David Mihm of Moz session at the Seattle Interactive Conference 2014.
With an increasingly complex set of ranking signals, it can be difficult to prioritize your local search visibility efforts, given limited time and budget. David will help you with criteria to make the best use of these finite resources as he positions Google’s recent Local algorithm changes in the broader context of other moves the search giant has made, with an eye on strategies and tactics that will lead to long-term success.
This document outlines steps for local businesses to establish an online presence and brand for local search optimization. It discusses establishing a foundation by connecting the website to the brand and locations, developing compelling content, amplifying the local brand through local links and citations, adding social media engagement, and building relationships with local influencers. The goal is to complete the local search journey and maximize visibility on search engines like Google for a given local area.
SearchLove London | David Mihm, 'Bulletproofing Your Local Search Presence in...Distilled
This document summarizes David Mihm's presentation on bulletproofing local search presence for 2015 and beyond. The presentation discusses how local search is evolving to focus on mobile usage and transactions. It outlines key developments at Google including the Pigeon update which ties local search more closely to web search signals and knowledge graph. It also provides tactics for optimizing local search performance long-term such as helping Google generate knowledge cards through structured data and site architecture, optimizing for click-through rate and reviews.
SearchLove San Diego 2015 | David Mihm, 'Local Search: Shiny Objects may be ...Distilled
With so much innovation happening in local search (new algorithms, new interfaces, new products, and new platforms) it's easy to get distracted by shiny object syndrome, and hard to wrap your mind around what all the change adds up to. What signals is Google still using, post-Pigeon? How should I be using Facebook? Do I even bother with Apple Maps? David will synthesize the broad trends in local online marketing over the last three years, prioritizing the tactics worth paying attention to and the ones to stop wasting time on.
LSA15: Major Algorithmic & UI Trends at Google (What Do They Mean?)Localogy
The document summarizes David Mihm's presentation on long term trends in Google's local search algorithms and user experience. It discusses key algorithm updates like Panda, Penguin, Hummingbird and Pigeon that have increased the importance of brands and proximity. It also outlines major changes to the local search experience through features like Knowledge Graph, sentiment analysis, transactions and closing the loop. The presentation provides recommendations for local marketers to help generate knowledge cards, optimize listings and barnacle onto publishers through long term tactics.
Ray Pun, Mobile & Strategic Marketing Leader of Adobe session at the Seattle Interactive Conference 2014.
In a world where 154,000 apps are downloaded every minute, with 90% of them free, how do marketers get the most value and revenue out of consumers’ fingertips? Whether helping someone find a service center in the vicinity or taking advantage of a retail promotion nearby, location-based targeting is the most effective yet untapped opportunity for marketers to get customers engaged and primed to take action while in motion.
Mobile Search Marketing - SearchFest 2013Aaron Weiche
This slide deck on Mobile Search Marketing was presented at SearchFest 2013 in Portland. Covering mobile search for organic search, local search and paid search as well as the mobile experience. Tips for Responsive Web Design SEO, mobile Google AdWords, sitelinks and more.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
This document outlines steps for local businesses to establish an online presence and brand for local search optimization. It discusses establishing a foundation by connecting the website to the brand and locations, developing compelling content, amplifying the local brand through local links and citations, adding social media engagement, and building relationships with local influencers. The goal is to complete the local search journey and maximize visibility on search engines like Google for a given local area.
SearchLove London | David Mihm, 'Bulletproofing Your Local Search Presence in...Distilled
This document summarizes David Mihm's presentation on bulletproofing local search presence for 2015 and beyond. The presentation discusses how local search is evolving to focus on mobile usage and transactions. It outlines key developments at Google including the Pigeon update which ties local search more closely to web search signals and knowledge graph. It also provides tactics for optimizing local search performance long-term such as helping Google generate knowledge cards through structured data and site architecture, optimizing for click-through rate and reviews.
