This resume is for Arief Budiman, who has over 20 years of experience in sales and marketing roles within the food and pharmaceutical industries in Indonesia. He is currently an Area Manager at PT Fresenius Kabi Indonesia. Previously he held several key account manager and district manager roles at other companies. He has a Bachelor's degree in Agricultural Engineering and seeks a high-level career in sales and marketing for a multinational company.

1. ARIEF BUDIMAN
Kompleks Depok Mulia I
Jl. Jambu No. 6
Beji - Depok
+6221- 7757544
+62856 - 6348613
+62812 - 13567175
email : arief.budi@gmail.com
PERSONAL PARTICULAR
Date of birth: 6th September, 1970
Marital status: Single
Expected salary: Negotiable
CAREER OBJECTIVE
To achieve a high professional career in the field of Sales and Marketing in a multinational company.
PROFESSIONAL HIGHLIGHTS
1. Versatile sales and marketing professional with over 5 years of achievements in sales
management, merchandising, and operations management within the confectionary
and retail grocery industries
2. Excellent communication and organizational skills coupled with expertise in trade
marketing, team development, sales planning, customer presentations, sales
operations and brand management.
3. Readily identify change in trends and respond with unique competitive strategies
4. Talent for recognizing potential excellence in employees and providing the direction
required to achieve optimum team performance.
5. Results oriented sales and marketing professional with progressive experience and a
proven track record in all phases of sales, marketing and management
6. Highly-motivated individual with the vision and perseverance to promote success

2. Resume of Arief Budiman
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EDUCATIONAL BACKGROUND
 Bachelor of Agricultural Engineering, graduated in 1994, “Universitas Syiah Kuala”, Banda Aceh,
Indonesia.
SKILLS AND CAPABILITIES
 Sales & Marketing Management
 Trade Spend Efficiency
 Excellent Presentation Skills
 Bottom line/Results Driven Creative Thinking
 Broker/Vendor Relationships
 Leadership & Team Development
 Good computer literate (Excel, Word, Power Point)
WORK HISTORY
PT Fresenius Kabi Indonesia
July 2010 – current
Area Manager
Provide Report to the Sales Director Pharmaceutical, this company is very concentrated to overcome
patient like nutritional deficiency, kidney disease and severe bleeding, also concentrated for patients
need vitamin injections for adult and infant.
Key job responsibilities include :
 Supervises a team of Medical Representatives to control work such as : detailing the
doctor and see the development of prescribing as well as analyze the activity of any
Medical Representatives
 Conduct a professional approach to the hospital and the doctors who become specialist in
the field of kidney, parenteral nutrition and intravenous therapy, for example with the
doctors : specialist in internal medicine, anesthesia, intensivist, surgical and others
cancer
 Carry out regular survey against product which are the responsibilities and also the
product competitors and analyze of competitor activities both event, and product
strategic policies, such as pricing, hospital product of standard in the hospital, discount,
distribution of goods and etc
 Analysis of the activities of physician, who are sponsorships and also their scientific
support. Determination of the doctor who support and expectation of prescription the
generate significant sales, so the ratio of costs in accordance with the support of the
company gave.
PT. Mead Johnson Indonesia - Jakarta.
September 2008 – July 2010
Key Account Manager
Reporting to National Sales Manager and Group Key Account Manager with brand namely Enfagrow,
Enfamil, Enfapro, Enfakid,Sustagen

3. Resume of Arief Budiman
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Key job responsibilities include:
 Worked with key account to joinly establish sales forecasts, conveyed these forecasts to
GKAM, ensuring that our products are well represented to cover the plan
 A liaison between a Company and the key accounts for all issues
 Proposed sales target to be achieved as determined in Company strategic
 Developing market and account, and maintaining distributor relationship
 Grow and maintain existing accounts
 Hold regular review meetings with the clients and ensure all issues that arise are managed
effectively
 To monitor, develop and maintain all the accounts within the portfolio
 Carry out existing customer rate reviews as agreed with the National Trade & Distributor
Manager
PT. Wyeth Indonesia - Jakarta.
March 2007 – September 2008
Key Account Manager – Consumer & Ethical Products
Reporting to National Trade & Distributor with brand namely S26, Promil, Procal , Promise , Nursoy
and Enercal.
Key job responsibilities include:
 Worked with key account to joinly establish sales forecasts, conveyed these forecasts to
logistics as well as ensuring that our products are well represented in national area
coverage
 A liaison between a Company and the key accounts for all issues and represent the team
in discussions with senior management on the account status.
 Achieving sales target as determined in Company strategic
 Developing market and account, sub ordinate maintenance, distributor relationship, spread
the products and create the promotion support for nationally responsibilities
 Grow and maintain existing accounts
 Hold regular review meetings with the clients and ensure all issues that arise are managed
effectively
 To fully service the existing customer base in line with company procedure
 To collate sales reports on a weekly and periodic basis, making the reports available and
presentable to superior
 To monitor, develop and maintain all the accounts within the portfolio
 Carry out existing customer rate reviews as agreed with the National Trade & Distributor
Manager
 Distributed key account sales reports by branch to region managers and senior staff and
reviewed sales goals with region managers via telephone conferences.

