• Implementation of market and outlet coverage plans • Adherence to fixed call frequency for self and customer groups • Infrastructure as per plan • Visible availability • Ensure freshness as per norms • Cost effective order capture and efficient delivery systems

1. Profile Summary
• Having work experience in Sales & marketing in FMCG
• A quick learner with an analytical bent of mind coupled with zeal to utilize and enhance ideas, knowledge and skills
• Well organised with track record that demonstrates self motivation, creativity and initiative to achieve both personal
and organizational goal.
• An effective communicator with excellent relationship building, interpersonal skills and organizational abilities.
• Possess a flexible and positive attitude.
Organizational Experience
ORGANIZATION: ITC LTD.
DURATION: 16th
September, 2015 – Present
DESIGNATION: Area Executive. DEPARTMENT: Sales and Marketing
AREA: NORTH 24 PGS (BARASAT,BASIRHAT,ASHOKNAGAR,HABRA,BANGAON), HANDLING BUSINESS: 1.25
CRORE/PER MONTH.
KEY PERFORMANCE AREAS:
• Spearhead and mentored a team of 5 distributors, 1 Sales Supervisor, 1 PSR, 24 DS’s, 2550 outlets. 25 FC
outlets.
• Currently Handling Foods Brands like Sun feast Biscuits, Candyman Confectionary, Gumone, Bingo Snacks,
Yippee Noodles, B-Natural Juice, Aashirbad Staples
• Ensuring proper managing of Stockiest network through a team of dedicated Sales representatives.
• Responsible for WD’s numbers required in each territory and also the infra requirement like investments and
Plan numbers.
• Conduct review meetings for all TL’s on WD Wise and monthly to track the progress and take corrective
action if required.
• Ensure Distributor investment, infrastructure in line with business expectations.
• Designing & implementing BTL activities within approved budgets.
• Develop marketing programs that increase market share, Identify priority customer groups.
• To Ensure proper new Product Launches, and Sales Promotion at Territory level.
• To maintain and increase the overall markets share in the entire area of operation by tracking and analyzing
territory data.
MANABENDRA MAJUMDER
+91-9836531002
 mj.manab@gmail.com
SALES & MARKETING ~ BUSINESS DEVELOPMENT ~ CHANNELSALE MANAGEMENT
Offering 4 years of prolific experience; seeking challenging assignments across the industry

2. ORGANIZATION: BRITANNIA INDUSTRIES LTD.
DURATION: 1st
August, 2014 – 15th
December 2015 (4 Months)
DESIGNATION: Territory Sales In-charge. DEPARTMENT: Sales and Marketing
AREA: KOLKATA (BEHALA & METIABRUZ), HANDLING BUSINESS: 1.7 CRORE/PER MONTH
KEY PERFORMANCE AREAS:
• Supervising all marketing and Sales activities in the assigned area and achieve sales volume through
distributor.
• Generating primary and secondary sales by ensuring availability and visibility.
• Developing operational efficiency of DB and ensuring retention of agreed ROI for our business partner.
• Ensuring Full and Final Settlement of DB & Trade Claims in time.
• Planning, implementation and monitoring of schemes / promotions.
• Tracking and reporting on competition activities.
• Supervise the sales activities of the sales Representatives of the company’s Re-Distribution Stockiest and
Provide system support tools, skills, training and identifying new opportunities for growth.
• Evaluate the performance of Re-Distribution Stockiest of the company and suggest and take corrective steps
and develop the infrastructure thereof in order to achieve the sales Objective of the company.
• Planning the SKU wise Target breakup in primary and secondary.
• Managing and monitoring the market coverage for availability and accessibility, service frequency and
inventory.
• Selecting and operationalizing new areas for increasing sales.
Previous Experience
ORGANIZATION: SAJ Food Products Pvt. Ltd. (BISK FARM)
DURATION: 1st
January, 2012 to 31st
July, 2014 (2 YEARS 7 MONTHS)
DESIGNATION: Junior Sales Officer DEPARTMENT: Sales and Marketing
Area: Kolkata (TOLLYGUANGE, PICNICGARDEN & SOVABAZAR), HANDLING BUSINESS: 50 LACK/ PER MONTH
Education
2011 : MBA (MARKETING - major and FINANCE - minor) from EASTERN INSTITUTE FOR INTEGRATED LEARNING IN
MANAGEMENT [EIILM] KOLKATA; Secured 68%.
2008 : B.Com (Hons) from HERAMBA CHANDRA COLLEGE, CALCUTTA UNIVERSITY Secured 56.12%.
2008 : Diploma in Financial Accounting; secured (B+)
2005 : XII from Barisha High School (COMMERCE) (W.B.C.H.S.E), Kolkata; Secured 68%.
2003 : X from Mitra Institution (W.B.B.S.E), Kolkata; Secured 57.5%.
Projects
External Projects
• Project Title – Analyzing the Satisfaction Level of Product and Services Provided by Ambuja Cement.
• Organization – Ambuja Cement Ltd
• Duration – 2 MONTHS ( 10th November to 10th January)
Internal Projects

3. • Project Title – Advertisement Campaigning on Uninor Tele Communications.
• Project Title – Designing the Sales & Distribution systems in west Bengal for FMCG products
IT Skills
• Conversant with MS Office - Word, PowerPoint and Excel.
• Well versed with Internet Applications.
Activities & Interest
• Playing Football.
• Travelling to new places.
• Interacting with different people.
• Bike Riding.
Personal Details
Father’s Name : Monmohan Majumder
Date of Birth : 11th March 1988
Permanent Address : 458 No.2 Bachar Para Pragati Park – 15, Thakur Pukur Kolkata - 63
Languages Known : English, Hindi, and Bengali
Passport No. : J1882153(Valid Upto – 09/01/2021)
Contact No : 9831521092, 9836531002
Date:
Place: Signature