Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
This document provides a social media strategy for Shake Shack. It includes an audit of current social media performance and competitors. Objectives are to increase following by 10% in 6 months and drive more customer posts through hashtags. Key messages are about quality, fast food and social responsibility. Strategies include influencer marketing, contests, and timely posts around holidays. Roles define the director, manager and coordinator. The policy outlines responsible social media use to protect Shake Shack's brand.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
This document provides a social media strategy for Shake Shack. It includes an audit of current social media performance and competitors. Objectives are to increase following by 10% in 6 months and drive more customer posts through hashtags. Key messages are about quality, fast food and social responsibility. Strategies include influencer marketing, contests, and timely posts around holidays. Roles define the director, manager and coordinator. The policy outlines responsible social media use to protect Shake Shack's brand.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
The document provides information on digital marketing services including SEO, social media marketing, and Facebook paid campaigns. It outlines the key activities included in each service such as on-page SEO optimization, social media posts and groups, and targeting locations and demographics for Facebook ads. Packages and pricing are also listed for individual services or a complete digital marketing package with a discounted rate. Contact details are provided at the end.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
This document discusses content marketing strategies and best practices. It recommends defining success metrics and measuring their results to evaluate what content is most effective. It also suggests starting with small, quick wins and integrating content marketing into company culture. Key roles in content marketing include editors to manage the schedule and voice, community managers to engage audiences, and content creators to develop text, images, audio and video. An editorial calendar can help plan content across various online platforms like blogs, Facebook and Twitter.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
This document provides an overview of search engine optimization (SEO) services. It outlines the SEO process which includes website analysis, keyword research, on-page optimization, link building, and maintenance. The SEO process aims to help a website rank higher in search engine results pages through both technical and content optimization strategies. Contact information is provided to inquire further about SEO services.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
The document provides information on digital marketing services including SEO, social media marketing, and Facebook paid campaigns. It outlines the key activities included in each service such as on-page SEO optimization, social media posts and groups, and targeting locations and demographics for Facebook ads. Packages and pricing are also listed for individual services or a complete digital marketing package with a discounted rate. Contact details are provided at the end.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
This document discusses content marketing strategies and best practices. It recommends defining success metrics and measuring their results to evaluate what content is most effective. It also suggests starting with small, quick wins and integrating content marketing into company culture. Key roles in content marketing include editors to manage the schedule and voice, community managers to engage audiences, and content creators to develop text, images, audio and video. An editorial calendar can help plan content across various online platforms like blogs, Facebook and Twitter.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
This document provides an overview of search engine optimization (SEO) services. It outlines the SEO process which includes website analysis, keyword research, on-page optimization, link building, and maintenance. The SEO process aims to help a website rank higher in search engine results pages through both technical and content optimization strategies. Contact information is provided to inquire further about SEO services.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
Google Places provides a free listing for local businesses and is an important tool for customers to find businesses online. It has become the new "yellow pages" as more consumers search online for local information. While Google Places listings are free, proper optimization is needed to rank well locally in search results and gain customer actions from impressions. Local businesses should claim and complete their Google Places listing, seek citations from third party sites, encourage reviews, and monitor the listing amid frequent changes to the Google Places platform.
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Digital Propagation is a new process for improving a website's search engine ranking through advanced SEO techniques. It uses proprietary software tools and human operators to generate new inbound links to keywords without requiring on-page optimizations. This allows websites to achieve high search rankings more quickly than traditional digital marketing. The process involves keyword research, generating keyword feeds for the software, link generation, and operators working to improve the rankings. Benefits include improved brand visibility, reputation management, reaching new markets, and increasing website traffic through top search results.
SEO Growth Program-Digital optimization SpecialistKHM Anwar
Are you struggling to achieve top Google rankings, drive organic traffic to your website, and increase sales and income for your business? Do you crave online visibility and the attention of potential customers? Look no further! Our optimization services are specifically designed to cater to your needs.
We will bring your website to Google’s top ranking and increase its traffic through an audit and the best optimization service skills: white hat backlinks, product optimization, and indexing in Google Search Console through our SEO services.
This document discusses reputation management and generating online reviews. It recommends businesses check their online reputation by searching for themselves online and setting up alerts. The document outlines a seven step process for incentivizing and generating more positive reviews, including ensuring good customer service, claiming business pages, incentivizing reviews, and highlighting reviews on a website. It also cautions that responding respectfully to negative reviews is important and not to artificially generate reviews.
Why Page Views & Performance Based SEOaarondalelewis
The document discusses key questions to ask an SEO agency before hiring them. It summarizes Page Views Interactive's answers to these questions:
1. Page Views has been in business for over 10 years, giving them experience with search engine algorithms and track record of success.
2. They focus SEO efforts on Google since it dominates the search market with over 70% share.
3. Their strategies utilize on-site and off-site tactics like content optimization, links, social media to improve rankings for key keywords.
