FREE Quality Leads: Applying Local SEO Ranking Factors | Rainmaker For Contractors

2. WELCOME!
What We’ll Cover
● What Factors Drive Rank in the Local Pack Section
● Changes and Trends in the Local Google Algorithm
● Spy on Your Competitors GMB Categories
● 4 Most Important Items for Higher Local Ranking
● Find Out Which Keywords in a Customer Review Help
● Lots More!

3. WHY IS LOCAL
SEO SO
IMPORTANT?!?!

4. WHY IS LOCAL
SEO SO
IMPORTANT?!?!
1. All clicks are FREE

5. WHY IS LOCAL
SEO SO
IMPORTANT?!?!
1. All clicks are FREE
2. Google Ads can be very expensive

6. WHY IS LOCAL
SEO SO
IMPORTANT?!?!
1. All clicks are FREE
2. Google Ads can be very expensive
3. People trust SEO more than they trust Ads

7. WHY IS LOCAL
SEO SO
IMPORTANT?!?!
1. All clicks are FREE
2. Google Ads can be very expensive
3. People trust SEO more than they trust ads
4. Our data shows Local SEO brings lots of calls

8. Need Your Attention Please…
● Turn off cell phones
● Turn off Facebook
● Since you are serious about hitting your goals
and making more money, let’s FOCUS.

9. Who Am I & Why Should You Listen…
● CEO of Rainmaker For Contractors
● Award Winning Google Premier Partner (Top 4%)
● Owned a Basement Waterproofing company for 15 years
● Basement Health Association: former President and 13 Year
Board Member
● MOST IMPORTANT - Massive lead generation for
Waterproofing and Foundation Repair companies

10. Google Analytics - Web Traffic - Last 30 days - #1

11. Google Analytics - Web Traffic - Last 30 days - #2

12. Google Analytics - Web Traffic - Last 30 days - #3

13. What area of a search is
called “Organic Search”

14. Local Pack
Section #1

15. Local Pack
Section #1

16. Local
Finder
Section #2

17. Local
Organic
Section #3

18. CONCLUSION: MASSIVE WEB
TRAFFIC AND PHONE CALLS
ARE COMING IN THROUGH
LOCAL SEO.
AND IT’S ALL FREE

22. 1. For the Local Pack #1 and
Local Finder #2 sections, what
are the major areas that
contribute to ranking?

24. 2. How has the Local SEO
Google algorithm changed
over the years?

28. 3. What are the factors that
contribute to ranking for Local
Organic?

29. Local
Organic
Section #3

31. 4. Which individual factors
have the biggest impact on
Local Pack (#1) and Local
Finder rankings (#2)?

39. Local rankings are often
different on every street
corner
DID YOU KNOW?

41. Long Island, New York

50. 5. What individual factors have
the biggest impact for Local
Organic (#3) rankings?

51. Local
Organic
Section #3

54. 6. Which individual factors
have NO IMPACT on
rankings?

56. CONCLUSION:
There is massive amounts of web
traffic and leads coming in through
Local SEO. You need to influence this.

57. WHAT CAN I DO TO GET
MORE LEADS?
● Complete your GMB listing; add photos and reviews regularly
● Create a culture of Customer Reviews w/ important keywords
● Regularly add good quality, optimized content to your website
● Obtain authoritative, relevant, incoming links, esp. local
● Pay attention to and fix lots of little thing

58. FREE: Strategy Session
•Analysis of Online Visibility
•Custom Keyword List of most important search terms
•Ranking Report showing where you rank currently
•Analysis of Online Directory Listings & Consistency
•Analysis of Online Reviews and Reputation
•Analysis of Social Presence
•Analysis of Website Conversion Effectiveness
•Website speed analysis with corrections
•We will uncover your greatest opportunities
CALL 630-929-RAIN

59. Call us at 630-929-RAIN or
https://www.rainmakerforcontractors.com/contact/