Debasish Rath
Contact: (+91) 9437180074, 8908020074  E-Mail: deb_rath@yahoo.com
Assignments in SALES & MARKETING / BUSINESS DEVELOPMENT with a growth oriented organisation
PROFILE SYNOPSIS
A seasoned professional with over 12 years of commendable success in:
● Sales & Marketing ● Business Development ● People Management
● Channel & Institutional Sales ● Leadership ● Key Account Management
 Adroit in business development, identifying & developing new markets and achieving the set targets for channel trade,
Modern trade, Institutional trade etc.
 Proficientin preparation of business plans, competitors profile & monitoring operations at regular intervals with focus on
profitability, demonstrated acumen in handling distribution across various parts of the state
 Proven ability in achieving / exceeding targets, opening new and profitable markets and setting up business operations in
untapped markets
 Exposure in market development, product positioning & handling distribution network
 Result oriented achiever with excellent track record for identifying opportunities for accelerated growth
SIGNIFICANT ACCOMPLISHMENTS
 Ranked 1st in pan India & got Award of Excellence for outstanding performance for the year 2010-11 and 2009-10 at USHA
SHRIRAM ENTERPRISES PVT LIMITED
 Awarded with Star Performance Award for outstanding achievement for the year 2007-08 and 2008-09 at HAMILTON
HOUSEWARES PVT LIMITED
 Won the title of Champion of region - Eastern region & placed 3rd in the zone for the year 2004 – 05 at NAVNEET
PUBLICATIONS ( I ) LIMITED
CAREERCONTOUR
Since March’ 2015: Lectrix Motors Limited (LIVGUARD Stabiliser)
as Area Sales Manager – Odisha
Key Deliverables:
 Taking care of the sales with focus on achieving predefined sales target and growth across entire state.
 Review sales performance in relation to volume, value and gross margin product-wise/territory wise on regular intervals
and suggest / implement corrective actions for increasing presence of products.
 Forecasting and planning sales targets for the state in coordination with the RSM and executing them in a given time
frame.
 Leading and motivating a team of 3 Sales Officer to meet assigned target with dotted line reporting.
 Analysinglatestmarketing trends and trackingcompetitor activities and providing valuable inputs for the fine tuning sales
& marketing strategies; initiating market development efforts.
 Warehouse / Depot Management, Managing inflow of stocks to warehouse of the assigned territory and ensure SKU wise
availability to clients on the basis the received orders.
Notable Attainments:
 Successfully achieved 100% of the sales target for the state quarter wise.
 Efficiently increased the distribution & dealer network in southern and coastal zone of the state.
 Enrolled 10 key accounts and A+ dealer with long term deals.
September’ 2013 - March’ 2015: Sahara Q Shop Unique Product Range Limited
as Area Business Manager – Odisha
Key Deliverables:
 Forecasting sales for the entire state in both Appliances & General merchandise products.
 Leading & Monitoring performance of 2 Territory Executives.
 Increasing market reach by identifying market gaps and supervising stockiest appointment to fill the same.
Notable Attainments:
 Successfullypresented the companyinentire state within a short span of 6 month with 10 distributors & 300+ dealer database.
May’ 2009 - September’ 2013: Usha Shriram Enterprises Pvt Limited
as Area Sales Manager – Odisha
Key Deliverables:
 Developing & managing effectively sales distribution network to meet business objectives.
 Handling a team of 4 members.
 Managing daily sales plans for market development and track key metrics like daily sales-out, width, depth and training
programs.
 Organising & coordinating events like dealer-distributor meet, road show, product launch campaigns across the state.
January’ 2007 - May’ 2009: Hamilton Housewares Pvt Limited
as Sr. Marketing Officer – Bhubaneswar
Key Deliverables:
 Managing effectively sales distribution network to meet business objectives.
 Developing distributor’s network by analysing market potential, competitor & marketing strategies .
 Handling modern retail trade like Big Bazaar, Reliance Fresh & corporate offices for institutional selling.
January’ 2002 - January’ 2007: Navneet Publications India Limited (Stationary Div.)
as Sr. Sales Executive – Bhubaneswar
Key Deliverables:
 Meeting monthly and yearly sales target.
 Instrumental in commencing branded stationary products & appointing new distributors, dealers to generate business.
 Coordinating with schools, PSU’s & private sectors for supply of materials .
ACADEMIC CREDENTIALS
Pursuing : MBA in Marketing from ICFAI University under Distancelearningprogramme
2000 : Post Graduate Diploma in Sales & Marketing from NIS School of Marketing, New Delhi
Secured 72%
1997 : Bachelor of Science – General Science from Utkal University, Bhubaneswar
Secured 50%
1994 : Intermediate of Science (12th) from C.H.S.E., Odisha
Secured 50%
1992 : Higher Secondary Certificate(10th) from B.S.E., Odisha
Secured 62%
IT SKILLS
OperatingSystems : Windows XP / 7 / 8
Applications : Well versed in MicrosoftWord,Excel, PowerPoint & Internet
PERSONALDOSSIER
Date of Birth : 7th July, 1977
Communication Address : PlotNo – AL 20, V.S.S. Nagar, Bhubaneswar – 751007,Odisha
Gender : Male
Linguistic Abilities : English,Hindi & Odia
Passport : Valid
Current CTC : ₨ 6.00 lacks p.a.
I hereby assureyou that all the above furnished details aretrue to the best of my knowledge.
