This document is a resume for Debasish Rath summarizing his professional experience and qualifications. He has over 12 years of experience in sales, marketing, business development, and people management. Some of his significant accomplishments include receiving awards for outstanding performance and sales achievements at previous employers. Currently, he works as an Area Sales Manager in Odisha, where he is responsible for sales targets and growth. He has an MBA in marketing and relevant bachelor's and postgraduate degrees.

1. Debasish Rath
Contact: (+91) 9437180074, 8908020074  E-Mail: deb_rath@yahoo.com
Assignments in SALES & MARKETING / BUSINESS DEVELOPMENT with a growth oriented organisation
PROFILE SYNOPSIS
A seasoned professional with over 12 years of commendable success in:
● Sales & Marketing ● Business Development ● People Management
● Channel & Institutional Sales ● Leadership ● Key Account Management
 Adroit in business development, identifying & developing new markets and achieving the set targets for channel trade,
Modern trade, Institutional trade etc.
 Proficientin preparation of business plans, competitors profile & monitoring operations at regular intervals with focus on
profitability, demonstrated acumen in handling distribution across various parts of the state
 Proven ability in achieving / exceeding targets, opening new and profitable markets and setting up business operations in
untapped markets
 Exposure in market development, product positioning & handling distribution network
 Result oriented achiever with excellent track record for identifying opportunities for accelerated growth
SIGNIFICANT ACCOMPLISHMENTS
 Ranked 1st in pan India & got Award of Excellence for outstanding performance for the year 2010-11 and 2009-10 at USHA
SHRIRAM ENTERPRISES PVT LIMITED
 Awarded with Star Performance Award for outstanding achievement for the year 2007-08 and 2008-09 at HAMILTON
HOUSEWARES PVT LIMITED
 Won the title of Champion of region - Eastern region & placed 3rd in the zone for the year 2004 – 05 at NAVNEET
PUBLICATIONS ( I ) LIMITED
CAREERCONTOUR
Since March’ 2015: Lectrix Motors Limited (LIVGUARD Stabiliser)
as Area Sales Manager – Odisha
Key Deliverables:
 Taking care of the sales with focus on achieving predefined sales target and growth across entire state.
 Review sales performance in relation to volume, value and gross margin product-wise/territory wise on regular intervals
and suggest / implement corrective actions for increasing presence of products.
 Forecasting and planning sales targets for the state in coordination with the RSM and executing them in a given time
frame.
 Leading and motivating a team of 3 Sales Officer to meet assigned target with dotted line reporting.
 Analysinglatestmarketing trends and trackingcompetitor activities and providing valuable inputs for the fine tuning sales
& marketing strategies; initiating market development efforts.
 Warehouse / Depot Management, Managing inflow of stocks to warehouse of the assigned territory and ensure SKU wise
availability to clients on the basis the received orders.
Notable Attainments:
 Successfully achieved 100% of the sales target for the state quarter wise.
 Efficiently increased the distribution & dealer network in southern and coastal zone of the state.
 Enrolled 10 key accounts and A+ dealer with long term deals.
September’ 2013 - March’ 2015: Sahara Q Shop Unique Product Range Limited
as Area Business Manager – Odisha
Key Deliverables:
 Forecasting sales for the entire state in both Appliances & General merchandise products.
 Leading & Monitoring performance of 2 Territory Executives.
 Increasing market reach by identifying market gaps and supervising stockiest appointment to fill the same.
Notable Attainments:
 Successfullypresented the companyinentire state within a short span of 6 month with 10 distributors & 300+ dealer database.

2. May’ 2009 - September’ 2013: Usha Shriram Enterprises Pvt Limited
as Area Sales Manager – Odisha
Key Deliverables:
 Developing & managing effectively sales distribution network to meet business objectives.
 Handling a team of 4 members.
 Managing daily sales plans for market development and track key metrics like daily sales-out, width, depth and training
programs.
 Organising & coordinating events like dealer-distributor meet, road show, product launch campaigns across the state.
January’ 2007 - May’ 2009: Hamilton Housewares Pvt Limited
as Sr. Marketing Officer – Bhubaneswar
Key Deliverables:
 Managing effectively sales distribution network to meet business objectives.
 Developing distributor’s network by analysing market potential, competitor & marketing strategies .
 Handling modern retail trade like Big Bazaar, Reliance Fresh & corporate offices for institutional selling.
January’ 2002 - January’ 2007: Navneet Publications India Limited (Stationary Div.)
as Sr. Sales Executive – Bhubaneswar
Key Deliverables:
 Meeting monthly and yearly sales target.
 Instrumental in commencing branded stationary products & appointing new distributors, dealers to generate business.
 Coordinating with schools, PSU’s & private sectors for supply of materials .
ACADEMIC CREDENTIALS
Pursuing : MBA in Marketing from ICFAI University under Distancelearningprogramme
2000 : Post Graduate Diploma in Sales & Marketing from NIS School of Marketing, New Delhi
Secured 72%
1997 : Bachelor of Science – General Science from Utkal University, Bhubaneswar
Secured 50%
1994 : Intermediate of Science (12th) from C.H.S.E., Odisha
Secured 50%
1992 : Higher Secondary Certificate(10th) from B.S.E., Odisha
Secured 62%
IT SKILLS
OperatingSystems : Windows XP / 7 / 8
Applications : Well versed in MicrosoftWord,Excel, PowerPoint & Internet
PERSONALDOSSIER
Date of Birth : 7th July, 1977
Communication Address : PlotNo – AL 20, V.S.S. Nagar, Bhubaneswar – 751007,Odisha
Gender : Male
Linguistic Abilities : English,Hindi & Odia
Passport : Valid
Current CTC : ₨ 6.00 lacks p.a.
I hereby assureyou that all the above furnished details aretrue to the best of my knowledge.
Place : Bhubaneswar
Date : (Debasish Rath)