This document summarizes the work experience and qualifications of P. Prabhu. He has over 22 years of experience in sales, marketing, and management roles at leading FMCG companies like HUL, Gillette India Ltd, and ITC Agrotech. Currently he works as a Branch Trade Category Manager at HUL, managing a portfolio of categories with an annual turnover of 3200 crore. Previously he held roles like Area Sales Manager and Senior Activation Executive at HUL, and Senior Territory Sales Officer at Gillette India Ltd. He has a Post Graduate Certificate from XLRI and a B.Sc. degree from University of Madras.

1. P.Prabhu
Mobile: 09790707908 ~ E-Mail:pprabhuram@gmail.com ;prabhu.ram@unilever.com
 A dynamic professional with nearly 22 years of rich experience in all Leading FMCG Companies like HUL,
Gillette India Ltd, ITC Agrotech - Sales, Channel, Category management, Team management and Key
Accounts Management.
 Demonstrated abilities in people management and result orientation.
 Possess excellent communication, relationship management and team building skills.
Work Experience
HUL, TN&AP : Branch Trade Category Manager -Based at Chennai Since July2014
 Being a category expert for TN, AP & Telangana clusters, Owner of planning all activities to meet Monthly,
Quarterly & Annual growth plans for Home & Personal care business in Tamilnadu, Andhra Pradesh &
Telangana clusters.
 Responsible for 5 different categories in Home & Personal care business, solely accountable for managing
annual turnover of 3200 crore.
 Responsible for developing and implementing category trade plans which support the objectives of brands and
the channels.
 Analyze and spot the opportunities lying at geography level by using Panel Datas/internal MIS.
 To act as a bridge/interface between Customer development and Marketing functions by ensuring plans on
both ends come together which result in market share gain for the categories.
 To coordinate & consolidate the planning for trade plans across channels and also bring out shoppers and
customers point of view in all category discussions.
Key Achievements
 Created a big Buzz in the market place through Chakravyuh and Maaveeran activations.
 Successfully designed and handled a cost effective Market development activities.
 AP gaining 100% business shares in all categories
HUL, Central Tamil Nadu: Area Sales & Customer Manager -PP Div April 2010 to June2014
 Handled a team of 9 On roll employees, ensuring timely training and development of all team-members
 Planning, implementing, and evaluating trade marketing and distribution plans
 Achieving assigned sales and distribution targets through guiding and motivating all team members.
 Initiating conceptualization and implementation off various sales related strategies, plans and schemes.
 Engage in ensuring prompt and speedy settlement of claims.
 Devising and effectuating various product launches and sales promotional events.
 Conceiving and redefining systems and processes to streamline appointment/ development of distribution
network.
 Planning and designing marketing communication programs. Conceptualizing and conducting promotional
events and activities
 Responsible for 40 distributors ROI and their long term business continuity.
Key Achievements
 Overall business growth of near 10% YOY
 6 TSOs have been promoted to executive cadre.
 One of the National Top 3 performer in sales execution parameters for the year 2012&13.

2. HUL, Salem zone: Field Sales & Customer Manager-HPC&FB April 2008 to March 2010
 Successful execution of business restructuring by optimized channel integration.
 Handled a turnover of 240 Cr/annum.
 Channel performance tracking by ROI measurement and ensuring business continuity
 Sales planning and execution, business development and category management
 Handled a team of 15 territory sales officers and 2 activation executives
Key Achievements
 Business restructured and goals achieved in a record time of 3 months resulting in reduction of channel
management cost without compromising the business growth – Achieved 14% YOY growth
 Moved up as an Independent, Area sales and customer manager with in 2years of time.
HUL, TN&KL Senior Activation Executive -Lakme Div April 2006 to March 2008
 Channel activation management – Merchandizing in Key Accounts, wholesale, family grocer &chemist.
 Category Management: Implemented Zero Paid Category visibilities.
 Shopper Activation: Conducted shopper activation programs encompassing winning at Point of Sale (Lakme
Beauty Advisors)
 Team Management: Mentor, direct and managed a team of 30 merchandisers & 3 supervisors.
Key Achievements
 Promoted within a record time of 24 months
GILLETTE INDIA LTD, Coimbatore: Sr.TS0 June 2000 – March 2006
 Responsible for Sales, Key Account Management, Relationship Management and Customer Support Operations.
 Handled a turnover of over 3.6Cr/annum
 Successfully Launched Oral B Exceed, Mach3 Turbo, Vector plus etc, by ensuring in-depth distribution.
 Awarded as Best Innovator for the Year 2004&2005, for Innovating 18 peg rack& Arch Gates at POS.
Agro Tech Foods Limited, Trichy June 1994 – May 2000
 Responsible for Sales, Key Account Management, Relationship Management, and Customer Support
Operations.
 Launched ACT II, Healthy world range successfully.
 Stabilized the Trichy territory and grew by 25% YOY.
Key Achievements
 Joined as an Interim sales rep during 1994, and got promoted as Sales officer in 1996.
Education & Extra curricular
 PGCBM XLRI-JAMSHEDPUR in 2008(Satellite course)
 B.Sc. University of Madras, R.M.K.Vivekananda College in 1994(Zoology)
 Learning Organic farming.
Personal Vitae
Date of Birth : 3rd
Jan, 1973
Communication Address: VGN Mahalakshmi nagar, ImperiaIII , Perumalagaram,B1F5,Thiruverkadu,Ch:600077.
Permanent Address : “Srinivas”, Plot no:35, 12th
cross, New thillai nagar, PN pudur, Coimbatore-641041.
Marital Status : Married, 2 daugthers(I-11years, II- 6years).