SearchLove San Diego 2015 | David Mihm, 'Local Search: Shiny Objects may be ...Distilled
With so much innovation happening in local search (new algorithms, new interfaces, new products, and new platforms) it's easy to get distracted by shiny object syndrome, and hard to wrap your mind around what all the change adds up to. What signals is Google still using, post-Pigeon? How should I be using Facebook? Do I even bother with Apple Maps? David will synthesize the broad trends in local online marketing over the last three years, prioritizing the tactics worth paying attention to and the ones to stop wasting time on.
LSA15: Major Algorithmic & UI Trends at Google (What Do They Mean?)Localogy
The document summarizes David Mihm's presentation on long term trends in Google's local search algorithms and user experience. It discusses key algorithm updates like Panda, Penguin, Hummingbird and Pigeon that have increased the importance of brands and proximity. It also outlines major changes to the local search experience through features like Knowledge Graph, sentiment analysis, transactions and closing the loop. The presentation provides recommendations for local marketers to help generate knowledge cards, optimize listings and barnacle onto publishers through long term tactics.
Ray Pun, Mobile & Strategic Marketing Leader of Adobe session at the Seattle Interactive Conference 2014.
In a world where 154,000 apps are downloaded every minute, with 90% of them free, how do marketers get the most value and revenue out of consumers’ fingertips? Whether helping someone find a service center in the vicinity or taking advantage of a retail promotion nearby, location-based targeting is the most effective yet untapped opportunity for marketers to get customers engaged and primed to take action while in motion.
Mobile Search Marketing - SearchFest 2013Aaron Weiche
This slide deck on Mobile Search Marketing was presented at SearchFest 2013 in Portland. Covering mobile search for organic search, local search and paid search as well as the mobile experience. Tips for Responsive Web Design SEO, mobile Google AdWords, sitelinks and more.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
The document discusses the importance of mobile and tablet design for websites. It notes that mobile usage is growing rapidly as shown in various statistics and infographics. Examples of both good and bad mobile website designs are provided. The document suggests that Integrity Virtual Solutions create mobile-friendly versions of its website and apps for tablets and smartphones, test its site on various devices, gather user feedback, and run promotional campaigns to direct traffic to the new mobile site. Proper mobile design is important to provide a good user experience and not lose visitors to competitors with mobile-ready websites.
Emily Grossman "The New Mobile" - SearchLove 2017 MobileMoxie
The document discusses strategies for developing proactive mobile strategies. It addresses how the landscape is shifting from a model of "web vs. apps" to a "web of apps and app-like web." This includes topics like app indexing, deep linking, instant apps, and progressive web apps which make websites more app-like. It also covers the importance of performance optimization, both in initial loading and ongoing usage through techniques like service workers. Finally, it looks at how the role of content may become platform-agnostic in the future as search becomes a dominant interface across devices and environments.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
The document discusses how mobile search has evolved over time. It notes that mobile usage has grown tremendously compared to desktop usage. Features of mobile devices like cameras, location awareness, and notifications have enhanced their capabilities beyond just browsing. Search engines have also adapted by prioritizing mobile-friendly sites, speeding up page loads, integrating apps and mobile-first designs. The landscape continues shifting with implicit signals from devices and the rise of intelligent personal assistants.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
Thriving in the Mobile Ecosystem - Mobile Web DesignAaron Weiche
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing.
This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Bridget Randolph
This document discusses how to convert digital engagement into leads and sales. It outlines a 4 phase process: 1) Build brand awareness and loyalty through engaging content. 2) Conduct audience research and testing to understand customers. 3) Encourage micro-conversions like email signups to move people through the sales funnel. 4) Offer incentives like deals and rewards to encourage purchases. Key lessons are to integrate engagement tactics with the overall marketing strategy, properly attribute campaigns to measure their impact, and leverage engaged users to move them through the customer journey.
This document discusses responsive email design (RED) for various screen sizes. It notes that 41% of emails were opened on mobile in the second half of 2012 and that number will exceed 50% by the end of 2013. It addresses designing for the "bijillion" screens including smartphones, tablets and desktops. The key aspects of responsive design discussed are fluid grids, fluid media, and media queries. Breakpoints and techniques like stacking and shifting navigation are presented. Considerations for touch, images, and performance on mobile and tablets are also covered. Testing on real devices is recommended for evaluating touch ergonomics, debugging, and performance.