Place : Bhubaneswar
Date : (Debasish Rath)

CV -Debasish Rath (New)

  • 1.
    Debasish Rath Contact: (+91)9437180074, 8908020074  E-Mail: deb_rath@yahoo.com Assignments in SALES & MARKETING / BUSINESS DEVELOPMENT with a growth oriented organisation PROFILE SYNOPSIS A seasoned professional with over 12 years of commendable success in: ● Sales & Marketing ● Business Development ● People Management ● Channel & Institutional Sales ● Leadership ● Key Account Management  Adroit in business development, identifying & developing new markets and achieving the set targets for channel trade, Modern trade, Institutional trade etc.  Proficientin preparation of business plans, competitors profile & monitoring operations at regular intervals with focus on profitability, demonstrated acumen in handling distribution across various parts of the state  Proven ability in achieving / exceeding targets, opening new and profitable markets and setting up business operations in untapped markets  Exposure in market development, product positioning & handling distribution network  Result oriented achiever with excellent track record for identifying opportunities for accelerated growth SIGNIFICANT ACCOMPLISHMENTS  Ranked 1st in pan India & got Award of Excellence for outstanding performance for the year 2010-11 and 2009-10 at USHA SHRIRAM ENTERPRISES PVT LIMITED  Awarded with Star Performance Award for outstanding achievement for the year 2007-08 and 2008-09 at HAMILTON HOUSEWARES PVT LIMITED  Won the title of Champion of region - Eastern region & placed 3rd in the zone for the year 2004 – 05 at NAVNEET PUBLICATIONS ( I ) LIMITED CAREERCONTOUR Since March’ 2015: Lectrix Motors Limited (LIVGUARD Stabiliser) as Area Sales Manager – Odisha Key Deliverables:  Taking care of the sales with focus on achieving predefined sales target and growth across entire state.  Review sales performance in relation to volume, value and gross margin product-wise/territory wise on regular intervals and suggest / implement corrective actions for increasing presence of products.  Forecasting and planning sales targets for the state in coordination with the RSM and executing them in a given time frame.  Leading and motivating a team of 3 Sales Officer to meet assigned target with dotted line reporting.  Analysinglatestmarketing trends and trackingcompetitor activities and providing valuable inputs for the fine tuning sales & marketing strategies; initiating market development efforts.  Warehouse / Depot Management, Managing inflow of stocks to warehouse of the assigned territory and ensure SKU wise availability to clients on the basis the received orders. Notable Attainments:  Successfully achieved 100% of the sales target for the state quarter wise.  Efficiently increased the distribution & dealer network in southern and coastal zone of the state.  Enrolled 10 key accounts and A+ dealer with long term deals. September’ 2013 - March’ 2015: Sahara Q Shop Unique Product Range Limited as Area Business Manager – Odisha Key Deliverables:  Forecasting sales for the entire state in both Appliances & General merchandise products.  Leading & Monitoring performance of 2 Territory Executives.  Increasing market reach by identifying market gaps and supervising stockiest appointment to fill the same. Notable Attainments:  Successfullypresented the companyinentire state within a short span of 6 month with 10 distributors & 300+ dealer database.
  • 2.
    May’ 2009 -September’ 2013: Usha Shriram Enterprises Pvt Limited as Area Sales Manager – Odisha Key Deliverables:  Developing & managing effectively sales distribution network to meet business objectives.  Handling a team of 4 members.  Managing daily sales plans for market development and track key metrics like daily sales-out, width, depth and training programs.  Organising & coordinating events like dealer-distributor meet, road show, product launch campaigns across the state. January’ 2007 - May’ 2009: Hamilton Housewares Pvt Limited as Sr. Marketing Officer – Bhubaneswar Key Deliverables:  Managing effectively sales distribution network to meet business objectives.  Developing distributor’s network by analysing market potential, competitor & marketing strategies .  Handling modern retail trade like Big Bazaar, Reliance Fresh & corporate offices for institutional selling. January’ 2002 - January’ 2007: Navneet Publications India Limited (Stationary Div.) as Sr. Sales Executive – Bhubaneswar Key Deliverables:  Meeting monthly and yearly sales target.  Instrumental in commencing branded stationary products & appointing new distributors, dealers to generate business.  Coordinating with schools, PSU’s & private sectors for supply of materials . ACADEMIC CREDENTIALS Pursuing : MBA in Marketing from ICFAI University under Distancelearningprogramme 2000 : Post Graduate Diploma in Sales & Marketing from NIS School of Marketing, New Delhi Secured 72% 1997 : Bachelor of Science – General Science from Utkal University, Bhubaneswar Secured 50% 1994 : Intermediate of Science (12th) from C.H.S.E., Odisha Secured 50% 1992 : Higher Secondary Certificate(10th) from B.S.E., Odisha Secured 62% IT SKILLS OperatingSystems : Windows XP / 7 / 8 Applications : Well versed in MicrosoftWord,Excel, PowerPoint & Internet PERSONALDOSSIER Date of Birth : 7th July, 1977 Communication Address : PlotNo – AL 20, V.S.S. Nagar, Bhubaneswar – 751007,Odisha Gender : Male Linguistic Abilities : English,Hindi & Odia Passport : Valid Current CTC : ₨ 6.00 lacks p.a. I hereby assureyou that all the above furnished details aretrue to the best of my knowledge. Place : Bhubaneswar Date : (Debasish Rath)