#SMX #21C3
@danleibson
@localseoguide
What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local
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#SMX #21C3
@danleibson
@localseoguide
§ Making	the	world	a	better	place	
through	constructing	elegant	
hierarchies	for	maximum	code	
reuse	&	extensibility.	
§ We	also	do	SEO	for	large	websites,	
national	to	local	brands	and	
agencies.	
About The Company
#SMX #21C3
@danleibson
@localseoguide
§ Andrew	Shotland	is	a	pain	
medication-dependent,	
misanthropic	SEO	who’s	seen	one	
too	many	site	migrations	gone	
bad…	
§ Dan	Leibson	is	a	hotshot	SEO	with	
a	mysterious	past	and	a	chip	on	his	
shoulder.	
About Us
#SMX #21C3
@danleibson
@localseoguide
Obligatory Client Slide
#SMX #21C3
@danleibson
@localseoguide
The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local
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@danleibson
@localseoguide
A Method To the Madness
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Reverse Engineering Google’s Local
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@danleibson
@localseoguide
A Method To the Madness
#SMX #21C3
@danleibson
@localseoguide
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
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@localseoguide
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Reverse Engineering Google’s Local
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Great Partners
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@localseoguide
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Reverse Engineering Google’s Local
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ORDINAL RANKING FACTORS
#SMX #21C3
@danleibson
@localseoguide
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CATEGORICAL RANKING FACTORS
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Reverse Engineering Google’s Local
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Huh?
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@localseoguide
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Reverse Engineering Google’s Local
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Citations
#SMX #21C3
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@localseoguide
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Reverse Engineering Google’s Local
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Citations
#SMX #21C3
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@localseoguide
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Reverse Engineering Google’s Local
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Links
#SMX #21C3
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@localseoguide
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Reverse Engineering Google’s Local
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Links
#SMX #21C3
@danleibson
@localseoguide
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Reverse Engineering Google’s Local
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ORGANIC ALGO > LOCAL ALGO
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@danleibson
@localseoguide
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Reverse Engineering Google’s Local
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Websites Matter A Lot
#SMX #21C3
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@localseoguide
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Reverse Engineering Google’s Local
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Location Location Location
#SMX #21C3
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@localseoguide
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Reverse Engineering Google’s Local
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Location Location Location
#SMX #21C3
@danleibson
@localseoguide
What about GMB?
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@localseoguide
What about GMB?
#SMX #21C3
@danleibson
@localseoguide
§ “As	the	Internet	and	our	
understanding	of	the	Internet	have	
grown	in	complexity,	the	Toolbar	
PageRank	score	has	become	less	
useful	to	users	as	a	single	isolated	
metric.	Retiring	the	PageRank	
display	from	Toolbar	helps	avoide	
confusing	users	and	webmasters	
about	the	significance	of	the	
metric.”	
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
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@localseoguide
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Reverse Engineering Google’s Local
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What may not work?
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Reverse Engineering Google’s Local
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Meta Keywords Tag?
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@localseoguide
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Reverse Engineering Google’s Local
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Meta Keywords Tag?
#SMX #21C3
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@localseoguide
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Reverse Engineering Google’s Local
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So many choices, so little time!
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@danleibson
@localseoguide
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Reverse Engineering Google’s Local
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Prioritize Investment
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@danleibson
@localseoguide
>>>
>>>
LocalSEOGuide.com
#SMX #21C3
@danleibson
@localseoguide
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking Factors
Moz
Search Metrics
Backlinko
The Art of SEO 4th Edition
#SMX #21C3
@danleibson
@localseoguide
Coming Soon
#SMX #21C3
@danleibson
@localseoguide
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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Reverse Engineering Google's Local Search Algorithm By Andrew Shotland & Dan Leibson