My presentation from Emerce Performance, Amsterdam on 21st November 2013. Discusses trends in Search Engine Marketing for 2014, with some best practice tips.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)
Making Your Website Convert Better for Mobile UsersTom Bowen
If you're like most, your website's conversion rate for mobile users is about 1/3 that of your desktop users. How can you get more mobile users to convert? Find out where you are in the Evolution of Mobile Conversion Optimization, and how to improve it!
The document provides an overview of mobile search trends and best practices for SEO and SEM according to a presentation by Prashant Puri, CEO of AdLift.com. It discusses the growth of smartphones and mobile searches. Key trends include mobile search volume surpassing desktop by 2015 and mobile ad spending reaching 50% of total search ad spending by 2017. The document also summarizes user search behaviors and recommendations for mobile site design, including responsive designs versus dedicated mobile sites. It highlights trends in mobile paid search clicks and lower CPCs on smartphones and tablets.
Mobile SEO: Closing the Mobile Search Strategy GapJustin Briggs
This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
This document outlines a progressive mobile strategy for developing mobile solutions at WVU University. It discusses starting with basic mobile websites in 2009 and gradually expanding offerings over time to include native apps and responsive designs. The strategy focuses on understanding audience needs, prioritizing content for those audiences, and implementing appropriate platform solutions in an iterative process. Key aspects include taking an audience-first approach, focusing on tangible utility over just content delivery, breaking down silos, and emphasizing the mobile web through responsive designs and templates to maximize discovery and access to existing content.
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
This document discusses strategies for optimizing a brand's mobile presence after launching a mobile-friendly website. It covers areas like tracking user behavior across devices, personalizing the mobile experience, integrating online and offline touchpoints, optimizing checkout and engagement on mobile, and leveraging apps, email and social media to engage mobile users. The key messages are that mobile is now a core part of the customer experience, users expect a seamless experience across all devices, and the focus should be on understanding user needs and creating value at every touchpoint of the customer journey.
Two thumbs and a smartphone catching leads and doing deals onlinetech4realty
The document recommends various smartphone apps for real estate investing tasks like finding leads, doing deals, automating processes, and running a remote business, including apps for searching properties, advertising online, calculating finances, signing documents remotely, and automating tasks. It provides tips on using apps like Zillow, Trulia, Google Maps, Evernote, DocuSign, Google Sheets, and IFTTT to more efficiently catch leads, do deals, and automate a real estate business from a smartphone.
James Whittaker, Microsoft
A Future Worth Wanting
Presented at Seattle Interactive Conference 2013
Always-on devices. The Internet of Things. The world’s information at our fingertips. It seems like the stars have finally aligned to make technology work for us instead of against us. If you can’t imagine a world where you are the center of your technological universe and your devices exist only to serve your every whim, then you really need to see this talk.
Kate Matsudaira, VP Engineering/CTO at Decide
Engineer Whispering - the secrets of working with technologists
When a team really comes together, the whole truly outweighs the sum of its parts, producing a synergy that unquestionably leads to innovation and inspiration. And while true that individuals can and do build great products, it’s only well-tuned teams that are capable of building sustainable excellence.
Software-based products present an interesting challenge to the team dynamic - collaborating and connecting with technical folks can be challenging and downright frustrating; one is from Mars and the other is from Venus. Thankfully there are many people who have successfully navigated these treacherous waters. This talk will present the distilled wisdom, anecdotes and suggestions from hundreds of industry leaders, in order to illustrate the good, the bad and the ugly of team-oriented software product development. The audience will come away with great ideas and helpful tips as to how to more effectively communicate with and relate to the more technical elements of their teams.
The document discusses the importance of mobile and tablet design for websites. It notes that mobile usage is growing rapidly as shown in various statistics and infographics. Examples of both good and bad mobile website designs are provided. The document suggests that Integrity Virtual Solutions create mobile-friendly versions of its website and apps for tablets and smartphones, test its site on various devices, gather user feedback, and run promotional campaigns to direct traffic to the new mobile site. Proper mobile design is important to provide a good user experience and not lose visitors to competitors with mobile-ready websites.
