This resume is for Deb Mukherjee, who has over 10 years of experience in sales, marketing, business development, channel management, and team management in the music industry. She is currently a Sales Executive for Saregama India Ltd handling the LFO and Northeast regions. Her responsibilities include maintaining and growing sales through key account relationships, dealer networks, marketing initiatives, and motivating her sales team. She has consistently achieved sales targets and grown the business over her career.

1. RESUME
DEB MUKHERJEE
Mobile: 9836688288 E- mail: debmukherjee15j@gmail.com
SALES EXECUTIVE: KOLKATA (WEST BENGAL) & GUWAHATI (ASSAM)
With over 10 year of rich experience in :
- Dealer /Key Account Management - Business Development -Sales & Marketing
- Channel Management - Team Management
Presently associated with SAREGAMA INDIA LTD(http://www.saregama.com/portal/pages/aboutus.jsp), an
RP-SANJEEV GOENKA GROUP with an asset base of Rs 14000 crores & Rs 9000 crores in revenue.
Currently handling LFO & North east with over 10 year of rich experience in music industry.
Professional snapshot
# An energetic executor with a flair for offering strengths in Music & Home Video Sales & Channel
Management & contributing towards enhancing business volume & growth .
# Possess excellent interpersonal & analytical team management skills with a proven track record in
establishing quality systems / procedures & planning / managing resources.
Core Competencies
Business Development & Marketing
# Maintaining top-line & bottom-line from existing accounts & achieving increased sales growth.
# Conducting market trend analysis & track out competitors' activates to suitably refine sales strategy
by the management for product enhancement & fine tune sales & marketing strategies.
Dealer & Key Account Management
# A proven track record in maintaining a network of dealer, distributor, large format stores & key
account management in multiple states .
Sales & Marketing
# Ensure implementation of monthly and annual marketing strategies and drive sales initiatives to
achieve budgeted business goals.
# Undertake product launches, marketing events and promotional activities to educate users and boost
sales and revenue volumes.
# Meet with high profile clients at a decision making level to negotiate large orders and increase sales.
# Guide and motivate the frontline sales team / channel partners towards target achievement.
Channel Management
# Establish strong distribution networks; evaluate, appoint and build effective working relationships with
business partners to increase channel satisfaction.
# Evaluate dealer performance and suggest improvements to increase efficiency and service delivery.
# Identify areas of potential improvement and lead initiatives to appoint new dealers / channel partners
to expand coverage and improve services.

2. Team Management
# Mentoring, training and developing of the field functionaries to ensure high sales efficiency.
# Creating and sustaining a dynamic environment that fosters development opportunities and motivates
high performance amongst team members.
Professional Experience
SAREGAMA INDIA LIMITED, KOLKATA
SALES EXECUTIVE - Retail & Wholesale : (West Bengal & Assam) (From Sept. 1995 till now)
SAREGAMA INDIA LIMITED, A flagship subsidiary of RP-SANJEEV GOENKA GROUP , an amalgamation of
diverse companies :CESC, PHILIPS CARBON BLACK,SPENCER'S RETAIL,AU BON PAIN CAFE INDIA,OPEN
MEDIA,MUSIC WORLD & SAREGAMA with a group turnover of Rs 9,000 crores .Saregama, a brand
leader in Indian music & entertainment industry, involved in producing, manufacturing & marketing of
pre-recorded Indian music CDs, Film DVDs, CD-ROMs consisting 48,000 albums & 3,00,000 songs in 12
languages & in India & abroad.
ROLES & RESPONSIBILITIES: Spearheaded depot operations for states Orissa & Jharkhand from
October 1995 till October 2004 & presently handling wholesale & large format retail stores of Kolkata &
Assam from November 2004 till date based at Kolkata.
WORK PROFILE:
At Orissa & Jharkhand:
. Planning & Budgeting for 20 dealers to achieve sales and collection targets.
. Distribution Management - developing the distribution channel for covering both urban & rural markets.
. Leading & motivating distributor salesmen.
. Conceptualising & executing innovative localised promotions to register better sales.
. Liaisoning with local artists /music directors/ producers for finalising purchase of regional products after
a cost benefit analysis.
At Kolkata & Assam:
. Responsible for handling Key Accounts & wholesale business of Kolkata & North east with a turnover of
Rs2.50 crores per annum. Leading & motivating salesmen & incharge of sales and collection targets of
Music World, Planet M, Reliance Leisure, Starmark, Crossword, , Oxford, , Linc etc. & catering wholesale
business of entire Northeast.
. Managing the distributors and ensuring achievement of sales targets & placement of special scheme
proposal for dealers..
. Indenting of CDs, ,VCDs & DVDs required for the stores & trade every month.
. Developing the consumer awareness promotions, leading major product launches and tracking the
competitor activities.
. Creating and implementing the merchandise plans & conduct regular store performance review,
analyze & initiate corrective action.
ATTAINMENTS:
1. 112% Achievement in NSV (Net Sales Value) in 1st quarter financial year 2012-2013.
2. Consistent 15% growth in NSV(Net sale Value) during financial year 2011-2012 over last two years.
3. Focused attention resulted in 10% growth in premium category audio CD & DVD .
4. Eye catchy new product positioning the new film DVD & major regional releases at key retail outlets
resulted in chartbuster no.1 & repeat sales.

3. COASTAL ROADWAYS LIMITED, KOLKATA
SALES OFFICER from March 1993 to September 1995 at Kolkata.
WORK PROFILE:
Managing the entire sales operation in Kolkata .
Achieving preset sales target through identification & tapping new business opportunities.
Resolving customer grevancies/issues/cases pertaining to the services & achieving higher customer
satisfaction matrices.
ACHIEVEMENTS:
1. Big contracts from reputed houses over the years like Glaxo, Britannia, Indian oil, etc.
2. Improved collection efficiency index from 10% to 30% & service standard resulted in additional
business.
HCL LIMITED,KOLKATA
SALES REPRESENTATIVE from January 1991 to February1993 at Kolkata.
WORK PROFILE/ACHIEVEMENT:
1. Achieving planned sales target of photocopiers at Kolkata & with a network of 20 dealers.
2. Pivotal in achieving 30% growth in sales of photocopiers during the period 1991 to 1992
Educational qualification
DIPLOMA IN MARKETING MANAGEMENT 1989-1990
Institute of Modern Management
3 A Loudon Street, Kolkata-17
Grade:2nd class
BACHELOR OF COMMERCE 1986-1988
Burdwan University
Durgapur Govt. College
Grade: 2nd class.
Personal details
DATE OF BIRTH:15TH JUNE 1966
MARITAL STATUS: Married with one son in class -5 at St. Xavier's, Kolkata.
LANGUAGES: English, Bengali, Hindi & Oriya.
IT SKILLS: Proficient MS-Office & SAP .
(DEB MUKHERJEE)