Fili Weise - SearchLeeds 2018 - Structured data explained

•

1 like•9,052 views

Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.

Marketing

Structured Data Explained
Takeaways
SearchBrothers.uk #SearchLeeds linkedin.com/in/filiwiese

SearchBrothers.uk - former Google Search Quality for Your SEO linkedin.com/in/filiwiese
Help Google
Better
Understand
Your Content

SearchBrothers.uk - former Google Search Quality for Your SEO linkedin.com/in/filiwiese

SearchBrothers.uk - former Google Search Quality for Your SEO linkedin.com/in/filiwiese
Audit Regularly

linkedin.com/in/filiwiese
Fili Wiese
SEO Expert
ex-Google Engineer
ex-Google Search Quality
→ SEO Tips at online.marketing

SearchBrothers.com
Former Google Search Quality for Your SEO

This no-hype session at SMX Paris 2017 provides practical tips that will help you move your website to HTTPS. No complex theory but highly actionable recommendations. This session will have tips for all levels of experience. Join former Google Search Quality team member Fili Wiese to learn all about the benefits, the challenges, how to prepare for a move, what to expect, how to measure success and how to avoid SEO pitfalls when moving a site to HTTPS. Having programmed websites and Google internal tools, Fili Wiese is passionate about improving the user experience and the go-to guy when it comes to on-page SEO and HTTPS.

SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...

Distilled

Link Building 2018

Fili Wiese - SEO Expert

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...

SearchLeeds

Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.

At Branded3's Leeds Digital Festival event, Leeds Loves Search, Stephen Kenwright looks at link in 2018. How important are links for SEO performance in 2018? What are the most important factors we need to consider when we’re building links? Steve talks through two large-scale recent studies undertaken by Branded3, looking at ranking factors and link metrics – and how we can use these to drive better results.

Unpacking the Local Search Ranking Factors for 2021 & Beyond

Seven Figure Agency

Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/ To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search. In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients… Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/

Matt Lebaron - Advanced Search Summit Napa 2019

Digital Marketers Organization

Creating interest based content for google discover

Abby Hamilton

Winning With Old School SEO in 2016 (& Beyond)

DFWSEM

The Inbounder London - 2. May 2017 Russell Mc Athy

We Are Marketing

Traffic vs conversions how seo & cro can work together

Chloe Fair

When links set websites on fire 2

Spike

Why You Should Invest in Technical SEO by Ruth Burr Reedy

Glen Dimaandal

The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...

Branded3

Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...

Branded3

SearchLeeds 2018 - Chris Rowett - Supercharging google shopping

Branded3

SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...

Branded3

SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...

Branded3

SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...

Branded3

SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...

Branded3

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

Branded3

SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping

Branded3

Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.

John Rowley - Ferrero - Creating a data-driven customer journey with personas...

Branded3

SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...

Branded3

What's hot

Sam morton 10 Tips to Scale Link Building for your Clients

Sam Morton

Reverse Engineering Google's Local Search Algorithm

DFWSEM

Redefining relevance: links in 2018 - #LeedsLovesSearch

Branded3

Unpacking the Local Search Ranking Factors for 2021 & Beyond

Seven Figure Agency

Matt Lebaron - Advanced Search Summit Napa 2019

Digital Marketers Organization

Creating interest based content for google discover

Abby Hamilton

Winning With Old School SEO in 2016 (& Beyond)

DFWSEM

The Inbounder London - 2. May 2017 Russell Mc Athy

We Are Marketing

Traffic vs conversions how seo & cro can work together

Chloe Fair

When links set websites on fire 2

Spike

Why You Should Invest in Technical SEO by Ruth Burr Reedy

Glen Dimaandal

What's hot (11)

Sam morton 10 Tips to Scale Link Building for your Clients

Reverse Engineering Google's Local Search Algorithm

Redefining relevance: links in 2018 - #LeedsLovesSearch

Unpacking the Local Search Ranking Factors for 2021 & Beyond

Matt Lebaron - Advanced Search Summit Napa 2019

Creating interest based content for google discover

Winning With Old School SEO in 2016 (& Beyond)

The Inbounder London - 2. May 2017 Russell Mc Athy

Traffic vs conversions how seo & cro can work together

When links set websites on fire 2

Why You Should Invest in Technical SEO by Ruth Burr Reedy

More from Branded3

The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...

Branded3

Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...

Branded3

SearchLeeds 2018 - Chris Rowett - Supercharging google shopping

Branded3

SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...

Branded3

SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...

Branded3

SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...

Branded3

SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...

Branded3

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

Branded3

SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping

Branded3

John Rowley - Ferrero - Creating a data-driven customer journey with personas...

Branded3

SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...

Branded3

SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...

Branded3

SearchLeeds 2018 - Oliver Brett - Screaming Frog

Branded3

SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.

SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...

Branded3

Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.

SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?

Branded3

SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engin...

Branded3

Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.

SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...

Branded3

SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...

Branded3

Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.

SearchLeeds 2018 - Dawn Anderson - Power from what lies beneath ... The icebe...

Branded3

Dawn takes a look at ‘The Iceberg Approach to SEO’. As we move increasingly to an era of smaller screen search (or no screen), we need to consider ways to say more with less and communicate this to both search engines and users. She explores semantics, the knowledge graph, schema and ontologies combined with UX as methods to pass themed ‘equivalence’ from below the surface of the site or the individual page.

SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...

Branded3

Analysing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years Red Orbit have worked with numerous clients and learned that some assumptions are proven wrong more often than not. Andraz's SearchLeeds talk explored 5 false assumptions about online traffic.

More from Branded3 (20)