Emily Grossman "The New Mobile" - SearchLove 2017 MobileMoxie
The document discusses strategies for developing proactive mobile strategies. It addresses how the landscape is shifting from a model of "web vs. apps" to a "web of apps and app-like web." This includes topics like app indexing, deep linking, instant apps, and progressive web apps which make websites more app-like. It also covers the importance of performance optimization, both in initial loading and ongoing usage through techniques like service workers. Finally, it looks at how the role of content may become platform-agnostic in the future as search becomes a dominant interface across devices and environments.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
The document discusses how mobile search has evolved over time. It notes that mobile usage has grown tremendously compared to desktop usage. Features of mobile devices like cameras, location awareness, and notifications have enhanced their capabilities beyond just browsing. Search engines have also adapted by prioritizing mobile-friendly sites, speeding up page loads, integrating apps and mobile-first designs. The landscape continues shifting with implicit signals from devices and the rise of intelligent personal assistants.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
Thriving in the Mobile Ecosystem - Mobile Web DesignAaron Weiche
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing.
This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Bridget Randolph
This document discusses how to convert digital engagement into leads and sales. It outlines a 4 phase process: 1) Build brand awareness and loyalty through engaging content. 2) Conduct audience research and testing to understand customers. 3) Encourage micro-conversions like email signups to move people through the sales funnel. 4) Offer incentives like deals and rewards to encourage purchases. Key lessons are to integrate engagement tactics with the overall marketing strategy, properly attribute campaigns to measure their impact, and leverage engaged users to move them through the customer journey.
This document discusses responsive email design (RED) for various screen sizes. It notes that 41% of emails were opened on mobile in the second half of 2012 and that number will exceed 50% by the end of 2013. It addresses designing for the "bijillion" screens including smartphones, tablets and desktops. The key aspects of responsive design discussed are fluid grids, fluid media, and media queries. Breakpoints and techniques like stacking and shifting navigation are presented. Considerations for touch, images, and performance on mobile and tablets are also covered. Testing on real devices is recommended for evaluating touch ergonomics, debugging, and performance.
My presentation from Emerce Performance, Amsterdam on 21st November 2013. Discusses trends in Search Engine Marketing for 2014, with some best practice tips.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)
Making Your Website Convert Better for Mobile UsersTom Bowen
If you're like most, your website's conversion rate for mobile users is about 1/3 that of your desktop users. How can you get more mobile users to convert? Find out where you are in the Evolution of Mobile Conversion Optimization, and how to improve it!
The document provides an overview of mobile search trends and best practices for SEO and SEM according to a presentation by Prashant Puri, CEO of AdLift.com. It discusses the growth of smartphones and mobile searches. Key trends include mobile search volume surpassing desktop by 2015 and mobile ad spending reaching 50% of total search ad spending by 2017. The document also summarizes user search behaviors and recommendations for mobile site design, including responsive designs versus dedicated mobile sites. It highlights trends in mobile paid search clicks and lower CPCs on smartphones and tablets.
Mobile SEO: Closing the Mobile Search Strategy GapJustin Briggs
This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
This document outlines a progressive mobile strategy for developing mobile solutions at WVU University. It discusses starting with basic mobile websites in 2009 and gradually expanding offerings over time to include native apps and responsive designs. The strategy focuses on understanding audience needs, prioritizing content for those audiences, and implementing appropriate platform solutions in an iterative process. Key aspects include taking an audience-first approach, focusing on tangible utility over just content delivery, breaking down silos, and emphasizing the mobile web through responsive designs and templates to maximize discovery and access to existing content.
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
This document discusses strategies for optimizing a brand's mobile presence after launching a mobile-friendly website. It covers areas like tracking user behavior across devices, personalizing the mobile experience, integrating online and offline touchpoints, optimizing checkout and engagement on mobile, and leveraging apps, email and social media to engage mobile users. The key messages are that mobile is now a core part of the customer experience, users expect a seamless experience across all devices, and the focus should be on understanding user needs and creating value at every touchpoint of the customer journey.
