teams, and closing deals. Turner is fluent in English and Spanish and possesses strong leadership, communication, and presentation skills. Her core competencies include new business development, revenue generation, account management, and sales management.
William Shaw is a senior executive with over 20 years of experience in business development, sales, marketing, and operations across various industries including energy, capital markets, and construction. He has a proven track record of exceeding sales goals and growing revenue. Shaw is also a former world-class alpine ski racer who competed internationally for over a decade.
Mukesh Kumar Parmar is an enthusiastic individual looking for a challenging role. He has over 10 years of experience in sales, marketing, and customer service roles. Currently, he works as Head of Sales & Marketing for RiddiSiddhi Bullions Limited, a leading bullion company in India. He holds an MBA in Brand Management and Media Planning as well as other qualifications.
Todd W. Smith - Senior Sales & Marketing Professional ResumeTodd W. Smith
An innovative, results-oriented, leader qualified by more than 13 years of successful, business-to-business, consultative solutions sales, marketing, account/channel management and business development experience. Recognized as one of the Top Client Managers within IBM’s Americas’ organization. Proven track record of consistently exceeding sales goals. International experience selling to senior executives in both Fortune 500 and Small and Medium Business customers throughout North America. A creative thinker with strong analytical, strategic planning and problem solving skills. An enthusiastic, high-energy individual with a tenacious sales attitude. Exceptional customer service, interpersonal, time-management, organizational, communication and relationship building skills and solid ethics and integrity.
Debbie L. Corcoran has over 30 years of experience in sales and account management for retailers like Walmart, Target, and Nike. Her career accomplishments demonstrate her ability to create new business opportunities, successfully negotiate agreements, and increase sales. She provides details on her employment history, education, awards received, and skills related to sales, product development, and account management.
This document is a resume for Shawn D. Allen that highlights his experience as a senior executive leading growth strategies, operations, and sales for various companies. It summarizes his accomplishments in doubling sales and tripling margins, developing new products and services, managing high-performing teams, and rescuing and growing struggling businesses. The resume demonstrates Allen's record of driving revenue, profit, and shareholder value growth through initiatives like mergers and acquisitions, new market expansion, and operational improvements.
Misty Moates has over 8 years of experience in senior sales and executive roles in the housewares industry. She has a strong track record of developing successful accounts, increasing sales and profitability. Moates is adept at analyzing business issues, capturing new markets, and executing projects simultaneously. She has experience managing international sales and has developed key relationships globally.
1. OVERVIEW
Innovative, Creative and Accomplished Sales / Marketing / Managing Professional with 15+ years
B 2 B in CPG industry. Fortune 500 industry knowledge serving Grocery, Mass (Big-Box), Drug, Specialty
and C-Store trade channels. Cross-functional experience Mid-Senior level sales/service, Headquarter
Account Management (multi-million dollar) and Project Management roles to include multiple
successes within Client Relations, Key Accounts and People Development.
THE IDEAS GUY
SUMMARY
“Creating new
Progressively improves conditions, actively engaging in new, fresh ideas.
opportunities is what Eric
does best...in addition to Achieves/exceeds goals without sacrificing integrity.
incredible execution at his
Wal*Marts, C-stores & his Relentless drive to seek new business opportunities.
HQ accounts, Eric also
Cultivates, maintains honest customer relationships.
finds time for special
assignments such as Excels in a competitive, evolving, fast-paced environment.
covering neighboring
territories & helping train Creates innovative, strategic plans/programs increasing market ACV/shelf-share and profitability.
fellow team members on
Measured risk taker uncovers incremental business resulting in generational growth.
HQ grocery strategies &
Pre-View...” Fiscally/financially responsible efficiently manage trade budgets, enhance P&L’s and reduce costs.
Kelli Patterson VP —
Critical thinker - acute awareness of category/market trends; translates this into profitable growth.
Customer Sales/Operations
Wrigley Corporation Passionate about winning while staying focused on the values of trust, dignity & respect.
Sense of urgency – executes company initiatives/platforms/marketing programs ahead of schedule.
“Please pass on my
appreciation to Eric. Exceptional communication skills persuade, negotiate, direct customers to prescribed outcome;
Tremendous sense of inspires, motivates, and collaborates with internal/external organizations.
urgency, customer care &
in-store execution...”
Tom Moeller VP — DEFINITIVE ACHIEVEMENTS
Customer Development &
Support Wrigley
—
> Built a Legacy with innovative Cooler Topper idea. First time in company 100+ year
Corporation
history to gain FE presence ~ 12 incremental skus on every check-lane, 300+. Created
generational growth as the ripple effect is still felt today. Attained Category Co-Captain.
