!"#$%&()*$%$!%+,(-.)&&%/).(/0%/*)1$+)!/0)2%.$",!%#/$2$/$)!/0%/$+/)3.%/)/)#0+"&"345!"#$%&$+/).%#/$"+5%+*/0)#"+!/.,#/$"+"16"...
!"#$%&()*+%),-.!         /0"12*%($32%!        &%)$")*$%42567          Comp anies     %1"65$#&2-"6&%"6*6$89                ...
=/-!)$,>-*&01($,&!0*-!?$7-*-5!@AB!                            you use?!"#$%&!                                   !!        ...
Why Should I Care?   Because they do...
!"#$%&()!*+,-./01234+!5-16*-32*.!2+77-,-.//89+!2:+:;/.!3<.1:+!1*-32*=!!"#$>+,3+?2!)@>ABBC!
!"#$%&        ()***)***           +,&-."/%          !
!"##$###$###%&()*+!,-.$###%/)0%&()*+1(234!
!""#"""#"""$%&()!
!"#$%&&()$!$*+,&-+).,!
<=>(!"?(.%4+,&("*/+*&(#-&$-(@.,&($&.5(.(A/"B!!"#$%&()*+,&$-./(0%1.**(1"23.$.4+,&(!4#56("*(!"%+./(0&5+.(7$&*5-(83$+/(9::;!
!!!!"#$!       %&(!)*&+*(,!*%(-+!./0!12.3!
!"#$!%&%()*+$,-$./$011$2++3!
!"#$!%&($)*+,(-$!&$.*/+&0$$  ,(12*34!
!!"#$%&#()*+%,,#)$+-+.!
!"#$!    %&($)&*+%(,$-,(.$+/-01!
!"#$%&"%(%)(*+!"#$%(%),&*(-.&"(/%$0!)"%!&%"0.%1(2%1.%3--,&!3(".+!
!"#$%&$(%))*+,(-.,%+$)%#&$/-0$-$)%+%&%1*#2!
!"#!         $%&$(%)($*+%$,-.$/01$23$-4/5$4%6!
#$%&(%)*%&+%),-.&/,&%0+-,%1&2-! !"""!                   &1(%)2/,/.*&3%,,*%,415!
!"#$%!&(!!")!*+"*$+!,-./,!012+-,3/+4+#,/5!
+>?@AB!C<!! "#$!!%&!(%)(!*+,-*!*.(!+(/%00(123*4%1-!%&!%*.(+!/%1-,0(+-5!!!!!14()-(1!6*+,-*!41!327(+*4-4189!+(%+*:!%/*%;(+!<...
()$!"#$!!!%&!!!  !       !""#$           !
!"#$%#&$())*%+,-+(%$)(.#/+0$,$.+,/(1*#2!
!"#$"%&()*%#+,*-.!/012341052/!6278936:5!19/;52/67!:6<012/!7=239>50?@06:52!
!"#$%&($)*+,!!"#$%"&&(!"%)*#+,(!-!&./+0!1%"(.!$2(%+0#!3"#45//*)6!
!"#$%&$%()%*&$&+,&-#./0.10$,+&%*&2&#23&40/&&$)5/($6%*0%#5/7#(.&)0/&*&0/,89!:/(0$;#3()4!<*&;#.(03=&,(0=0$(>&)%#9!
23456%78!!"#!$"%&"%(&$)*+,%&-#.(%/#.%-&+01%!!"#$%&()*!
!"#!  !$%&(%$)*)%*&(   +,%-($.%/-0&(   1(,.+*/&(%*(   23).(,4%5!
!"#$%"!&())*#%+!(,-.-(.%!(.!,#(/$0"%!1!%*#2-0*%!!
1>?@ABCD!!"#$%&()*$%+$!",&-."$,./"0)#"()("1)2)13%!$3)%,*%!!4#560)#"()%#1$/$#%&7%#/"1$,/5)!4##)!!"17%$&41)"7%,-04!$,)!!89!0...
!"#$%&"(%()"*+(+,"-!./01234056731.89:228552/:;818<673.<0=>/5./2689:3=68<135=.8;169?@@A!