Two thumbs and a smartphone catching leads and doing deals onlinetech4realty
The document recommends various smartphone apps for real estate investing tasks like finding leads, doing deals, automating processes, and running a remote business, including apps for searching properties, advertising online, calculating finances, signing documents remotely, and automating tasks. It provides tips on using apps like Zillow, Trulia, Google Maps, Evernote, DocuSign, Google Sheets, and IFTTT to more efficiently catch leads, do deals, and automate a real estate business from a smartphone.
James Whittaker, Microsoft
A Future Worth Wanting
Presented at Seattle Interactive Conference 2013
Always-on devices. The Internet of Things. The world’s information at our fingertips. It seems like the stars have finally aligned to make technology work for us instead of against us. If you can’t imagine a world where you are the center of your technological universe and your devices exist only to serve your every whim, then you really need to see this talk.
Kate Matsudaira, VP Engineering/CTO at Decide
Engineer Whispering - the secrets of working with technologists
When a team really comes together, the whole truly outweighs the sum of its parts, producing a synergy that unquestionably leads to innovation and inspiration. And while true that individuals can and do build great products, it’s only well-tuned teams that are capable of building sustainable excellence.
Software-based products present an interesting challenge to the team dynamic - collaborating and connecting with technical folks can be challenging and downright frustrating; one is from Mars and the other is from Venus. Thankfully there are many people who have successfully navigated these treacherous waters. This talk will present the distilled wisdom, anecdotes and suggestions from hundreds of industry leaders, in order to illustrate the good, the bad and the ugly of team-oriented software product development. The audience will come away with great ideas and helpful tips as to how to more effectively communicate with and relate to the more technical elements of their teams.
This document provides strategies for online retailers to maximize sales during the holiday season. It notes that the 2013 holiday season will be the biggest yet with online sales growth outpacing in-store growth. Key strategies include optimizing search, product listing, and display ads. Retargeting is also important, with customized lists for different customer segments. Social media and mobile will play an increasing role. Analyzing data and utilizing all available advertising formats across devices is critical to winning the online "Super Bowl" of the holiday season.
The REI 1440 Project: Curating Outdoor Adventure
Paolo Mottola, REI
Kelly Walsh, REI
REI’s mission is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. What does that look like in online social networks? The REI 1440 Project. In this case study presentation, the REI Digital Engagement Team will review its discovery process, partnership with agencies, and successes and challenges in hosting an owned social community.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
Mobile is here to stay. But now more than ever, so is the need to provide consumers with cross-platform experiences. As a business executive or decision-maker, how do you approach technology when building for mobile? Taking a look at Flash, HTML5, other mainstream platforms and a few emerging technologies – what are the major considerations when creating such cross-platform experiences?
This document discusses two paradoxes - Fermi's paradox regarding the apparent lack of evidence of extraterrestrial civilizations, and a similar paradox in web marketing where the internet is vast yet most websites and content receive little attention. It proposes that "great filters" may prevent civilizations or content from becoming widely known. The document provides tips for overcoming marketing filters relating to audience, competitive advantage, cost, serendipity, flywheel effects, and message crafting. It also speculates on alternative explanations like unfriendly advanced civilizations suppressing others.
In a digital world where brands are fighting to dominate the search and social landscape across our all devices, we must never forget those companies are made up real people who hold much power as advocates for their business. Mel will take you through some best practices for effective personal branding and demonstrate how learning to stand up and stand out in your niche can reap not just personal rewards, but be an effective marketing strategy for your company as a whole.
This document discusses the concept of transparency. It notes that while transparency is popular, it also faces criticism and dichotomies. Transparency is explored as not being a new concept, movement, or field of study, but rather simply a tool meant to reveal information. The document outlines that transparency has three components - information, access to that information, and the intent behind what information is shared. It acknowledges that transparency is susceptible to biases based on what parameters are set by humans for determining what is shared.
In this session, we’ll explore how the Agile Movement and Maker Culture provide us with new business models to achieve innovation. And we’ll see some real-world examples of how DIY hackers are able to find solutions to challenging business problems by rapidly prototyping with emerging technologies like iBeacon, Raspberry Pi and mobile computing.