“Excellent job presenting
the new items, gaining 8 > Drove core business +154% and ex-Kraft brands +171%, leading the nation & winning
new sku’s on-the-spot was company’s Top Award.
a tall order & you made it
look easy...you were well > Motivated, developed distributor reps by creating informative presentations, provided
prepared...great P&L sell-sheets, sample packs, contests & honed their focus ~ pushed sales up 30%.
your volume and most
importantly your Net > Exceeded management’s timeline expectations on new item launches ~ gained customer
Profit Margin exceeded commitments ahead of schedule ~ within 3 weeks of unveiling.
plan...”
> Created innovative promotional campaign for Lifesaver’s ~ resulting in +180% vs PY,
Tracy Gray Regional
—
Manager Sara Lee
—
Executive level asked to share success with rest of team & replicate.
Corporation
> Developed an Annual promotional plan ~ resulting in 96% forecasting accuracy,
improved efficacy on demand planning, 40% increase in sales & customer loved it.
ERIC SPIEGLER
> Out-maneuvered competition, knocked them off POG, profit contribution up 52%
1809 Eastwood Dr.
created win-win, captured more market share (product line #1 profit margin maker).
Stoughton, WI 53589
608.516.9020 > Invited by WM Market Mgr (1 of only 3 vendors) to Store Mgr meeting, presented white-
eric_spiegler@yahoo.com space idea, gained 250+ points of distribution and pushed category sales up 35%.
linkedin.com/in/ericspiegler
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2. CAREER PATH
“ Eric faced a major
Account Development Manager, Recycled Paper Greetings, WI, MN, 2008-2010
obstacle – his account was
featuring competitor leaving Professionally create, maintain and increase sales by favorably influencing the buying habits of
only an in-store opportunity; targeted audience resulting in maximized sales & profitability; Drive continuous expansion of business
through his perseverance he by converting prospects into profitable customers, sharing quantified business reviews with current
was able to convince customers & vigorously seeking new opportunities; Manage/coach/mentor/hire/train develop successful
Director of the importance team of 20 employees.
of using Hillshire Farm
Ham as a sub-feature, Eric Retail Sales Representative, Hershey’s Corporation, WI, 2007-2008
also secured 2 new sku’s
Customer Business Manager, Gold’n Plump, WI ,IN, 2006-2007
and his efforts resulted in a
1.60 AOP index…” Territory Sales Manager, Wrigley Corporation, WI, IA,2003-2006
Jeff Gudex – District Business Manager, Sara Lee Corporation, WI, 1995-2003
Manager Sara Lee
—
Other Titles held: Account Manager, Customer Business Manager
Corporation Sales Rep, G-I Office Technologies, WI, 1993-1995
Customer Service Rep, Parts Unlimited, WI, 1992-1993
EDUCATION & TRAINING
Bachelors of Arts: Communications, University of Wisconsin Whitewater, 1992
Major: includes courses in Listening Behavior, Persuasion, Personal Selling,
Interpersonal Comm., Cross Cultural Comm., Public Speaking
Minor: Business/Science ~ includes courses in Economics, Marketing, Business
Ethics, Human Anatomy & Physiology, Chemistry
Associate of Science, University of Wisconsin Rock County, 1990
Professional Training: Formal Sales & Computer training Sara Lee & Wrigley, MS Office, Windows
Explorer, Siebel, SAP, Oracle, Adobe, Nuance PDF Converter, Compass, Pre-View, SV Harbor, Scan-
Based Trading (SBT), Dashboards, Sarbanes Oxley (SOX), A.C. Nielsen, IRI.
PROFILE
Promote/Market/Sell/Manage Multi-Line National Branded products at HQ level to VP’s,
Directors, Promotion Managers, Category Managers, Buyers; at Retail to store
managers/owners; develop/implement/execute annual sales plans; consistently improving
profitability/sales volumes, brand loyalty, distribution, partnership allegiances and customer
service.
HQ Accounts Roundy’s, SuperValu MWSE, Fresh Brands, Fleming, Kohl’s (Div of A & P),
:
Certco, Woodman’s, Holiday Wholesale, DEB Wholesale.
Retail Accounts Wal*Mart, Target, Walgreen’s, FedEx, Pick’n’Save, Copp’s, Sentry,
:
Woodman’s, Farm & Fleet, Shopko, K*Mart, Menard’s & Independents.
ERIC SPIEGLER
1809 Eastwood Dr.
Iconic Brands: Orbit®, Eclipse®, Extra®, Life Savers®, Altoids®, Papyrus®, Hershey’s®, Reese’s®, Twizzlers®,
Stoughton, WI 53589
® ®
608.516.9020 Hillshire Farm , Deli Select , Jimmy Dean®
eric_spiegler@yahoo.com
linkedin.com/in/ericspiegler
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