This document contains the resume of Satrujeet Kumar Sahoo. It summarizes his professional experience in sales, marketing, and business development over the past 5 years. Currently, he works as a Regional Sales Manager for HealthKart.com, managing sales and marketing in four Indian states. Previously he held roles at Diamond Beverages and Berger Paints, where he exceeded sales targets and received various awards for his performance.

1. SATRUJEET KUMAR SAHOO
Mobile:+91-8335847837
E-Mail:satrujeetsahoo@gmail.com
Sales & Marketing ~ Business Development
Location Preference: Anywhere in India
PROFILE SUMMARY
 A result-oriented professional with 5 years of experience in Sales & Marketing &
Business Development
 Currently associated with HealthKart.com (General Trade Division) as Regional
Sales Manager
 Maintaining long-term customer relationships through the provision of high
quality services
 Effectively handling sales and marketing region of West Bengal, Odisha, Bihar &
Jharkhand.
 Proficiency in expanding the revenue base in the market and skills in formulating
& executing industry benchmarked management strategies
 Proficient in exploring & developing new markets, channel management, brand promotion, new product launch, scheme
designing, accelerating growth, Conducting BTL activities and achieving desired sales goals.
 An effective communicator with good presentation, analytical, negotiation and relationship management skills
CORE COMPETENCIES
 Organizing promotional campaigns for new product development; focusing on
brand establishment & market penetration
 Developing new business partners to expand product reach in the market and
coordinating with the dealers to assist them to promote the product
 Leading, training & monitoring the performance of team members to ensure efficiency
for meeting of individual & group targets
 Ensuring compliance with the regulatory guidelines
 Leading, training & monitoring the performance of team members to ensure efficiency
for meeting of individual & group targets
 Creating and maintaining a healthy & learning environment while ensuring creative &
operational development of the employees
ORGANISATIONAL EXPERIENCE
Since April 16
Health Kart.com (General Trade Division) as Regional Sales Manager
Key Result Areas:
 Managing the General Trade - Sales and Marketing operation for West Bengal, Odisha, Bihar & Jharkhand.
 Leading a team of 9 on roll employees.
 Handling dealers and gyms trainers.
 Responsible for Conducting BTL activities in the four states of East.
 Handling various activity such as:
o Meeting the sales target for the East.
o Meeting the Sampling activities.
o Recruiting new executives.
o Trainers meet
o Conducting Road Show to promote the brand

2. o Appointing new dealers.
o Fixing sales targets for executives and ensuring that these targets are achieved at the end of the month
o Implementation of all the marketing activities in assigned zone
o Solving issues of Dealers & Trainers
o Reporting to the higher management about the issues related to the market as well the activities done by
competition
o Managing market for the brand Muscle Blaze.
o Trackingthe primary sales asagainstthesecondary sales for all the four states and communicates the same to
executives.
o Following up with non-billing dealers and gyms and forward the same to the executives
o Par taking in the process of designing schemes for East.
o Managing Loyalty Program.
Highlights:
 Bagged the best performer for quarter one in 2016.
Nov 13 – April 16
Diamond Bevergaes Pvt Ltd (Authorized Bottler of The Coca – Cola Company), as Area Sales Manager
Key Result Areas:
 Managing the sales operations for Direct & Indirect Sales Operation majorly for South Kolkata.
 Leading a team of 43 members including on roll and off roll employees
 Handling 8 Distributors and 4 Direct Routes
 Handling various activities such as:
o Meeting the sales target for South Kolkata
o RED score (conducted by A C Nielson every month) of South Kolkata.
o Appointing new distributors
o Fixing sales targets for executives and ensuring that these targets are achieved at the end of the month
o Implementation of all the marketing activities in assigned zone
o Solving issues of Distributors, Route Agents and Retailers
o Ensuring zone fill rates. (Order Vs Delivery)
 Organizing RED training Program for Route Agents & Loaders
 Reporting to the higher management about the issues related to the market as well the activities done by competition
 Managing market share of Coca-Cola in South Kolkata
 Trackingthe primary sales asagainstthesecondary sales for both in direct and indirect routes and communicates the same
to executives
 Following up with non-billing outlets and forward the same to the executives
 Par taking in the process of designing schemes for the month
Supervising the process of appointing a new executive or a pre seller/Market Developer for South Kolkata
Highlights:
 Bagged Shehanshah Award (Best Area Sales Manager) for the H1 Lakshya in the year 2014
 Laurel of receiving degree from Coca- Cola University
 Pivotal rolein openingof 160 groceries outlets in the firstsix month of 2014
 Achieved highestYTD growth (33%) as compared to all zones in the company for the year end 2014
May’12-Oct’13 Berger Paints Limited, Rourkela as Senior Sales Officer
Key Result Areas:
 Effectively handlingthe sales of two districts of Orissa(Sundergarh & Jharsuguda)
 Performing activities for openingup and generating new dealers for the organization
 Ensuringtimely collection of payments from channel partners
 Independently handlingthe issues & queries for channel partners

3. Highlights:
 Independently opened the firstfranchiseeoutlet for Berger Paints in India (Odisha)
 Awarded with a trip to Kulu & Manali for outstandingperformance in Bhubaneswar Depot (2012-12)
 Pivotal rolein growth of a negative territory from 25.14% to 54.28% within a time frame of one year
EDUCATION
2012 MBA (Marketing & Finance) from Institute of Management & Information Science,
Bhubaneshwar
2009 B.Com. (Accountancy Hons.) from Ravenshaw University, Odisha
2006 XII from D.D. Autonomous College, CHSE, Keonjhar, Odisha
2004 X from Green Field School, CBSE, Keonjhar, Odisha
IT SKILLS
 Proficient in:
o MS Office (Word, Excel & PowerPoint)
o Internet Applications
PERSONAL DETAILS
Date of Birth: 31st July 1988
Address: At/PO: Madhapur, KeonjharDist.,Keonjhargarh,Keonjhar Town, Orissa-758001
Languages Known: Hindi, English and Oriya