Adam Tratt, Haiku Deck
Secrets of a Killer Pitch
Presented at Seattle Interactive Conference 2013
Even the best ideas can fall prey to uninspired presentation. In this fast-paced session, I’ll share lessons we’ve gleaned from top presentation experts, from the hundreds of thousands of slides we’ve viewed over the past year, and from my own experience as an entrepreneur to help you craft a pitch that stands out. You’ll come away with practical tips and clear advice that you can apply no matter what presentation tool you’re using, and plenty of creative inspiration to set your story free.
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
Matt Ramerman, Vehicle
Michelle Schmoelzer, AT&T
The Power of Real Time Marketing through Mobile
The ultimate goal of many marketers is to deliver highly personalized content, real-time, relative to what a consumer is doing “now.” This means truly delivering the right message, right person, right place, and right time, while addressing them by name. Now combine this with the Omni-presence of the mobile channel and the result is a tremendously powerful advertising tool.
Learn how AT&T is doing just this by leveraging dynamic, personalized content through mobile video to drive significant customer engagement and increase loyalty.
How to Suck Less
There’s no company that can claim to have all the answers, including us at Substantial, but we’ve managed to create a culture that permeates everything from the products we build to the spaces we inhabit. We’ve learned that culture, far from being a segment OF the business, IS the business itself. In this talk we’ll share some of the lessons of what we’ve done, with practical tips any organization can use to extend your culture to improve every aspect of your business.
We’re All Divas Now — How to Reach High-Maintenance Consumers with Your Brand Story
Consumers have taken over, and they’re driving conversations that brands once owned. They’re doing this across channels, applications, and devices. For brands and interactive marketers, this makes defining and delivering a consistent journey and value-centric story for consumers exponentially more difficult. From social editorial content planning to mobile application messaging and email communications, brands and agencies have their work cut out for them. Additionally, consumers – and their shortened attention span – have a ridiculously high bar for brand impressions. Transparency and relevancy are no longer enough. They demand value. They thrive on having and knowing things early. They socialize through sharing.
Moderator: Julie Rezek, Seattle Wunderman Network
Panelists:
Kelby Johnson, Seattle Wunderman Network
Esther Lim, Story Worldwide
Jessica Michaels, BreadNButter
Mobile Photography
Richard "Koci" Hernandez
Mark Briggs
iPhoneography: How smartphone photography is changing news and journalism
Can you feature a news website with a photo that has been filtered? It’s a question that is suddenly being asked in newsrooms everywhere. First everyone started carrying cameras as mobile phones came equipped with one standard. Then millions discovered they were “photographers.” Incredibly, Instagram reached 13 million users in just 13 months and has yes to release an Android app! (And there are many other tools, including a little thing called Facebook.)
This discussion and demonstration will address the many ways in which the rise of mobile photography is affecting how we express our creativity and what place that creativity has in news publishing and journalism. Included will be @Koci, one of the most acclaimed and popular photographers in the Instagram community, explaining how he builds his images with a demonstration so that audience members can build their own.
Laura Porto Stockwell, VP, Experience Strategy at POP
The Post Modern Reality: Connecting in a Deconstructed World
You’re constantly on multiple screens! Work-life balance has turned into work-life blending! No one knows how to spell anymore! Could these we signs of the apocalypse? We think not. Rather than suggesting impending doom, these new ways of living are signs that we have entered a post-modern era. The challenge is that we are resistant to letting go of old norms. Join Laura Porto Stockwell to learn how communication technologies have shaped the way we think about time, space and community over the past 4,000 years; gain insights into how to design for a post-modern world and see how these approaches have been applied to help organizations move boldly into the future.
Two guys created an app in their living room but nobody was interested. One of the guys then got dumped by his girlfriend after his website failed to attract any visitors. The document tells a brief story about two entrepreneurs who created an unsuccessful app and website from their home but failed to gain any traction or attention.