!"#"$$"%&()"*+#,$(-$,(."/-0&(   1/232.-4(*-.25,67!Webkinz tod            ay, Second L   tomorrow >>           ife         ...
!"#$%&%#()**+,)-*./0+,#12+3.#4)**#567,689+3#!-9"#!558+3.:#!
!"#$%&(#&)$%*+#)%,-./%01221345$#&(%+6%)+(#78%9:#6)+6;%:<*#(=!
!"#$%&$()*$(+,)$-%./)0$+$1%2.+3$/)4%567!
!"#$%"&#%&(%&#)&*#%+,%!-.%+(/0(#%,)0#(123!
!"#$%&($#)"*%$+!,$!-).%$().,$!#/$!%&($+!,$0&!%$%&1,$2,1"#3$%&1"4/!
!""#$%#&()$%#*+&,-&./#&0(-1#$%2.,(-%3                                     !         42-&($&2**&(+&./#&25(1#&2$#&2&6((7&8*2...
Your!"##$%"#&$"&()*&+)(,"#$*-)(#.!Blogs and Twitter are conversations
!"#$%&%!&()*+,-                              %.)"%&                      %/).)()*+,0   !                            %/8-%7...
!"#$#%&!%&#"!(#)!!"#$%&()%*+%,"%"%-,".)%"#$%-,/$.+("*,01!
!"#$#%&!%&#"!(#)!!"#$%&()%*+%,"%"%-,".)%"#$%-,/$.+("*,01!
!"#$#%&!%&#"!(#)!!"#$%&()%*+%,"%"%-,".)%"#$%-,/$.+("*,01!
!"#$!%&(!)*!"&+!!$,-($!!),*.)/$!!),0(1$,2$!! ! !34!
!"#$%&$!((#&)*+&+$,!-#!($(.$!&!!-$$.!/*$#,0+(!-!&0$!1#%*23!
!!"#$!%&#"()!!!!"!*+,$!+%!*",#&#-.!
/ 0(12/ 3456/ 7897/:;<1:/78=/7>?78/@<44/3=/A5?1B/5?7C/*1/9/ @5>4B/ 5A/ :5D<94/ E=B<9/ 851=:72/ <:                    !/ 78...
The Ten Commandments of New Social Mediaby SONIA SIMONECommandment #1: Thou Shalt Participate in the ConversationCommandme...
!"##$%&()&*+$,-.$/0$12!3/4&/567/8/#!9"%)/.3$:)/;</#8$.)0&=>#.)#$3/4?$&)#8@4"!3"A).$BCDE6EED6FGCH!;+/).B+I?/8/#JJK8+/).6%"+...
What Is Social Media
Upcoming SlideShare
Loading in …5
×

What Is Social Media

689 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
689
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What Is Social Media

  1. 1. !"#$%&()*$%$!%+,(-.)&&%/).(/0%/*)1$+)!/0)2%.$",!%#/$2$/$)!/0%/$+/)3.%/)/)#0+"&"345!"#$%&$+/).%#/$"+5%+*/0)#"+!/.,#/$"+"16".*!57$#/,.)!52$*)"!%+*%,*$"89::;<==>>>8>?@?;AB?C8DEF!
  2. 2. !"#$%&()*+%),-.! /0"12*%($32%! &%)$")*$%42567 Comp anies %1"65$#&2-"6&%"6*6$89 !
  3. 3. =/-!)$,>-*&01($,&!0*-!?$7-*-5!@AB! you use?!"#$%&! !! thes e do !!!()*$!"#$%&! many of !!!+,#(,-!./01!How !!!233! !!!4(5%-1&! !!!3$)(0#!6-17$*8&! !!!3$)(0#!"$$890*8&! !!!-&&0%-!"$0*5&! !!!:$5)0&1&! !!!;(5-$!3/0*(,%!3(1-&! !!!:/$1$!3/0*(,%!3(1-&! !!!;(*1<0#!4$*#5&! !!!4(8(&! CBD<&1!1$!,09-!0!E-7F"
  4. 4. Why Should I Care? Because they do...
  5. 5. !"#$%&()!*+,-./01234+!5-16*-32*.!2+77-,-.//89+!2:+:;/.!3<.1:+!1*-32*=!!"#$>+,3+?2!)@>ABBC!