4. Their fees are performance based - clients only pay if keywords achieve targeted rankings.
5. They provide case studies of clients they helped rank #1 for competitive keywords
Local search is critical for businesses to reach customers searching online near them. Eight out of ten consumers use search to find local information, so businesses not optimized locally miss out on 80% of customers. Key factors that determine local search rankings include optimizing the business's Google My Business profile, local content, and being responsive to mobile searches. Proper local SEO is needed to get high local rankings and visibility for customers searching locally.
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix
When our in-house Lead SEO Specialist, Erika, pitched the idea of completing an SEO Audit Marathon, the first reaction from the rest of the team was obviously “challenge accepted.”
Rockhouse’s SEO Specialists got to work, and by the 4 week mark, all 25 participating clients received beautifully packaged and actionable SEO Audits in their inboxes. As we reflected on our key findings, we realized that we had developed best practices that could drive impact on ticket sales for anyone in the entertainment industry .
We are specialists in organic search engine optimization with five years of experience. We have expertise in search trends analysis, link analysis, on-page and off-page optimization, and mobile-focused SEO. We provide regular reporting and analysis and helped a case study client recover from a penalty and reduce their paid search spend, resulting in many new top-ranked keywords and increased organic traffic.
This document provides an audit and recommendations for improving the SEO and integrated marketing strategy for accredited-online-college-degrees.com. The audit found declining organic traffic likely due to a past Google penalty. It provides analysis of rankings, backlinks, page speed, social profiles, and competitors. Recommendations include adding weekly content, disavowing toxic links, improving trust flow, increasing in-content links, and developing an integrated strategy using content marketing, link building, social media, and paid traffic to build an engaged audience and gain high-quality backlinks to improve organic rankings over time.
Local SEO is important for local businesses to stand out online when customers search for local services and products. Proper optimization of a Google My Business listing, adding photos and details about the business, managing reviews, and building citations and backlinks from other websites can help a local business rank higher on search engines. Following best practices for the Google My Business listing and on-page SEO, while building a diversified link profile from various sources, are proven methods for achieving better search rankings and driving more customers to a local business website through organic search results.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
The document discusses digital marketing strategies for financial advisors. It proposes using reputation marketing to drive positive reviews from clients to top local search rankings, generating qualified leads. The strategy combines search engine optimization, reputation marketing through online reviews, local maps marketing, and video to position each advisor as the most recommended in their area. It also discusses using the enterprise's national SEO authority to further boost advisors' online presence and rankings. The goal is to elevate each advisor's reputation locally and produce an exclusive flow of qualified prospects and clients.
This document provides a 6-step blueprint for small businesses to improve their search engine rankings and drive leads through search engine optimization (SEO) and pay-per-click (PPC) advertising. The 6 steps are: 1) Claim and clean up online listings; 2) Increase credibility through link building; 3) Ditch keyword stuffing and build quality content; 4) Maximize PPC advertising or lose business; 5) Optimize for mobile or lose customers; 6) Refresh keywords and use ad extensions. Following these steps can help small businesses get their listings high in search results and attract more customers.
Scott Cohen founded 180Fusion in his basement and grew it into one of the fastest growing marketing firms in America through partnerships with major companies like Google and Georgetown University. 180Fusion provides pay-per-click solutions, social advertising, ecommerce display advertising, mobile advertising, and lead generation services. They use metrics-driven strategies and proprietary tools to optimize campaigns and focus on key performance indicators.
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
SEO helps businesses grow in several key ways:
1. SEO generates leads at a 15% conversion rate, 12% higher than outbound leads.
2. 91% of businesses using inbound marketing and SEO see a return on investment.
3. Optimizing blog posts for search through SEO drives targeted traffic and leads.
SEO is an effective way to connect with customers and promote a business in organic search results. While powerful, SEO requires expertise to implement successfully.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
3. The way people
discover, evaluate and
trust Local Businesses
has changed for good
Local Google search
Not traditional advertising
Online reviews
Not recommendations
Ready to purchase
Not ready to be sold to
4. Online is driving offline sales
78% of mobile local
searches resulted in
offline purchases
ComScore
64% of consumers say they
check online reviews on
Google before visiting a
business
Local Consumer Review
97% of consumers
search online to find a
local business
BrightLocal
5. High performing local businesses
are ahead of the curve
“SMBs that are making the most
use of online are 2.8 times more
likely to enjoy revenue growth
than those who do not”
Google
6. Failure to adapt is no
longer an option
“70% of local businesses fail by
their 10th year in business”
Bureau of Labor Statistics
7. We help local businesses
future-proof themselves
by generating more
leads from Google
8. CASE STUDY
Problem
Espresso cafe has 400+ locations across the US.
With increasing competition they wanted to
increase footfall on their east coast locations.
+15%
increase in customers
+12%
increase in total revenue
5+
extra location calls a day
Solution
Utilising local SEO tactics, Citation building,
GMB posts and review generation we were
able to increase Espresso cafe’s digital
footprint.
9. CASE STUDY
Problem
Urban City storage needed help to increase its
online brand reputation after receiving some
negative reviews.