It seems like everyone heard the siren call of "make more content" at the same time, and now it's hard to separate the signal from the noise in our search and social channels. What have we learned from the past two years and what tactics and tools are worth keeping around for the next two? This session will look at data and examples from the content marketing and SEO worlds to propose a rational approach to both content strategy and content marketing.
Local ranking factors - David Mihm InsideLocal presentationMyles Anderson
David Mihm was a panelist on the InsideLocal webinar: "Local Ranking Factors discussed". David presented these slides to talk about the 2014 update to the Ranking Factors survey.
The original InsideLocal webinar Slide Deck can be found here:
http://www.slideshare.net/brightlocal/local-search-ranking-factors
LSA Bootcamp Portland: SEO Fundamentals for Business OwnersLocalogy
This document summarizes David Mihm's presentation on local SEO fundamentals. The presentation covers optimizing a business's website, location, and digital brand for local search visibility. Key recommendations include making the website mobile-friendly and structured intuitively with prominent contact info. Businesses should focus website content and keywords on answering common customer questions. Maximizing listings across Google, Facebook, Yelp and Apple Maps is also advised. Building links from local partners and shareable content can help strengthen a business's digital brand over time.
The document summarizes a presentation about Google's Hummingbird algorithm and how it will impact search engine optimization (SEO). Some key points:
- Google's Hummingbird algorithm allows it to better understand natural language queries and complex searches beyond just keywords. It enhances the Knowledge Graph to provide more relevant answers.
- SEO professionals need to optimize content for topics rather than individual keywords. They should develop seed lists of natural language variations of topics and distribute content across different platforms tailored to each audience.
- With Hummingbird, niche content may outrank top sites in voice and conversational searches. SEO professionals need to focus on mobile-friendly and locally relevant content given increased mobile usage and search.
Shamit khemka talks about changes in SEO techniques in 2015SynapseIndia
Google's Secure Search update in 2014 brought significant changes to SEO techniques. It required HTTPS for all searches and stopped passing keyword data to websites. This forced SEO strategies to shift focus to page-level optimization and metrics like traffic, conversions, and revenue based on analytics. While ranking is still important, the parameters now include social, mobile, global, and local factors. Rank and performance also need to be measured by device type. Content remains crucial to SEO success, but must now be written in a conversational style, as Hummingbird search interprets full questions instead of just keywords.
This document outlines the agenda for a presentation on how search is influencing online advertising. The presentation will cover topics like mobile search and measurement, whether social media can be an acquisition channel like search, using audience data in search, and thoughts for the future. It lists the speakers which include directors from Adobe and marketing managers from Marks & Spencer and Monarch Travel Group. The document promotes providing feedback via surveys for a chance to win prizes.
International SEO & The Future of your ROI at #MozCon by @aleydaAleyda Solís
The document discusses international SEO and summarizes the key steps an SEO specialist took to achieve success expanding his client's business internationally. It describes how the specialist achieved a 400% increase in organic search revenue for his most important client. This was the best result of his career. His client then challenged him to achieve more growth by expanding internationally. The rest of the document provides guidance on steps to take to prepare for and succeed at international SEO, including evaluating SEO potential in new markets, optimizing websites for international audiences, targeting international searchers, and growing international search popularity through link building.
Shamit khemka explains the changes Google brought in web searchesSynapseIndia
What a great year 2014 was for SEO! As much as 650 algorithm changes - took the search industry on storm - brought some bad news for many - yet provided great clarity for others.
SynapseIndia founder Shamit Khemka explains changes made by Google in web search results.
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
SharePoint Fest Chicago DEV 201 - Beyond Responsive Designjumboj35
From the high level executive strategy to the implementation details, you will walk away from this session with the knowledge and excitement on how to not just make SharePoint responsive, but how to put it into the center of your modern web development and mobile application strategy.
Adam Whittles from Maxus UK and Kostas Voudouris from MEC US (GroupM agencies) will analyze mobile SEO in great detail. Starting from the history of mobile in search, the differences between desktop and mobile before focusing on the last Google update aimed at mobile results and the practical steps that brands and webmasters need to take to ensure their site scores 100 in Google’s mobile friendly test.