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 Prepared written status reports for senior management detailing open action items and
launch status.
PT. Wyeth Indonesia - Jakarta.
November 2003 - March 2007
District Manager – Consumer Products
Reporting to National Sales Manager to manage North Sumatra area for Consumer brand (3r d
Age,
Procal and 4th
Age, Promise)
 Managed North Sumatra territory consisting of 5 cities Medan, Pekanbaru, Batam, Padang and
Aceh
 Manage and lead a team of 5 sales supervisors and 15 sales people
 Coordinated distributor network
Major Accomplishment
 Consistently achieved 100% of sales quota and qualified for Leadership Sales Team.
 Finished 2006 as the best District in the company in terms of sales achievement.
 Successfully opened new markets for more than 15 traditional outlets that had not been
penetrated for years with existing products
 Team driven manager with the ability to empower members and create incentives that foster
growth and drive sales. Proven ability to train and develop top-ranked sales and management
teams that consistently exceeds revenue goals.
PT. Effem Indonesia ( Group of Mars Incorporated USA) - Medan
May 2001 – November 2003:
Area Sales Supervisor
Reporting to Area sales manager in managing the sales efforts to achieve and exceed assigned sales
goals; and interpreting and communicating company objectives in order to maximize team sales
revenue for products name M&M’s, Snickers, Mars, Twix, Maltesers, Bounty, Milky Way and Dove
(chocolate product), and Starburst, Skittles (sugar product).
Key job responsibilities include:
 Supervise the activities of assigned sales territories to meet and exceed yearly sub team goal.
 Recruit, hire and train new inside sales representatives for openings within assigned sub
team; maintain pool of qualified candidates.
 Identify training and/or coaching needs and plan necessary steps to achieve desired results.
 Ensure that all Inside Sales Representatives achieve the required level of product knowledge
necessary to promote assigned titles.
 Interpret and analyze team sales data to forecast and enhance sales rep productivity.

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 Create and foster a motivational work environment, which encourages professional
development, team collaboration and high performance.
 Complete all required reports regarding sales and sales campaigns, market feedback and
team territory management activities.
 Manage assigned team travel expense budget.
 Cover open territories by making sales calls to generate new business or to close pending
business, solicit market feedback and manuscript leads.
 Complete staff assessment and performance appraisal documents.
 Responsible for management of account assignment activities, including adjustments, dispute
resolution and account investigation.
 Work with editorial and marketing staff to prioritize sales campaigns and to provide solutions
to sales representatives' needs.
 Identify and confront performance issues - including communication of gaps in performance,
coaching to improve performance, clearly setting expectations and taking further disciplinary
action as appropriate.
 Maintain expert knowledge of all product and content delivery systems.
 Train and supervise interns and temporary staff as applicable.
PT. Almanda Nuansa Cipta - Medan
February 1997 –May 2001
Regional Supervisor – Sumatra Area
Reporting to Operational Manager in managing the sales achievement efforts; communicating
company objectives in order to maximize team sales revenue for garment branded products ;
Personal Style, Colorbox and M2000
Key job responsibilities include:
 To ensure that products articles (designated fashion) completely available on seasonal basis
 Maintaining upkeep of all equipment (fixtures) and interior/exterior of physical facility
 Assist sales representatives in developing long term and daily territory plans that optimize
time and resources.
 Identify training and/or coaching needs and plan necessary steps to achieve desired results.
 Ensure that all Inside Sales Representatives achieve the required level of product knowledge
necessary to promote assigned titles.
 Identify and confront performance issues - including communication of gaps in performance,
coaching to improve performance, clearly setting expectations and taking further disciplinary
action as appropriate.
 Create and foster a motivational work environment, which encourages professional
development, team collaboration and high performance.

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PT. Matahari Putra Prima Tbk. - Medan
November 1995 –February 1997
Store Supervisor
Reporting to Store manager anything related to counter maintenance such as sales by department,
customers relationship and promotion activities, etc.
Key job responsibilities include:
 Supervising store associates
 Achieved and maintained rapport with customers and worked to give them the best possible
service.
 Actively listening to and resolving (immediately and at the store level) customer complaints
according to company procedures
 Supervising accurate pricing, totaling, collecting, and accounting for of all payments &
customer orders
 Ensuring appropriate and efficient staffing levels of store at all times
 Energizing associates to drive sales, control costs, and deliver superior service
 Maintaining and supervising cleanliness and upkeep of facility
 Monitoring and appraising associate job results, recognizing good performance; coaching,
training, counseling, and documenting training and poor performance to ensure improvement
 Expressing commitment, enthusiasm, and loyalty in the execution of all duties
 Completing all other tasks and duties as assigned
TRAINING PROGRAMS AND ASSIGNMENTS
1999 Teamwork and Building Motivation Dale Carnegie Training Bogor
2000 Pelatihan, Pengenalan, dan Pengembangan Pribadi Lembaga Psikologi
Terapan, Universitas
Indonesia
Jakarta
2001 Sales training for the trainer session by Graham
Carter
Mars Corporation Jakarta
2003 Supervisory Management Skill Wyeth Indonesia Jakarta
2005 Return on Investment (ROI) coaching Wyeth Indonesia Jakarta
REWARDS & PERSONNEL ACHIEVEMENTS
2000 Best individual performance for “Personal Style “brand at PT Almanda Nuansa Cipta

7. Resume of Arief Budiman
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2005 Best District Manager Consumer of PT Wyeth Indonesia
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