  6. 6. !"#$%& ()***)*** +,&-."/% !
  7. 7. !"##$###$###%&()*+!,-.$###%/)0%&()*+1(234!
  8. 8. !""#"""#"""$%&()!
  9. 9. !"#$%&&()$!$*+,&-+).,!
  10. 10. <=>(!"?(.%4+,&("*/+*&(#-&$-(@.,&($&.5(.(A/"B!!"#$%&()*+,&$-./(0%1.**(1"23.$.4+,&(!4#56("*(!"%+./(0&5+.(7$&*5-(83$+/(9::;!
  11. 11. !!!!"#$! %&(!)*&+*(,!*%(-+!./0!12.3!
  12. 12. !"#$!%&%()*+$,-$./$011$2++3!
  13. 13. !"#$!%&($)*+,(-$!&$.*/+&0$$ ,(12*34!
  14. 14. !!"#$%&#()*+%,,#)$+-+.!
  15. 15. !"#$! %&($)&*+%(,$-,(.$+/-01!
  16. 16. !"#$%&"%(%)(*+!"#$%(%),&*(-.&"(/%$0!)"%!&%"0.%1(2%1.%3--,&!3(".+!
  17. 17. !"#$%&$(%))*+,(-.,%+$)%#&$/-0$-$)%+%&%1*#2!
  18. 18. !"#! $%&$(%)($*+%$,-.$/01$23$-4/5$4%6!
  19. 19. #$%&(%)*%&+%),-.&/,&%0+-,%1&2-! !"""! &1(%)2/,/.*&3%,,*%,415!
  20. 20. !"#$%!&(!!")!*+"*$+!,-./,!012+-,3/+4+#,/5!
  21. 21. +>?@AB!C<!! "#$!!%&!(%)(!*+,-*!*.(!+(/%00(123*4%1-!%&!%*.(+!/%1-,0(+-5!!!!!14()-(1!6*+,-*!41!327(+*4-4189!+(%+*:!%/*%;(+!<=="!
  22. 22. ()$!"#$!!!%&!!! ! !""#$ !
  23. 23. !"#$%#&$())*%+,-+(%$)(.#/+0$,$.+,/(1*#2!
  24. 24. !"#$"%&()*%#+,*-.!/012341052/!6278936:5!19/;52/67!:6<012/!7=239>50?@06:52!
  25. 25. !"#$%&($)*+,!!"#$%"&&(!"%)*#+,(!-!&./+0!1%"(.!$2(%+0#!3"#45//*)6!
  26. 26. !"#$%&$%()%*&$&+,&-#./0.10$,+&%*&2&#23&40/&&$)5/($6%*0%#5/7#(.&)0/&*&0/,89!:/(0$;#3()4!<*&;#.(03=&,(0=0$(>&)%#9!
  27. 27. 23456%78!!"#!$"%&"%(&$)*+,%&-#.(%/#.%-&+01%!!"#$%&()*!
  28. 28. !"#! !$%&(%$)*)%*&( +,%-($.%/-0&( 1(,.+*/&(%*( 23).(,4%5!
  29. 29. !"#$%"!&())*#%+!(,-.-(.%!(.!,#(/$0"%!1!%*#2-0*%!!
  30. 30. 1>?@ABCD!!"#$%&()*$%+$!",&-."$,./"0)#"()("1)2)13%!$3)%,*%!!4#560)#"()%#1$/$#%&7%#/"1$,/5)!4##)!!"17%$&41)"7%,-04!$,)!!89!01$%,!"&$!6!"#$%&()*$%(%,$7)!/"6%4.4!/:;6:<<=!
  31. 31. !"#$%&"(%()"*+(+,"-!./01234056731.89:228552/:;818<673.<0=>/5./2689:3=68<135=.8;169?@@A!
  32. 32. !"#"$$"%&()"*+#,$(-$,(."/-0&( 1/232.-4(*-.25,67!Webkinz tod ay, Second L tomorrow >> ife >>>>>
  33. 33. !"#$%&%#()**+,)-*./0+,#12+3.#4)**#567,689+3#!-9"#!558+3.:#!
  34. 34. !"#$%&(#&)$%*+#)%,-./%01221345$#&(%+6%)+(#78%9:#6)+6;%:<*#(=!
  35. 35. !"#$%&$()*$(+,)$-%./)0$+$1%2.+3$/)4%567!
  36. 36. !"#$%"&#%&(%&#)&*#%+,%!-.%+(/0(#%,)0#(123!
  37. 37. !"#$%&($#)"*%$+!,$!-).%$().,$!#/$!%&($+!,$0&!%$%&1,$2,1"#3$%&1"4/!
  38. 38. !""#$%#&()$%#*+&,-&./#&0(-1#$%2.,(-%3 ! 42-&($&2**&(+&./#&25(1#&2$#&2&6((7&8*20#&.(&%.2$.9:!
  39. 39. Your!"##$%"#&$"&()*&+)(,"#$*-)(#.!Blogs and Twitter are conversations
  40. 40. !"#$%&%!&()*+,- %.)"%& %/).)()*+,0 ! %/8-%744@%&?=%A3?#7% %7;8%21>78?=8>%B637!%1234567859%&):,%7;8 %=>81C9D!%<44=%17%7;17%>83716>1?7@ !
  41. 41. !"#$#%&!%&#"!(#)!!"#$%&()%*+%,"%"%-,".)%"#$%-,/$.+("*,01!
  42. 42. !"#$#%&!%&#"!(#)!!"#$%&()%*+%,"%"%-,".)%"#$%-,/$.+("*,01!
  43. 43. !"#$#%&!%&#"!(#)!!"#$%&()%*+%,"%"%-,".)%"#$%-,/$.+("*,01!
  44. 44. !"#$!%&(!)*!"&+!!$,-($!!),*.)/$!!),0(1$,2$!! ! !34!
  45. 45. !"#$%&$!((#&)*+&+$,!-#!($(.$!&!!-$$.!/*$#,0+(!-!&0$!1#%*23!
  46. 46. !!"#$!%&#"()!!!!"!*+,$!+%!*",#&#-.!
  47. 47. / 0(12/ 3456/ 7897/:;<1:/78=/7>?78/@<44/3=/A5?1B/5?7C/*1/9/ @5>4B/ 5A/ :5D<94/ E=B<9/ 851=:72/ <: !/ 78=/ 5142/ ;54<D2CF !"#$! %!$#&! ()%#$*+! ,*(-!.)#!
  48. 48. The Ten Commandments of New Social Mediaby SONIA SIMONECommandment #1: Thou Shalt Participate in the ConversationCommandment #2: Thou Shalt Not Lie (Spin, Position, etc.)Commandment #3: Thou Shalt Not Astroturf (Create fake proxies)Commandment # 4: Thou Shalt Talk Like a Human BeingCommandment #5: Remember Thy Community and Keep It HolyCommandment #6: Thou Shalt Not Be a WimpCommandment #7: Thou Shalt Not SnivelCommandment #8: Thou Shalt Write What Is Worth ReadingCommandment #9: Thou Shalt Not Pontificate About Things ThouKnowest Nothing AboutCommandment #10: Thou Shalt Have a Sense of Humor
  49. 49. !"##$%&()&*+$,-.$/0$12!3/4&/567/8/#!9"%)/.3$:)/;</#8$.)0&=>#.)#$3/4?$&)#8@4"!3"A).$BCDE6EED6FGCH!;+/).B+I?/8/#JJK8+/).6%"+!LM3B+/4&/I?!N()&&$4B*&&-BOO&()&&$46%"+O+I?/8/#!P/%$A""?B*&&-BOO(((6Q/%$A""?6%"+O-$"-.$O3/4&/R7/8/#OESCSSSDSF!T)#?$:M#B*&&-BOO(((6.)#?$:)#6%"+O)#O+/4&/?/8/#!3UA."8B*&&-BOOA"#/!:$+/4?$&)#88$#)V06%"+O!3U0"%)/.+$:)/4$0V+$B*&&-BOO+/4&/I?/8/#6%"+O!WHXXFY3/4&/567/8/#!L..4)8*&04$0$4<$:6,ZV&*/--U&"0*/4$[V0&/0?12!

×