This webinar will explore:
• The mobile trends and reasons why every brand will need to look into having a mobile-friendly website
• How to choose a mobile set up and the questions you need to consider when deciding about one
• The history of mobile SEO and the differences between optimizing for desktop versus mobile
• The details about Google’s mobile-friendly update and how this affected the world of SEO
• The ways you can audit the mobile friendliness of your website
• How to influence the rules that determine whether your site is mobile-friendly or not in the eyes of Google
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
The document discusses key social media and SEO trends for 2017. Some of the major trends highlighted include increased focus on mobile experiences for search and social media, including richer content like videos and camera effects; new messaging features and virtual reality apps from Facebook; and the growing importance of voice search through digital assistants like Google Assistant. The document provides advice on optimizing websites and content for these emerging trends.
DEV 201 - Beyond Responsive Design: Turning SharePoint into a mobile and mode...John Head
When you think about building modern and mobile applications with SharePoint, most people think about responsive design. But that is just the tip of the iceberg. In a word of MEAN and Twitter Bootstrap, mobile and modern web development means something much more. This session will cover the larger strategy around a mobile and modern web application platform and how to achieve that with SharePoint as the platform. We will then show you how we implemented this strategy on top of SharePoint 2013 and the outcome.
From the high level executive strategy to the implementation details, you will walk away from this session with the knowledge and excitement on how to not just make SharePoint responsive, but how to put it into the center of your modern web development and mobile application strategy.
Dan’s presentation, “A Guide to Advanced Geo-Targeting Techniques,” will help you learn how businesses can effectively leverage advanced geo-targeting strategies to ramp up their marketing efforts.
Managing Customer Experience in Multichannel Environmentscreuna_fi
Customers are shopping everywhere today – at home, on the subway, anywhere they feel like doing it. How can you make the most of your customers' interaction to give them the best possible experience on your shopping site regardless if it's in a browser, on a mobile phone or on a tablet?
Rob in der Maur, Digital Marketing Specialist, Adobe
The document summarizes Google's recent changes to search encryption and the introduction of a new search algorithm called Hummingbird. It notes that Google has now encrypted all search queries, preventing access to keyword-level search data. This will impact SEO strategies that rely on keyword data and testing between organic and paid search. It also describes Hummingbird as an algorithm designed to better understand search queries and return more accurate results, especially for longer-tail searches, through understanding the context and relationships between search terms. Minimal impact was observed from Hummingbird during its initial rollout but its effects are expected to grow as search behaviors continue evolving.
The document discusses the evolution of search engine optimization (SEO) techniques over time from 1993 to the present. Early SEOs discovered link manipulation tactics like link farming to boost rankings, but search engines later updated algorithms like Google Panda and Penguin to curb low-quality and spammy links. As search evolved to incorporate social media, location data, semantic meaning, and voice queries, SEO had to adapt as well by focusing more on original, high-quality content and the user experience.
Similar to Make Your Mark in Google's Local World (20)
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
Steve Barrett is the Executive Creative Director of Tether, a full-service branding agency founded in Seattle in 2008. Tether helps both start-ups and large brands develop strong brands and tell compelling brand stories across various disciplines and consumer touchpoints. The document provides information about Tether's services, team members, and past work, and outlines a goal to update Tether's logo and visual identity system to better represent the agency in 2020 and beyond.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
1) The document discusses trends in digital advertising and content marketing that are putting pressure on brands to scale up their content production, such as the growth of mobile usage and the Facebook/Google duopoly.
2) It then presents a framework for scaling content production through establishing a consistent visual identity, implementing rapid ideation processes, and developing scalable production models either using owned internal resources or distributed external networks.
3) Examples are given of how brands like L'Oreal and Marriott have successfully used this framework to produce large volumes of customized visual content across different platforms.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mike: Add tablets instead of Nexus and make iPhone -- iPhone/Android
Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing out
Demo the iPhone
Voice is one of the many ways that users will interact with Local going forward…
Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone
Mike: Remove Hotpot and Add Google Plus
Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing out
Demo the iPhone
Voice is one of the many ways that users will interact with Local going forward…
Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone