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Vietnam ride sharing apps trend (Oct 2018)

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Riding sharing market is still attractive to players after Uber leave South East Asian market. Many ride sharing apps (local and foreign) are launched for filling in Uber space and competing to Grab in Vietnam market. This survey is conducted to evaluate the awareness of certain Ride hailing apps among Vietnamese and show the comparison of Grab and other apps.

The survey was conducted to over 300 male and female among 20 – 39 years old in HCM and Hanoi, who use ride sharing apps.

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Vietnam ride sharing apps trend (Oct 2018)

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Ride Sharing Apps popularity in Vietnam Asia Plus Inc.
  2. 2. Overview Riding sharing market is still attractive to players after Uber leave South East Asian market. Many ride sharing apps (local and foreign) are launched for filling in Uber space and competing to Grab in Vietnam market. This survey is conducted to evaluate the awareness of certain Ride hailing apps among Vietnamese and show the comparison of Grab and other apps. The survey was conducted to over 300 male and female among 20 – 39 years old in HCM and Hanoi, who use ride sharing apps.
  3. 3. Key players in Vietnam market Grab is launched in Vietnam on Feb, 2014. After merged with Uber in 2018, Grab becomes No.1 Ride hailing app in Vietnam market. Go-Viet is a partner of Go-Jek - Technology start up in Indonesia. Go-Viet started Go-Bike service in HCM city on June and Hanoi on Sept, 2018. VATO is invested by Phuong Trang transport company on April 2018. With VATO, customers can bargain with driver in peak hours. FASTGO is developed by Vietnamese and provide service in Hanoi on June and HCM on August, 2018. XELO is developed by Skysoft – a Technology company and launched on May 2018. Xelo combine between E-booking bike/car and traditional booking taxi. ABER – Local brand – is launched on June 2018. Aber aimed to recruit old Uber, Grab driver with well paid and bring good experience to customers.
  4. 4. Highlight 99% 67% 16% Grab Go-Viet VATO Brand recognition 92% 8% Most popular service Grab Go-Viet 77% 72% 65%63% 41% 45%45% 37% 31% Grab Go-Viet VATO Information source Colleagues Ads on internet Family/ Friends Rooms for improvement For Grab... “No extra fees on peak hours” For Go-Viet... “More area coverage”
  5. 5. Ride sharing service recognition Grab is recognized almost everyone, while Go-Viet recognition is more than 60% despite of their recent launch Q: Which ride sharing apps have you ever known? N=300 99% 99% 99% 99% 99% 67% 75% 62% 73% 60% 16% 24% 12% 25% 6% 14% 21% 11% 19% 9% 14% 14% 15% 19% 10% 5% 8% 4% 7% 3% Total Male Female HCM Hanoi Grab Go-Viet VATO Fast go Aber Xelo
  6. 6. Ride sharing service in use After Uber is gone, Grab is dominant in the market. 8% already user Go-Viet the most Q: Which ride-sharing services have you used in P3M? / Which ride-sharing service do you use most often within P3M? 98% 29% 6% 6% 4% 1% 92% 8% 0% 0% 0% 0% Grab Go-Viet VATO Aber Fast go Xelo Have used Use the most
  7. 7. Information source Among all groups, Internet and Word of mouth (Family/Friends and Colleagues) are main channels in order to popularize brand. Grab N=298 Go-Viet N=200 VATO N=49 Fastgo N=44 Aber N=44 Colleagues 77% 72% 65% 75% 75% Ads on internet 63% 41% 45% 36% 39% Family/ Friends 45% 37% 31% 43% 41% Ads on printed 41% 39% 16% 34% 43% Out-of-home Ads 32% 23% 31% 32% 36% Ads on Transportation 29% 21% 33% 34% 32% See it on the street 19% 23% 35% 39% 36% Other 1% 4% 6% 5% 2% Q: Which sources you have known about <apps>?
