Definitive Guide to Local SEO Ranking Factors - SMX West 2017
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Here is our presentation from SMX West 2017 covering: Local SEO Ranking Factors Data Study Near Me Ranking Factors Data Study Locator/Location Page Analysis Deep Dive on Proximity
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Definitive Guide to Local SEO Ranking Factors - SMX West 2017
- 1. #SMX #11C1 @danleibson @localseoguide What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 2. #SMX #11C1 @danleibson @localseoguide About Us 10 Insane Years of: Enterprise SEO Audits Local SEO White Label SEO Agency Process Consulting Unblocking Robots.txt Files Buying you drinks
- 3. #SMX #11C1 @danleibson @localseoguide Andrew Shotland, CEO A pain medication-dependent, misanthropic SEO who’s seen one too many site migration gone bad… Dan Leibson, VP of Local A hotshot SEO with a mysterious past and a chip on his shoulder. About Us
- 5. #SMX #11C1 @danleibson @localseoguide The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 6. #SMX #11C1 @danleibson @localseoguide A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 7. #SMX #11C1 @danleibson @localseoguide A Method To the Madness
- 8. #SMX #11C1 @danleibson @localseoguide For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
- 9. #SMX #11C1 @danleibson @localseoguide TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
- 10. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Ordinal Ranking Factors
- 11. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Categorical Ranking Factors
- 12. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
- 13. #SMX #11C1 @danleibson @localseoguide Strong Correlation with Local Pack Rankings GMB “AUTHORITY” • GMB Reviews • GMB Photos • Keyword in Business Name BACKLINKS • Majestic AC Rank, Trust Flow, etc. • Google Toolbar PageRank • #/% Backlinks w City in Anchor Text • #/% Backlinks w Keyword in Anchor Text WEBSITE FACTORS • # Words on GMB Landing Page • # Images on GMB Landing Page
- 14. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 15. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 16. #SMX #11C1 @danleibson @localseoguide What Can you Do Tomorrow? What http://www.localseoguide.com/enforced-nap-consistency-scale-happened/ How http://www.localseoguide.com/our-citation-stack/
- 17. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 18. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 19. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Organic Algo > Local Algo
- 20. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
- 21. #SMX #11C1 @danleibson @localseoguide Location Pages Don’t Cannibalize Store Locators LOCATOR ONLY • Mean # Of Terms: 2,462 • Median # of Terms: 2,325 LOCATOR + Locations Pages • Mean # Of Terms: 3,583 • Median # of Terms: 2,394
- 22. #SMX #11C1 @danleibson @localseoguide With A Page Per Location You Will Rank for More Terms LOCATOR + Locations Pages • Median # of Terms Per Location Page: 23 • Median # of Terms Per Location Page Template: 3,412 • Median # of Terms Across Locator and Location Pages: 2,438 • Median # of Terms Combined Locator/Location Page: 5,760 LOCATOR Only • Median # of terms for Locators: 2,325 Brands with Location/Locator Rank for 3,435 More Terms then Those With Locators Alone.
- 23. #SMX #11C1 @danleibson @localseoguide Real SEO Heroes Level: Wix https://www.rei.com/stores/huntington-beach.html http://www.homedepot.com/l/Costa-Mesa/CA/Costa-Mesa/92626/6664 http://www.wholefoodsmarket.com/stores/tustin
- 24. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
- 25. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location QueryType Example Backlink w/City in AnchorText Majestic AC Rank KW in Business Name Distance From Searcher IMPLICIT TACOS HIGH HIGH LOW *VERY HIGH EXPLICIT TACOS IN SAN JOSE SAN JOSETACOS VERY HIGH VERY HIGH VERY HIGH LOW
- 26. #SMX #11C1 @danleibson @localseoguide Let’s Dive Into The Proximity Code
- 27. #SMX #11C1 @danleibson @localseoguide Time To Get A New Job
- 28. #SMX #11C1 @danleibson @localseoguide What Can You Do Tomorrow?
- 30. #SMX #11C1 @danleibson @localseoguide There Has To Be More To It
- 31. #SMX #11C1 @danleibson @localseoguide These Only Look Like They Are In Ascending Order
- 32. #SMX #11C1 @danleibson @localseoguide Where Were These Two?
- 34. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
- 35. #SMX #11C1 @danleibson @localseoguide Low Correlation to Local Pack Rankings OFF-SITE • Avg. # of Citation Backlinks • # of Verified Citations • Avg. Domain Authority of Citations • Avg. Google Rating • GMB Phone # Matches Website • Google +1s ! ! ! WEBSITE • Moz Domain & Page Authority • Keyword in H1 of GMB Landing Page • Keyword Density of GMB Landing Page • City & State in URL & <title> • HTTPS URL • Has Flash #DUH
- 36. #SMX #11C1 @danleibson @localseoguide Near Me Factors: http://www.localseoguide.com/near-local-seo-ranking-factors/
- 37. #SMX #11C1 @danleibson @localseoguide Links, not just Location
- 38. #SMX #11C1 @danleibson @localseoguide Not so Near Me
- 39. #SMX #11C1 @danleibson @localseoguide What Correlated with Who Now? STRONG CORRELATION: # of Native Google Reviews # Backlinks w City in Anchor Text % Backlinks w City in Anchor Text GMB Photos Google Rating WEAK CORRELATION: City in <title> City & State in <title> % Backlinks w City in Anchor Text GMB Photos Google Rating
- 40. #SMX #11C1 @danleibson @localseoguide What Can You Do Tomorrow?
- 41. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So Many Choices, so Little Time!
- 42. #SMX #11C1 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
- 44. #SMX #11C1 @danleibson @localseoguide Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX
Editor's Notes
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
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- This slide covers the discussion of what I wanted to do
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- # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
- Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
- This slide covers the discussion of what I wanted to do
- Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
- Page speed,
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do