Vipul Kulshrestha is seeking senior level positions in sales and marketing with reputable organizations. He has 14 years of experience in consumer durable sales, currently as Senior Branch Manager at Samsung India Electronics Private Limited. He heads operations in Rajasthan, building an efficient sales team and distribution network to stimulate sales growth. He has a record of consistently achieving sales targets and has received several performance awards.

1. VIPUL KULSHRESTHA
S-2, Luv Kush Apartments, 6/396, Chitrakoot Scheme, Jaipur, Rajasthan
Contact No.: 0141-2355808, 09829057149 (M) E Mail: kulshresthavipul@gmail.com
Seeking senior level assignments in Sales & Marketing, Business Development with an
organization of repute
A competent professional with 14 years of accomplished career track of delivering sustaining
revenues & profits in Consumer Durable Industry. Presently associated as Senior Branch
Manager – Sales (Home Appliances) with Samsung India Electronics Private Limited
Heading operations for Rajasthan Possess motivational management style with a record of
building an efficient sales team, distribution network, sales and marketing operations to stimulate
sales growth and realize organizational objectives. A keen learner with a flair for adopting emerging
trends and addressing industry requirements to achieve profitability. An effective communicator
with exceptional relationship management skills with the ability to relate to people at any level of
business.
Areas of Exposure Include:
- Strategic Planning - Distribution Management - Revenue Enhancement
- Market Analysis - Sales & Marketing - Sales Promotion
- Business Development - Brand Management -Key
Account Mgmt.
- Product Application - Product Development -Team Management
- Supply Chain Management
ORGANISATIONAL SCAN
Since Feb’ 04: Samsung India Electronics Private Limited, Jaipur
Designation Branch Manager – Sales Digital Appliances
Grade Senior Manager
Role:
 Forefronting the entire gamut of sales & business development operations for consumer
electronics & home appliances such as, Refrigerator, Washing machine, microwave
Airconditioners through dealers & distributors in Rajasthan.
 Administering sales of Hi-End and Life Style products.
 Strengthening the distribution network by appointing & managing channel partners ,Increasing
Numeric Distribution by product category and sub category level.
 Devising & effectuation various policies & schemes for increasing product penetration and
promotion of sales across Rajasthan.
 Formulating & implementing sales strategies, Sales Forecasting for attainment of assigned
targets.
 Constantly monitoring the dealer and distributor outstanding as per company credit policy.
 Efficiently managing a team of Area Sales Managers, Sales Executives & C.D.O’s and ensuring
achievement of their targets in terms of Volume and Value.
 Setting team & individual targets & constantly striving towards the attainment of the same
 Generating & submitting MIS on competition, Market schemes & supporting top management to
implement strategies to counter competition.
 Efficiently performing account reconciliation
 Liaising with the accounts and logistics department to ensure timely delivery at outlets.
 Organizing & implementing various promotional schemes to increase product reach.

2. Attainments:
Awarded as Best Branch Manager Pan India based on performance in 2013 for registering highest
growth in terms of Value and Volume and registering highest Numeric Distribution growth across
catagories handled. Appraised with Promotion as Senior Manager in 2013 .
Appraised with promotion as Manager –Sales in performance evaluations in 2011.
Successfully upgraded and strengthened the position of Brand in the assigned market.
 Demonstrated capabilities by administering highest growth towards branch turnover.
 Felicitated with the “Samsung Employee of the Year-2006 ” award & appraisal for
showing excellent performance
 Consistently over achieved the assigned targets.
 Received an overall rating of “A” in the organization for always exceeding the targets under
Global Performance Management System (GPMS). With present ranking as No. 1 in the sales
team.
 Augmented the volumes of Hi-end Products in the territory.
 Upgraded existing dealers to sell lifestyle products and hi end products thereby increasing
volumes of non performing product categories.
 Contributed to the extension of distributor network by appointing distributors.
 Initiated and implemented MOP amongst major counters.
 Successfully controlled the problems arising out of price undercutting in the market thereby
increasing the retentions of dealers and stability in the market. This led to increased confidence
of trade partners and customers in the brand.
 Increased the through put of existing counters, gaining exceptional volumes.
 Attained monthly rankings amongst Top 10 Employees in the organization.
Oct’ 02 – Feb’ 04: Whirlpool of India Limited, Chandigarh
As Senior Territory Executive - Home Appliance: Jul’ 03 – Feb’ 04
Role:
 Widening the distribution network by developing & managing channel partners.
 Devising various strategies to execute the sale from the dealer and sub-dealer network.
 Supervising dealer and distributor out standings and ensure that credit policy of the organization
is effectively implemented.
 Interfacing between the Company, dealer, distributor, sub dealer and the consumer.
 Formulating and implementing various sales promotional schemes to boost business.
 Orchestrating training for dealers & executives & mentoring them towards attainment of targets.
As Senior Territory Executive – Air Conditioner Business, Jaipur: Oct’ 02 – Jul’ 03
Role:
 Identifying and appointing dealers in the assigned area of Rajasthan for augmenting business.
 Imparting training on product features to dealers and D.S.P’s.
Aug’ 00 – Oct’ 02: Hitachi Home and Life Solutions Inc., Rajasthan
Sales Executive – Retail Channel
Role:
 Overseeing the entire gamut of sales & distribution operations in the organisation for maximizing
business for Air-conditioners and Gas Tables through out the Rajasthan.
Sep’ 99 – Aug’ 00: L G Electronics India Limited
Sales Convessor
Role:
 Supervising the Direct /Institutional Sales in the organisation.
 Liasoning with Architects for securing repeat & referral business.

3. SEMINARS & TRAININGS
♦ Nominated for Market leadership programme – LEAP.
♦ Nominated for Channel Management Programs organized by the organization.
♦ Nominated for Training on Digital life Style Products and Hi End CTVs.
ACADEMICS
2000 Post Graduate Diploma in Sales and Marketing Management from Bhartiya Vidya Bhawan,
Jaipur
2001 Post Graduate Diploma in Public Relations from Bhartiya Vidya Bhawan, Jaipur
1999 Bachelor of Commerce from Commerce College, University of Rajasthan, Jaipur
IT SKILLS
Certificate in Application Development from STG International Ltd., Jaipur
PERSONAL DOSSIER
Date of Birth : 19th
May 1978
Fathers Name : Sh.R.K.Kulshrestha
Marital Status : Married
Hobbies : Music and travelling