  8. 8. Grab vs Go-Viet: Usage reasons Go-Viet captures the users due to pricing and good promotions while Grab is penetrated with transparent pricing and convenience 60% 60% 37% 36% 36% 33% 19% 17% 14% 13% 11% 9% 9% 4% 4% 1% 52% 26% 48% 35% 4% 39% 17% 17% 9% 9% 22% 9% 22% 26% 0% 9% Grab Go-Viet Q: What are the 3 most important reasons you used <apps>? Ask for users
  9. 9. Grab vs Go-Viet: Customer satisfaction Go-Viet has less customer who are little satisfied with the service 34% 51% 15% Grab Promoter Passive Detractor Q: What are the 3 most important reasons you used <apps>? Ask for users 26% 74% Go-Viet Promoter Passive Detractor NPS 21% NPS 26%
  10. 10. Grab vs Go-Viet: Things to improve Request for Grab to lower the extra fees in peak hours, while Go-Viet has a room for better service coverage 57% 48% 36% 35% 24% 23% 15% 14% 11% 3% 30% 35% 26% 26% 43% 30% 13% 26% 26% 4% No extra fees on peak hours General pricing Waiting time Driving skill Service coverage App usability Payment method Delivery service support Car support Other Grab Go-Viet Q: What are the 3 thing <service> should improve to make you use its service more often?
  11. 11. Respondents profile Male, 34% Femal e,66% Gender Hanoi, 50% HCM, 50% Location 30-39 42% 20 -29 58% Age 13% 17% 29% 42% Income Less than 9M VND 9M- 14M VND >14M - 20M VND More than 20M VND 2%8% 10% 76% Occupation Housewife Self - business Pupil / Student Officer
  12. 12. About us
  13. 13. Q&Me – About Online Market Research Services
  14. 14. Provide the research services driven by the technologies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  15. 15. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 330,000 members as of March, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  16. 16. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  17. 17. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  18. 18. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 839 100 043
  19. 19. User analysis - Media consumption 0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours - Total 6% 21% 36% 21% 10% 3% 2% 1% 20-29 10% 20% 35% 21% 9% 2% 1% % 30-39 6% 25% 35% 18% 9% 5% 1% % 40-49 2% 24% 42% 18% 9% 3% % 1% 50-69 % 14% 33% 30% 14% 2% 3% 2% TV 0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours - Total 8% 7% 18% 14% 15% 10% 8% 20% 20-29 0% 1% 14% 15% 19% 13% 12% 27% 30-39 1% 2% 14% 16% 17% 11% 10% 29% 40-49 6% 16% 26% 18% 12% 8% 4% 11% 50-69 36% 15% 23% 8% 9% 4% 4% 2% Internet 0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours - Total 13% 29% 28% 14% 7% 3% 2% 4% 20-29 1% 22% 33% 19% 15% 5% 2% 5% 30-39 1% 30% 33% 18% 7% 3% 3% 5% 40-49 13% 43% 25% 12% 1% 1% 2% 2% 50-69 51% 25% 16% 2% 2% 1% % 1% Facebook 0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours - Total 15% 39% 27% 10% 5% 2% 1% 1% 20-29 1% 29% 37% 18% 8% 5% 1% 2% 30-39 5% 45% 29% 11% 6% 2% 1% 1% 40-49 15% 51% 22% 5% 2% 1% 1% % 50-69 50% 31% 13% 4% 1% 1% 0% % YouTube Online media consumption is longer than TV, except for 50 and above 20’s = 1.7 hours 30’s = 1.7 hours 40’s = 1.9 hours 50’s = 2.2 hours 20’s = 2.2 hours 30’s = 2.0 hours 40’s = 1.2 hours 50’s = 0.7 hours 20’s = 4.2 hours 30’s = 4.1 hours 40’s = 2.6 hours 50’s = 1.5 hours 20’s = 1.8 hours 30’s = 1.3 hours 40’s = 1.0 hours 50’s = 0.6 hours

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