Solution
With Google My Business and Yelp being the
biggest drivers of customers for Urban City
Storage we focused more on them. We carried
out a Reputation Management campaign to
reply to old reviews to build trust and
introduced an intelligent system to drive
review acquisition.
+15%
increase in customers
+12%
increase in total revenue
5+
Extra location calls a day
10. How? Local SEO...
Local SEO (Local Search Engine Optimization), is a way to
market your local business online and ensure you reach local
customers at the exact time they’re looking for you online.
12. How does Google
decide which
business to rank
highest?
Proximity + Relevance + Prominence
13. Proximity
Google uses the location of the person doing the searching
and any locations included in the search query to
determine the results in search.
If you’re a lawyer based in Chicago and somebody
searches for Lawyers in Manhattan you’re never
going to appear in the results. Proximity is a metric
that you can’t control or influence.
14. Relevance
How relevant is the search term to the business?
If you’re an employment lawyer and a person
searches for an immigration lawyer it’s unlikely that
you’re business will be returned ahead of
businesses that are immigration lawyers.
15. Prominence
What is the authority of the Local Business?
Google uses various signals like reviews and
links to decide a business’ prominence and
authority.
16.
17.
18. Google My Business:
25% of signals
Google My Business (GMB) is your new home
page. It’s vital for local search. Your GMB
profile is how most potential customers will
discover and evaluate you online. If you don’t
have a well optimized Google My Business
listing it’s impossible to succeed in local
search.
19. Our Approach
Using Google’s keyword planner to discover
search terms with highest search volume for
your business.
Using this research we evaluate all relevant
business categories in Google My Business to
best optimize your listing.
We use a host of techniques to pull back your
top competitors’ profiles to uncover what’s
making them perform so well.
Ensure the profile has fully accurate and
complete data. Write a compelling business
description.
Start writing Google Posts to improve profile
relevancy and drive conversion.
Monitor Google Q&A to to improve profile
relevancy and drive conversion.
Upload compelling images to your Google My
Business Listing to help you stand out from
your competitors.
20. Link Signals:
16% of signals
These are links from other websites that link
to your website. As a local business you want
to have links that are relevant to your location
and industry. This is a crucial signal to Google
that you are an authoritative website.
21. Our Approach
Using our knowledge we’ll build relevant
powerful links on local and niche
directories.
We’ll reach out to local businesses / schools /
charities / business associations and try to
build relationships and write content for them
in return for a link. We’ll ask if you are friendly
with any local organizations already in our
initial audit.
We’ll target local sports clubs and groups for
sponsorship opportunities to earn local links
for you.
We’ll also reach out to relevant bloggers and
ask them to write about your business or let
us write a piece for their blogs.
22. Review Signals:
15% of signals
We now live in a world where consumers
dictate how successful your business will be.
Online reviews are how today’s consumers
evaluate and trust local businesses online.
They also act as a key ranking signal for
Google. Even with the highest ranking
business if your online reviews aren’t as good
as your competitors you’ll never succeed
online.
23. Our Approach
Through our suite of tools we can survey your
customers and make it easy for them to leave
reviews on the sites whilst reporting back on
unhappy customers before they leave an
online review.
We’ll also share reporting which enables us to
stay on top of review responses.
Through our intelligent reporting we will run a
full audit on your online reviews and
benchmark this against your competitors. This
allows us to identify the gap between your
online reputations and come up with a
strategy.
24. On-page Signals:
15% of signals
On-page signals are everything that’s on your
website, from your content to your images.
Google uses these as signals to determine
relevance.
25. Our Approach
Are there call to actions on your site to drive
conversions?
Content review - Is there enough content, and
is it locally relevant?
There is a vast range of metrics to consider
when optimizing on-page signals. When we
engage with a client, we'll always run a full site
audit in the first month to make sure their site
is sending all the right signals to Google.
Title tag + Header tag review
Is it easy for a user to navigate and get in
contact?
26. Citation Signals:
11% of signals
A local citation (also known as a business
listing or online directory listing) is any place
online that displays your business’ name,
address and phone number. Google uses this
data to help validate your local business data -
if you have inconsistent data on these
directories then it can damage your visibility.
However the more consistent this data is
across the top directories the more trust it
sends to Google.
27. Our Approach
We’ll run a full audit of the citations for your
business, making sure that we build out and
clean up citations on the most powerful
directories to ensure your business data is
listed and 100% correct. This ensures optimal
visibility in Google for your business.
28. How we work with clients
Month 1 - Initial Audit
In the first month we’ll build a unique report detailing your
current performance against all key metrics and how this
stacks up against your competition. We’ll then use this
report to build and prioritize your Local SEO strategy.
29. How we work with clients
Month 1 - Review Meeting
Once we’ve finished this report,
we’ll regroup with you to talk you
through our findings and
suggested approach to drive
more leads. We’ll also share your
real time reporting dashboard
with you and explain how it
works.
30. How we work with clients
Execution of strategy - Month 2 and thereafter
We’ll begin actioning the strategy
outlined in the audit we’ve
created. We’ll build and share
your reporting dashboard to keep
track of your performance and
we’ll send a monthly report of the
work completed for that month.