1. Shibnath GanGuly
Permanent Address :ICI Building, 1st. Floor,
69, Upendra Biswas Sarani, Ghoshpara, Jadavpur,
Kolkata – 700032
+91 33 24259846 / +91 9831121733 (Kolkata)
shibu1964@rediffmail.com
CAREER OBJECTIVES
Middle management placement in FMCG industry that will provide opportunity to
exercise managerial/ leadership skills and enjoy diversified exposure in the field of sales/
distribution management with one objective growth for the organization and self.
BRIEF OVERVIEW
• Around 26 years of experience which includes almost 1 year functioning as
Regional Head for East & South & 11 years as Area Sales Manager for West Bengal,
Bihar, Jharkhand ,Orissa, Sikkim , Chattisgarh & part North East in sales
management and distribution system.
• Strong expertise in the areas of C&F operation, distribution, brand launches, sales
promotion, merchandising, rural marketing, man management, consumer
communication & MIS.
• Sound understanding of the FMCG industry with strong quantitative and
conceptual abilities.
• Strong exposure and understanding of business planning and implementation.
• Ability to formulate successful promotional strategies and implement them.
• Geographical exposure to work experience includes West Bengal, Bihar,
Jharkhand, Orissa, Sikkim, Chattisgarh,North-East, Tamilnadu, Karnataka & Andhra
Pradesh.
PRESENT ASSIGNMENT
MTR Foods Pvt Ltd.
ASM-East Jan 2010---Present
Acquired by ORKLA in 2007 & now being a Multi Local Company under the
Brand MTR.
Areas Handled: West Bengal, Sikkim, Bihar, Jharkhand, Orissa,
Chattisgarh & Part of North East
Job Encompasses
• Setting up of operational infrastructure, processes and controls at the branch
(Zone) as an ASM
• Planning & implementations for re-launch of Instant Mixes, RTE, Beverages,

2. Vermicelli & Macaroni in the assigned territory
• Identifying potential distributors for Retail & MT—area wise
• To ensure availability of MTR Products at both GT & MT
• Recruitment of Manpower
• Reporting to RH
CAREER SUMMARY
Tunip Agro Ltd.
ASM—East Oct 2009—Dec 2009
Job Encompasses
• Setting up of operational infrastructure, processes and controls at the branch
(Zone) as an ASM.
• Planning & implementations for re-launch of Juices initially at Kolkata
• Identifying potential distributors for Retail—area wise for entire Kolkata
• Recruitment of Manpower
• Reporting to NSM-Retail
DALMIA CONTINENTAL PVT LTD.
ASM—East & South Nov 2008 – Sep 2009
Job Encompasses
• Setting up of operational infrastructure, processes and controls at the branch
(Zone) as an ASM (functioning as Regional Head) with addl. charge of SOUTH.
• Attaining agreed objectives in the sales and distribution front in West Bengal,
Bihar, Jharkhand, Orissa, North-East, Tamilnadu, Karnataka & Andhra Pradesh.
• Developing new sales territories, new buyers, thus expanding the customer base
with the team of ASE’s & Sales Executives for products like Olive Oils, Table
Olives, Non-Alcoholic Beer etc.
• Identifying potential customers, marketing the product while establishing the initial
contact, in Retail, MT as well as Institutional sales.
• Reporting to GM-Sales.
DABUR INDIA LTD.

3. Territory Manager April 2008 – Oct 2008
Re-designated as Territory Manager w.e.f.1st
April 2008.
DABUR INDIA LTD.
Area Sales Executive Jan 2008 – Mar 2008
Post Merger transferred to Orissa with Bhubaneswar as HQ & looking after both DIL &
DFL products with an average business of Rs 2.10 Cr pm.
Job Encompasses
• Planning & implementations within the assigned area with 5 Sales Officers reporting
directly to me.
• Attaining agreed objectives in the sales & distribution front with close monitoring of
the various Wholesale Loyalty Program
• Setting up of correct infra-structure at min. cost.
• To keep a close watch on competitions & to act accordingly
• To increase reach through Super & Sub-stockist operations
• To increase coverage by identifying Gap Towns in rural markets & to emphasize on
Channel Sales in Urban Towns.
• To conduct meeting at intervals in order to measure performance of the Team which
consists of Sales Officers, ISR’s, SAR’s, Merchandiser’s & SSM’s.
Achievements
• Achieved 102% of Primary & 105% of Secondary Target in Q-4 2007-08 for DIL
Products.
• Achieved a growth of 60% over Q-3 2007-08 exit in Primary & a Secondary growth
of over 57% in FOODS Business.
DABUR FOODS LTD.
Area Sales Executive April 2005 – Dec 2007
Job Encompasses
• Setting up of operational infrastructure, processes and controls at the branch as
an Area Head.
• Attaining agreed objectives in the sales and distribution front in Bihar, Jharkhand
& Orissa.
• Developing new sales territories, new buyers, thus expanding the customer base
with the team of Sales Officers.
• Identifying potential customers, marketing the product while establishing the initial
contact, in retail as well as institutional sales.
• Tracking the productivity measures and ensure they are fulfilled as per the
desired standards.
• Converting opportunities into real business.
Achievements
• Successfully re-launched the brand “REAL”, a natural fruit juice in towns of West
Bengal, Bihar, Jharkhand & Orissa and generated demand for the same.
• Carried out consumer-focused activities with a difference, leading to a paradigm
shift in consumer demand, from in premise to off premise.
• Area grew by 55% in value terms as compared to 28% nationally.

4. DABUR FOODS LTD.
Sr. Sales Officer / Sales Officer March 1997 – March 2005
Job Encompasses
• Effectively Launching all brands like REAL, HOMMADE, L’NEEZ under DFL.
• Effectively appointing Stockist at different areas of Kolkata & up-country Bengal.
• Formulating Consumer Focus Activities & its effective utilization for Brand
Building.
• Expansion of distribution.
• Achievement of sales and turnover targets.
Achievements
• Successfully launched REAL, HOMMADE & L’NEEZ & thereby making REAL the
market leader in the J & N category.
• Awarded Certificate Of Merit for obtaining 2nd
position in the entire East Zone in
MISSION FAST FORWARD during Qtr-3 of 1997.
• Promoted as Sr. Sales Officer & then as Area Sales Executive in April 1999 & 2005
respectively.
• Awarded Certificate Of Excellence in Qtr-1 of 2004-05 as the 1st
Runner Up in STAR
TRECK.
• Awarded Certificate Of Excellence in Qtr-2 of 2004-05 as the 1st
Runner Up in STAR
TRECK.
SIEL FOODS & FERTILISER INDUSTRIES
Sr. Territory Sales Representative July 1992 – March 1997
Job Encompasses
• Directly responsible for business development in entire Kolkata & Up-country
Bengal.
• Effectively appointing Stockist at different areas of Kolkata & up-country Bengal.
• Expansion of sales and distribution network of RATH Vanaspati & Edible Oils.
• Effectively Launching of Mawana Packet Sugar, Kohinoor Vegetable Oil &
Sunbeam Sunflower Oil in West Bengal.
• Designing and implementation of specific promotions.
Achievements
• Successfully launched Mawana Sugar, Kohinoor & Sunbeam Oil.
• Promoted as Sr. TSR during 1994.
RAJ & RAJ FURNITURE ( PVT) LTD.
Sales Executive May 1990 – June 1992
Job Encompasses
• Institutional Sales of Office Furniture’s in Kolkata.
• Attending Govt. Tenders & converting it to business.
• Interaction with high officials at corporates for business development.

5. Achievements
• Achieved ever-highest order of Rs22 lacs from Birla Tyres.
EDUCATION
Calcutta University.
Master of Commerce 1988
The Institute Of Computer Engineers ( India ).
Post Graduate Diploma in Computer Applications 1989
PROFESSIONAL DEVELOPMENT
• Participated in training programme “FINESSE” in New Delhi organized by Dabur
Foods Ltd & conducted by AHA Corporate Training.
• Participated in training programme on “Professional Selling” in New Delhi
organized by SIEL Foods & Fertiliser Industries conducted by NIS.
COMPUTER KNOWLEDGE
Proficient with the use of Windows, MS Office and the Internet.
STRENGTHS
• Achievement oriented with excellent man management skills with an ability to
manage change with ease.
• Proven strength in problem solving, co-ordination and analysis.
PERSONAL DETAILS
Date of Birth : 17th
February, 1964
Languages Known : English, Hindi and Bengali.
Location Preference : Anywhere in East ( Preferably Kolkata ).
Present CTC : Rs 13.44 Lacs P.A
Take Home Salary : Rs 89563/- p.m.
Expected Salary : Negotiable.
Notice Period Reqd : One month.
REFERENCES
Available on request.